Wieden + Kennedy takes out Emmy for Old Spice
After taking out the Film Grand Prix at Cannes, it should come as no surprise that Wieden+Kennedy, Portland has won the Emmy for Outstanding Commercial at the Creative Arts Primetime Emmy Awards for its Old Spice ‘The Man Your Man Could Smell Like’ spotl.
In fact, the agency earned three of six nominations for Outstanding Commercial at this year’s event, with Nike ‘Human Chain’ and Coca-Cola ‘Finals’ in contention. And it’s the second win in a row for W+K – last year the agency won the Emmy for Coke ‘Heist’.
Says Jason Bagley and Eric Baldwin, W+K creative directors for OldSpice: “Winning an Emmy is a surreal experience. It’s such a greathonor to be recognized by the entertainment industry and encourages ourdesire to create work that not only sells products, but entertainspeople. We’re very honored to have been one of the three Wieden+Kennedyspots nominated. Owning half of the six nominations is a testament tothe amazing creativity happening inside the walls of our office, andthe talented people and clients we get to work with.”
4 Comments
Clients ultimately get the advertising they deserve.
A client who bought an ad that was different to whatever else was being done, wasn’t the easiest path, and didn’t take itself too seriously.
May they reap the rewards.
Absolutely 3.06, abso-bloody-lutely. If only a lot more clients could realise what it takes for them to get the advertising that they themselves admire.
Signed
Jaded
Dear Jaded,
Keep thinking like that and you’ll never get anything good up.
Love,
Optimistic.
wasn’t that guy in the old spice ad?