AME Awards for Advertising & Marketing Effectiveness announces 2011 Call For Entries
The AME Awards for Advertising & Marketing Effectiveness, has announced its Call For Entries on July 1st with an entry deadline of August 12, 2010. The AME Awards honors work that successfully demonstrate groundbreaking solutions to challenging marketing problems. In 2010, SapientNitro Brisbane (since renamed Sapient) won the Grand Trophy for Tourism Queensland’s “Best Job in the World”.
In 2010, AME Awards introduced regional competitions and juries,allowing entries to be judged with cultural relevance within their ownregion by jurors with the most up to date knowledge of that particularmarket. The five regions are: Asia Pacific, Europe, Latin America,Middle East & Africa, and North America.
“Judging the AME Awards was an honour and a highly valuable experience.Being able to cast an eye over the incredible work we are producing asa region was inspiring and I felt that the judging system wasculturally relevant and layered dynamically to create integrity andeffectiveness eventually on a global level,” said Guy Munro, GrandJury,Asia Pacific, Strategy Director, Autumn:01.
For 2011, AME introduced an enhanced scoring process to improve the accuracy of each entry’s score. AME’s GrandJury will evaluate entries using specific criteria with four separate scores totaling 100%.
The four sections and their score weight are:
* Challenge/Strategy/Objectives-20%
* Creativity-25%
* Execution-25%
* Results/Effectiveness-30%.
“When evaluating an AME entry, there are several things that need to be taken into to consideration. Allowing our judges to evaluate each entry and give it four scores based on these core criteria allows for a more accurate and targeted overall result. This will ultimately improve the integrity and accuracy of each score while providing a fairer process when determining the winners,” said Michael O’Rourke, President, International Awards Group
10 Comments
Doesnt anyone think itdsa little bit sad the Sapient nitro gets the credit for work done by CumminsNitro?
if the agency did award winning work and ceased to exist..would the name of the agency be removed.
Sapient Nitro has dfone NOTHING so far. make them ern the kudos…and give credit where credit is due.
Easy tiger. We all know who did the work but the agency has a new name now. Big whoop.
ps: a little proof reading couldn’t hurt before the next time you drop it like it’s hot.
Don’t know why this campaign is even mentioned.
For example, just ask the management of Hamilton Island what their occupancy rates have been like since the campaign went live.
Shit is the answer.
This campaign is the next best thing to a scamad campaign. Get real.
1:52, If you’re interested, please read this:
http://www.smh.com.au/travel/travel-news/best-job-campaign-is-working-20100609-xwda.html
If you want an insight into the effectiveness of this campaign, feel free to call me at SapientNitro Brisbane, ask for Cristian Staal, and I’ll happily take you through it.
Cristian, please call 137333 (Hamilton Island) and ask to speak to any of the resort GM’s about their occupancy rates since this campaign ran.
Media hyperbole is but putty in the cracks, the fact of the matter is that the Whitsundays are currently up shit creek and your campaign at significant Queensland taxpayer expense, has done sweet FA for Queensland resort revenues.
All that matters is sales, sales and sales. And unfortunately, they are not happening. 1.52pm
p.s. Nice campaign creatively, but these awards actually focus on effectiveness(sales) and results (sales).
I was waiting for some figures on the success of that campaign. Well done Christian. It obviously worked. Bob/1.52pm everyone know it wasn’t a campaign for Hamilton Island. Get over it.
For what was obviously a very, very well executed brand awareness campaign that was purpose-built to make the world aware you can stay on or near to The Great Barrier Reef, the marketing simpletons will continue to throw the ‘bums on tour boats’ criticism at it.
Every time Nike inspire me with another amazing spot or integrated campaign I don’t run out the door and buy a pair of their shoes. But the next time my long suffering sneakers give out and I have 300 bucks ready – I certainly will.
The client in all their wisdom, have decided the first job to be done is to get the GBR island experience onto people’s list of holiday destinations. Then, when this global gloom lifts, and people feel they can take 3 weeks off without losing their jobs – well I for one am sure this campaign will continue to pay off for many years.
In the short term? Well there are in fact many numbers that state that region has outperformed the rest of Australia. Sorry Bob.
I’m sure Tourism Queensland will prove you and the other simpletons wrong over their very well planned out marketing strategy. That campaign is the ‘laaaaaaauunch’, get it Bob!
And by the way Cristian, you’re brave for having put you name to into this viper pit. I’d have thought you guys well accustomed to biting your lip on the CB comments.
Who the fuck is Bob? I’m just good old 1.52pm for god’s sake.You’ve stuffed up here Lynchy.
By the way, I don’t really give a shit about the campaign, but it was fun stirring up the cretins. The chubster hits again!
Hey bitches. Just remember that the global financial crisis has just about crippled the world for the past few years (call up the international airlines, FT.com, or pommy mates in the UK). The agency’s idea and execution was gold. It’s just a shame that it hit when the crisis poisoned international tourism.
Play nicely, girls.
Dear Sydney Opera Singer,
Not all tourism products suffered through the GFC. The better ones (those appropriately marketed) actually still had high occupancy rates, e.g. Thredbo was booked out to the max as indeed were a number of European and American destinations.
The campaign was pretty narrow and didn’t appeal to the broader market segment – how on earth could most people take it seriously. Great campaign for Gen Y . Rooted for all other prospective travellers. Goodnight.