New app for Flip by DDB Singapore makes your Facebook page come alive with profile videos
To help market Flip Video cameras, DDB Singapore opted to advertise on the most valuable real estate on the web – the Facebook profile picture.
The agency has developed a new Facebook app that allows users to replace their profile photo with a video. Users no longer have to have a boring still image in their profile photo box. They can have a moving, breathing, sound-generating profile video on loop.
Users can view their friends’ profile video and easily upload their own videos. Each profile video, generated by the app, ends with a short message which simply says ‘Powered by Flip’. In effect, the app has successfully created a personalized ad with guaranteed views.
The DDB team: Neil Johnson, Joji Jacob, Jeff Cheong, Terrence Tan, Thomas Yang, Ciaran Lyons, Jackie They, Shaun Quek, Vinod Savio, Sham Nasaar, Naresh Kumar, Suhaimi Saadan, Rosslyn Chay, Boby Ertanto, Gerald Yeo, CheeSheng Ng, Aaron Santos, Viknesk Kumarr, Jeremy Seow, Mabel Chiang, Jenny Wong
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This was done less intrusively by Vimeo.