DDB New Zealand launches new campaign for the Volkswagen ute this Sunday
May 6 2011, 3:21 pm | | 10 Comments
Volkswagen launches their first ever ute. So what does a smart bloke do with smartest ute on the market?
The TVC launches this Sunday.
10 Comments
Great. The second car ad in a week that doesn’t have features plastered all over it.
Hopefully it’ll start a trend, though I won’t be holding my breath.
Reasonable effort on a farkin tough tough brief. What ute driving bloke would show up in one of these. And what latte drinking vw driver would buy a ute.
These utes will sell like tickets to a Bin Laden memorial service at ground zero.
Hey 4:15, you’re a duck. Utes sell like hot cakes to sheep shaggin Kiwis like me.
Great spot, wish I’d done it.
Bugger!
dub him with an aussie accent and run it in ‘stralia
we luv utes
Admit it , it’s a tough category , this ad isn’t about selling utes , its about keeping the quirky nature of the brand , nobody who buys a ute is watching ads , they have just ducked out for a wee or grabbing another frothy friend from the fridge.
I laughed then said out loud “that’s fuckin great”.
Exactly, 10.00PM. I don’t know why we bother.
This is actually very good. Having spent a bit of time around country pubs, most of the farmers are intelligent, privately educated blokes who like to talk about interesting and different things.
Lets face it, the women and the jukebox in said pub have probably been played to death, they aren’t that interested in real-estate, man-scaping or performance enhancing drugs either, so you need to be able to spin a good yarn.
Hope it goes well, hope they bring it over here. And well done for not treating the target like ducks.
And why is it the thinking man’s ute again? after the slow motion gag of the dog getting covered in mud is done it has nothing to offer. It’s just another ute.