UK’s Redel for EP role at Film Construction
Leading Australasian production house Film Construction has announced experienced UK crusader Ron Redel has joined the company as executive producer, Auckland.
Redel, who recently emigrated from the UK with Kiwi wife Megan and family, is no stranger to the production sector, with a long career making imaginative advertising, producing what has been described as some of the bravest work in England along the way.
“Ron is an awesome addition to our team,” says Film Construction groupexecutive producer, Peter Hewitt. “Ron’s experience in the Europeanmarkets means he brings substantial practical experience and leadershipto the company.”
Founder of London’s All Films, Redel has worked with some of the UK’smost colourful film directors, including maverick Diesel creativeturned dark comedy director, Brian Baderman, who is infamous for hisbanned Citroen ‘Suicide’ spot, among other work.
As a director/producer team, Baderman and Redel produced over 200 adstogether, and the company’s eclectic collection of directors wereresponsible for a range of award-winning and often ground-breakingcampaigns for the likes of IKEA, Jaffa Cakes and Phones4U – a cleverseries of ads featuring members of the public cast in key roles -another trademark triumph for Baderman.
Redel comments on the move: “Coming to New Zealand is something Meganand I have been contemplating for a while, and joining FilmConstruction is the icing on the cake. The company is one of the mostrespected in Australasia and it’s great to again be a part of atalented and versatile team”.
In his native England, Redel is known for his passion for inventivework, as much as his enthusiasm for discovering and cultivating newtalent within what he describes as a “family environment”
“I think this is one of the most exciting times in advertising history,especially because of the profound changes to the way ads are beingmade and distributed,” proffers Redel. “Now is the perfect time forcollaboration between agencies and production companies – we’re alllooking for vehicles that will allow us to share ownership and createnew forms of communication. My conversations with people are going tobe around adaptive models and fresh ideas.”
Redel joins Film Construction at a busy time, with an active roster ofdirectors on both sides of the Tasman producing good work. “Nic, Steveand Perry are consistently busy and it’s great to have Andy Mortonreally getting recognized,” continues Redel. “It’s also great to haveJesse back from Spartacus, and our signing of director/screen writerToa Fraser brings an exciting dynamic to the team, as well.”
“I’m very much looking forward to working with Peter, Perry and the team.”
For a copy of the reel or to explore ideas, contact Ron +64 9 373 2895, email ron@filmconstruction.com