Grant’s Cannes Diary – part three

GrantRutherford, executive creative director of DDB Melbourne, isrepresenting Australia on the Radio jury and writes exclusively for Campaign Brief, the only Australiantrade press in Cannes this year. Other Aussie and Kiwi jurors will becontributing exclusively to the CB Blog during the week, so makesure you check in daily, hourly, every minute… 

Maybe this time try reading this diatribe in your own voice. I have run out of ideas, basically because my head is full of 180 of them.

Yes, that’s how many are on the shortlist. Apparently it’s around thesame percent versus entries last year. Does this make our jury trulyaverage?

Now for the exciting bit, the allocation of metal, ifany. Some categories are quite heavy and some are quite light on. Butas always we are looking for the best of the best. There is onecategory that is interesting for me, the best use of radio as a medium.The thing is, most ads use the medium well. They engage people one onone. What we’re looking for here is a more innovative use of themedium, technology or otherwise. Unfortunately some ads have become sowrapped up in trying to be different, they are leaving the consumerbehind. Mental note to keep things simple.

Anyway, I’m getting a bit serious now. Look at me with the pretty Dolphin!

Good luck to all the Aussies short-listed.