Facebook launches Slideshow to help businesses easily target customers through video creation

To help businesses reach customers Facebook is launching slideshow, a new lightweight video ad made from a series of still images. Creating video can be time consuming and challenging for some businesses so slideshow aims to reduce the barriers to video creation.

Not only does slideshow give all businesses the ability to create video assets, it is also a new ad format that allows advertisers to reach more people due to the smaller file size. In fact a 5-second slideshow can be up to 5x smaller in file size than a video of the same length.

Slideshow also plays an important role in Facebook’s mission to solve advertising challenges and unlock new forms of creativity across all connection speeds and device types. This is especially important across emerging markets.

Here are some of the additional benefits slideshow creates for advertisers and people:

Gives all businesses the ability to create video assets: slideshow reduces the need for video production time and resources. Businesses can use its own images or simply pull stock imagery from our library.

Reach more people with video on all devices: the smaller file size helps advertisers reach more people with eye catching video ads regardless of device or connection.

Takes up less data: a 15-second slideshow can be up to 5x smaller in file size than a video of the same length.

Please find the blog post here.