DDB NZ print ad for National Foundation for the Deaf wins the April/May Could Be a Caxton
An ad by DDB New Zealand for the National Foundation for the Deaf has been announced as the April/May winner of the Could Be a Caxton competition, established by the Caxton Committee and supported by The Newspaper Works to recognise and showcase great creativity on a bi-monthly basis.
The ad was created by art director Dave Brady and copywriter Joe Hawkins.
Ron Mather, creative director, It’s the Thought that Counts, and the judge for the April /May competition, said: “Lovely, simple visual idea with clean, look at me, art direction. Only criticism was too much copy. It only needed one line – Power tools can cause hearing damage after only 30 seconds. Always wear hearing protection and the web address.”
A Highly Commended was also awarded to Sky TV, The Arts Channel.
Ron Mather said: “Really nicely written (Could be a Caxton there), slightly try hard art direction. Liked the line ‘Art for an insultingly low price’. Didn’t like the fact that the actual offer, including the phone number was in 5pt type up the side of the ad. That could cost it a Caxton on the day”.
The June/July Could Be a Caxton competition is now open for entries. It’s free to enter and anyone can submit nominations. The copywriter and art director responsible for the newspaper campaign judged best of the year’s Could Be a Caxton bi-monthly winning ads, will score an all expenses-paid trip to the 2010 Caxton Awards.
For more information on how to enter the Could Be a Caxton competition and the Caxtons in general, visit www.thecaxtonawards.com.au.
7 Comments
Too much copy? Really?
the amount of copy is fine by me
copy is fine.
logo could be bigger though.
they’re deaf not blind 12:47
i think they were joking 3:46
You what?
Nice. And I agree, copy length is fine.