JMK Sydney launches print and online campaign for Finanial Review Group’s Smart Investor
December 9 2011, 4:20 pm | | 17 Comments
JMK Sydney has created a new campaign for Smart Investor, the personal investment magazine and website published by the Financial Review Group.
The print and online campaign promotes a range of new online ‘how to’ topics designed to manage personal finances better including: investing; super; budgeting; property; borrowing and insurance.
Says Simon Wake, marketing director of the Financial Review Group: “We wanted to let people know that smart investing starts with a better understanding about all things financial. JMK’s new campaign achieves this in a striking and engaging way.”
Matt Kemsley, creative director of JMK said : “Like every conversation from any Financial Review Brand, we set out to engage smart people in a smart way.”
17 Comments
‘briefed’ or ‘informed’? I suspect the great unwashed – ie the public – would be more familiar with the latter. ‘Briefed’ is an ad industry in-word.
Hmm, like the AFR, the term ‘Briefed’ is quite big in the city, legal firms. Oh, and Banking. Hang on…
(DICKHEAD)
Wow. This is even shitter than the work Lavender****** used to grunt out.
strong
nice
I like the thinking – using the fortune favours the brave notion is strong, but I’m unsure if the headline quite pulls it off.
And, yes, use of the word ‘briefed’ is pretty questionable.
Who knows, maybe the client or suit got their headlines in there somehow.
Pretty uninspiring art work too.
‘Learn a few lessons before you’re taught one’. I like that it’s such a good, clear thought but the tone of it is a little preachy, annoyingly domineering.
Third headline is a bit too long.
Overall, I don’t think the marketing team at The Economist will be shaking in their boots.
LOVE THE ART DIRECTION….GOT ME IN STRAIGHT AWAY.
WELL DONE THE AD.
Is that right 4:41? So a military “briefing” where the unit is “briefed” on the mission then after it go into a “de-briefing” came straight from adland?
Your 2 cents clearly isn’t worth much – wouldn’t really work without the “B” in briefed, given the original saying, now would it. Nice stuff.
lame shame
Hope they’re paying you well and treating you nicely.
You want to get at least two things out of the three.
CD. I bet you are over 55.
No future here
It’s dull at best and fails to provoke me into further investigation.
so fucking average.
Like the simplicity and impact, but the kerning is rubbish.
Could have been better. C+
If it was aimed at people with a nostalgia for early nineties corporate typography it would have been a success. But it had nothing to do with the concept.