Toyota reminds Kiwis why the Hilux is still the best ute in new spots via Saatchi & Saatchi NZ
March 6 2014, 10:44 am | | 6 Comments
Toyota New Zealand is reminding kiwis why the Hilux is still the most popular ute in New Zealand since 1982 in a series of spots via Saatchi & Saatchi NZ.
The work features two of the characters from the epic “Tougher than you can Imagine” spot from 2011, through Saatchi & Saatchi and Thick as Thieves.
Client: Andrew Davis, Craig Burton – Toyota New Zealand
Agency: Saatchi & Saatchi NZ
ECD: Antonio Navas
CDs: Corey Chalmers & Guy Roberts
Business Director: Paul Wilson
Account Director: Susie Darling
Account Manager: Amanda Brittain
Head of Content: Jane Oak
Production company: Thick as Thieves
Director: Alex Sutherland
Producer: Rebekah Kelly
6 Comments
Nothing will ever match the Barry Crump spots for Toyota but these come as close as anyone has got. There is something charmingly unique about that kiwi humour.
Quite enjoyed just seeing some ads.
Hehe, nicely done Mr Brow…
These are shit.
Shit? Really??
To me, there are plenty of genuinely shit ads out there and they’re easy to spot.
These ones are not like that at all. They’re funny, clever, witty, well shot and I’d like to have them on my reel.
So nurr.
@No, no, no care to explain or are you limited to a one word, two letter vocabulary?