Borderline Deja View: Coke Vs 8pm Whiskey
February 16 2011, 6:04 am | | 9 Comments
One CB Asia blogger has pointed out to us that the very charming Coke ‘Border’ spot, via Wieden + Kennedy, Portland, which we featured on the CB Blog last week as part of the best of the Super Bowl is a little similar to a 1999 spot for 8pm Whiskey directed by Prasoon Pandey (brother of Piyush Pandey, chairman of Ogilvy India) via Nexus Communications, India.
9 Comments
No one bold enough to take on W&K?
Guess the old spice boys didn’t search every possible ad on YouTube before they made this ad. They should lose the account, their wives, be castrated and fired from a cannon into the sun.
Theft? Coincidence?
Who cares?
Zillions of ads with the same brief over the history of TV, the chances of the same idea popping up are pretty high. It’s not like it’s a super dooper original starting point.
Give them the benefit of the doubt.
And anyway, it’s just an ad. It’s running in a totally different market.
We steal from movies, books, music videos, TV shows…you name it. Why should old ads from other markets be sacrosanct?
It’s not like anyone died.
WK guys are guilty. Saatchi guys are innocent.
Interesting industry isn’t it?
The ‘lonely border post with feuding guards’ is as much an advertising cliche as a psychiatrist’s coach on radio. Once you even go there, similarities are inevitable unless you can give it something really unexpected.
Good to see Sam Kekovich in some of his early work.
Or to put it another way 2:34.
Agencies like JWT, Singos, Banjo will always be guilty.
Agencies like D5, Saatchis and Clems will always be innocent.
Advertising – home of the double standard.
12.05 gets it exactly right.
For some agencies, it’s theft.
For others (and his/her list covers it nicely), it’s always brilliant re-imagining of a ideas that were not sufficiently well explored the first five times.
1:17, it’s what we in advertising call brand image. Just like in the real world.