NZTA targets drunk families in new print campaign via Clemenger BBDO, Wellington
January 16 2013, 1:02 pm | | 5 Comments
This series of print ads for the New Zealand Transport Agency targeted families where drink driving is a common behaviour, encouraging someone to speak up and stop the family driving drunk.
New work out of Clemenger BBDO, Wellington.
5 Comments
Cool, impressive retouching.
Simple idea, done well. Good work.
dead simple, dead awesome
Something about these reminds me of this: http://www.bestadsontv.com/ad/22565/Pedestrian-Council-of-Australia-Ross
Two completely different ideas there pal.