2016_CBWA_Directory_Cover.jpgThe annual Campaign Brief WA Directory is 'The Bible' to executives in the advertising, media and marketing industry, providing them with comprehensive listings to relevant companies in 97 extensive categories.

The 72-page Directory is distributed to all subscribers of Campaign Brief WA - a circulation of 2000 throughout agencies, the media, clients, marketing consultants, PR professionals and numerous other associated professions. It is also sold throughout the year at $35 + GST.

Three levels of listing are available, including a basic listing for FREE. A limited number of Display Ad opportunities are also available for a year-round advertising presence.

Download the 2017/18 Listing Form and rate guide here (2 pages) : DIRECTORY 2017:18 Listing Form.pdf
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Viewers watching Saturday's Dockers win were also treated to some fun with Likeable Creative's clever use of Domain Stadium's electronic boundary signage. 

Likeable helped leverage Envision Medical Imaging's sponsorship of the Dockers with a digital sign that starts with repeated logos before dramatically switching to an X-ray to reveal the skeletons of the spectators behind the sign.

See video of the concept in action during last Saturday's game HERE.
Brownes_NaturalSilence_BLOG.jpgMeerkats' 'A Natural Silence' campaign for Brownes Dairy won Silver at the annual Asia-Pacific Effie Awards held in Singapore on Friday.

It's the latest in a string of awards for the campaign, which launched in October 2015.

Meerkats CEO Gavin Bain said: "We are so happy for Brownes Dairy, who were such a great partner to work with on 'A Natural Silence'. Since launching in 2015/16 the key measures for Brownes across brand and sales have continued to strengthen. Awards are an added bonus, but business success is the result we drive for at Meerkats and this work has delivered in spades."

Campaign Brief Australia's reigning Agency of the Year, Clemenger BBDO Melbourne, was crowned Agency of the Year on the back of multi awarded work for TAC 'Meet Graham', Bonds 'The Boys', Snickers 'Hungerithm' and NAB 'Mini Legends'.
DixieMarshall_BLOG.jpgDentsu Aegis Network has announced the launch of The Story Lab in Western Australia, to be led by Dixie Marshall (pictured) as Head of Creative and Partnerships.
 
The Story Lab is Dentsu Aegis Network's global premium entertainment content business that invests, produces and distributes brand aligned storytelling solutions. Globally and nationally, The Story Lab has built a strong reputation for attracting and engaging audiences with premium entertainment content through new innovative models outside of traditional advertising, and will be unique in Western Australia.

Marshall will take charge of the business from April 27.
Tony-Hale (1).jpgBy Tony Hale, CEO, The Communications Council

If our belief in the power of commercial creativity is our heartbeat, then talent is our lifeblood - and the Prime Minister's changes to the 457 visa program has brought this to the fore this week in an unparalleled way.

Firstly though, the notion that we in this country don't possess a strong pool of talent is just wrong. On any international measure - the Gunn Report, Cannes, WARC - we regularly punch above our weight ranking in the top 5 or 6 in the world despite being 13th when measured on GDP. Our home grown creative talent fills the most demanding roles on every continent as our brilliant advertising skills, strong work ethic and ability to cut through the bullshit sets us apart.

We recognised the need for local talent development as far back as 1982 when AWARD chairman Ray Black announced the urgency of a program like AWARD School, as the industry was not growing enough writers and art directors to meet the needs of agencies.
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A TVC titled 'Spread' by The Brand Agency has been found to be the most powerful alcohol education ad internationally in motivating people to cut back on their drinking.

The commercial depicts red wine spreading throughout the body, increasing the risk of liver, bowel, and throat cancer. It was produced for the Mental Health Commission (formerly the Drug & Alcohol Office) in 2010, and has also been picked up by the Cancer Council of Victoria, who will run it later this year.


Published in the British Medical Journal Open, the study asked over 2,100 Australian adults to compare 83 alcohol education advertisements from around the world. 'Spread' was rated as the most likely to motivate drinkers to reduce alcohol consumption. The study asked people to score each advert on a five point scale, with one being the lowest and five the highest motivation to reduce their drinking behaviour. 'Spread' scored the highest at 3.77. 
And-the-winner-is_BLOG.jpgAngeLang_BLOG.jpgOur grand judge for this year, designer Ange Lang, has spent an agonising week sorting through the comp cards of the industry's top supermodels, as shot by Benjamin Riches, to arrive at a final decision. 

In making her judgement, Lang said the wearer should look confident and comfortable in their outfit, with accessories and 'HMUA' (which, we have discovered, doesn't mean the Hackettstown Municipal Utilities Authority) that make the outfit pop - not compete with it.

Also a note for next year: "wine glasses are not accessories ... boo". Dunno about that - it's an advertising event after all! We might have have to provide a 'resting table' next to our photo wall in future.

And so the winner of Best Dressed at the 2017 Oasis Ball is...
TobyTalbot_2017_BLOG.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Toby Talbot, newly appointed CCO of Saatchi & Saatchi New Zealand.

As I pen this, it's nearly midnight on Tuesday 18th April in New Zealand (we're from the future, don't you know) and so therefore the absolute deadline of deadlines for the award show of award shows for us is only 48 hours away. Consequently, I'm eyeing this week's pick very much with Cannes in mind. Just as I suspect some of this work was written, produced and bought (in that order) with Cannes in mind. Yes, all condom, dog adoption, adult shop ad makers. I'm talking to you.

BEST TV
Let's start with Best TV. Winner: A real contender for metal in Film A16 will be Spectrum. Great insight and wonderfully produced by the incomparable David Shane. Speaking of which, this should clean up in Film Craft. My picks would be A01 Direction and A02 Script. What the heck, stick it in A03 Casting too, why don't you; the Grim Reaper is a crack up. David, if you're reading this, love to work with you again. There's no category for sycophancy unfortunately - I checked. READ MORE...

Top Jobs: This week's employment opportunities

TopJobsV2.jpgEach week Campaign Brief posts available positions within the advertising, media & marketing industry. Email martin@campaignbrief.com (please place 'Employment Opportunities' in the subject) with the details of your vacancies by 5.00pm Tuesday for listing on Wednesday. Listings are FREE for Campaign Brief WA subscribers or $44 (inc. GST) for non-subscribers for a two-week listing (recruitment consultancies by negotiation).

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•  SENIOR INTEGRATED DESIGNER - MEERKATS
•  AGENCY DIRECTOR - STARCOM PERTH
•  SEVEN TWENTY x 14
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Thumbnail image for GRAHAM-1.jpgREWORD.jpgYMCA_Playnasium1-520x294.jpgThumbnail image for 0 (1).jpgNew York Festivals International Advertising Awards has announced the 2017 Finalists for the following competitions from entries submitted from 57 countries: Activation/Engagement • Audio • Avant-Garde/Innovative • Branded Entertainment • Best Use of Media • Design • Digital • Direct & Collateral • Film-Cinema/Online/TV • Film Craft • Integrated /Mixed Media • Mobile • Outdoor/Out of Home • Print • Public Service Announcements • Student.

Marketforce has been shortlisted in the Audio competition in the Politics & Government category with 'Dark Lord Radio Station' for the WA Electoral Commission.
WAN_Les Corner_BLOG.jpgSeven West Media WA has announced the appointment of Les Corner (pictured) in the role of Head of Print Sales reporting to Damian Hampson, Revenue Director, Seven West Media WA.
 
Corner returns to the organisation where he previously worked for over 25 years at The West Australian.
 
Hampson said Corner's experience and print knowledge will be a great addition to the senior management team and help build the sales capability and integration of Seven West Media WA.
 
Christine Sutherland will take on a new Sales Management role, focusing on National business throughout each of the states. The portfolio will also include major WA clients and special projects, whilst working collaboratively with all of the SWM business assets.
 
Corner will commence his role as Head of Print Sales from Wednesday April 26, enabling Sutherland to start her new role and continue to further develop the integrated structure of Seven West Media WA.

TopTen_BLOG.jpgWell that's a lie, actually. Our short-listers couldn't get it down to just ten so we've got a Top 15...and it could quite easily have been a lot more.

If you're not in this group you have every right to feel aggrieved, insulted, cheated and outraged because everyone looked fabulous. (Feel free to express your disgust to the Editor.)

Anyway, here in no particular order are our esteemed preliminary judges' contenders for this year.

Photography by Benjamin Riches.
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A concept initiated by WIN Television for the Road Safety Commission - the Mammoth Road Trip - will hit the road this Easter.

Evoke Media's MammothAd will travel to major south-west towns as far as Margaret River and back to Perth with stops along the way. News coverage will appear on WIN's All Australian News and be supplied to Network Ten for its 5pm bulletin. The campaign also includes advertising on the HitFM radio network in regional WA.

The concept was presented via Paul Clout at RSC media agency Carat, who said it represented a great opportunity for the Commission to mirror the pseudo-migration of Perth residents to the popular south-west region over Easter. 
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ARN and Adshel have collaborated with the Road Safety Commission on delivery of 303 MullenLowe's 'Could Be A Mate' campaign that the media partners say will not only save lives, it will revolutionise the way consumers receive advertising messages.
 
Officially launched on March 13, the innovative campaign utilises cross-platform synching across outdoor and radio advertising, used for the first time in Australia.The campaign targets motorists throughout Perth who will receive a synchronised message via both their radio and outdoor advertising digital panels during their commute.

The campaign promotes mutual respect between cyclists and motorists on behalf of the Road Safety Commission and features 96FM Breakfast host Carmen Braidwood and will also feature legendary sports commentator Dennis Cometti.

The campaign is running across the Adshel Live digital network for three weeks in total, spread out across March and April, with seven creative executions on rotation in 14 campaign locations across Perth's CBD. These messages will be synched four times throughout the day with 96FM so that when the campaign's 30-second ads are on-air, the creative will appear on Adshel's digital network for 20 seconds simultaneously.

Top Jobs: This week's employment opportunities

TopJobsV2.jpgEach week Campaign Brief posts available positions within the advertising, media & marketing industry. Email martin@campaignbrief.com (please place 'Employment Opportunities' in the subject) with the details of your vacancies by 5.00pm Tuesday for listing on Wednesday. Listings are FREE for Campaign Brief WA subscribers or $44 (inc. GST) for non-subscribers for a two-week listing (recruitment consultancies by negotiation).

SENIOR ACCOUNT MANAGERS + DIGITAL MARKETING SPECIALISTS - EQUILIBRIUM
Our new King Street studio is buzzing and we need two awesome new people to help build some unforgettable brands. Sound like you?

If you have relevant industry experience and want to work on strategically-driven, blue-chip projects, then contact Warren Gibbs to arrange a confidential chat - warren@equ.com.au
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Plus...
•  SENIOR ACCOUNT MANAGER - MARKETFORCE
•  ACCOUNT COORDINATOR - CHANNEL NINE PERTH
•  ACCOUNT COORDINATOR (SALES) - MCN PERTH
•  SEVEN TWENTY x 14
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Anu_BLOG.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Anupama Ramaswamy, executive creative director, Dentsu Impact, India.

BEST TV
Winner: Samsung Ostrich. The simplicity of the idea makes it a winner hands down. The craft is so visible and the emotional value proposition is just so right for the product. But hey then, you put a cute animal like an ostrich and then on top of that you make it fly? You had me at hello.

Runner-up: Anchor Inside-Out. Well I actually liked all the spots, I liked this particular spot for coming up with something so innovative. To use Harry Baker and his unique rhyming prose to talk about benefits of milk, mix it with stills, 3D and film definitely gave it an executional edge. Had to be runner up. I can watch it as many number of times and still wouldn't get bored. READ MORE...
OasisBall_2017_BLOG_3.jpgThe twenty-second Oasis Ball & Campaign Brief Awards on Friday night was another massive event. The very glamorous Rebecca Maddern and Tim McMillan did a brilliant job as hosts for the night, and the perennial Tim Gossage again did another superb job on the always-rowdy Major Auction.

The Campaign Brief awards were well spread this year. 303 MullenLowe won 4 of the 9 creative awards presented, J Walter Thompson won 2, with SHEDcsc, Gatecrasher, and The Brand Agency each picking up 1. Other award winners were Block, Natalie Salinovich, Adam Marshall, OMD, Nine Entertainment Co and Vesco Foods, with The Brand Agency taking out Agency of the Year.

As these pictures Shot by Thom show, it was a spectacular night enjoyed by everyone who went along, with the party continuing through to 2.00am.

Ridley and Tinning call time on SHEDcsc

Comments (9)
DrewRidley_AndrewTinning_Cannes.jpgAfter five and a half successful years, SHEDcsc founding partners Andrew Tinning (near left) and Drew Ridley (far left) have decided to call time on the business they hatched together back in 2011.

"Timing is everything and both Drew and myself agree that now is the hour," said Tinning. "I am incredibly proud of the work that our team has created together in the SHED, and eternally grateful for the clients who, by trusting us with their brands, have provided us with such wonderful opportunities."

The agency has finished on a high note, with its 'Made of Incredible Stuff' campaign winning Vesco Foods Campaign Brief's Advertiser of the Year at the Oasis Ball on Friday night.
Chairmans_Bolly_BLOG.jpgIt was another brilliant night of fundraising at the Oasis Ball on Friday night. Amongst all the items, the three Wine Selections were sold very successfully but the magnificent Jeroboam (3 litres) of Bolly is still available.

There were lots of people with reasons to celebrate from the Campaign Brief Awards and this is just the thing to do it with.

The Brand Agency was very excited to take off Agency of the Year. Steve, wherever you are in the world just give Akash the OK to put it on your credit card. You wont even notice it.

Nine Entertainment Co made a barnstorming run up the Media Organisation of the Year table. C'mon Ray, who deserves it more than Kate and her team?

OMD had a great win in the Helen Filov Media Agency of the Year. We know you prefer a red Angela but surely your team would love some bubbles.

And what about our Advertiser of the Year, Vesco Foods? Diana, you could have a celebratory drink (and a last hurrah) with SHED. After all, they've won you some free airtime from sponsor hit92.9 so you'll still be well in front!

Even if you didn't win an award, it would be a great way to finish the week and start the Easter break, so email a bid to Chris Eyres and get ready to pop the cork.

OB_BD2017_46.jpgFriday night's Oasis Ball was a glittering affair as the Perth advertising and media industry stepped out in style.

The ladies looked glamorous and the gentlemen looked dapper - some a little eccentric - but all very stylish.

It's going to be a very difficult job choosing a winner of Campaign Brief's Best Dressed at the 2017 Oasis Ball. We might need some help with that.

The winner will be announced next week and will win a two-night stay at Karma Resort Rottnest, $500 to spend at Claremont Quarter...and fashion immortality in Campaign Brief

Photography by Benjamin Riches.
SteelBlue_LOGO.jpgSBS has announced eight finalists in the 2017 Diversity Works Challenge to pitch their advertising campaign to a panel of industry experts and diversity advocates for the chance to win one million dollars of free airtime across SBS TV and digital assets.
 
Among the shortlisted entries is Steel Blue Boots by Perth agency BBAM. They will go up against KWP! for Surf Life Saving Australia, Starcom for Farmers Union Greek Yoghurt, Marmalade Melbourne for the Stroke Foundation, Ikon Communications for Barnados Australia and Carat for Holden, Medibank Private Health Insurance and La Trobe University.

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Hannah Muirhead, Lead Strategist at The Brand Agency, thinks big businesses have a critical role to play in promoting a sustainable future but that they need to reconsider what constitutes 'success' to do so.

I always wanted to be a politician. One of those special few who had the privilege of running the country and trying to make society work just that little bit better. What could be a better calling in life?

Looking back, I realise what a hopeless pipe-dream that was. Watching Peter Dutton tell CEOs to "stick to their knitting" and stay out of the marriage equality debate reinforced for me what a critical role business must play in shaping humanity's experience and impact.
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Seven West Media WA has appointed Brent Stewart (pictured) to the role of Digital Group Sales Manager reporting to Josh Krueger, Head of Digital Sales.
 
Stewart will join the digital sales team as Digital Group Sales Manager to run the ever-growing digital media team. He effectively replaces Charlotte Ashley, who will transition into a strategic role enabling SWM to be more proactive in looking after key partnerships across its digital capabilities while working closely with the wider sales departments for print and TV. 
 
Krueger said both appointments were critical requirements to the success of the company's digital integration capabilities in WA.
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Meerkats' strategy team has grown to nine with the recent appointments of Barry Walker and Claire Burnham.

Originally from Scotland, Walker began his career in Perth at Meerkats as a Brand Strategist. He worked with P&N Bank, Murdoch University, 96FM and Youth Focus, helping brands to develop a new way of thinking about themselves.

In 2013, he was awarded a position within the WPP Fellowship program. The three-year fellowship saw him move his family to London, where he developed digital content strategies for TNS global, The Royal Mint, Reckitt Benckiser, and Unilever. He moved to New York in 2014 to take up the position of Planning Director at J. Walter Thompson, where his clients included Macy's, KPMG, Kellogg's and Campari.
EQU_Quintis_BLOG_1.jpgThe world's largest Indian Sandalwood grower, ASX listed and WA-based TFS Corporation was re-launched in March as Quintis as part of a broader push to penetrate diverse global markets.

Digital agency, Equilibrium was engaged to drive the company's digital transformation from "forestry giant" and bulk commodity supplier, to exclusive, global provider of this rare "super ingredient".

Equilibrium was appointed to bring Quintis to life through web, social and content strategies. The agency's Head of Digital, Stephen Dodge, said the digital piece of the re-brand plays a pivotal role in communicating the wider business transformation.

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Campaignbrief.com/wa is a blog for the advertising industry in Western Australia. Please comment freely on any topic, but comments that are seen to be more abusive than witty will not be posted. To pass on news or advertise on the blog, or to subscribe to Campaign Brief Australia/NZ or CB Asia, or The Work 09 Annual, email martin@campaignbrief.com

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