No instruments used in this welcome home flashmob for T-Mobile via Saatchi & Saatchi
November 3 2010, 8:20 am | | 22 Comments
Not just another flashmob: A great welcome for passengers returning home to London’s Heathrow airport from T Mobile and Saatchi & Saatchi London. This week’s top pick on Bestads.
22 Comments
If only this kind of crap was just a flash in the pan.
T-Mobile did it once, please let it rest, just lazy….
It IS just another flash mob… lame.
8.42
you’re joking right (?)
Stick to your mail room duties fool.
It’s called ‘building a brand.’
Further, why don’t you tell the class what you would have done.
In answer to your question 9:51
Something a little more original.
“Oh what? A billboard? pshh.. please. It’s been done before. How about a little creativity hmm? Something original?”
“But what they’ve done is a pretty original spin on the billboard.. I mean it’s actually made of ice and has ice-skaters riding around inside..”
“Yeah whatever, just lazy wank. the CD should just kill himself.”
“You’re a cool guy”
Whilst you two losers continue to slag each other off, let’s please remember that comments are the lifeblood of the Campaign Brief blog, and we love ‘em. But there are a fair share of total idiots out there who are really nasty and write malicious, unkind and threatening comments. Are they really that stupid to not realise that it’s not that hard to find out who you are. So if you’re going to say something nasty, use your real name or learn about the magic of proxy servers. Everybody is so tired of the pathetic comments on this blog, something has to change. All these pitiful comments are available for everyone and anyone to see … including the rest of the world’s advertising industry … what must they think of us?! Please stop behaving like children and get on with creating some fantastic work.
Oh good, I’m not the only one who thinks this is a pile of pretentious, unoriginal, stinking elephant poo.
It’s time for non-anonymous comments on this blog.
Seriously.
Sounds pretty much recorded in a Studio to me…
As 11:08 points out, just because flash mobs have been done before, doesn’t mean you can never do them again. You just have to do them in a new, different, awesomer way than the ones that have gone before.
I reckon this one fits the bill. (And this has nothing to do with the fact that I used to have an a capella group at uni. Actually, maybe we could make a comeback. We used to do a mean rendition of Bon Jovi’s “Living on a prayer”, complete with heavy kazoo solo in the middle…)
Why weren’t these people Tasered? Repeatedly.
Google You Tube ‘ Belgium Railway Station’.
Bobby McFerrin in the dreads. A’capella master.
Bollocks to the haters. It put a smile on my face.
I think this an incredibly self-indulgent ad. 3 minutes! It’s cringe-worthy as well.
There are though 2 things that TMobile should be applauded for:
1. A desire to get people to share what’s going on (Brand reinforcement + repeat product usage). It’s not easy to develop decent brand response campaigns.
2. The brand is clearly committed to ‘doing & demonstrating’ rather than just saying ‘share more’
While continuing Flash Mob creates more brand salience, I’d rather see them broaden the idea of sharing life’s moments and make it more than recording strangers in public spaces doing something out of the ordinary.
Sure it’s been done, but what a way to land after a long-haul flight, it’d put a smile on my face then, and it did now. Good on ’em.
That said, wonder what link to T-Mobile there was there was there as a pay-off at the time?
Feel-good awesomeness, love it!! Boo to all you jaded haters.
This ad is great and I wish I’d made it. It’s going mad virally and everyone is full of praise for it. Apart from the Campaign Brief anons, which is nonsensical.
Luckily the creatives in London who did made this would never have heard of Campaign Brief.
Loved it. Made me smile. Well done Saatchi’s!
With over 1 million hits on Youtube in 5 days, i don’t think anyone cares what a bunch of useless little Australian creatives think… Get out into the real world boys and girls.
Can I just say that, despite the busy efforts of all the sycophants here, this is SO pretentious and aware of itself it’s embarrassing. Personally, I’m not a fan of any form of highly choreographed, seemingly spontaneous fun. It’s like being dragged along to a theatre restaurant; or watching those scenes in cheesy American chick flicks where the drunk girl gets up on a table to sing badly or karaoke some old-but-soon-to-be-hip-again soul song and then the whole bar starts willingly singing along and cheering including even the random mean old biker dude. That world only exists within the wet dreams of hopelessly romantic women in their 20s. And besides, why again do I need to share some big old world moment with a bunch of strangers on behalf of a notoriously hated category? Yeah, nah, I certainly wouldn’t want some a’capella clowns accosting me coming off a flight. This is why capsicum spray was invented.
Hey school kids, check this out:
http://tvnz.co.nz/breakfast-news/flashmob-ad-youtube-hit-4-08-video-3879373
Not bad for something most of you pea brains have been slagging off! I can’t remember the last time one of your Aussie print ads made the news in the UK!
1.7 million views and counting….