Colenso BBDO scores Integrated Axis, Titanium Axis and Grand Axis for Yellow Chocolate; Special awarded Interactive Axis for Orcon

The Grand AXIS was awarded to Colenso BBDO for their Yellow Pages ‘Yellow Chocolate’ campaign at the 2011 CAANZ AXIS awards held tonight in Auckland. The same work also took out the Integrated Axis and Titanium Axis.

Special Group won the Interactive Axis for Orcon’s business banner.

Apart from winning three of the top awards of the night, Colenso BBDO led the agency pack in terms of Gold, winning six, followed by Special Group with three and DDB New Zealand with two.

CAANZ president Sandy Moore said the work on show was testament to agencies’ collective ability to rise to the challenge and prove how powerful great ideas can be: “AXIS remains the pinnacle of creativity in New Zealand. It rewards ideas that have captured the imagination of New Zealanders, ideas that have effected change, and ideas that have ultimately achieved business results for our clients.”

Creative Business of the Year was awarded to Yellow Pages Ltd.

“CAANZ’s vision is for insight and creativity to be commonly accepted by clients as integral components of their business. Vehicles like the AXIS awards play a key role in bringing that vision to life,” said Moore.

Capital City Films won this year’s Production Company of the Year and the Lifetime Achievement Award was awarded to David Bell, of AXIS AdSchool fame.

The Emerging Talent award, which acknowledges those who have recently entered the industry, was presented to Kia Heinnen and Zoe Hawkins from Colenso BBDO, whose early work has begun to gain attention in the industry.

This year’s judging panel, made up of 50 local creatives and three international judges – Andy Fackrell, executive creative director of 180 Amsterdam, Dejan Rasic, executive creative director of Colman Rasic – Sydney and Bryan Rowles, creative director of 72andSunny – Los Angeles were all highly impressed with the quality of work submitted.

AGENCY TALLY

Colenso BBDO: 1 Grand Axis, 1 Titanium Axis, 1 Integrated Axis, 6 gold, 6 silver, 13 bronze

Special Group: 1 Interactive Axis, 3 gold, 1 bronze

DDB New Zealand: 2 gold, 5 silver, 7 bronze

Clemenger BBDO: 1 gold, 2 silver

DraftFCB: 7 silver, 4 bronze

TBWA\Tequila: 2 bronze

Saatchi & Saatchi: 1 bronze

VIEW THE FULL RESULTS HERE