Ads turn off their lights for Earth Hour
Clemenger BBDO Wellington, with the support of DDB New Zealand, have switched off the lights in some of New Zealand’s most iconic ads.
Says Paul Nagy, creative director at Clemenger: “Earth Hour is all about switching your lights off to show you care about climate change – we thought what better way to illustrate that than to switch the lights off in ads people already love. Fortunately Toby Talbot and his incredible team at DDB got behind us to help make it happen.
“The result is a national television campaign featuring Instant Kiwi, Fatso, and McDonald’s ads, previously fully lit, now recreated by candlelight only… in the spirit of Earth Hour.“
Credits:
Client: WWF
Agency: Clemenger BBDO Wellington
Paul Nagy (Creative Director)
Katrina Jarratt (Art Director)
Emily Beautrais (Copywriter)
Aaron Hilton (Post-Production)
Marty Collins (Agency Producer)
Linda Major (Account Manager)
Graham Alvarez (Account Manager)
Country: New Zealand
Other credits:
NZ Lotteries
McDonald’s Restaurants (NZ) Ltd
Screen Enterprises Ltd
12 Comments
Earth Hour is dead. Leo’s didn’t even do anything this year. And it’s their one ticket to Cannes normally. Or maybe they couldn’t crack it?
Please.
Let it die.
Please. For the love of god. Just let it die.
Nice work Nagy and crew…clever and simple.
So what you’re telling me is that DDB have used energy they weren’t going to use to tell people to reduce their energy use.
When will this con ever end?
I think this is a reason why Earth Hour provokes so much criticism.
When you get other agencies creating campaigns off your original advertising idea, you’re doing something killer man.
Well done. For the original Earth Hour dudes anyway.
I’m not much into earth hour but Paul Nagy is a champ.
This is a GREAT idea for Earth Hour.
Better than the old ‘lots of people get together to make something’. Yawn.
I like it
Oh dear, more ad people wasting energy to prove how worthy they are – then it’s back in the Porche and up the highway.
Simple and original. I’m actually quite jealous.
That’s pathetic. Putting the dimmer switch on someone else’s idea doesn’t constitute good work.
The lack of comments here reflects the lack of interest in Earth Hour in general.
It’s a meaningless gimmick that tries to make us forget that it is electricity that has been the key to our prosperity. (And, more importantly, the key to the future prosperity of the third world – something Greens are very keen to hold back.)
Basically, the public has voted.
For Electricity – 99.999%
For living in a cave rubbing sticks together: 0.001%