CoastFM_BoringJourney_BLOG.jpgCoast FM - apart from celebrating the Peel Thunder WAFL premiership - has gone into training, using Out-of-Home sites along the Mandurah railway line to promote 97.3FM to commuters who regularly travel using rail.

Passengers will see the first poster at Rockingham station. Other posters will appear at stations along the line as the campaign rolls out.

Over the past ten years public transport usage in Perth has increased by 67%, three times the rate of population growth over the same period.  It is estimated that more than 50,000 passengers use the 70 kilometre Mandurah railway every weekday.

As one of the fastest growing regions in Australia, Coast FM reaches more than 300,000 people (more than 65,000 families) in an area that extends from north of Bunbury up to Rockingham. The annual Peel district expenditure exceeds $1billion a year.

The campaign was commissioned by Sales Director Mike Locke and created by John Ilian at Sharper Pencil Marketing Communications.

CoastFM_HearingAid_BLOG.jpgCoastFM_AlwaysOn_BLOG.jpg



MIXIN_BLOG.jpgThere is less than one week left to secure a standard ticket to Mixin, with ticket sales closing this Friday, September 30 at midnight (AWST).

The Perth creative community is buzzing with the much anticipated conference debut for Mixin - a high-energy conference for the web design and development community to rival interstate and international counterparts.

For its inaugural year, Mixin has revealed seven high-profile speakers with backgrounds from international brands including Dropbox, Salesforce, Facebook, The New York Times, Google, DigitalOcean and Slack for a one-day world class conference at the State Theatre of WA on October 28, 2016.
Screen Shot 2016-09-28 at 10.43.09 AM.jpgGetty Images has announced the launch of a new plugin for Adobe Creative Cloud (Adobe CC), giving creatives access to over 140 million images and vectors within an easy-to-use workflow. With the new plugin, the core functionality of the Getty Images platform is integrated into the Photoshop, Illustrator, and InDesign workflow, allowing creatives to easily search, license and use the world's best imagery - all without leaving their design tools.
 
Available for free to Getty Images customers, the plugin offers a vast selection of royalty free imagery, expertly curated creative imagery from the Prestige collection, the company's award-winning imagery from the 130,000 news, sports, and entertainment events it covers each year, as well as the world's deepest digital archive of historic photography.

Nick Cummins: A case for a good case study

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NickCummins_BLOG.jpgBy Nick Cummins, creative partner, The Royals Sydney and Melbourne

Going into the judging at Spikes Asia this year, I was concerned that national styles would play a big part in the judges' decisions. I was lucky enough to be on Kentaro Kimora's Digital and mobile panel along with judges from China, Singapore, Indonesia, South Korea and the Philippines. So we all had the potential to be drawn to very different styles of humour, insights and solutions. But that wasn't the case.

Although the work we judged - which started as a list of over 500 entries - was very diverse in tonality and levels of craft, the judges were very consistent in their views. Another thing that was very consistent over the four days of judging apart from the humidity, was how everyone entering these kinds of festivals ends up building the same style of case study.

There is a formula for a reason, I hear you cry. And yes, there are probably a few things that are important to keep doing but the problem is everything ends up looking like this.
LeoZhang_BLOG2.jpgEach week Bestads picks the very best advertising in the world, in every medium, which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Leo Zhang, executive creative director, BBH China.


It's a big week for Bestadsontv. I definitely believe some pieces of this week will win the Lions however I won't wager the same as Gary Lineker.

BEST TV
Winner: Audi "The comeback". Brilliantly powerful storytelling. The most ferocious monster experiences the ups and downs in his modern life and gains his glory back with Audi Piloted Driving. It tells me again that a great character settings naturally leads to a great story. READ MORE...

Top Jobs: This week's employment opportunities

TopJobsV2.jpgEach week Campaign Brief posts available positions within the advertising, media & marketing industry. Email martin@campaignbrief.com (please place 'Employment Opportunities' in the email subject) with the details of your vacancies by 5.00pm Tuesday for listing on Wednesday morning. Listings are FREE for Campaign Brief WA subscribers or $44 (inc. GST) for a two-week listing for non-subscribers (recruitment consultancies by negotiation).
____________________________________________________________________________________

SENIOR ACCOUNT MANAGER - MARKETFORCE
We're on the hunt!

This is a rare opportunity to join WA's most successful marketing communications agency. We're looking for that rare individual that is indispensable to both the client and the agency. You will thrive on the creative process to solve business problems and be energised when you hear the words "no, that can't be done". Taking a leadership role on one of WA's most iconic and admired brands; budgets, timelines and JDRs will be second nature. Challenging the norm and delivering outstanding creative solutions will be what drives you. It's about creating work that works and the crucial role a brilliant Senior Account Manager plays.

Leading a support team, you will report to a Group Account Director for support, mentoring and personal development. You will be able to demonstrate agency experience in Account Management, looking for that next step as you strive towards an Account Director position.

If you are serious about your career in advertising, then this is the opportunity for you. Great job, great agency and great clients.

To talk to us more, first forward your details to Peter Durack - pdurack@marketforce.com.au
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Plus...
•  PROMOTIONS EXECUTIVE - SEVEN WEST MEDIA
•  DIGITAL CONTENT SPECIALIST - ANGLICARE
•  SEVEN TWENTY x 18
__________________________________________________________________________________

Software giant Sage Australia appoints Bonfire

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AnthonyPignatiello_BLOG.jpgThe Australian division of accounting software giant, Sage, has chosen Perth digital marketing agency, Bonfire, to overhaul their Google marketing strategy.

Sage is the market leader for integrated accounting, payroll and payment systems across the globe. In Australia, New Zealand and the Pacific Islands region, Sage boasts over 20,000 business customers and more than 100 key business partners.

Sage Australia was impressed with Bonfire's thorough proposal and research process and the results they're achieving for other high-profile service companies.

Anthony Pignatiello (pictured), Campaign Manager Sage Australia said Bonfire has provided exceptional customer service from the start.

Perth Radio Survey 6/2016 released

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GfK_Perth_Survey-6-2016_Share_BLOG.jpgThe sixth GfK Metro Radio Survey for 2016 shows rises and falls but, as usual, relative positions remain much the same.

Mix 94.5 has reasserted its #1 position P10+, with a 1.2% rise to a 15.6% share.

In its heartland of P40-54, Mix94.5 was up even more +1.6 to 25.2% share and clearly #1. It also gained +4.6 to 19.1% in P55-64.

Nova 93.7 is #2 overall with an 11.3% P10+ share but it wasn't great survey for the station. As well as slipping -1.6% P10+, it also down -4.1% in the key 25-39 demo to 16.9%, -2.8% in 40-54s to 9.3% and up just 0.4% to 18.0% in 18-24s.

It was an odd result for Mix stablemate Hit92.9. It remained the third commercial station P10+ on 11.0%, up +0.1% from Survey 5. However, it fell in its younger target demos - 1.8% to 22.3% in 10-17s and -1.7% to 22.7% in 18-24s, but was up 1.1% to 19.5% in 25-39s and 1.4% to 8.5% in 40-54s.

96FM was regained some ground for P10+, going up 0.3% to an 8.4% share. It also gained +1.8% to 6.0% in 18-24s and +3.9% to 12.2% for 25-39s, although that was offset by a loss of -3.1% to 11.3% in 40-54s.

6PR lost -1.1% to 6.7% P10+, and also recorded losses in its key older demographics: -1.9 to 4.4% P40-54, -3.6% to 8.6% P55-64 and -0.7 to 17.6% P65+ (#1 commercial).

6IX had a solid survey with slight rises in all demos except P55-64, where it dropped -0.8% to 10.9%.

In the Battle of Breakfast, Mix 94.5 is back on top. Clairsy, Matt & Kymba gained +1.9% to 15.0%, while Nova 93.7s Nathan, Nat & Shaun dropped -1.5% to 12.3%.

Stapleton: A Singapore Sling lifts the haze

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Screen Shot 2016-09-25 at 8.31.01 PM.pngA regular blog by Damon Stapleton, chief creative officer of DDB New Zealand

"You could certainly save money by inviting people to your wedding in an email, but not many people would show up." - Rory Sutherland

I was not designed for the clinical beauty of Singapore. It has the humidity of a Bikram Yoga Studio inside a Turkish Bath House. I have hair that is the opposite of short. Subsequently, whenever I go there I feel like I have a dead octopus on my head.

I am perfectly designed for the temperature you feel at the base of a lone pine tree on the Tundra in the Arctic Circle. So, the relentless moisture of Singapore creates or adds to the fog in my head.

As it turned out, it would be the place that cleared it too.

Silver at Spikes for RAC radio by JWT Perth

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SpikesAsia_BLOG.jpgJ Walter Thompson Perth has converted one of its two Radio finalists at the Spikes Asia awards. The agency's Ignore spot for RAC Security won Silver. It was one of only six spots from Australia that won in the Radio category.

The 2016 Spikes Asia festival wrapped up at the end of last week. See all the category winners here.
RonSamuel_2016_BLOG.jpgRon Samuel was Campaign Brief's roving reporter around the Spikes Asia Festival of Creativity, held in Singapore late last week. Samuel, CD at Cooch Creative and a regular contributor, outlines his highlights from the main stage.

When I attended the first Spikes Asia in Singapore the talks and discussions were based on fairly broad topics. I remember the legendary Australian author, Bryce Courtney, throwing himself on the floor and rolling around as he pleaded with the audience to aim higher than the materialistic goals we all share. It was an impressive performance for an eighty year old and certainly held everyone's attention. Sir Martin Sorell, from WPP, headed a discussion on the future of advertising and turned out to be quite accurate in his predications, unlike the Chief Marketing Officer of Nokia (remember them), who probably should have paid more attention to Sir Martin.

In contrast this year was all about the details, how things worked, what worked best and most refreshingly what didn't. The best presentations were the ones where the client and agency took the stage together and were brutally honest.

TRSN to represent ACE Radio from December

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TRSN_Ace_BLOG.jpgThe Radio Sales Network (TRSN) will represent regional network ACE Radio from December 10. ACE has 13 stations over seven key population centres in regional Victoria and southern New South Wales: Gippsland, Warrnambool, Colac, Hamilton, Horsham, Swan Hill and Albury.

Its addition means The Radio Sales Network will now represent 128 regional radio stations in 77 markets across Australia, with a potential reach of almost 8.5 million people.

Neal Hardcastle is the Perth representative for TRSN.
SpikesAsia_BLOG.jpgJ Walter Thompson Perth has scored two finalists in Radio at Spikes Asia 2016. They are for RAC Security Ignore and Don't Care, created by Wilora Keeley and Tim Newton and recorded at Brainestorm.

The RAC spots are among just six finalists from Australia in the Radio category. Clemenger BBDO Sydney has two while Clemenger BBDO Melbourne has 1 and GPY&R Melbourne also has 1. 

JWT is the only Perth agency to figure in the shortlists announced so far. The winners will be announced tomorrow night.
Jitb-Awards2016_BLOG.jpgFor the third year running, Busselton-based Jack in the box is a multi award winner at the International Summit Creative Awards. The agency has won nine Summit Creative Awards over the past three years.

This year's awards were: Gold for The Village Australind Branding, Silver for MCG Architects Branding, and Bronze for Busselton Villas & Caravan Park Branding in the Logo ReDesign category; and Bronze for 'The Friendly Place to Shop', Busselton Boulevard Shopping Centre in Consumer Newspaper/Magazine Campaign.
SplitScreen_ToyotaVR_BLOG_1.jpgSplit Screen recently teamed up with a crew from USA Today for an 8 day shoot showcasing some of WA's iconic destinations as part of a virtual reality presentation to launch a new vehicle for Toyota Worldwide.

Working with Saatchis USA, the team from USA Today chose three countries to shoot "amazing encounters" on a unique 360 degree video camera set up. The end viewer will then view these encounters using 360 degree virtual reality goggles. This new technology is becoming the trend for large corporations to launch their new campaigns and now Split Screen have had first-hand experience shooting for VR.

Split Screen Producer Lee Guy-Wallis said it was a thrill to be selected to co-ordinate the shoot for one of the USA's biggest media organisations and biggest agencies.
o.JPGIAB Australia has today announced the appointment of Nicole Sheffield, managing director of News Digital Networks Australia (News DNA) as the new chair of its board. Unanimously voted to the role by the IAB Australia Board, her appointment is effective immediately.
 
In announcing the appointment, IAB Australia also recognised and warmly thanked Ed Harrison, CEO of Yahoo7 for his leadership of the board during his two year term as chair.  The role of IAB chair is rotated through the IAB Board with a maximum tenure of two years.
 
Says Harrison: "The IAB has achieved a lot in the last two years, especially in its world leading development of online audience measurement.  Now that Vijay is up and running, it's a great time to pass on the baton.  The IAB Board is strong and Nicole will do a fantastic job."
PaulaCameron_BLOG.jpgOMD(WA) has appointed Paula Cameron (pictured) to a newly created position of Connections Strategy Director. 

Cameron is well known in Perth media circles having previously held the role of Strategy Director at Mitchell & Partners (now Carat). She also spent several years running her own strategic consultancy.

More recently, she has completed a 12-month maternity leave contract with Marketforce heading the agency's Consumer Planning and Strategy Division.

"The opportunity with OMD excites me because it is the first agency in Perth to fully embrace the common ground of consumer planning with media strategy providing a natural connection between consumer brand journey with media consumption," said Cameron. In the development of this role OMD WA have joined the ranks of some of the world's most innovative planning agencies."

Latest PerthNow mid-week paper published today

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Perth Now_Paper_21.09.16_BLOG.jpgNews Corp WA is publishing its sixth 2016 PerthNow mid-week paper today. 50,000 copies of the 40-page mid-week paper will be distributed to commuters, residents and businesses in the CBD. The special "Queen's Birthday special edition" will provide the latest news, opinion and travel ideas, plus feature a guide to Spring.

The feature includes seasonal recipes and a 'how to guide' on ways to cope with your health and allergy ailments that can arise this time of year a long, and a 'What's On' and 'Where To Go' guide of activities to keep you busy these School Holidays. The paper also pays tribute to the Queens 90th birthday and find out what it means to the people of Perth.

"News Corp saw the opportunity to tap into the midweek mindset of the Perth commuter," The Sunday Times editor Rod Savage said. "It's great to see Perth's leading digital news provider extending its reach into a more traditional format midweek."

Besides the CBD, the paper will also be available from inner-city IGA stores and McDonald's restaurants at Jolimont, North Perth, Northbridge, Hay Street, South Perth and William Street.


SAS_TVNZ_Blog.jpgNew Zealand's largest free-to-air television broadcaster, TVNZ, has appointed Seven Affiliate Sales (SAS) as its advertising sales representative in Australia.

The appointment of SAS comes as TVNZ plans to boost its profile in the Australian advertising market.

TVNZ reaches 2.2 million New Zealanders each day across its television and online operations. TVNZ boasts the two most watched channels in the country, being TV ONE and TV2, a brand new male-skewed channel named DUKE, the country's favourite domestic on-demand destination, TVNZ OnDemand, and the leading news website ONE News Now.

CentralPark_BLOG.jpgAfter a three-way competitive pitch, Block has been appointed to help Perth's tallest building revamp its brand and develop a leasing campaign.
 
The Perron Group and Frasers Property own the premium CBD asset jointly with leasing managed by JLL.
 
"With the tightening of the commercial leasing market in the CBD, Central Park management are keen to explore new ideas around how they approach the market, and how they can increase the iconic building's brand value over the medium to long term", said Block Account Director Giulia Palandri, "So, while we are developing a leasing campaign to launch as soon as possible, we are also commencing a broader research project with our partners Metrix, that will inform the long term direction."

Doerte_BLOG.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Doerte Spengler-Ahrens, chief creative officer at Jung von Matt/Elbe in Hamburg, Germany.

BEST TV
Winner: Adidas. After all the TV ads to celebrate the handicapped sportsmen, running with one foot I must say this is a very honest one because it mirrors the thoughts of the viewer. It focuses on the word "odd" which is exactly what people think when they see handicapped people performing as athletes. The TV spot turns around the meaning of the word "odd" and disarms it. As a result you feel odd finding running with one leg, odd. So it not only motivates the handicapped to keep on performing but also the regular sportsmen to stop finding it odd. READ MORE...

Digital Loop and The Guardian host 'Snowden'

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Snowden Movie Screening_025_BLOG.jpgMonday night saw over 300 people file into Luna Leederville to attend the Digital Loop and The Guardian presented WA Showcase for the highly anticipated movie Snowden.

Directed by Oliver Stone, the movie delves into the details and personal life of the man responsible for what has been described as the most far-reaching security breach is US intelligence history.

All guests were given Rubik's Cubes - a major set piece in the movie - to take home as a souvenir from what was arguably the most thought-provoking film of the year to date. Snowden is in cinemas tomorrow.

Top Jobs: This week's employment opportunities

TopJobsV2.jpgEach week Campaign Brief posts available positions within the advertising, media & marketing industry. Email martin@campaignbrief.com (please place 'Employment Opportunities' in the email subject) with the details of your vacancies by 5.00pm Tuesday for listing on Wednesday morning. Listings are FREE for Campaign Brief WA subscribers or $44 (inc. GST) for a two-week listing for non-subscribers (recruitment consultancies by negotiation).
____________________________________________________________________________________

•  DIGITAL CONTENT SPECIALIST - ANGLICARE

•  SOCIAL MEDIA SPECIALIST - BANG DIGITAL
•  PUBLIC RELATIONS SPECIALIST - ANGLICARE
•  MARKETING AND COMMUNICATIONS MANAGER - McKINLEY PLOWMAN
•  SEVEN TWENTY x 18
____________________________________________________________________________________

Vale Street Remley, master of radio advertising

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STREET-REMLEY-AWARD.jpgThe Australian ad industry has been saddened to hear of the passing of the great Street Remley, the master of radio advertising, who has died aged 79 in Utah, where he was living with his daughter Erin and family.

Born in the US in 1937, Remley dropped out of medical school to go into the advertising business, strongly influenced by Stan Freberg. He worked at Young and Rubicam in the US for five years before transferring to Y&R Adelaide as its founding creative director.

In the early 70s Remley established Street Noise in Adelaide, which went on to receive international recognition for radio writing and production, winning more than 400 awards, including Clios, Hollywood Radio & TV, International Broadcasting, AWARD and Golden Stylus.

In 1980, Remley founded an annual radio writing workshop which has since become a template for radio courses in several countries. He sold Street Noise in 2001 to branch out into directing for TV and film.

Remley worked with and was hugely respected by the biggest creative names in the business, many of whom became good friends.
WAPolice_StepForward_BLOG2.jpgThe Brand Agency has scored two finalists at the Association of Data-Driven Marketing & Advertising's AC&E Awards.

The agency's Step Forward campaign for WA Police is a finalist in  the Broadcast: TV, Cinema, Radio category, while its Drop 2 campaign for Water Corporation is a finalist in the Not For Profit category.

The Chamber of Commerce and Industry of Western Australia's 'Ice Land: WA Workplaces Fight Deadly Drug' is a finalist in Integrated Campaign (Small Budget).

MelissaHawkett_BLOG.jpg303 MullenLowe Junior Art Director, Melissa Hawkett, (pictured) is a finalist for Young Creative of the Year, and HIF Senior Digital Marketing Consultant, Maureen Teague, is finalist for Young Marketer of the Year.

The AC&E Awards are judged on a combination of creativity and effectiveness. The winners will be announced in Sydney on October 27.

See the full list of finalists HERE.

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About Campaign Brief WA

Campaignbrief.com/wa is a blog for the advertising industry in Western Australia. Please comment freely on any topic, but comments that are seen to be more abusive than witty will not be posted. To pass on news or advertise on the blog, or to subscribe to Campaign Brief Australia/NZ or CB Asia, or The Work 09 Annual, email martin@campaignbrief.com

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