Mask.jpgThere's almost $500,000 worth of media up for grabs in this year's Oasis Ball Major Auction. Out-of-home, cinema, television, press, radio, online, metro and regional - you could put together a year's schedule in one night for a bargain price! Details are available from the Oasis Project website or download the PDF here:
oasis-media-auction-items-2010-updated-25th-feb.pdf

There's a lot to get through and the auction will be fast and furious, so don't be shy. If you've got your eye on something, make sure you get in quick with your bid as the items come up.

Or make a pre-bid today...

Best Ads Logo copy.jpg Dylan Harrison-web.jpg Bestads Top 6 Commercials of the week in the world is now ready to view, reviewed by Dylan Harrison (pictured), executive creative director of Saatchi & Saatchi New Zealand.

Get the FREE Bestads Top 6 TV Ads of the Week Podcast #73 CLICK HERE
(World's best and most popular weekly video ad podcast - over 20 million downloads to date).

This week's employment opportunities

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The following job opportunities are currently available. Each week Campaign Brief posts available positions within the industry as a free service. Email any jobs you have going (with a description) to martin@campaignbrief.com

DIGITAL ACCOUNT MANAGER - MARKETFORCE
Working in the Digital Services Department the Digital Account Manager will be responsible for the administrative support of digital projects from inception to completion.

You will be required to:
  • maintain Work In Progress reports, open job bags for new accounts, collate relevant documents pertaining to jobs undertaken through the digital department, act as a resource tool for the unit and provide timely delivery of documentation to increase efficiency in the execution of Marketforce digital projects.
  • liaise with clients once a digital project has commenced and keep them abreast of their project and providing status updates when required.
  • put together presentations for key stake holders and relevant parties to the Marketforce group.
This is a pivotal role in the Digital Unit and digital knowledge is essential. If you would like to work with the leading agency in Western Australia, please forward a copy of your resume together with relevant work samples to Peter Durack-Smith, Director of Human Resources at pduracksmith@marketforce.com.au
Mask.jpgBesides the media packages in the Major Auction, don't forget there are a couple of special items in it too: a Mazda2 Neo 5 door hatch and a luxury 4 night holiday in Penang, Malaysia.

There have been recent updates to these items so if you're interested in either of them please read on.
AOY_Blank.jpgBesides the 8 Campaign Brief 'Best of Year' creative awards, we'll also be presenting 6 industry awards at the Oasis Ball, including the major award of the night - Agency of the Year.

Campaign of the Year - sponsored by WIN Television
Recognising a campaign that was innovative, brave, integrated, creative, well-produced, attention-grabbing and successful.

Supernova of the Year - sponsored by Nova 93.7
This award recognises outstanding young people in the industry who have achieved early success in their careers and shape up as future leaders of the industry.

Initiative party on the lawn

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Initiative1.jpgThe lawn of their Claremont offices was once again the venue for Initiative's March anniversary party. The party has become something of an institution for the media buying consultancy with it being held every March for as long as Campaign Brief can remember. Media, agencies and clients were invited to the party, held Thursday last week.



Simon Mikulich, John Howell, Taryn Mokrzycki, Tom Longman.jpg
Mark Treasure, Andrew Sculthorpe.jpg
Mask.jpgThe Oasis Ball Silent Auction is all online this year - no bidding at the Ball - and it closes at 4.00pm this Thursday.

There are only 6 items and they're still bargains (well, 5 are anyway):
ted-ROYER-BEST.jpgOnce again we assembled a panel of 15 top-class national and international judges for the Campaign Brief creative awards to be presented at the Oasis Ball this Friday night.

Ted Royer, Executive Creative Director of Droga5 New York (left) was Chairman of Judges, with the panel also including Ben Walker from W+K London (creator of the Honda 'Cog' multi award-winning commercial) and Asia's most awarded creative Jureeporn Thaidumrong (JEH Thailand). Here's the complete panel:
Click2bid.jpgThe West Australian's Click2Bid online auction has been nominated for an International Newspapers Marketing Award.

The entry is a finalist in the category 'Advertising Sales and Retention (Circulation 300,000 +)' and faces stiff competition from The New York Times' "New York Times Media Lab" and The Sydney Morning Herald's "Domain Integrated Trade Campaign 2009."

From the finalists, 30 first-place award recipients across three circulation groups in 10 categories will be publicly announced on Wednesday evening, April 28, at the 80th Annual INMA World Congress at the Marriott Marquis in New York.
TW09 Cover 4 Web.jpgThe Work 09 is currently at the printers and will be available very soon. The 400+ page hardback book features the best 395 ads and campaigns from 2009 from Australia, New Zealand and Asia. Included with The Work 09 are two high quality DVDs containing all TV, TV Craft, Integrated and Radio acceptances.

Leading Agency Networks for 2009 were BBDO and Ogilvy & Mather both sharing top spot with 55 acceptances each. They were followed by DDB and Saatchi & Saatchi in equal third with 33 acceptances, then Leo Burnett and JWT with 31 and 26 respectively.

The top agency overall was Colenso BBDO Auckland with 19 acceptances followed jointly by DDB Auckland, Ogilvy & Mather Bangkok and Saatchi & Saatchi Sydney with 11 each. Ogilvy & Mather Bangkok was the top ranking agency from Asia and Saatchi & Saatchi Sydney, Australia's top agency.

You can order copies of The Work 09 via the PDF below:
THE-WORK-09_Order Form.pdf

chip_shaped.jpgChipShopAwards-FPAds_Page_1.jpgThe deadline to enter the international Chip Shop Awards, which is co-sponsored by Campaign Brief Asia, is this Friday March 12. Remember, nothing's sacred the Chip Shop Awards. There are no rules either. You can even invent your own category. It's creativity with no limits.

He did it last year and he's doing it again. UK ad legend Dave Trott is returning to the judging panel of the 2010 Chip Shop Awards.

Why? Apparently, says Trott, because the Chips... "Take the piss out of how seriously advertising takes itself. Take the piss out of advertising's obsession with awards. Take the piss out of a little yellow wooden pencil elevated to the level of The Nobel Prize. And the symbol of a chip with a dollop of ketchup on it does that very succinctly."

Discover when and where by registering and entering at www.chipshopawards.com
Best Ads Logo copy.jpghw headshot 3.jpgBestads Top 6 Commercials of the week in the world is now ready to view, reviewed by Harry Woods (pictured), partner/CD of WWD&S, New York. Prior to WWD&S, Harry was SVP, CD at BBDO NY, where he launched Pepsi One, established a new snack category with Tostitos Tortilla chips, and successfully challenged Pringles with Lay's Stax.
As VP, ACD at TBWA NY, Harry penned noteworthy campaigns for Evian, Carvel, and KPMG while working on the Absolut Vodka account.

Get the FREE Bestads Top 6 TV Ads of the Week Podcast #72 CLICK HERE
(World's best and most popular weekly video ad podcast - over 20 million downloads to date).
Mask.jpgA slimmed down Oasis Ball Silent Auction is now online at the Oasis website. There are only six items in the auction and bidding finishes on Thursday, March 18 - the day prior to the Ball. There wont be any bidding at the Ball itself so get busy and log your bids on the site before the event.

Up for grabs are:

Messi takes on Meerkats

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Pepsi's World Cup campaign features Messi and a few talented critters. One for Ronnie, Mike and the lads at Meerkats....


Mark_Zuckerberg.jpgMark Zuckerberg (25), Founder & CEO of Facebook, the social utility that helps people communicate more efficiently with their friends, families and coworkers, will be honoured with the Media Person of the Year Award at the 57th Cannes Lions International Advertising Festival.

Cannes Lions, the world's largest celebration of creativity in communications and the most prestigious international annual advertising awards, presents The Media Person the Year Award to a prominent personality who is an influential figure in the development of today's media landscape, ultimately playing an integral part in shaping the future of the advertising industry.
 








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    Campaignbrief.com/wa is a blog for the advertising industry in Western Australia. Please comment freely on any topic, but comments that are seen to be more abusive than witty will not be posted. To pass on news or advertise on the blog, or to subscribe to Campaign Brief Australia/NZ or CB Asia, or The Work 07 Annual, email martin@campaignbrief.com
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