Stpehen de Wolf (L) and Evan Roberts (R).jpgClemenger BBDO, Melbourne has announced the promotion of Stephen de Wolf (left) and Evan Roberts (right) to executive creative directors following the recent departure of chief creative officer Ant Keogh.

Currently the world's two most awarded creative leaders, Roberts and de Wolf's appointment will see them take leadership of the agency's stellar creative department alongside creative chairman, James McGrath.

Having led by example during their time at Clemenger BBDO Melbourne, the pair's leadership of a number of the agency's most important clients and the nurturing of the internationally acclaimed creative department, the decision was an easy one.

Be Media launches new website

Comments (0)
Website Launch.jpgAustralian digital growth agency, Be Media, has today announced the launch of its newly redesigned website in line with its national growth strategy. The new site features a more innovative approach to lead generation as well as up to the minute digital news.

Following on from the launch of its Sydney office and national expansion, the new website offers a more informative approach to digital, designed to help give consumers the marketing knowledge they need to boost the growth of their business.
ChrisMcCarthy_MattRosich_BLOG.jpg
The Marketing Mix has strengthened its rapidly growing digital offering with the appointment of digital marketing specialist, Matthew Rosich (pictured right).

Rosich takes on the newly-created role of Client Services and Strategy Director for the full-service agency. He brings over a decade of digital, data and programmatic experience to the role along with a passion for innovation and will lead the Account Service and Digital teams. 

Previously General Manager at audience data platform Audience360 across Australia, Rosich's extensive expertise in media, marketing and sales has also been built during previous roles at online ad network Digital Niche, Seven West Media and Nova 937. 
2017AWARDSchool_Co-Lab_BLOG.jpgDay One of AWARD School's exhibition and co-lab kicked off bright and early this morning. 

Surrounded by the work of this year's graduating class of AWARD School, tertiary students from ECU, Curtin, UWA and North Metropolitan TAFE worked with industry creative leaders Rikki Burns, Dav Tabeshfar and Paul Coghlan on a brief focused on youth disadvantage for The Salvation Army's Crossroads West.

"Today was a great experience for all involved and tomorrow's co-lab will be another first for the program" said AWARD School's Danielle Norrish. "We have extended the invitation to secondary school year 11 and 12 students to participate in an AWARD School experience."

The exhibition of work is open for the rest of this week from 12noon to 4pm tomorrow (Thursday) and 10am to 4pm Friday at the Showcase Gallery, corner Aberdeen and Beaufort Streets in Northbridge.
2017_BattleAdBands_BLOG.jpgAfter a year-long hiatus due to creative differences, a brief rehab stint and a short-lived solo career, the greatest event of the year has reformed in all its glory.

On August 25th, the Youngbloods' Bullshit Battle of the Ad Bands is Back in Black! So, it's time to tune up your guitars, throw a TV out of your hotel window and turn up the bullshit till our ears bleed.

This year's gig is at The Game Sports Bar, Northbridge from 6pm Friday, August 25. 

Register your band by Monday 7th August, and prepare 2 songs plus 1 song if awarded into the finals.

Tickets to the event are $25, which includes a bar tab, tapas, discounted drinks and entertainment all night long. The first 50 tickets sold will also receive a free drink voucher on the night.

Register your band here.
Purchase tickets here.
Find more event info here

Top Jobs: This week's employment opportunities

TopJobsV2.jpgEach week Campaign Brief posts available positions within the advertising, media & marketing industry. Email martin@campaignbrief.com (please place 'Employment Opportunities' in the subject) with the details of your vacancies by 5.00pm Tuesday for listing on Wednesday. Listings are FREE for Campaign Brief WA subscribers or $44 (inc. GST) for non-subscribers for a two-week listing (recruitment consultancies by negotiation).

___________________________________________________________________________________

• SENIOR DIGITAL DESIGNER - MEERKATS
• SEVEN TWENTY - PERTH, BRISBANE & SYDNEY X 34
___________________________________________________________________________________
Ferju.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Ferju Cuevas, creative director at Inbrax Santiago, Chile.

BEST TV
Winner: #ISeeYou. Financial entities are so formal and it's amazing that this case use musical power to highlight its client's relevance. Generating empathy and closeness, they show that they know what they do, their work matters and they respect that work. Aesthetically crafted, so attractive. Perfect art direction and photography. A travel around Johannesburg starting early morning and ending by night, deserves to be the best. READ MORE...
Synergy_hotf_BLOG_1.jpgSynergy has partnered with Meerkats to launch a unique interactive installation, which brings to life the intelligent home of the future. Thanks to the first-ever interactive experience at Home Base in Subiaco, Perth homebuilders and renovators will get the opportunity to experience the future of intelligent energy.

Synergy energy solutions manager Allen Gerber said the interactive experience offers visitors an insight into intelligent homes of the future using touch, voice and animation.

"Tomorrow is going to bring a lot of changes in how we make and use our energy, and this installation seeks to bring that to life in a way we hope will stimulate people to think about home building in a completely different way. Imagine a future where glass windows, paint and even roads can generate energy. Or a future where you can generate your own energy, then gift it to your family, friends or a charity. These possibilities are just around the corner, so it's important Synergy educates the community about how the power grid is changing and how they can adapt their home to be smarter."

The interactive display includes everything homeowners need to know about the right solar panels, batteries and inverters if they are considering installing solar in their home.
BarbaraSakadakis_BLOG.jpgNews Corp is getting ready to farewell one of its longest-serving employees in WA, with National Sales Coordinator Barbara Sakadakis (pictured) set to retire on July 28 after 29 years with the company.

Sakadakis commenced her News Corp journey in 1988 in the classified phone room at The Courier-Mail in Brisbane.

"The computers we had then were very old and big, and we used black bakelite head phones. When you found a set you could hear with, you held onto it!" 

She came to Perth in 1992 to relieve on a 12-month maternity contract and has never looked back, making her home here.  She has witnessed immense change over her years with News Corp, including 10 different managers and 3 buildings.

News Corp WA Group Sales Manager Marissa McNish said it was the end of an era.

"Many people in the Perth industry remember Barb as the first person they dealt with when they started their careers. She will be sorely missed in this office and in the industry but we wish her all the very best for her next chapter, travelling the world and spending more time with her family."

Meerkats get Activ to fulfil their promise

Meerkats_Activ_BLOG_1.jpgActiv Foundation, one of Australia's leading disability service providers, has partnered with Meerkats for a unique co-creation campaign designed to reposition Activ within the shifting disability care category and fulfil Activ's promise of 'We believe in you'.

Working early on in the piece Meerkats discovered that Activ held a unique perspective on the potential of the people it served. It was this realisation, that Activ played the role of intermediary in helping to connect people to their ambitions in life, that opened up the path to a true co-creation approach.

Top Jobs: This week's employment opportunities

TopJobsV2.jpgEach week Campaign Brief posts available positions within the advertising, media & marketing industry. Email martin@campaignbrief.com (please place 'Employment Opportunities' in the subject) with the details of your vacancies by 5.00pm Tuesday for listing on Wednesday. Listings are FREE for Campaign Brief WA subscribers or $44 (inc. GST) for non-subscribers for a two-week listing (recruitment consultancies by negotiation).

___________________________________________________________________________________

• MEDIA PLANNER / BUYER - THE BRAND AGENCY
• SENIOR DIGITAL DESIGNER - MEERKATS
• SEVEN TWENTY - PERTH & BRISBANE X 24
___________________________________________________________________________________
DigitalLoop_WeinerDog_BLOG_13.jpgDigital Loop celebrated their partnership with Mamamia with clients at Perth's Revelation Film Festival on Monday night featuring a screening of quirky comedy Weiner-dog.

After the movie, clients were treated to a Soiree at Babushka Leederville. Clients were kept warm with Tasty Burritos, Churros, Wine and some special take-home treats.


YB_BeerWithDanielleNorrish_BLOG.jpgDanielleNorrish_2017_BLOG.jpgGet ready to have a beer with one of the industry's best, Danielle Norrish, at 6pm, this Thursday July 20 at Pure Bar, Subiaco.  

Awarded 2012 Campaign Brief Advertising Person of the Year, Danielle is an industry superstar with over 30 years' experience in the marketing and communications industry. She has worked for some of Australia's largest advertising agencies, including The Brand Agency, Mojo Australia, and HDM Mattingly, as well as J Walter Thompson in London.

Danielle was at the forefront of the industry's digital revolution, implementing one of Australia's first digital workflows and delivering a bespoke production system to Bunnings - Australia's most successful retailer.
 
In April 2010, Danielle joined The Communications Council as State Manager. She also launched the regional office for the Council and the National Education Network. This program delivers stronger relationships between universities and industry, and initiated the rejuvenation of AdSchool. Alongside AdSchool, Danielle built WA's industry graduate program and launched a 3-day exhibition for AWARD school graduates.

Industry professionals are invited to come along this Thursday, where Danielle will share her experiences and offer insights from her career for your own.

It's a FREE networking and educational event, with food provided. There's no need to register for the event, just show up!

More details here.
Screen Shot 2017-07-12 at 7.13.43 am.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Asterio Gutiérrez, Nike creative director and writer at BBH Singapore.

I'm on paternal leave right now, so my adman brain is shut down and I'm taking in everything with little time, no sleep, and better things to do. I love it. It's been a minute since I've had 'the work' so thoroughly defamiliarised.

BEST TV
My Favourite: NZ Transport 'Rat's Tale'. Visceral. Heaps of heart and charm and honesty. Rewatched again and again. (In a way, it reminded me of my favourite Cannes Grand Prix from Cannes-Territory by Blaze.) READ MORE...
LushDigital_Logo_BLOG.jpg
The Content Marketing Institute has announced Lush Digital Media, Western Australia's largest content marketing agency, is a finalist for Agency of the Year for an agency with fewer than 100 employees in the 2017 Content Marketing Awards. Winners will be announced at Content Marketing World in Cleveland, Ohio, in September.

The Content Marketing Awards is the largest content marketing awards program on the planet. This year's panel of all-star judges reviewed more than 1,100 entries to choose the "best of the best" in content marketing excellence, recognizing all aspects of content marketing, from strategy to distribution, and from editorial to design.

Lush Digital Media is one of six international finalists in the category. Lush Director of Strategy Sarah Mitchell said it was thrilling to be named among the world's best boutique content marketing agencies.
MeredithSimpson2017_BLOG.jpg
Metrix Consulting has bolstered its strategic offering with the appointment of Meredith Simpson (pictured) as Senior Business Director. Metrix has gone from strength to strength over the past 5 years, opening an office in Melbourne, almost doubling its staff base, and picking up a range of new clients in the last 12 months including BHP, Laminex and Bakers Delight.

Managing Director, Marquis Pohla, said Simpson has been appointed to build on this momentum, bringing a new perspective to the marketing insights offering that Metrix is well known for. She will also drive the growing insight-led marketing strategy offering.

He said Simpson's addition to the management team will provide a strategic advantage for both Metrix and its clients. 
Bob Hoffman.jpgThinkTV has announced that Bob Hoffman (pictured), the best-selling US author, speaker, blogger and advisor, will deliver the keynote speech at ReThinkTV 2017 when the advertising and marketing forum returns on September 14 at Luna Park in Sydney.

Hoffman is one of the most sought-after international speakers on advertising and marketing: Time, Inc calls him "fabulously irreverent", The Wall Street Journal calls him "caustic yet truthful", The Financial Times says he is responsible for "savage critiques of digital hype" and Fuel Lines calls him "The most provocative man in advertising."
Brett Rolfe-thumb-300x206-252071.jpgBrett Rolfe (left), chief strategy officer at Naked, has provided responsive commentary to a recent Magnum Opus Partners survey, which found that less than half of Australians could remember a good advert. Rolfe argues that the measurements of the research are misplaced, and compels the industry to appreciate other, more valuable forms of brand communication.

It's a big leap to say people couldn't remember a 'good advert' when, at best, the research suggests they can't remember an ad that made them feel good. Obviously if a domestic violence ad made you feel good, it wasn't doing its job, so asking about ads that 'you remember feeling positive about' is an odd thing to do. 
Murdoch_Think_BLOG_1.jpgMurdoch University has launched its Free Your Think platform across TV, radio, print, outdoor and online, via J Walter Thompson Perth.

The campaign idea plays off the notion that everyone is born with their own way of thinking that can be nurtured at Murdoch University, and aims to cut through the clutter of university marketing with its unconventional language and unique visual approach.

J. Walter Thompson Perth Creative Director Paul Coghlan said most importantly, it truly embraces Murdoch University's core belief system of challenging convention and promoting innovation.

Likeable_Cycliq_BLOG.jpg
Likeable Creative has won a creative pitch to launch the Cycliq combination bike light and camera products to the world.

The Perth-based, ASX-listed company is hoping to capitalise on the growing cycling revolution in many regions of the world with their unique 'dashcam' Fly12 and rear-mounted Fly6.

Likeable Creative has been working on a project basis with Cycliq since December 2016, and was given the chance to pitch against Cycliq's international agencies for the global launch this year. 

Judgement Day is coming! Look busy!

Comments (1)
Skulls2017_BLOG.jpg
It's the most wonderful time of year... 

Get your best work together and prepare your egos - it's Skulling time! 

I, Dana Skully, esteemed judgementor and inaminate object, would like to announce the exclusive opportunity to put your entries to the test before submitting them to the 2017 PADC Skulls for what I hear they're calling the "official" results. Whatever. My word is final. 

Be judged by Dana HERE  

Breadbox launches Smart new campaign

Breadbox_SmartHomes_BLOG_1.jpgBreadbox_SmartHomes_BLOG_2.jpg
How do you make customers feel 'smart'? This was the question Breadbox Marketing and PR asked at the inception of the 'All the Smarts' campaign for client, Smart Homes for Living. 

Faced with a crowded and flat market, Breadbox and Smart Homes for Living worked together, to give the power back to the customer. 

Breadbox's Strategic and PR team worked closely together to identify, via research, what Smart Homes for Living customers valued most. Guided by the strategic insight that followed, the creative team developed the 'All the Smarts' idea - a customer centric idea with the goal of respecting their audience's intelligence. 


The Breadbox team included agency founder and Director, Emma Potter, with strategy led by Potter, creative led by Dav Tabeshfar, PR directed by Lauren Kelly, art direction by James Thompson, and account management by Jess Laing. 
WesternPower_MakeSafeCall_BLOG.jpg
The Brand Agency has launched 'Make the Safe Call', a campaign created for electricity utility, Western Power. The campaign furthers the narrative on safety around the electrical network by seeking to educate West Australians on the safe distance at which to remain in an electrical emergency.

With network incidents involving car accidents on the rise, Western Power identified the need to clearly explain the safest behaviours for those involved in a car crash and for bystanders. The resulting messaging seeks to reduce the number of lives at risk.

The Brand Agency supported Western Power with the delivery of all strategy, media planning, creative, design and campaign production. The messaging will be delivered across TV, catch-up TV, radio, out-of-home, digital and social, and will run until mid-October.

WATCH THE TVC
LISTEN TO THE RADIO SPOT

The campaign reaffirms Western Power's position as a critical emergency service, and demonstrates its expertise in keeping the community and network safe. To complement the campaign, the campaign landing page features interactive educational content, a safety quiz and an educational animation which aims to inform site visitors of the correct behaviours to adopt if in an electrical emergency.
SashaNeame_BLOG.jpg
303 MullenLowe Mediahub has continued to build its digital capability with the appointment of Sasha Neame (pictured) as Digital Media Director in Perth. 

"We are investing in our digital and data analytics smarts, which are fuelling our client strategies now and into the future," said Group Managing Director Derry Simpson. "Sasha's digital and programmatic experience are the perfect fit for our model and will amplify the success of our media strategies."

An early adopter of digital marketing, Neame has ten years digital experience blending a passion for creativity alongside strong programmatic expertise. Previously Digital Media Specialist at Longtail, Neame has built a rounded digital knowledge base with experience from both PHD and Starcom Mediavest in Melbourne. She joins Mediahub to consolidate her digital and strategic skill set.
superjudges-SM (1).jpgCB Exclusive - The Australasian Writers and Art Directors Association (AWARD) has today announced an international 'Super Jury' to select the Top Student in the National AWARD School Competition, with the winner offered a once in a lifetime opportunity to meet David Droga in NYC.

The national competition coincides with the 30th anniversary of a teenage David Droga, founder and creative chairman of renowned agency Droga5, winning Top Student at AWARD School in 1987.

To mark the occasion, AWARD School will fly the national winner to NYC to meet Droga and to compare their winning portfolios from 1987 and 2017.

CAMPAIGN BRIEF gold Sponsors

CAMPAIGN BRIEF silver Sponsors

CAMPAIGN BRIEF bronze Sponsors

About Campaign Brief WA

Campaignbrief.com/wa is a blog for the advertising industry in Western Australia. Please comment freely on any topic, but comments that are seen to be more abusive than witty will not be posted. To pass on news or advertise on the blog, or to subscribe to Campaign Brief Australia/NZ or CB Asia, or The Work 09 Annual, email martin@campaignbrief.com

Latest comments

ABA_audited_website.gif

Current issue

CBWA_June2017_Cover.jpg