Man like natural: Speights Summit gets back to basics in new TVC via Mojo Sydney+Auckland
November 8 2010, 11:13 am | | 90 Comments
Man is a fairly uncomplicated creature. Strip him down to his basic desires and you’ll find a common instinct for getting back to nature, to be part of the great outdoors. It’s completely natural, just like Lion Nathan’s deep southern New Zealand brew, Speight’s Summit, as illustrated in this new spot via Publicis Mojo, Sydney and Auckland.
90 Comments
man like ad
What?
Spooky Men track perfect for it!
this man like
Funny. Looks great. Well done again Mojo.
best beer ad out of new zealand since i can remember. love it.
Just when Aussie beer ads started to feel abit same same out comes this. Well done Mojo.
Meh.
Man like shit
Man like jealous
The pig should have been a sheep…
The should have been funny…
Beer ads are supposed to be funny or have tits in them. This one has no tits in it so it should have had more funny stuff in it, like a chick with lasers coming out of her tits.
It took two nations to create one dull spot for what looks like gay beer.
Awesome!
Men can grow beards – ha
really really average, not sure that it is supposed to be funny, is it?
slow with not enough gags in it. I imagine the creatives think that the water shot is the funniest thing they have ever seen, well it’s not, it’s just a shot of a guy in slo motion in the water
I don’t like a lot, and I like it a lot.
Punching, then eating the pig is funny.
i like that he eats his mate
The funniest thing about this spot is imagining the creatives high fiving each other when they wrote this blight on humor. They must have thought this was an absolute cracker of an idea. Pity the poor fools.
The ‘man like’ thought could have been really good in the hands of better people.
Same goes for the production, looks really dated just like every other ad at the moment. All up fails to break any new ground at all.
another man ad, hey?
The Natural beer proposition is lame to start with.
Really, who gives a fuck.
I fuckin’ don’t.
Beer is for drinking and getting pissed and laughing at shit that is funny shit.
Natural, Pfft!
Then the ad, fuck me, what a pile of absolute toss plops that is! Shit predictable cast. Shit location. Shit script. Shit editing. The pig is okay but the guy should have rooted the pig then eaten it. We should have seen him with his pants down slamming that hog. That would have been fucking funny! That’s about it. What more can one say? Only this;
If there was a Gay Advertising Awards this would win the Grand Prix, hands fucking down, lay down fucking Misere! No fucking competition.
So when they do start The Gay Fucking Advertising Awards they should enter this genius piece of ‘how clever am I trying to be funny but I can’t write shit, except this shit piece of shit that isn’t funny at all because it’s gay.’
Just my humble opinion
(.Y.) = moron
Girl like Man. Who like beer. WIN all round from me.
Hey (.Y.) show us what ‘un-gay’ work is then you master of the hetro ad world
Why is it that so many of the comments (on this blog) read as though they are written by fools who wear their lack of culture and intelligence as a badge of honour?
It’s unfortunate, and a shame that it comes through in a lot of the work as well.
Seriously, why are we so proud to be stupid?
(.Y.)
I agree. Just MY opinino.
Hey 4:51 stop stealing my ( . Y . ) !
Never in the history of advertising has there aver been a bigger load of absolute rubbish.
Is the end supposed to be funny? Tell me??? another man who has been living in nature comes running out and sees another???? Fuck me.
Man who write this should be shot and fed to pig.
Nice work!
It’s a good ad, quite good actually.
The ad, in my opinion, is awesome. This particular type of humour is never going to be to everyone’s tastes, and clearly there are a few people on here who that applies to. Fair enough.
However, I think such discussions miss the real point. Which is 4:51’s raging homophobia. And as we all know, the anger homophobes direct towards homosexuality is usually born out of repressed feelings. So let’s peer into 4:51’s troubled psyche…
In the first 7 lines, 4:51 uses the word ‘fuck’ (or a derivation of it) 3 times, and the word ‘shit’ 5 times. This strong anal fixation and association with copulation is revealing, as is his (I’m assuming 4:51 is a male) use of the derogatory term, ‘toss plops’. Again, such nuggets mined from his stream of consciousness provide a telling insight into the sexual predilections of this angry, angry individual.
Next, 4:51 laments the fact that we don’t get to see the hero of the commercial rooting, then eating, the pig. Zoophilia, or bestiality as it is more commonly known, is classified by the WHO as a mental disorder, the roots of which psychologists generally agree lie in the lack of other avenues of sexual expression. 4:51’s desire to witness pig-rooting may indicate pent up sexual frustration due to socially repressed tendencies.
Which brings us to 4:51’s ‘Gay Advertising Awards’, for which he suggests the aforementioned ad receive the Grand Prix. Such outbursts amount to the clearest evidence yet of the Freudian defense mechanism reaction-formation, in which unacceptable emotions and impulses are mastered by exaggeration of the directly opposing tendency. Note the repeated capitalisation of letters in both the award title and the ‘Grand Prix’; it’s as if 4:51 wants his audience to recognise that the ‘Gayness’ is the most important thing, as it is in his lonely, inner world.
The M18A1 Claymore mine consists of a horizontally convex green plastic case (inert training versions are blue). The shape was developed through experimentation to deliver the optimum distribution of fragments at 50 m (55 yd) range. The case has the words “Front Toward Enemy” embossed on the front surface of the mine. A simple open sight on the top surface allows for aiming the mine. Two pairs of scissor legs attached to the bottom support the mine and allow it to be aimed vertically. On both sides of the sight are fuse wells set at 45 degrees.
Internally the mine contains a layer of C-4 explosive behind a matrix of about seven hundred 1⁄8-inch-diameter (3.2 mm) steel balls (about as big as #4 birdshot) set into an epoxy resin.
When the M18A1 is detonated, the explosion drives the spheres out of the mine at a velocity of 1,200 m/s (3,937 ft/s) [1], at the same time breaking the matrix into individual fragments. The steel balls are projected in a 60° fan-shaped pattern that is 6.5 feet high and 50 m (55 yd) wide at a range of 50 m (55 yd). The force of the explosion deforms the relatively soft steel fragments into a shape similar to a .22 rimfire projectile [1]. These fragments are moderately effective up to a range of 100 m (110 yd), with a hit probability of around 10% on a prone man-sized 1.3-square-foot (0.12 m2) target. The fragments can travel up to 250 m (270 yd). The optimum effective range is 50 m (55 yd), at which the optimal balance is achieved between lethality and area coverage, with a hit probability of 30% on a man-sized target.
The weapon and all its accessories are carried in a bandolier. An instruction sheet for the weapon is sewn inside the cover of the bandolier.
Ideally, the mine is detonated as the enemy approaches the killing zone 20 to 30 m (22 to 33 yd), where maximum casualties can be inflicted. Controlled detonation may be accomplished by use of either an electrical or nonelectrical firing system. When mines are employed in the controlled role, they are treated as individual weapons and are reported in the unit fire plan. They are not reported as mines; however, the emplacing unit must ensure that the mines are removed, detonated, or turned over to a relieving unit. The M57 Firing Device (colloquially referred to as the “clacker”) is included with each mine. When the mines are daisy chained together, one firing device can initiate several mines.
The mine can be detonated by any mechanism that activates the blasting cap. Field-expedient methods of detonating the mine by tripwire, or even by a timer, exist, but are rarely used.
It’s pretty good but does anyone see a connection with, man likes beer and, made from beer? Same kind of understated simple tag line. Jsut an observation.
8.56pm… It was his mates from the beginning you ill-equipped neanderthal. And honestly if you don’t pick up obvious things like that you’re the sort of person that just writes, well, obvious stuff. If you’ve ever worked on beer you’d know that there’s pretty much no client that will buy a script that has one guy. (Sociability) so you learn to work around it. It’s the reason ‘Guiness evolution’ had 3 guys in the beginning.
This is a great great great idea. A man that turns his back on the modern world in favour of living with Nature. What’s not to love about it. The way it’s delivered is genius. It goes back to bare simplicity in the way they use words. You haters have got it all wrong and once again you’ll all be proved wrong when Cannes rolls around. Possibly even D&AD.
As for the other twit ( . Y . ) (Oh looks they’re tits get it?) he made the point of ‘who wants to drink natural stuff? It’s gay’ I’m tipping millions of dollars of research and development does. I do. If you think it’s better to have food scientists designing the food you put in your body then keep preparing yourself for cancer, obesity and a whole host of other fun stuff my friend. Check out Super size me (not sure if you’re the only guy on the planet that hasn’t heard of it) Food Inc. is another (I’ll forgive you if you don’t know this one). But no, you’d rather everything go back to the days of ‘Boooonie!’ Like the Australian cricket team, fat ad slobs that are more obsessed with how many tinnies they can neck on a plaaaayne probably aren’t adding anything to what we do. The world has moved on!
There’s a lower class of advertising person out there in the public and in front of clients that ruin all the hard work the rest of us do. You’re there to appeal to the lowest common denominator. That does nothing to improve advertising. It just reaffirms what the public think of us. Dumb, obvious gutter humour. Notice that Mojo never seem to have a beer ad set in a pub.
Wake up. Watch Don Draper if you have to (or Dave Droga, Duncan Marshall or Leo Premutico if you want a contemporary influence. Or Ant Keogh or Ben Coulson in Melbourne if you want someone closer to home, they’re all charming professionals. You guys are the reason Sydney imports so many Brittish and American people but you’re also the people that complain about them taking your job. Clients want smart. The public appreciates an intelligent creative idea that they could never come up with.
I’m sick of all the garbage that’s posted on this site. This should be a site to discuss and debate but always ends up a mud slinging match. Why is that? Are we really that pathetic? Seriously?
And sure have a crack at the fact that I think I’m advertising’s gift. I’m just insightful. That’s a prerequisite if you’re going to be a good adman. Lift people. Do your bit or go to London and come back schooled. Or better still “( . Y . )” don’t come back.
Ian and co: –
I love beer. I love natural. I love this ad.
Most of my colleagues here in NYC don’t share my love for natural, but they love this ad too.
Bravo.
Any comment that’s longer than a sentence proves you’re too opinionated.
8.31…you started with a bracket then didn’t close it making your sentence not make any sense when reading it.
Can you re-do properly thanks?
Hey (.Y.)
You’re contradicting yourself.
First of all you said ‘The ‘man like’ thought could have been really good in the hands of better people.’
However, your second post says: ‘The Natural beer proposition is lame to start with.Really, who gives a fuck.’
Make your fucking mind up. Or are you just hating because you’re jealous of a really good ad that your homophobic little mind could never conjure up?
It appears the more ernest ad types on this blog have been owned.
Best not to take the bait.
8.31 Well said, mate.
Even if some people don’t agree with you, you put forward a rational case for your opinion. Unlike most of the junior dickheads on here who are yet to make anything and love to diss interesting work with their banal, junior humor.
Nice work Ian. Nice work Pim (if Pim is in fact your real name)….
Man Vs. Wildly Jealous Creatives
Man Vs. Pretty dull ad.
8.31 stop taking it all so seriously. It’s a blog. Or at least say something funny. Sheesh!
Let me set the record straight.
This is a good beer ad. But I don’t think it’s great
The natural prop is a dubious point to sell beer on, but the creatives have done a less than obvious job here. So well done.
It’s no big ad or tongue – but it’s better than the VB work.
The voice over is very good.
The direction is too self conscious.
Some people will find it funny, some wont.
It’s probably not cool enough to really have an impact on the market it seeks.
I can’t see people outside the ad game loving it.
I’ve done lot’s of beer ads so I have some experience on the subject.
Thank you.
Love it. Well done guys.
(.Y.Y.)
Like.
Come on. We’d all kill to have this on our reel. Seriously.
10.49am
I’ve made a few beer ads in my time too, so thanks for patronizing me and the other bloggers.
I agree with you, it is better than VB, and most of the other beer ads that have come out so far this year.
But I disagree with your opinion that the direction is self-conscious. It looks pretty natural to me, as someone who’s made lots of ads, not just beer ads.
I think Ayson has done a great job (and no I don’t work at the Sweet Shop).
Cheers.
hey 2.11 i concur. if it was done any other way, it’d be really earnest. it’s handled well. i do think the other points that 10.49am made were valid though. and, no, i don’t work at either the agency or the sweetshop. nice work to all involved.
That Y has some front.
Great! Good execution of a good planning. Basic and true thought. Men don’t know how they should be these days. This expresses it for them. Will kill’em.
Hey 10.49, I love the Big Ad, but thinks the tongue ad was stupid, this Man ad is way better than that!
Would the creators of this commercial stop posting all these messages patting yourself on the back for the most average beer commercial ever made. 8:31 in paricular.
Read the real posts here and learn from what the genuine posters are saying.
This is a 0 out of 10 spot and won’t win a bloody thing.
Any ‘real poster’ wouldn’t give this a 0 out of 10. That’s just someone being an idiot.
Whether you think it’s brilliant or good, or okay even, fine, but credit where credit’s due. It’s simple, funny and very different.
Another creator of the tvc creates another post.
You know what else gets boring? Every time there are positive comments on this blog, it is assumed that these have come from the people who created it the work. Can you get it through your fucking head that despite the fact that you may not rate the work, that there is a possibility, albeit a remote one, that there are people out there who disagree with you and actually like it, which they are perfectly entitled to do.
I do not work for this agency, and I’m ambivalent about the spot itself – doesn’t appeal to my sense of humour – but I can appreciate that there are those to whom it does appeal.
I liked the movie Starship Troopers, my wife thought it was utter balls. She liked the Notebook, I’d rather neck myself than sit through that whiny shit. Is she wrong? Am I wrong? No it’s a difference of opinions. Get used to it and stop shit-canning people who disagree with you.
Doomed.
woman like commercial
awesome!!!
It reminds me of Hitler.
Steve Ayson rules!
Solid. Love that beard. Mates at the end are really great.
I’m one of those of the opinion that this is slickly executed rubbish.
I hope that’s cool with everyone.
Not nearly as good as it’s pretending to be.
I support anything with redheads.
Yeah, 11.50am, don’t get ideas above your station, hey? Carry on being mediocre like the rest of us.
I’d like to se how this extends into interactive. Is there an online component?
8.31, I live in London.
But thanks for the tip, perhaps I can add ‘I got schooled in London’ to my University letters. How impressive would that be, hey?
Now, here’s a couple of tips for you;
1. Try and develop a sense of humor, don’t be so sensitive and keep your arguments short, it makes you look somewhat less fucking pathetic that way, rather than banging on, ad nauseum, without humor, wit or punch line.
2. Nominate your self to judge The Gay Advertising Awards, you might just make Chairman. Good luck with that by the way.
Over and out.
dude. with the boobs as his name. if you live in london, you’re up fucking early. get off the net, go back to bed, it’s barely 5am.
Hey ( . Y . ), stop pretending you’ve got balls and go back to fondling your tits. What sort of sad fuck would be sitting on this blog if they worked in London? Oh, you do.
Boobs isn’t in London, he’s sitting at home in Auckland after been made redundant….poor boobs.
7:36
Shutup and go back to work at Mojo. You’ve spent enough time on this thread patting yourself on the back.
i kept waiting for something funny to happen…what a long walk for a shit sandwich.
dude. stop eating shit. maybe your taste will improve.
10.49… Punching a razor back in the head is funny. Do you work in a Morgue? The problem I get from a lot of people on this blog is they sit there critical before the ad has even started playing. Let some joy into your life children. Enjoy it for what it is. Man getting back to nature for a natural beer. Simple. Brilliant. Funny. Job done.
yeah mate punching an animal in the head is hilarious? and no i dont work in a morgue but it would probably be a funnier place than yours. this is such an average first thought spot that has no insight other than the obvious product benefit of natural and goes nowhere. like your career probably…
While I find the scene suggesting the man mates with the animal amusing,
I don’t think the beer drinking public will want to associate with that.
Then again, it’s airing in New Zealand, so I best retract that statement.
2:21 At least Kiwi league player don’t fuck dogs.
A MESSAGE TO THE CREATORS AND PEOPLE WHO WORKED ON THIS TVC.
It is painfully obvious when you post on here.
Why do you stand out?
Because if you’re not associated with the work you don’t get so personal and so bloody defensive about something you didn’t work on.
If I see a nice piece of work I say it’s a nice piece of work then move on.
I don’t give a flying fuk if someone else hates it because I have no personal involvement with it. They are entitled to their opinion and that’s that.
People who are involved with it will go to all the trouble to defend it to the death.
Apart from all the short posts congratulating themselves 12:06,11;40,8:31,9:35, and 7:36 are all associated with it.
LOL
So bleeding obvious.
Agree, and they got so owened.
Thing is most of the posts dissing this work are funnyer than the ad.
And that’s were the battle is with this offering, it’s trying to be funny but it doesn’t quite cut it.
Now, 12:06,11;40,8:31,9:35, and 7:36 let’s see you come out swinging.
8.33
Your post and argument is as pathetic as your spelling.
Lol…9:2, sucked in.
I thought it was pretty good, but it didn’t make me want to buy beer…
soooooo….
…..awkward
It didn’t make me feel anything. Just a flat sigh.
It’s a bit boring.
Like the grade though, for what it’s worth.
I find it hilarious that ( . Y . ) is now posting multiple comments under anonymous. You’re on an island just off the coast of nowhereville still trying to rub two sticks together while 24 boats have cruised right by you. FAIL.
I hope the weather’s good. Although I’m picking up a lot of miserable vibes. Keep rubbing those sticks dude. Or atleast send someone an email, you’ve obviously got a laptop.
9:27
hoo Kares about tha spelung. Thu argumant is sownd.
Wich wun ar U? 12:06,11;40,8:31,9:35 or 7:36????
Jeez, I was hoping the Mojo boys would come out fighting after a few Friday arfternoon lo-carb, lite beers and wine spritzers.
Come on lads we, want more foot stamping, hissy fits from you.
Okay here ya go. Ya ad’s balls!
8:33
12:06,11;40,8:31,9:35, and 7:36 are all the same people I swear.
It’s either Mr Mojo or Miss Publicis.
( . Y . ): oh bless, you’re trying to mix up the language in your anonymous posts. Keep on keeping on buddy.
This is the best Beer ad ever. There must be a lot of girlie metrosexual men leaving comments here.