Clemenger BBDO, Wellington spot for Road Safety shows distracted brains drive dangerously
September 15 2011, 3:47 pm | | 4 Comments
Everyone thinks they can multi-task. It turns out that our brains just can’t. Instead, they switch from one task to the other, decreasing the ability to do either task properly.
Distracted brains drive dangerously in this new campaign for Road Safety Trust New Zealand, from Clemenger BBDO, Wellington.
4 Comments
Distracted, being aware…another interpretation of the same old prop.
Everyone’s seen it, but this one’s better:
http://www.youtube.com/watch?v=Ahg6qcgoay4
I used to smoke some dope that did that.
Oh yeah – got any left?
“Clemenger BBDO, Wellington spot for Road Safety shows animation gets in the way.”