Man plays with balls during Kit-Kat break
January 25 2011, 6:43 am | | 5 Comments
JWT London has put to air a new spot for Kit-Kat which centres on a crane operator on a demolition site. Whilst enjoying a Kit Kat he is inspired make his break better and recruits his fellow operators to start having fun with their demolition balls.
5 Comments
Check out the heavy hand of the digital/integrated team at 0,52′. Without even checking, you can be sure there is some YouTube footage postage, purporting to be from the site itself. Why, I dare say there is a facebook and twitter feed too. What this industry needs is a good kick up the arse to shake it out of its campaign-by-numbers cross-media meh. I like it.
I wonder if he was having a break from demolishing the Nestle factory in York, UK, where 25% of the workforce were let go and the site sold for redevelopment. Now THAT would be 360 creative.
http://news.bbc.co.uk/local/york/hi/people_and_places/newsid_8611000/8611333.stm
Best Kit Kat in some time. This would sit with the best of them I think.
Good ad, just didn’t need to show the balls lined up so early. Could have been all revealed at the end.
Good to see the Brits are not as moronic as our local clients. ‘Have a break, have a Kit Ka’ seems to lead to good advertising.
The junior marketers’ version ‘ Have a better break’, leads to shit..