Starcom MediaVest’s Sintras: how great thinking comes from immersion in real people’s lives
May 17 2011, 10:17 am | | No Comments
Last week John Sintras, CEO of Starcom MediaVest Group Australia took time out from the busy Festival schedule to chat to online site Cream about creativity, engagement and the Festival of Media Awards in Montreax.
In the interview Sintras discusses where great ideas come from, how great thinking comes from immersion in real people’s lives, why a Facebook ‘like’ does not necessarily translate into a brand advocate and how engagement has become the latest buzz word, but does it really translate into delivering commercial outcomes?