31 Australasian entries make the cut at shortlist stage of the Asia Pacific Digital Media Awards

The Asia Pacific Digital Media Awards finalists have just been released, with Australia and New Zealand shops – particularly from the BBDO, DDB, JWT and Leo Burnett networks – well in contention. The Digital Media Awards, now in its fourth year, celebrates the best in digital marketing has to offer in the Asia Pacific region. Winners will be announced at the Grand Millennium in Beijing on November 16th.

Australia/NZ Finalists:

A. Search                       

PHDIQ    

Always on search    

NZ Lotteries    

New Zealand

ZenithOptimedia    

Qantas        

Australia

B. Mobile

JWT Melbourne    

CityGT    

VicRoads   

Australia

C. Online advertising

Amnesia Razorfish    

Xbox: The Alan Wake Project    

Xbox    

Australia

MediaCom    

Alienware Clan Challenge    

Dell    

Australia

UM & Soap Creative 

Lynx – Party Across The Internet

Unilever Australia    

Australia

D. Website

Publicis Mojo    

The Adventures of Freddo    

Cadbury    

Australia

E. Best loyalty campaign

McCann Erickson Melbourne    

Maybelline Acquisition Campaign    

Maybelline New York   

Australia

F. Best viral marketing

Clemenger BBDO Melbourne    

Humane Chain    

WSPA    

Australia

G. Best integrated

Colenso BBDO/AIM Proximity    

Yellow Chocolate    

Yellow Pages Ltd    

New Zealand

Leo Burnett Sydney    

Photochains    

Canon Australia    

Australia

H. Media innovation award

Colenso BBDO/AIM Proximity    

Yellow Chocolate    

Yellow Pages Ltd    

New Zealand

JWT Melbourne    

CityGT    

VicRoads    

Australia

UM & Soap Creative    

Lynx – Party Across The Internet

Unilever Australia    

Australia

I. Best use of social media

Leo Burnett Sydney    

Photochains    

Canon Australia    

Australia

ZenithOptimedia    

5 Seeds

Lion Nathan    

Australia

S1. Technology & Telecoms

Leo Burnett Sydney    

World of EOS    

Canon Australia    

Australia

S2. Leisure/Travel

Daemon TWO    

7 Days in Sydney    

Tourism New South Wales    

Australia

MPG/ Media Contacts    

Darwin “Mix it Up”    

Tourism Northern Territory    

Australia

S4. Financial services

Aim Proximity Ltd    

Missing Pictures    

Tower Insurance Ltd    

New Zealand

dgmAustralia    

Coles Group Source MasterCard    

GE Capital    

Australia

S5. FMCG

Clemenger BBDO Melbourne    

Bare All    

Mars Chocolate Australia   

Australia

OMD Sydney    

Neutrogena Brave Wave    

Johnson & Johnson    

Australia

Tribal DDB    

Goo Therapy

Cadbury    

New Zealand

S6. Not-for-profit

JWT Melbourne    

CityGT    

VicRoads    

Australia

Tribal DDB    

Live Rescue

New Zealand Coastguard  &nb
sp; 

New Zealand

S7. Automotive

Clemenger Proximity Melbourne    

Smart Australia ‘Pop What Your Not’    

Smart Australia   

Australia

MEC    

Caltex Car Cam    

Yahoo!Xtra    

New Zealand

S8. B2B (other)

OgilvyOne/Neo@Ogilvy    

IBM Australia Open Digital Campaign    

IBM    

Australia

S9. B2C (other)

Aim Proximity Ltd    

TVNZ Go Girls Virginity Map    

TVNZ    

New Zealand

Clemenger BBDO Melbourne    

Dry Dreams    

Fosters Group    

Australia