Steinlager believed
October 25 2011, 5:01 pm | | 6 Comments
Steinlager always believed the All Blacks would win the Rugby World Cup, although not being an official sponsor, they couldn’t actually mention RWC.
All they had was a white can, but all Kiwis know its significance.
A tactical spot from DDB New Zealand.
6 Comments
Wouldn’t it have been more straight up and generally better if they aired the same sentiment BEFORE they won?
What’s the go with the white can?
Ak – they did. Great spot too.
http://www.youtube.com/watch?v=BHeMIBVxP68
10:08, but I’m glad you did.
The white can was how Steinlager looked when the All Blacks won the cup in 1987. They should keep it – it looks ace.
4 more years bitches