R/GA, London promotes the all new Aston Martin four door Rapide via a series of web films
January 15 2011, 8:46 am | | 6 Comments
R/GA, London was tasked with promoting the all new Aston Martin four door Rapide via a series of web films directed by Donnie Masters via Serious Pictures, London, that have just started to run online including YouTube.
Part one is now online, with part two to be released January 19 and the final episode on January 26.
6 Comments
crap
Oh dear, I was expecting far better from R/GA, but then I see it’s from London office, not New York. Bet Aussie expat Nick Law – ECD of R/GA NY – is spewing about the R/GA name being tarnished with this effort. The acting is woeful, and so is the script and the direction. It’s not a patch on the brilliant BMW Films work – with the same sort of idea – from Fallon.
this is the shittest thing ive ever seen.
why is it on campaign brief? unless there’s a direct aussie link, why post this?
1st year uni film students put together stuff better than this these days.
Me three. That was pretty lame.
my morning ablutions was more captivating
Astonishingly bad.
I know it’s a pretty ‘slow news’ time of year Lynchy… but why is this posted here?