Lee Clow and Jeff Goodby in first-ever ‘Creative Legend’ session held at this year’s Caxtons

Caxtons 2012 delegates will have a unique opportunity to put questions to two of the greatest figures in the modern advertising era, Lee Clow (left) and Jeff Goodby, at the first ever ‘Creative Legend’ session, to be held at this year’s event.

Clow, the Chairman and global director of TBWA\Worldwide, will make a virtual appearance on the Caxtons stage via a live stream, and will join Jeff Goodby, co-founder of Goodby Silverstein & Partners, in conversation as part of the session.

Clow will share with Caxtons delegates some of the experiences that have shaped his extraordinary career, including stories of his close collaboration with the late Steve Jobs, with whom he developed the legendary ‘1984‘ ad campaign that was pivotal to the creation of the Apple brand.

Delegates will be able to submit their questions to Clow and Goodby in advance of the ‘Creative Legend’ event via email here.

Goodby (left) completely revitalised the US milk industry with a simple question: “Got Milk?“, a slogan that has since become part of everyday American vernacular. The campaign made its debut in 1993 and is still running today.

Both Clow and Goodby are stars of the Emmy Award-winning 2009 film about the ad industry, Art & Copy.

Goodby, who is attending Caxtons 2012 as an international speaker alongside Goodby Silverstein & Partners managing partner Derek Robson, will also address delegates in a separate session.

The 2012 Caxton Seminar and Awards will be held from Friday to Sunday, October 12th to 14th, at Hamilton Island in the Whitsundays.

Registrations for Caxtons 2012 close soon.