Good CEO choice for AIM Proximity, Auckland

AdamGood, currently Clemenger Group’s regional executive director ofdigital innovation, has taken on the additional role of CEO of AIMProximity, Auckland, filling the role left vacant by the departure last week of Darren Melrose to M&C Saatchi.

Goodhas over twenty years experience with the interactive, online,television, film and advertising industries. He joined Clemenger inlate 2007 and spent 2008 growing the Interactive offering for an arrayof communication agencies in the group. This resulted in ClemengerGroup receiving more digital and innovative awards at local andinternational awards than any other agency in the region. Highlightsinclude Colenso BBDO winning Best in Show Platinum award at the DigitalMedia Awards in Shanghai last year and the B&T Interactive agencyof the yeartitle for Australasia in Sydney in December 2008. He was appointed tothe regional executive director of digital innovation role in February this year.

Since then the great digital work has continued on both sides of the Tasman, highlights being multi-awarded campaigns like Yellow Tree house out of Colenso BBDO/AIM Proximity in NZ and Sega ‘Offset the Evil’ out of Clemenger BBDO/Clemenger Proximity, Sydney.

Commentingon the appointment, Jim Moser, Clemenger Group New Zealand CEO says,”Over the past couple of months we have done a lot of work to definewhere AIM Proximity needs to change and evolve – in order to continueits direct leadership in the Australasian and global marketplace. 

“Adamwas closely involved in this process and it soon became clear that hewas the ideal candidate to lead the next exciting era of AIMProximity.  He knows the business, the clients and understands exactlywhere AIM needs to concentrate to evolve its offer.  We couldn’t findanyone better, anywhere.

“AIM Proximity has always been aboutinnovation, challenging the expected and producing powerful creativeideas that get brilliant results in market.  Adam has spearheaded AIM’sdigital development over the past two years in his role as Director ofDigital Innovation across AIM Proximity and Colenso BBDO.  He will nowtake that to a new level for the future,” says Moser.

Earlierthis year, Adam was given the added responsibility of AustralasianDirector of Digital Innovation across Melbourne and Sydneypredominantly.  Good will continue in that role as it is critical tothe Clemenger Group’s continued dominance in all things digital. However, his priority will be AIM Proximity where he will focus themajority of his time and effort. 

Good says he is delightedto have the opportunity to lead New Zealand’s largest and most awardeddirect marketing agency: “AIM Proximity has made the transition from apaper-based direct agency to one of the world’s leading direct anddigital agencies, and to remain best-in-class it is vital we continueto evolve.

“New Zealand marketing is adapting from air bombinga large group of people with a few ad messages to engaging lots ofsmaller audiences with targeted messages and useful applications. Thisis a fundamental shift from basic integration – which is simply thesame idea and message executed in a different channel – to sayingdifferent things to different people depending on the data held aboutthem.

“Tomorrow’s most successful companies will be those thatuse data to their customer’s advantage, as opposed to their own. Reallyunderstanding customer behaviour means going beyond what people say towhat they actually do and over the past year I have been workingclosely with the team at AIM Proximity to develop tools, such asSeventh Sense, so we know who is doing what, where they’re doing it andwhat they are saying about it.”

One of Good’s initial tasks will be searching for a new Creative Director and Strategic Director / Channel Planner toreplace ECD Dave King, who also moved to M&C Saatchi, along withplanning director Tony Burt.  He will begin his duties immediately.