Aussies and Kiwis strike multiple Gold at Caples
The John Caples International Awards honored the very best in direct marketing at Capitale in New York last night – and Australia/NZ led the rest of the world in the metal tally.
Shackleton won the Maxwell Sackheim Award for Best in Show for its ‘The village where nothing ever happens’ business campaign, and Proximity BBDO, Belgium, and client Dodge won the Courageous Client Award for their “Baby made on board” consumer effort.
Yellow Pages ‘Treehouse’, via Colenso BBDO/AIM Proximity, Auckland won Gold in the Integrated category and Interactive category, as did Tooheys Extra Dry ‘Six Beers of Separation’ via BMF Sydney. Football Federation of Australia ‘Uzbekistan, Bahrain, Japan’ via Lowe Sydney and Nissan Australia ‘Take the Wheel’ via Tequila, Sydney both won Gold in the Integrated category.
Sony Playstation ‘Resistance retribution’ via TBWA\Whybin\Tequila, Auckland won Gold in the Direct Mail Dimensional category; Queensland Tourism ‘Best Job in the World’ via CumminsNitro, Brisbane won Gold in the Social Media category; Four’N Twenty Pies ‘Magic Salad Plate’ via Clemenger BBDO/Proximity, Melbourne won Gold in the TV/Infomercial category as did Foster’s Australia ‘Bicep Dancer’, also via Clemenger BBDO/Proximity, Melbourne.
Draftfcb, New Zealand, was awarded the Best Copywriting prize for its work on the “Hour-long letter” campaign, while M&C Saatchi/Mark won Best Art Direction for its work promoting Cirque du Soleil.
There were also several Silvers and Bronze awards for Australia and New Zealand.
10 Comments
Well done Dustin
…(and Shane).
This is such big news no one decided to comment. The crowd is in awe. What are the Caples anyway?
Nice one Dustin!
well done Claire, Mark and Marco!
Congrats Shane!
Good on ya Tequila, Take the Wheel keeps raking in the gold… shame they let most of the team who worked on it leave.
New CD gig one week, a couple of Gold Caples the next – you’re killing it Hawko, well done
9:08, I presume your comment is an example of deadpan comedy. The Caples are for persuasive, even effective copywriting. Which of course makes them irrelevant to your average CB blogger, most of whom are incapable of stringing a few words together, let alone a sentence.
2:51, I’m not sure if your comments are entirely accurate. Caples is not just a copywriting show, it’s a direct marketing ideas and effectiveness show.
Also. Some of these awards are not from the agency who entered them. Which Sherlock is going to discover “who is faking it”?