Lindauer makes fun in new print campaign in the Sunday Star Times’ social pages via DDB NZ
Lindauer’s ‘Don’t Worry Boys‘ dig at dependent men continues as they highjacked the Sunday Star Times ‘About Town’ social pages yesterday. DDB’s vow of never showing the target market extended into print as they used the gossips to show the boys despondently left at home on National Girls’ Night out.
VIEW THE AD – SST About Town – Lindauer.pdf
Agency: DDB Group New Zealand
Client: Lion Nathan
Product: Lindauer
Published – Sunday 11th November, 2012
Lion Nathan:
Marketing Manager – Wine – Susan Cassidy
Brand Manager – Lindauer – Kylie Biddle
DDB:
Executive Creative Director – Andy Fackrell
Group Business Director – Angela Watson
Art Director – Julia Ferrier
Copywriter – Jennie Liddell
Photographer: Sonya Nagels
Account Manager: Maria Bjorkman
Mac Operator: Graham Bannister