Cannes to introduce Mobile Lions to recognise mobile’s increasing importance in the media mix
February 11 2012, 8:25 am | | 4 Comments
I
n 2012, Cannes Lions is specifically honouring work that lives on or is activated by a mobile device, app or the mobile web for the first time.
The new Mobile Lions recognise and celebrate the increasing importance of mobile in the media mix for many campaigns.
The new Mobile Lions reflect the broad scope and application of mobile, with categories that recognise:
CREATIVE USE OF TECHNOLOGY
MOBILE APPLICATIONS
GAMES
MESSAGING CAMPAIGNS, INCLUDING SMS, MMS AND MOBILE EMAIL
BEST INTEGRATED CAMPAIGN LED BY MOBILE
MOBILE WEBSITES AND WEB APPS
TABLETS AND OTHER DEVICES
RICH MEDIA ADVERTISING FOR MOBILE DEVICES
CRAFT
4 Comments
You mean increased importANCE IN making more money for the festival.
yeah good one kelly. you’ve really nailed it.
mobile is such a gimmick, no one will be using them in a few years. having mobile lions would be like having wobbler lions, there is absolutely no creative legitimacy to them at all.
it screams of a desperate attempt to line the pockets of those fat cats that run city hall over in cannes.
The geeks have inherited the earth. And it’s much more complicated and way less cool now…
Cannes to introduce Mobile Lions to make even more money from entrants fees.