Colenso BBDO’s ‘Brewtroleum’ + Y&R NZ’s ‘McWhopper’ score one Titanium Lion each

New Zealand has scored two out of a total four rare Titanium Lions handed out tonight in Cannes.

Colenso BBDO has scored a Titanium Lion for DB Export ‘Brewtroleum’ and Y&R NZ has picked up a Titanium Lion for Burger King ‘McWhopper’.

The Grand Prix in the Titanium category was awarded to Venables Bell & Partners San Francisco REI #OptOutside

VIEW THE WINNERS – Titanium Lions Winners.xlsx

The toughest category in Cannes to win in is the Titanium Lions category. It saw only 5 entries (including Grand Prix) awarded from the 254 entries received.

The Grand Prix went to REI “#OptOutside” created by Venables Bell & Partners, San Francisco. This campaign also claimed the Cyber Grand Prix earlier in the week. The jury looked for winning work that marked a new direction, got people to reconsider the norm and connected with the cultural zeitgeist. “The work drew on what was happening in the outside world and attached the brand to the conversation,”said Jury President, Sir John Hegarty, Founder of BBH.