Saatchi’s NZ launches ‘legendary’ Tui spot
March 4 2011, 12:11 pm | | 14 Comments
Saatchi & Saatchi New Zealand has launched a one minute spot for Tui Breweries called ‘Legendary day at the Mangatainoka RFC’.
This latest expression of the ‘Brewing Legends’ idea captures the legend of the Hurricanes playing a pre-season Super 15 match on the 29th January, in a farmer’s paddock across the road from the Tui Brewery in Mangatainoka. The paddock transforms into a stadium to accommodate 10,000 attending rugby fans.
CREDITS
Clients: Jarrod Bear, William Papesch, Rene de Monchy, Clare Morgan
Executive Creative Director: Jeremy Taine
Creative Group Heads: Brad Collett, Slade Gill
Producer: Megan Robertson
Group Account Director: Mark Cochrane
Account Director: Ryan O’Donnell
Film Company: Flying Start
Director: Miles Murphy
Producer: Peter Mayo
14 Comments
Awful.
Genius
I only had one question at the end……”Why?”
@1:04
My question was… “What?”
Rubbish.
Where’s Honor?
I don’t get it
@1:04
My question was…..”Huh?”
Hurricane’s fans will love it, at least.
Wow … um ….jesus…
sweet idea, perhaps let down slightly by direction/edit. I bet the 90 second edit nails it though.
what was i meant to derive from that?
Great song shame about the rest of the ad.
Great song shame about the rest of the ad.