DDB creates giant snow globe for Cadbury – Aucklanders treated to their first White Xmas
December 21 2010, 10:03 am | | 9 Comments
CASE STUDY – The last time it snowed in Auckland was in 1939. Generations have never experienced snow in this part of New Zealand. And never ever has it snowed here at Christmas. Until 2010.
Cadbury wanted to give Aucklanders their very first white Christmas.
To do this DDB Auckland made a Giant Snow Globe, then added snow machines to make it seem like the globe was being constantly shaken.
While temperatures outside were sweltering. Inside the public could take a Cadbury chocolate from the Christmas tree and cool off in the snow.
9 Comments
I’m pretty sure most people head to snowplanet, just 5 mins north of Auckland.
Love it. great work guys.
“Temperatures were sweltering”? It’s pissing down in Auckland. And yeah … Snowplanet.
More spin than snow.
“We had x number of visitors in the 12 days before Xmas” fuck me. You must have finished this vid a couple of days ago and there’s still a few days to go. Full o shite.
Took my kids. They told me it was crap. Don’t believe the hype.
I know it’s what everybody does these days, make a little film to show how massive the idea was. But I don’t think they should be necessary. If an idea really is good and really does do its job, we’d hear about it anyway wouldn’t we.
Like vertical football in Tokyo for adidas, I just heard about that, no hype required.
Come on guys, it’s great.
Sounds like you’re all a bit bitter and jealous to me.
I went to Snow Planet last time I was in Auckland. It’s more like an hour out of the city and costs about $50 for half a day. It’s not something everyone can do for free.
People complain about these films but it’s almost mandatory these days. Look at what wins at award shows. It’s not like you can submit a piece of work via word of mouth. I’m sure you can make something look better in a video than it does in real life. But hey, isn’t that our job?
And one last thing… it looks pretty sunny in the video. Did they make that up too?
I’m not saying it’s perfect. I think the video was a bit too long.
But it’s a nice idea and deserves a bit of credit.
On a completely separate note, has anyone noticed that you can’t enter campaigns in Craft for AXIS 2011. What’s with that shit?
30,000 people in 12 days??? That’s a tall claim, works out at 104 people every hours for 24 hours a day. I drove past is daily and never saw more than 15 people at a time… and for a good chunk of those 12 days it was raining not “sweltering”. Still the awards judges won’t know this. And I like the idea and it was well produced. Just think that the 30,000 claim is a stretch…. unless they decided that all passing traffic counts?
If that was the case – it was a fair distance from Tamaki drive and you couldn’t tell it was for Cadbury until you approached on foot.