Sydney creative shop Limehouse resolves to pay it forward in 2012 in support of Lucy Buck’s Ugandan orphanage Child’s i Foundation
Since Sydney creative shop Limehouse opened their doors in January 2011, the crew has expanded their team and relocated to a new office in Surry Hills.
Despite the typical ‘new-kid-on-the-block’ challenges of learning the lay of the land and pitching to a field of previously unknown faces, directors Duncan Harriss and James Lucas have carved an enviable niche in the market for themselves.
Agencies and production houses here and abroad now regularly commission the expertise of the high-end retouching house, including: Droga5, DDB, EuroRSCG, Helen and Grant, Host, Louis&Co, M&C Saatchi, MomentumWW, MOON and The Marketing Store, as well as top photographers such as Andreas Bommert, Alan McFetridge, Jonathan May, Gary Sheppard, Chris Sisarich, Steve Greenaway and Jamie MacFadyen.
While celebrating their good fortune towards the end of 2011, Limehouse resolved to Pay It Forward. It was an easy decision considering the enjoyment the team derived from contributing to the Sydney Cats & Dogs Home campaign, which culminated in the adoption of many of the animals involved.
The talented team of five (including studio manager Candice, and retouchers Tom and recent joinee Wittaya) will now set aside 10% of their time throughout 2012 to help out charitable causes.
The main beneficiary of Limehouse’s pro-bono time in 2012 is Child’s i Foundation, a Ugandan orphanage run by the inspirational Brit, Lucy Buck.
The charity’s mission is to provide quality short-term care for orphaned and abandoned babies, while also ensuring their placed in loving homes.
The first of many creative execution’s the team has come up with is called ‘I’m Giving’. It uses the captivating profile of one of the orphanage’s little residents and a simple message inspiring potential donors to contribute to the cause. This will be the start of the team’s on going support for Child’s i foundation.
“We’ve had a great year. There were stressful times, of course, but with the support of new friends we’ve managed to establish a new home and a new business. In Uganda, however,
more than 2.5 million children have no home and no support. Our hope is that this will help raise the profile of Child’s i and contribute to an increase in adoptions”, says Lucas.