Barnes, Catmur & Friends win June Newspaper Ad of the Month for Boundary Road Brewery
Barnes, Catmur & Friends have followed up their May NAB Newspaper Advertisement of the Month win by securing June’s Ad of the Month for their ‘Beer tasters Wanted’ ad for Boundary Road Brewery. And in a repeat of the May decision, the judges also gave another DDB Coastguard ad ‘Parachute Flare’ Honourable Mention as runner up.
June Ad of the Month judges were Lisa Fedyszyn – DDB, Jeff Harris – Y&R and Mike Ramsay – JWT. The judges said the Boundary Road Brewery ad was “just made for newspapers with a well written and executed idea. You were rewarded throughout the ad which isn’t always the case with long copy”.
And “Beautifully crafted” was – Jeff Harris and Mike Ramsay’s take on ‘Parachute Flare’.
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Credits for June’s winning ad:
Client – Ben Shaw, Adam Maxwell, The Boundary Road Brewery
Agency – Barnes, Catmur & Friends
Executive Creative Directors – Daniel Barnes & Paul Catmur
Copywriter – Jesse Stevens
Art Direction – Crispin Schuberth, Brad Southerner
Media – Katrina Reinsfeld, Monica Wales
Re-Touching – Kevin Hyde
Suits – Sally Willis & Katyau Urlwin
Credits for DDB’s runner-up Coastguard ad:
Executive Creative Director: Toby Talbot
Creative Director: Regan Grafton
Art Director: Brett Colliver
Copywriter: Simone Louis
Photographer: Steven Boniface
Retoucher: Gordon Moir
Managing Partner: Scott Wallace
Account Manager: Nisa Solipo
Client: Coastguard NZ, Christine Haru, Bruce Reid
Barnes, Catmur & Friends’ creative team receive $250 with the ad sponsored by the NAB into the 2012 Axis Awards. The ad also appears in the “What’s New” section of AdMedia and becomes a Finalist in the 2011/12 $10,000 Newspaper Ad of Year competition. Any ad that’s run in any newspaper around the country is eligible to enter the competition.
6 Comments
It has to be said: Everything Barnes, Catmur & Friends post on here is brilliant – well-written, charming and demonstrating a sureness of touch so clearly missing from current Australian advertising. Why any NZ client would go to any other agency is beyond me.
Long copy? Really?
Yes, long copy. Did you read it? It’s bloody brilliant.
Brilliant!
Nice to see print being used correctly.
I’d drink the stuff.
Katyau hope you didn’t write the creds list
I’d say it’s medium copy. Nevertheless it’s very well done.