Wrigley’s Eclipse Mints ‘Says Hello to Fresh’ in new campaign and TV spot via DDB Sydney
DDB Sydney and Wrigley have launched a new campaign for Eclipse hard-pressed mints. The creative will be led by TV and supported by point of sale and online activity.
In the TVC the protagonist overcomes some rather tense situations with the help of an Eclipse mint’s freshness and a simple Hello. The campaign and new brand line ‘Say Hello to Fresh’ celebrate the fun of people coming together with some unlikely friendships and an unexpected adventure.
Says Darwin Tomlinson, deputy executive creative director: “We’ve had a great time working on this campaign with the Wrigley team and are excited to have something different on air for them.”
Says Andrew leakey, Wrigley managing director: “We are delighted to be launching a new campaign and direction for Eclipse. The new ‘Say Hello To Fresh’ positioning helps us tell our consumers an exciting and engaging brand story.”
Client: Wrigley’s
Marketing Manager: Alexandra Skolarikis
Brand Manager: Annabel Badilla
Agency: DDB Sydney:
Executive Creative Director: Dylan Harrison
Deputy Executive Creative Director: Darwin Tomlinson
Creative Director: Scott Huebscher
Creative Team: Harry Towle and James Sexton
Planning Director: Ryan Richards
Group Business Director: Rebecca Crawford
Senior Business Director: Daniel Lipman
Business Director: Danielle Richards
Designer: John Hayles
Producer: Claire Seffrin
Partners:
Production Co: Robber’s Dog/Company Man
Director: Luke Shanahan
Executive Producer: Mark Foster
DOP: Todd Duym
Editor: Stuart Morley
Post: The Editors
Music: Nathan Cavaleri, Song Zu
38 Comments
It’s pretty good, but why have DDB Sydney made a few ads now that seem to be American? First they did those Cannes VW parking rear assist print ads with American cop cars, and now this. Couldn’t possibly be because it makes more of a chance to win at an overseas awards show could it?
Genuinely confused, because both are solid ideas, that wouldn’t hurt being designed, you know, for the Australian market…
Looks incredible. Craft wise you win Shanahan. And only a few beards in the spot.
Great spot. Me really like. Best looking spot from DDB in ages. American cool- but the Super Bowl part. Doesn’t bother the accent. Why can’t other clients boost some prod values and let me shoot outside Melbourne. Go on.
Who cares dude? It’s a good spot. Why wouldn’t you make something look International? at the very least. It’s called craft. And this is a great spot.
Great spot. Me really like it. Best looking thing from DDB in ages. American cool- but the Super Bowl part. Why can’t other clients boost prod values and let me shoot outside Melbourne. Go on.
Look, I’m not actually knocking it being made to appear American, just trying to find a rationale.
I know, actually having a serious discussion on here instead of just hurling shit at each other is difficult, but I’m not sure “Why wouldn’t you make something look International? … It’s called craft” Is an actual real reason to do it. Why is it craft to make it look like it’s been made overseas?
Reasons to make it look Australian:
1) It’s for an Australian market.
2) Support the local culture.
3) Why wouldn’t you?
Reasons to make it look American:
1) Better on the reel when looking for work overseas.
2) Better in front of an advertising jury.
3) Why wouldn’t you?
Look, we all know 95% of creatives are in it to win awards, as that’s what is rewarded, and if that’s the reason they did it, then fair enough!
Again, I really like the ad, just want an honest answer/reason to do it this way, and why DDB have done it twice in the last year.
Wrigley’s a global company.
Citizens of the World are more used to hearing US accents on film. This includes Australia.
Wrigley probably want to use this in other markets.
Aussie accents would probably sound weird in O/S markets.
It’s good by the way. DDB’s made some really nice work on this brand.
Hey @Fun, but…
I would stop typing if I was you. You’re making:
0) sense.
Top spot. filmic, engaging and extremely well executed.
as for the accents, what a “small” conversation to be having.
No one watches Australian films but we need our commercials to be OZ-tralian. rubbish. Lets move into the real world. Nice work DDB.
Aussie or Yank, makes no difference.
It’s abysmal, and anyone who thinks this is an example of film craft should look around, anywhere, including the States, but maybe not Oz so much anymore.
Looks like it was shot by a lover of flat and frontal and art directed by an apprentice on ‘Smokey and the Bandit’. Both lowered the bar and direction is mostly about choices, so.
Editing’s ok, but it would be. A pro did it, and saved it. Almost.
Combine the attractiveness of beer with the irreverence of mentos and you have this…. Another lazy Aussie ad
Maybe they shot it there because the actors are better.
the ad is so so in my book. Its nice. That’s it, i don’t think it will bother any award juries this year, but its nice non the less.
I personally don’t think it doesn’t matter where you shoot the ad, as long as you can shoot it and within budget. I’d happily shoot an ad in Zimbabwe if it meant my ad wouldn’t be ruined by stretching the budget just so we cam shoot in Parramatta.
Australians are too obsessed with being Australians, it’s as if the aussie market won’t buy your product unless you see red dirt or the opera house. Its poor show. Just look at the success of other markets, does the location really count when trying to convey an idea?
http://youtu.be/1LBWaI8tteg
Great work
Love it. Didn’t think you could not love this spot. But someone managed too? Maybe another prod company that lost the pitch? Watched it with wife last night and she said quite simply, that looked cool. American spot? Great work DDB and it does look amazing. Don’t know if that speaks volumes for the spot or indeed how bad most Aussie spots are. Great casting. Love the lead also.
remember the last ad this creative team posted here it was a blatant rip off. Two for two lads, but not in a good way.
http://www.youtube.com/watch?v=1LBWaI8tteg&feature=youtu.be
can I have my idea back? http://www.youtube.com/watch?v=05CgoHwMfug
I like the original better
Love it.
Love it
come up with your own ideas DDB
This ad is a glitch in the Matrix.
As creatives, we cannot be commending acts I blatant plagiarism. We as a whole need to retain some creative integrity and strive to come up with new exiting ORIGINAL ideas. Not spit out watered down, ripped off Goodby ads ( fingers crossed nobody notices). Bad luck guys….people do.
It’s clearly influenced by Doritos. A lot. But it’s also better than Doritos.
It’s shot better, and the product is better integrated.
Still the best ‘fresh breath’ ad I have seen, probably ever. My guess is that US juries will forgive it for being a rip off sooner than locals.
Paste yourself back together, Mate. From a production standpoint alone, Doritos wins hands down, and it was an original idea to boot.
You’d probably be better integrated than this rubbish, but you’re torn. All in pieces, your opinions aren’t worth the rough edges along your tear.
We recommend sticky tape. Hurry, there’s a wind coming.
I’m not sure any agency worth its salt would have the stones to deliberately rip something off as high profile as this. It was in the Super Bowl.
I’m pretty sure things happened quite innocently, but unfortunate parallels will be drawn all the same. Bad timing gents, but chin-up.
So it’s a “things escalated” type of ad. Yes, there’s a) forms of transport involved, and b) a cop as an authority figure – an easy way of being able to show a product’s efficaciousness to overcome cliched problems. But aside from that it’s not an open/shut case.
They’re actually quite different ideas – one’s not only a better ad, but it also sells the product promise a lot better. I’ll let you decide which one that is.
How can this happen?
There’s no way the Doritos ad wasn’t used as a reference when presenting this idea. Very poor work.
Being a creative is more than wearing hipster socks and borrowing ideas.
Or maybe it isn’t anymore?
“My guess is that US juries will forgive it for being a rip off sooner than locals.”
This is scary. You think ripping off another idea deserves an award?
Top spot. Great direction and punchy storytelling. I saw the other spot and I agree that it had a similar set-up – but not really – and I did enjoy this one more. It seemed clearer and less messy. And I did think this one had better production. Both are fairly epic spots in this current climate and let’s face it- I would have liked to have done either of them. But that’s just me. Well done.
Clearly works in IT dept
I like it a lot. nice.
Is the lead Brandon Flowers
Whats the song?! I want it!
Another Yankee-made ad I thought. Puts me right off buying the product. So what’s wrong with Australians speaking Australian?
Love this spot.
Top work DDB.
Add this to the Devondale stuff, and you’re on a great roll…
What is the song?
I liked the ad it was fresh clear and funny with a great catchy song who is the young actor who played the lead role he was very good