Integrated mobile and digital communications company Mobile Embrace teams up with large media and news companies; ARM and ARN

Mobile Embrace has teamed up with some of Australia’s largest media and news companies, the Australian Regional Media Network (ARM) and Australian Radio Network (ARN), to act as a sales broker for the company to sell their mobile sites and apps and offer new mobile solutions to advertisers.

Mobile Embrace will also use their expertise in mobile creative development, including HTML5 rich media, and mobile marketing technologies to help drive ARM and ARN’s mobile marketing efforts.

Says Peter Birch, head of Mobile Embrace’s mobile ad network: “The addition of ARM’s and ARN’s penetration to Mobile Embrace’s current tier-one, premium publisher mobile ad network provides even greater targeting options to those advertisers looking for localised premium mobile inventory.”

This comes at a fortunate time for the mobile digital communications company as 4G and the National Broadband Network have commenced their roll out, increasing access to mobile and web in regional areas.

Says Birch: “Further to this, the synergy between print, radio and mobile are becoming apparent. Mobile Embrace can now enable ARM and ARN teams to utilise mobile solutions that compliment their existing offering; such as m-sites, QR codes and messaging.

“We’re really proud to have these companies join the ever growing list of major brand clients whom we’ve developed powerful, nationwide rich media mobile advertising and marketing campaigns for.”