Dulux proves it can stand up to a lot of living in animated spot via Clemenger BBDO, Wellington
Groundbreaking animation director Pete Circuitt has teamed up with Clemenger BBDO Wellington to craft a piece that cleverly shows just how much stress we put our interior living space through. The 30-second piece, aptly titled ‘A Lot of Living’, features a cast of characters as they slide along the walls in heavily stylized, painted silhouettes leaving behind a trail of destruction that only a paint like Dulux Wash and Wear could withstand.
“When a character moves it leaves a history behind,” said Circuitt. “It was important to remain honest to the tools available for interior painting so we created natural, digital brushes directly from what we observed during pre-production. I found that I could get a tremendous amount of detail from your average roller and it could be made to look very cool.”
This spot marks the second collaboration between The Sweet Shop, Clemenger BBDO Wellington and Dulux in this series.
Agency: Clemenger BBDO, Wellington
Client: Dulux
Product: Wash and Wear
Title: ‘A Lot Of Living’
Executive Creative Director: Philip Andrew
Creative Director: Brigid Alkema
Senior Copywriter: Mitch Alison
Agency Producer: Martin Gray
Production Company: The Sweet Shop
Director: Pete Circuitt
Producer: Penny Foster
Executive Producer: Fiona King
VFX Supervisor: Nick Burridge
Animation Supervisor: Dan Brown
Design: Pete Circuitt
2D Painters / Animators: Charles Cumming and Eachen Chen
Compositing: Dvir Kutson Gilboa, Nick Burridge and Pete Circuitt
Animators: Dan Brown and Pete Circuitt
Sound Studio: Franklin Road
Sound Design: Jon Cooper
3 Comments
Who did the audio for this spot?
So we’re saying the paint is the mess?
nice work pete !