Lotto NZ continues to inspire Kiwis to imagine this Christmas in latest TVC via DDB New Zealand
Lotto New Zealand and DDB have crafted a touching new TVC inspiring Kiwis to imagine Christmas if they won Lotto.
The 45″ follows a young girl’s excitement as her family turn one of her drawings into a dream come true.
Says Keri Merrilees, head of brand and communications, Lotto NZ: “Kiwis love imagining what they would do if they won Lotto. We wanted to tell the story of how one family would celebrate Christmas by bringing their daughter’s dream to life.”
Says Damon Stapleton, CCO, DDB: “We launched the hero Imagine brand campaign earlier this year and the public loved it.This piece is a continuation of the ‘Imagine’ idea. It’s meaningful and emotive and we hope Kiwis will resonate well with it.”
There are 200 additional prizes in the Lotto Christmas promotion this year, so more reason than ever for Kiwi families to imagine what they would do.
Client: Lotto New Zealand
Agency: DDB
Production company: Robber’s Dog
1 Comment
It’s no pirate ship but it’s not bad. I hope where ever they built that treehouse some lucky kids get to use it.