Dubsat launches cloud-based OP-59 audio loudness control and correct for TVCs via MediaPro Extreme desktop app in Aus + NZ
Dubsat today announced an enhancement to their highly successful MediaPro Extreme desktop app which automatically fixes TVCs that don’t meet the imminent industry standard OP-59 audio loudness specification for ads.
The often-extreme variations in audio soundtracks between television programmes and TVCs are something viewers have been complaining about to broadcasters for a long time. From 1 January 2013 these variations will no longer be accepted by TV regulators in Australia and New Zealand.
Says Grant Schuetrumpf, CEO of Dubsat: “The new Operational Practice 59 audio level specification that advertisers and broadcasters will have to abide by is simply referred to as OP-59. If a TVC’s audio level is too high and doesn’t meet the new OP-59 audio loudness specification, it will be automatically 
rejected by broadcasters which is something advertisers and their media buyers naturally want to avoid.”
In a move that makes Dubsat the first in the industry to provide audio loudness normalisation as an integral part of their TVC booking process, Dubsat has built the OP-59 audio fixing capability directly into their latest version of MediaPro.
Says Adam Larter, CTO of Dubsat: “MediaPro Extreme HD’s in-built audio loudness tool enables users to actually see the audio loudness analysis of audio and audio/video files during the QC process. If the audio doesn’t meet the OP-59 specification, the user can automatically fix the file. It’s as simple and easy as that.”
MediaPro Extreme HD is the third generation of Dubsat’s much-heralded Mac and PC desktop application which provides their clients with ultra-fast file uploads via Aspera’s fasp acceleration technology, self QC functionality, and online booking and delivery of broadcast advertising to destinations throughout Australia and New Zealand.
The latest MediaPro Extreme HD desktop application with OP-59 auto-correct functionality is available to download for all registered Dubsat users today here.
6 Comments
OP-59 clearly states (verbatim) – “Australian television broadcasters encourage the accurate authoring of the Metadata supplied with programmes soundtracks i.e. the Dialnorm number being valid and not just setat the Dolby Digital default value. If this is not the case the broadcaster will find it necessary and wise to measure the Dialnorm value and make appropriate corrections.”
It says nothing about broadcasters having the right to ‘automatically reject’ TVCs.
So what’s the case? Is this a bit of scaremongering to drum up business, or is OP-59 leaving some important information out?
So Dubsat is “Cloud Based”. Does this mean when it rains my staff will be unable to use it? Why is everything cloud based these days? Why do companies feel the need to tout this like it counts for something? it’s almost as if people who say this kind of stuff have absolutely no fucking idea what it means, but that couldn’t be the case, could it?
Dubsat stores your uploaded media on their internal system at no charge. You can manage it and convert or download to your local system from any computer you are on. Once registered you can log into their website or apps for free as well. I think they get the idea and have some good products.
Looks like Dubsat don’t understand the basic fundamentals of cloud computing.
If you have to download special software to your harddrive, they can never state that what they do is on ‘the cloud’. Little misleading one may say.
Very comical…
so does this app let me hear the ‘corrected’ audio before I send it? We’ve spent 50k on audio equipment, and dont want to send audio that we haven’t checked before it goes.
OP59 is interesting, as it takes a number of factors including peak level, the amount of compression and individual frequencies into account when requiring -24 LKFS. I wonder if Dubsat are simly adjusting the overal level? It really is a combination of not compressing to hard, and then not limiting between -9 and -12db as far as we understand.
We’re ready to go for OP59 standard audio tho 🙂