EmmaGroves_Jan2017_BLOG.jpgEmma Groves (pictured) has returned to Perth and joined OMDWA as the media agency's new Account Director on HBF and Lotterywest.

Groves has spent several years working in the United States as Account Director and Head of Strategy of a marketing strategy agency, where she worked with midsize and large corporations to help achieve their business objectives primarily around growth, marketing positioning and branding.

Her work in media and marketing has been extensive. She worked for seven years in the Perth media market, firstly at Channel Nine and then within the Brand Agency's media department for both Initiative and Maxus looking after RAC, Bunnings, Crown Perth, Channel Nine, Peet Limited, and the Drug and Alcohol Office.
Screen Shot 2017-01-20 at 6.25.59 am.jpgGreat ideas are killed every day. The 2017 ANDY jury will stop at nothing to save them.

The Andy Awards has unveiled the second animated film in its call for entries campaign for the 2017 Andy Awards via Deutsch, New York which mocks stereotypical PSA-style campaigns.

VIEW THE SECOND CFE FILM
ENTER NOW
effie_australia_logo_2017 (2).jpgThe Communications Council has today announced the 2017 Call for Entries for the Australian Effie Awards, with the closing date set for Thursday 20 April.

Running for the ninth consecutive year, the awards celebrate the effectiveness of creative communications, recognising campaigns that can demonstrate outstanding measurable results.

Following an annual review, three new categories will be introduced this year to award work in important and evolving areas, including:

·       Marketing Solutions other than Communications - How the core solution to the marketing challenge helped a business to grow or overcome barriers using marketing levers other than communications e.g. product, pricing, distribution or innovation.
30sec_TVC1.jpg303 MullenLowe Perth has unveiled a brand campaign for Southern Plus - the new home care brand from aged care provider Southern Cross Care, WA - which follows an extensive brand development program led by FutureBrand.

The Australian aged care sector is under pressure to meet growing demand for care services. Government reforms are giving people greater control and choice by allowing them to select service providers that best meet their needs either at their homes or in residential facilities.

VIEW THE SPOT
MurdochUniversity_LOGO.jpgJ. Walter Thompson has commenced work as lead creative agency for Murdoch University after picking up the account in a competitive pitch at the end of last year.

"The pitch process was thorough and involved a number of local agencies, and we are delighted to be given the responsibility to help grow the University's profile and well-deserved market share," said Perth General Manager, Doni Savvides.

Murdoch University Marketing Chief, Neil Cullingford, said they were happy to be working with the J. Walter Thompson team.

"The pitch process was highly competitive, but J. Walter Thompson's strategic insights and creative response to the brief were exceptional."
4 (1).jpgAward winning creative Joe Hawkins (pictured) has left 303 MullenLowe to begin a creative group head role at Marketforce.

Hawkins returned to Perth just over two years ago, having spent eight years working at some of the region's best creative agencies, including DDB New Zealand, R/GA Singapore, and Saatchi & Saatchi Sydney.

Top Jobs: This week's employment opportunities

TopJobsV2.jpgEach week Campaign Brief posts available positions within the advertising, media & marketing industry. Email martin@campaignbrief.com (please place 'Employment Opportunities' in the subject) with the details of your vacancies by 5.00pm Tuesday for listing on Wednesday. Listings are FREE for Campaign Brief WA subscribers or $44 (inc. GST) for non-subscribers for a two-week listing (recruitment consultancies by negotiation).
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SENIOR ACCOUNT MANAGER - BLOCK
MARKETING COORDINATOR - CV CHECK
SALES CONSULTANT, MEDIA AND ADVERTISING - SANDBOX
ACCOUNT DIRECTOR - DENTSU MITCHELL
BUSINESS MANAGER - DENTSU MITCHELL
MARKETING & ADMINISTRATION COORDINATOR - AUSTRALIA'S CORAL COAST
• SEVEN TWENTY x 13
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Screen Shot 2017-01-12 at 17.50.27.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Clark Edwards, creative director, AMV BBDO, London.

BEST TV
My pick this week is Mercedes-Benz, 'The Encounter'. In the sixth months since Stranger Things aired, I'd hazard a guess that the show's been referenced more times by creatives in meetings than the number of people who actually watched it. However this spot, although clearly taking inspiration from, has borrowed just enough for it to work. A simple idea that's well cast and looks nice. Plus, the girl's hair near the end is dimension alteringly great. READ MORE...

303MullenLowe sees out 2016 with a bang

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303Mullenlowe_Office_BLOG_15.jpgOver 150 clients and suppliers recently joined 303MullenLowe at a festive gathering to celebrate Christmas, the end of 2016 and the official opening of the agency's new Forrest Place digs.

Befitting the new, old Commonwealth Bank location, it was a night of note with live music, gourmet charcuterie spreads, Christmas treats, oyster shucking, photo fun, boutique beers and cocktails galore with the party kicking on to the early hours.

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fullsizerender (2).jpgA regular blog by Damon Stapleton, chief creative officer of DDB New Zealand

"No man ever steps in the same river twice, for it's not the same river and he's not the same man." - Heraclitus

I am lying in the middle of the Noosa River an hour outside of Brisbane. After a pretty crazy year where we were working right up to Xmas I was suddenly on vacation. Holidays are strange, lovely things. They creep up on you with the best of intentions. It's like a really weird neighbour who appears out of nowhere from behind a hedge only to give you some freshly baked Blueberry muffins.

Well, I find it hard to decompress anyway. You are working flat out and then suddenly you are supposed to do the opposite. It's like you are going down the main straight of Monza at 300kms an hour and halfway down you are told to make a hard right turn. Tricky.
bigger-picture_post.jpgToday the D&AD Next Awards opens for entries for its third year. Entries are open until the 22 February 2017 and entry prices start from just £25. Submissions can be made directly on the D&AD website, there is no age limit for entrants and any genre of work can be submitted.

The D&AD Next Awards aims to find the next big names in film and photography and promote them back to the industry, through mentoring introductions to established industry figures. This year, Next Photographer will once again be held in partnership with Getty Images and will offer the winner a $5000 prize grant amongst other opportunities.

ENTER NOW
Round5_Calendar.jpgEntries are open to enter Round 5 of Sirens for 2017.

The deadline for Round 5 is Saturday, February 11.

Entries must have aired at least 10 times on a commercial radio station anytime between 13 November 2016 and 11 February 2017.

ENTER HERE

Top Jobs: This week's employment opportunities

TopJobsV2.jpgEach week Campaign Brief posts available positions within the advertising, media & marketing industry. Email martin@campaignbrief.com (please place 'Employment Opportunities' in the subject) with the details of your vacancies by 5.00pm Tuesday for listing on Wednesday. Listings are FREE for Campaign Brief WA subscribers or $44 (inc. GST) for non-subscribers for a two-week listing (recruitment consultancies by negotiation).
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ACCOUNT DIRECTOR - DENTSU MITCHELL
BUSINESS MANAGER - DENTSU MITCHELL
AGENCY ACCOUNT MANAGER (Maternity Cover) - COMMUNITY NEWSPAPER GROUP
• SEVEN TWENTY x 13
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EltonJohn_TheCut_launch.jpgThree of today's most innovative minds are lending their expertise to select the final three winning entries for "Elton John: The Cut supported by YouTube" - a global competition to create the official music videos for three of the singer's most iconic songs - "Bennie and the Jets," "Rocket Man" and "Tiny Dancer."

Submissions now open until January 23, 2017
 
Dreamworks Animation CEO Jeffrey Katzenberg, Grammy Award-winner Melina Matsoukas, and Barry Jenkins, writer-director of Golden Globe Best Picture (Drama) Moonlight, will serve as judges for the competition that gives aspiring creators from all over the world the once-in-a-lifetime opportunity to apply their creative vision to creating music videos for these iconic hits.

ENTER NOW
Robyn Stern (3).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Robyn Stern, associate creative director at Saatchi & Saatchi, Los Angeles.

BEST TV
Winner: TOUS: Tender Stories No. 5.
Runner Up: Reporters Without Borders.

This category was a toss-up for me. These two stood out because their message kept me engaged. And while I wish TOUS was shot by Wes Anderson (since it clearly pays a homage to him in a small way) and did away with Gwyneth's name titled up, it made the product the hero of the story while seamlessly integrating into the spot as a whole. (I mean, what woman wouldn't want those rings?!). The fact that the dog's name was Robi(y)n had nothing to do with it. Really. READ MORE...
Screen Shot 2017-01-06 at 10.59.49 AM.jpgSHED and director Martin Wilson have teamed up again to create the latest installment in Danny Green's on going campaign to stop what is now commonly referred to as the 'Coward's Punch'.

Says Andrew Tinning, CD, SHED: "Having introduced and established the term and the consequences in our two previous executions, it was time to take a new tack and throw some additional weight behind the message.

VIEW THE SPOT
RSC_Nathan_BLOG1.jpgWe asked some of Perth's senior creatives for what they thought was the top local work of 2016. Some of the campaigns nominated - Rottofest Stock Footage, Chicken Tweet, WA Police Step Forward and St John Ambulance CPR Hero - was prominent at the PADC Awards but was actually produced in 2015. However, the one clear favourite amongst our group is from this year - 303 MullenLowe's Time With Mum campaign for the WA Road Safety Commission. Due to the deadline for contributions, another campaign for the RSC by The Brand Agency missed the cut but it has had plenty of admirers since it went to air and is an early contender for next year's 'Best'.

Block's fromage branding avoids cheesiness

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FestivalFromage_BLOG_1.jpgBlock's recent work for the inaugural Festival Fromage cheese festival held last month picked up Gold, and three Silvers at this year's PADC Skulls and, most recently, was acknowledged by many of Perth's senior creatives in Campaign Brief WA's just-published 'The Best of Perth' review for 2016.

The project become a labour of love for Block and expanded into an incredibly broad branding project that encompassed everything from the Festival's identity through 19 posters to the tasting cards given at the venue.

Top Jobs: This week's employment opportunities

TopJobsV2.jpgEach week Campaign Brief posts available positions within the advertising, media & marketing industry. Email martin@campaignbrief.com (please place 'Employment Opportunities' in the subject) with the details of your vacancies by 5.00pm Tuesday for listing on Wednesday. Listings are FREE for Campaign Brief WA subscribers or $44 (inc. GST) for non-subscribers for a two-week listing (recruitment consultancies by negotiation).

CREATIVE TEAM - LONGTAIL
We're excited to have an opportunity for a new mid-level creative team, based in our Perth office. We're looking for a copywriter and art director (or some hybrid therein).

Individuals are welcome, and encouraged to apply; some very successful new teams have started here. Working across both Perth and Sydney clients in retail, not for profit, education, CPG and pure-play online categories you'll be working on campaigns of all shapes and sizes, with some inspiring national brands.

Reporting directly to our new CD this is a great opportunity for a creative duo who are serious about being at the leading edge of the future of this industry.

We won't be using any employment agents so please apply direct to creativity@longtail.com.au
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Plus...

BRAND ENGAGEMENT MANAGER (MATERNITY COVER) - SYNERGY
• SEVEN TWENTY x 22
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TrinityP3_Predictions_2017.jpgEach year the TrinityP3 consultants work with marketers, advertisers and procurement professionals to improve the marketing outcomes for those organisations. They do this across a wide range of categories and marketing channels and disciplines.


Each TrinityP3 consultant is an industry subject matter expert and their exposure to the range of issues and challenges facing these marketers provides incredible insight into the emerging trends facing the industry.

This year the TrinityP3 consulting team share their most pressing trends and predictions for the coming year across technology, marketing, media, market research, innovation, mobile, e-commerce, search, social and more.

READ MORE

Sarah pic.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Sarah Barclay, global executive creative director, J. Walter Thompson, New York.

BEST TV
Best: Nike 'Time Is Precious'. The absurdity of our addiction to phones and social media is delivered succinctly in a simple white-type-on-black film. The point being that maybe we could do something better with all that time. Like going for a run. While chasing likes. READ MORE...
2016_Agency.jpgThe Campaign Brief Awards will be presented at the WA advertising industry's night of nights, the 22nd Oasis Ball on Friday, April 7 at the spectacular new Crown Towers.

Awards to be presented include Supernova of the Year, Ad Person of the Year, Advertiser of the Year, Challenger Agency and Agency of the Year, as well as 9 exclusive Creative Awards.

Download the Entry Kits below.

Dean Hunt_JWT Perth.jpg303 MullenLowe has appointed Dean Hunt as Creative Lead. It will be Hunt's second crack in Perth, having briefly been appointed as J Walter Thompson Perth's creative director earlier this year but departing soon after.

Hunt brings with him nearly 20 years experience at Mojo, Campaign Palace, TBWA, BMF and VCCP. Prior to joining J. Walter Thompson in January this year, he was the founding Creative Director of VCCP Sydney, introducing comparethemarket.com.au to Australia, before going on to win accounts such as ING Direct, Appliances Online and Fitness First.

He joins 303 MullenLowe in early 2017.
Dungey_MacLean_Likeable_BLOG.jpgHighly-awarded senior creative, Ross Dungey, has resigned from his position as Head Of Art at 303mullenlowe to take up a shareholding in Likeable Creative Pty Ltd with founder, Malcolm MacLean.

Dungey and MacLean have worked together as a creative team for more than 14 years at The Brand Agency and 303 on high profile brands such as WA Tourism, Red Rooster, Cash Converters, Office of Road Safety and TAB. As a team, they have won a swag of national and local creative awards including Golds and Best Of Show awards at the PADCs plus Effies, ADMA, and AWARD Awards.
img_0260-0 (1).jpgAn older piece taken from the archives of damonsbrain - a blog written by Damon Stapleton, chief creative officer of DDB New Zealand

"Everyone has a plan 'till they get punched in the mouth." - Mike Tyson

Many years ago I was in a terrible team. We didn't get on and because of this we would have these long, stupid philosophical discussions about the right way to have ideas. We would talk about structure and what things should be called and how we should approach a project. We literally did everything besides have an idea. Even now, I can remember the ball tightening, paralysing fear, I felt every day as we tried to surf yet another semantic Tsunami.

We never agreed on anything and more importantly, never had any ideas worth talking about. It was a pretty dark moment in my career but it taught me one thing.Talking about having ideas, having theories about ideas, espousing a philosophy about creating ideas is not the fucking same as having one. And it taught me one other thing.

Complexity kills ideas. Simplicity gives birth to them.

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About Campaign Brief WA

Campaignbrief.com/wa is a blog for the advertising industry in Western Australia. Please comment freely on any topic, but comments that are seen to be more abusive than witty will not be posted. To pass on news or advertise on the blog, or to subscribe to Campaign Brief Australia/NZ or CB Asia, or The Work 09 Annual, email martin@campaignbrief.com
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