In a tough retail market, Trilogy Advertising has taken the art of selling kitchen appliance's back to its roots with Rick Hart's Kitchen Headquarters showroom.  Created by Steve Browning and ECD Tony Williams, KHQ Kitchen Stories No. 1 is the first of a series of famous stories first created in the kitchen.

"If anyone has visited the Kitchen Headquarters showroom, they will fully understand that they have created a different concept with a very unconventional showroom that you would expect from a traditional appliance retailer," said Williams. "We wanted to emulate that with an engaging read and bring back the significance of how the latest modern appliances we use today actually first began."

BEST TV
FAVORITE: Polo: Father and Daughter. This spot had me from beginning to end. Great story. Perfect music. Excellent directing. Fantastic little moments. OK, so I'm I new father. But I would've loved it even if I wasn't. Although, would I have gotten all choked up and pretended not to be teary-eyed when someone walked into the room as I was watching the spot? We'll never know.
RUNNER UP: Flying Horse: Cat Toast. Normally, I'm not a fan of weird for weird sake. But I'm also not a fan of cats. So those forces seemed to have cancelled out here and left me chuckling. And it's for an energy drink. So I think they kind of get a pass on having to make a whole lot of sense.

Evoke Media held a 'Chicks at the Flicks' evening at Event Cinema last week for women in the media industry.

Chicks were invited to a gold class preview screening of The Five Year Engagement and were treated to pre-screening drinks, canapes and "entertainment".

To launch Lotterywest's latest scratchie, Wild Bingo, Longtail teamed up with New Zealand-based animation house Cirkus to create a rich jungle environment where players are encouraged to discover the various jungle critters and play a sample of the Scratchie ticket.

The microsite has a dedicated HTML5 site for the Apple iPad, which allows players to move the binoculars around using the iPad's accelerometer.

"This was a first for us in a lot of ways," said Longtail Creative Director, Josh Edge. "It was the first concept of this scale for new creative team Tom and Jess. It used the iPad's accelerometer in a new and interesting way. It was the first digital integration animation that the guys at Cirkus had ever done. This job used the smarts of pretty much everyone in the agency, and was a total team effort."

Each week Campaign Brief posts available positions within the industry (free for direct hires). Email any jobs you have going to martin@campaignbrief.com (please place "Employment Opportunities" in the email subject area) by 5.00pm Tuesday for listing on Wednesday morning.


MARKETING MANAGER - WATODAY
Fairfax Media is Australasia's leading integrated media company with print, radio and digital media assets in metropolitan, community, rural and regional markets. The company has publications and websites in every Australian state, the ACT, and throughout New Zealand, and owns many of Australia's leading online businesses including leading news sites smh.com.au, theage.com.au, and numerous classifieds and transaction websites.

We currently have an exciting opportunity for a talented marketer to join WAtoday in the role of Marketing Manager.

Based in Perth, this full time position will be responsible for developing the marketing strategy to increase brand awareness and drive traffic to WAtoday.com.au. The role will oversee management of media buying, creative and PR agencies and will involve developing and executing marketing campaigns. Addtionally, the role will involve sponsorship negotiation, management & activation, budget management, development of partnerships and alliances, and research.

The successful candidate will have 8 years+ marketing experience with demonstrated results, along with excellent analytical, communication, and project management skills. They will need to be proactive, a team player, enthusiastic, hands on and be confident in working in isolation as part of an interstate team. Experience gained within a fast-paced online environment, whilst not essential, would be a distinct advantage.

This position represents an excellent opportunity to join a recognised industy leader, with excellent opportunities for career development. To express your interest in this position please submit your application online at http://careers.fairfax.com.au quoting reference number 816894.

Closing date: 25 May 2012 5:00pm Aus. Eastern Standard Time

The Penguin Empire's newest director - Stephen McCallum - has had his latest short film selected for the Cinema Antipodes as a part of the Cannes Film Festival.

It's the latest in a string of accomplishments for McCallum who's viral video "Its Time" was recently picked as Viral video of the year by Ad News.

McCallum's short entitled "Inferno", is an Australian colonial thriller. It follows three Irish convicts, trapped in a hellish island prison that have to commit murder in order to be free. Samples from the film can be found on The Penguin Empire site.

Marketforce Director of Strategy, Nicole Walton, has taken up the challenge to climb the world's tallest free-standing mountain, Mount Kilimanjaro, in a fundraising effort for human rights on behalf of Amnesty International.

On the first of August, mother of two, Walton (left) will push the limits of her endurance to ascend Africa's highest peak over an unforgettable 12-day journey, and has committed to raising a minimum of $10,000 to support Amnesty International's crucial human rights work.

"Having an opportunity to support Amnesty International, hopefully inspire others to do the same and take myself right out of my comfort zone is what made me take on this challenge," said Walton. "The additional test of thinking outside the box and creatively fundraising $10,000 is also a real challenge".

To celebrate the 10th anniversary of the foundation of Grupo ABC, the largest communications group in Latin America, President Bill Clinton will address delegates at the 59th Cannes Lions International Festival of Creativity.

Taking to the stage in the Palais des Festivals in Cannes on Thursday evening 21 June, President Clinton will deliver a keynote speech at the event titled How Advertising Can Help Build a Better World.

President Clinton established the William J. Clinton Foundation with the mission to improve global health, strengthen economies, promote healthier childhoods, and protect the environment by fostering partnerships among governments, businesses, nongovernmental organisations (NGOs), and private citizens to turn good intentions into measurable results.

'Radio Connects', an online case study website, developed as a must-have resource for advertisers and media agencies on the best use of commercial radio advertising, has been launched by the industry.

Says chief executive officer of Commercial Radio Australia, Joan Warner: "The 'Radio Connects' website provides a great source of successful case studies, showing optimum use of radio in actual advertising campaigns.

The 2012 Bullshit Battle of the Ad Bands is 12 weeks away. Tickets aren't on sale yet - we'll let you know when they are - but so far only two bands have nominated.

Perhaps the others just haven't got around to letting Ross 'The Boss' Tinney know yet. Or perhaps they just need some inspiration, so over the next few weeks we thought we'd showcase some songs that we could/might/probably wont see performed on August 3.

First up, one from the 70s masters of 'three-chord thrash'.

You think media negotiations are tough? Try dealing with Veronique Furzer - 'The Furzinator' - Senior Sales Exec at Channel 7. On Friday night in one of Perth's top ten A list events Vee (float like a butterfly sting like a Vee) showed that age is no barrier and fought in Troy Barbagallo's Royal Queensberry Corporate Boxing Challenge event. After an intensive 10 week training period she stood up in front  of over 1200 of Perth's glitterati, stood toe-to-toe with her combatant (half her age)  and traded punches in an intense duel which the crowd loved.

The judges final vote was not in her favour (boo), but it was a marginal decision. Furzer was ecstatic: "This is the most amazing experience of my life. The 5am training sessions, 6 days a week and the huge crowd and excitement was intense. I'm sore, have a black eye but feel fantastic. If you want to do a deal on rates, I'll fight you for it!"

New Zealand - The Pedigree Adoption Drive offers support to thousands of abandoned dogs across the country. While the numbers hadn't dropped, public interest had.

Colenso BBDO, Auckland needed to find a new way to connect.

By adapting the way 3D glasses work they were able to simultaneously project two entirely different films on the same cinema screen.

The groundbreaking project was created in partnership between FINCH and Colenso BBDO.

VIEW THE RESCUED SPOT
VIEW THE UNRESCUED SPOT

Perth-based Metrix Consulting has entered into a partnership agreement with Vision Critical, a leading global technology and research firm, recently named as one of the most innovative research firms by industry experts. As an official Certified Partner, Metrix has access to Vision Critical's suite of tools, including its benchmark software, Sparq™, the most advanced and widely used online community panel platform in the world.

The Sparq™ platform allows Metrix to create online customer panels to perform both quantitative and qualitative research and develop reliable and affordable community panels for their clients in WA.

Top Perth freelance producer Kate Downie has launched a new production company - Beautiful Pictures.

The idea behind the company is to provide the WA market with diverse, new, independent directing talent from around Australia. Downie has eight directors signed up to represent them in the local market. The variety of Directors offers a choice of experiences and strengths from visual effects, talent, comedy to drama.

Downie, with 12 years experience as a producer, is well-known to local agencies. In the last year, prior to launching Beautiful Pictures, she completed national and international projects including Campbells Soup, Medibank, Woolworths and Mello Yello (Japan) for Clemenger BBDO, Sydney and Exit Films (Sydney and Melbourne).

Last Saturday saw 15 participants of AdSchool's new course, Communications Essentials, take part in the final stage of their 7 week program, with a full day workshop.

Participants teamed up with industry mentors, Brendon Lewis (Marketforce), Carolyn Hall (Block Branding), Michael Sequeira (303Lowe) and Anthony Curnow (Blackbox Design) to develop and deliver their brief in one day.

Each week Campaign Brief posts available positions within the industry (free for direct hires). Email any jobs you have going to martin@campaignbrief.com (please place "Employment Opportunities" in the email subject area) by 5.00pm Tuesday for listing on Wednesday morning.


ACCOUNT EXECUTIVE & ACCOUNT DIRECTOR - THE BRAND AGENCY
We are the Brand Agency, a fully integrated advertising agency with offices in Perth, Melbourne, Sydney and Auckland. Our approach towards our everyday working environment ensures we get our work done, but in a fashion that lets us have a bit of fun along the way.

Account Executive
As a result of growth we have an opportunity for an enthusiastic & quick learning Account Executive to join our team. Working across a range of well know clients, this role is the perfect way to start your career in advertising.

The successful person must have a good knowledge of the digital space and social media. Ideally you would have experience in an agency or office environment (internships ok), and be degree qualified in marketing or communications.

Other key skills:
•      Excellent communication and attention to detail
•      Ability to multi-task
•      Ability to work as part of a busy team
•      Word, Excel & Powerpoint

If this sounds like you, please apply with a cover letter and resume, quoting ref MB01 to careers@brandagency.com.au

Account Director
As a result of growth we need a strategic Account Director to join our team who can play a senior role across a number of key accounts. This role is about building excellent relationships with senior clients, and providing a strong support and inspiration for your team.

We are looking for someone with knowledge across a variety of media channels - but with a strong skillset in digital, social and mobile. Experience with large projects, team management, the strategic process and budget management are all essential.

Ideally agency experienced, our perfect candidate is an ambitious Account Director who is looking to use their skills and experience to progress their career.

If this sounds like you, please apply with a cover letter and resume, quoting ref MB02 to careers@brandagency.com.au

Gatecrasher recently developed a new press campaign to promote the launch of a new traditional home building company, Hampton York Homes. The campaign sought to connect the brand with the style and values of eras gone by, whilst trying to deliver an execution that stood out in an increasingly cluttered category.

More information can be found at the Hampton York website, also designed and developed by Gatecrasher.

Credits: Copywriter- Wilora Keeley. Art Director - Tim Newton. Account Director - Peter Liddell. Account Manager - John Linton. Agency Producer - Brodie King. Photographer - Rob Simeon. Post Production - Luke Carter Wilton. Client: David Hochwald-Jones.

Adstream this week announced the launch of High-Definition (HD) delivery, an industry first in Australia, allowing clients to send TV commercials in HD format to HD-equipped TV networks in Australia and in New Zealand.

There has been a fantastic response to the PADC Trivia Night with many smaller agencies, suppliers and even non-members reserving tables. There are now only a four tables left, so you still have time enter your team and reap the rewards. There will be food, drinks and heaps of prizes on offer, plus you'll be supporting the PADC. Don't miss out on this fun-filled night.

Book now to secure your table.

Date: Wednesday 23rd May 2012
Address: The Basement on Broadway, 88 Broadway, Nedlands
Time: 6.30pm for a 7pm start
Tickets: Members $15. Non members $25. Entrance fees to go towards prizes.
Table size: 4 - 6 people.

RSVP to admin@padc.com.au

Tickets must be pre-purchased. Please specify names of attendees and if they are members or non members. RSVP cut-off date is May 14, 2012 or until Sold Out.

The Nielsen Perth Metro Radio Survey 3, 2012 results have been released this morning and show some significant changes from Survey 2.

Mix 94.5 has recorded its 100th consecutive survey at #1 People 10+, an unbelievable achievement, but the competition closed the gap.

Apart from racking up the 'century' milestone, it wasn't a great survey for Mix 94.5. The station lost share in every demographic for an overall loss of 2.8 but still led the way with a 12.8 share for People 10+. It was followed by sister station 92.9 on 12.1, 96fm on 11.7, Nova 93.7 on 11.2 and the non-commercial ABC720 on 11.1.

This spot follows up its 2012 GRANDY Award at the ANDYs with the Film Grand Prix at the 2012 Clio Awards announced on Friday in New York.

Willie Nelson, Coldplay, Chipotle and director Johnny Kelly all made a creative alliance with the Chipotle Cultivate Foundation to create "Back to the Start", a short animated film highlighting the issue of sustainable farming.

VIEW THE SPOT

The pace and timeline of the film is captured beautifully in camera using traditional stop frame model animation techniques to track the life of a farmer.  Filmed in one sweeping take the film was painstakingly animated over 4-weeks on one large all-encompassing model background.

The Oasis Committee, who were behind this year's very successful Oasis Ball, were invited out to lunch by one of the night's sponsors, Evoke Media in recognition of their hard work. Evoke Media booked out a private room at Chez Pierre in Nedlands to host a wonderful afternoon. 

AdSchool has launched the 'What's my Brand? What you do defines you' campaign to mark the relaunch of the AdSchool brand.

Launched via Droga5, 'what's my brand' is an interactive campaign to engage prospective students. It allows users to discover their brand through an interactive quiz and allows a comparison of that brand to the brands of other industry experts.

TAKE THE QUIZ HERE

Gatecrasher MD Tony Scampoli delivered on his Relay For Life dare by spending all of last Friday in a dress. Scampoli looked quite fetching in his black gown in which he said he felt "strangely comfortable"!

(See the photos here on the Gatecrasher Facebook page.

It's not too late to make a final donation for the Gatecrasher Relay for Life team. All you have to do is go to this link, click 'donate to this team' and follow the prompts.

So far, the team has raised over $4,600 with the extraordinary support (and understanding) of many clients, media, suppliers, agencies and individuals.
 
Remember, ALL proceeds raised go to Cancer Council WA and Relay for Life.