Alex Bogusky tells Fast Company why he left the world’s hottest agency to find his soul
August 10 2010, 10:55 am | | 26 Comments
Alex Bogusky, the Elvis of advertising, has left the business. Is this a New Age midlife crisis or his greatest rebranding campaign? asks Fast Company.
26 Comments
Jesus Christ. And I thought that a middle age crisis was having and affair and buying a new car. But this is Alex Bogusky, after all.
I think we could all do with our own monk.
Why is he telling us what he is going to do? Why does he carer? Rather just go and do it.
Great journalism.
Both sides of the story in one article.
Reflecting others sentiments not only Alex’s or the PR push of his own future.
I’d be very interested in more stories of the like on the powers that be in this country in the same vein.
CB, please lead the way.
Great article. Really makes you wonder whether it was just his job to sell stuff or whether his whole character became that.
People who run agencies and stay
in them maybe don’t have much
imagination. I’m sure I could come
up with something better to do.
I’d love to be so principled. Sadly I don’t have Alex’s bank balance.
yes, I reckon it’s a money thing, if you’ve got enough
to not worry about it then your next need becomes a personal
journey. The more you work with corporations the
more you see how they don’t work.
money doesn’t buy you love, but more choice
I just want to fxck him more.
Bingo 1:33, Where’s the Beef in Australian trade journalism?
I think this article is a little less premeditated and may explain the real reasons further.
http://www.fastcompany.com/1665887/alex-bogusky-resign-mdc
However, the guy’s a legend none-the-less and it’s fantastic to see unbiased, verified and impartial journalism today. Most kids just post press releases or re-hash AP / Reuters articles without checking any sources.
Great post Lynchy.
http://www.youtube.com/watch?v=jsQCLgVYmEg
Alex Bugusky comes across as a self absorbed prick.
He would have earned huge respect if he quit before he was paid out.
But instead, he earned millions by selling crap to the poorest American’s and only when the last dime in his earn out from MDC was cashed, does he put his hand up and say “This goes against my principals”
That is not a principal that is a PR play.
What a crock of BS.
what a w@nker he is and was, get in the real world.
Interesting stuff about what it’s like to work at Crispin. Anyone know anyone who’s worked there?
what a tool.
Like Don Draper, he’s reaching desperately for the final rung in Maslow’s Hierarchy of needs: self-actualisation. Unfortunately, in getting to the fourth rung (esteem) he sold out any possibility of getting there, as 11:00pm points out.
Bugger.
I’d simply like to ask: What DO you do after you’ve had a life-defining career in advertising?
We tend to have a very specialised knowledge of our own business, but no other – and the skills really don’t seem transferrable.
After the excitement, not to say the protection from the real world provided by agency life, anything else seems way too menial. Either that or at the other extreme, insurmountable because one is hugely under-qualified.
I wish I could afford this tosser’s morals
I’m afraid he’s going to have a very hard time buying his soul back. I think it’s been broken down and sold for parts.
Very good point monty. I’ve wondered the same myself!
I’d do him.
@9:13
Yep, I know a few people. They really weren’t happy there, pretty much for all the reasons listed in the article.
Monty… Skills not transferable? Are you serious. Use your imagination buddy. This industry creates some of the brightest entrepreneurs. I really feel that I can do anything I want now and I thank advertising for that.
I’ve got your soul Alex. You can have it back when you give me back that 20.