St_John_Ambulance_The_Barrier_4_BLOG.jpgThe New York Festivals Awards presentation night concluded just moments ago at the New York Public Library in New York.

There were two winners from Western Australia with The Brand Agency and Southern Cross Austereo both picking up a Third Prize trophy at the global show.

The Brand Agency won for "Break the Barrier" for St John Ambulance in the Film category and Southern Cross Austereo picked up in the Radio category for Alpest "We Don't do Husbands". A third Prize award is like a Bronze award at other global shows.

From the rest of Australia Whybin\TBWA Group Melbourne was awarded the Public & Media Relations Grand Prize for ANZ 'GAYTMs'. The agency also scored three First Prize Awards, one Second Prize and two Third Prize Awards, all for ANZ 'GAYTMs'.
St_John_Ambulance_The_Barrier_3.jpgAt the 53rd D&AD Professional Awards Ceremony, which took place tonight (21st May), Australia has picked up one Yellow Pencil, 15 Graphite Pencils and 23 Wood Pencils (Wood Pencils are the previous In-Book finalist level).

The great news for Perth is that The Brand Agency has picked up a Graphite Pencil for "Break the Barrier" for St John Ambulance. This is a huge coup for Western Australia and The Brand as a Graphite Pencil is, what was up until this year's awards, a Silver Nomination.
How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief is showcasing the work we hope will impress the judges. Featured here is the entries of one of the region's best agencies, Colenso BBDO in New Zealand...

Brest Cream_3 (1).jpgNZ Breast Cancer Foundation: Breast Cream
Colenso BBDO, Auckland
The World Health Organization estimates that 400,000 lives a year could be saved through the early detection and treatment of breast cancer. But 70% of New Zealand women don't check themselves regularly. So Colenso BBDO created Breast Cream a simple moisturiser  that makes checking your breasts a part of your regular beauty routine. Simply applying it helps you look and feel for any lumps or changes that could be signs of cancer.

Cannes Contenders: Dentsu Tokyo

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How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief is showcasing the work we hope will impress the judges... Here are the contenders from Japanese powerhouse Dentsu Tokyo.

HONDA_poster_1_CMYK.jpgHonda. Beautiful Engines.
Dentsu Tokyo

"Honda. Beautiful Engines." is a corporate branding campaign developed for the  2014-2015 motor show season. Starting with the insight that Honda is the world's largest engine manufacturer, producing everything from automobiles and motorcycles to marine engines, cultivators and lawnmowers, we developed the copy line, "Engines make the world go round." And to change the perception of engines from cold, impersonal machines into engines of human happiness, we used wit and bright, colorful motion graphics to present them in an entirely new way.

Reviving Legends
Dentsu Tokyo

On the Final Day of the National Stadium, we brought back the legendary athletes to life. At the 1991 World Championships, Carl Lewis set the new 100m world record at 9.86 seconds.
We traced the contour of his motions, frame by frame, from the video. We checked the validity REVIVING LEGENDS.jpgof the movements using a mannequin and created the 3D motion data. The same technology was also applied to other legends such as Sergey Bubka, the 'Birdman', Mike Powell, and others. Many of the great performances by the athletes were re-enacted on the field by AR match moved with the camera motion, lasers and projection mapping. Records, autographs and the historical videos were also staged together.
ALTMANN 1.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Olivier Altmann, co-founder, CEO, CCO, ALTMANN+PACREAU, Paris.

Winner: BC Used Oil. Put simply - a simple, and quite provoking idea.

Runner up: Canal Sony Brasil. We all know that doing ads for local TV programs isn't easy. You don't have much money and the clients usually wants to show a trailer for the show. So here you have a smarter way of doing that. READ MORE...

Top Jobs: This week's employment opportunities

TopJobs.jpgEach week Campaign Brief posts available positions within the industry (free for direct hires). Email your vacancies to (please place "Employment Opportunities" in the email subject) by 5.00pm Tuesday for listing on Wednesday morning.

This doesn't happen often! Nova 93.7 has a rare vacancy in its outstandingly successful Direct Sales Team.
Due to an internal promotion, we are looking for Perth's next best Sales Coordinator.
This is a challenging role and demands the highest level of administrative support to the most cohesive Sales Team in Perth. There is one catch, it is a maternity leave contract for 12 months but if you're really good, we'll find a way to keep you as we've done in the past!
Obviously, you'll have the experience and skills to join Nova Entertainment, one of Australia's most innovative and fastest growing media companies.
If you think this sounds like you, then email your resume to -  Applications close as soon as we find the right person.


PADC Student Skulls BLOG.jpgThe briefs for the PADC Student Skulls are now available for all four categories: Advertising, Photography, Design and Film.

The Film brief is to create a music video for up-and-coming local band from Dunsborough, Dallas Royal, and their latest single Skinwalker. Dallas Royal were recent winners on Triple J's Unearthed and are enjoying rave reviews and awesome support gigs.

The winning entry will be considered as the global launch music clip for the single.

View all the briefs in detail here
Sam Court (l) & Grant Flannery (r).jpgBy Sam Court (left), UX director and Grant Flannery (right), associate strategy director, The White Agency
In 2007 Twitter did it, and then in 2009 Foursquare did it. This year, the buzz at SXSW was all about Meerkat. But SXSW buzz doesn't guarantee success! I'll be astounded if many people reading this have heard of (let alone used) the apps that have previously won the hearts of SXSW conferences. These include:
  • Secret or Whisper: Covert oversharing. Existing without broad usage.
  • Highlight: Publicly Oversharing. Went from "next big thing" to "flash in the pan".
  • Glancee: Meeting people nearby (but not necessarily for hook-ups). Bought by Facebook.
  • Sonar: Meta information about who's in the room. Shut down.
  • Banjo: Pivoted into a "TiVO for social media", with 6 million users & $21m investment.
HelenFilov_BLOG.jpgThe funeral for the much loved Helen Filov with take place this Thursday, 21st May.

Helen (left) was the highly regarded Group Business Manager at Channel Nine Perth, were she had worked for the past 9 and a half years.

Helen tragically died last week after only being diagnosed with Leukemia  three weeks ago. She was receiving treatment in hospital but died from complications that arose from her treatment.
10:30am: Mass at St Lawrence Church, 394 Albert Street Balcatta WA 6021
12:30pm: Cremation at Pinnaroo Valley Memorial Park, located on Whitfords Avenue, Padbury.

Screen Shot 2015-05-19 at 8.34.56 am.jpgCash Converters is looking to strengthen its position as the most trusted place to buy, sell and borrow with a national advertising campaign by full-service agency 303Lowe, Perth.

The 'What Are You Waiting For?' campaign champions Cash Converters diverse offering showcasing the benefits of buying, selling and borrowing from Cash Converters when compared to the alternatives.

PenguinEmpire_Website_BLOG.jpgIt has been a busy few months for The Penguin Empire. Not only has the local production company released its latest TVC, Pursue Impossible for UWA, to wide acclaim, it has also moved into new premises in Leederville, and yesterday went live with a new website.

Principal Grant Sputore said it was part of a brand refresh designed to give clients confidence they are dealing with a national standard production company.
073025b.jpg By Michael Knox, chief creative officer, Grey Group Australia and managing partner, Grey Group Melbourne, exclusively for CB.

At lunch last Sunday, my wife turned to me and said, 'I don't know if I can stay married to a man who doesn't watch House of Cards.'

Catch up or get out is the message. Maybe it's just me but there doesn't seem enough time to keep up with television.

It's now at the point where I'll just make up stuff to sound like I'm watching everything.
AdStars4_P1080603.jpgThe entry deadline for the 8th annual Ad Stars global festival, where two US$10,000 cash prizes will be awarded, has been extended until May 31st.

The Korean-based AdStars 2015 is free to enter and a top class judging panel is being assembled to assess entries from across the world.

As it's free to enter Ad Stars provides a unique opportunity to for all Perth agencies to test their award entries on a world stage in front of a world-class jury.

This year's panels will be lead by Executive Judges (pictured below) Matt Eastwood (J. Walter Thompson worldwide chief creative officer), Jean-Remi von Matt (founder & chief creative officer Jung von Matt) and Jose Miguel Sokoloff (President/Lowe & Partners Global Creative Council)

Entries are classified into total of 21 categories: 4 new video sections, including Branded Information Videos, Branded Entertainment Videos, Branded Viral Videos and Campaign Videos, as well as 17 advertising sections, PSA, Film, Print and Outdoor. The deadline for entry is 31sy May 2015 - see
64AD7D5B-C8C7-62B4-EE2AA85D748D4057.jpgBy Simon Veksner
Creative Partner, DDB Sydney

Very interesting interview this month with Nils Leonard, Chairman and CCO of Grey London.

The bit that really jumps out is that he claims he doesn't sign off any of the work.

Let's rewind. When Leonard first took over at Grey, a few people carped along the lines of 'how can he be an ECD when he's never done any great work as a creative', which is a rather foolish argument, akin to questioning Arsene Wenger's managerial ability on the grounds that he was a mediocre left-back. READ ON...
AlischaWunsch_BLOG.jpgHow to be competitive in digital using an organic search strategy
This half day program focuses on developing an understanding of how website structure and content impacts on your website ranking and discoverability in search engines and how to implemented best practice in SEO tactics.

Date: Wednesday May 20
Time: 8am to 1pm
Venue: The Communications Council, 201 Subiaco Road, Subiaco WA
Cost: $375.00 Members $500.00 Non Members

Click here for more information or to book.

For further information, contact Danielle Norrish on
YL15-Campaign-page-banner-610x366 (1).jpgAustralia's brightest young creative, media and marketing talent are one step closer to representing their country on a world stage after News Corp Australia named the shortlisted finalists of the 2015 Australian Cannes Young Lions competition.

Finalists from WA include Emil Cholich and Matt Nankivell from Meerkats; Louise Crawford and Alexandra Atherley from Initiative; Chris Andrawes and Tyson Knowles from Longtail; Megan Riley from Marketforce; Wilora Keeley from J Walter Thompson; and Scott Pritchett and Dan Robinson from 303Lowe.

A total of eight panels of industry judges across Australia have determined the finalists from over 400 entrants who will now go onto the second round of the competition. Shortlisted finalists in marketing, media, print and digital categories will receive a 24-hour brief with a 48-hour brief for film, all emulating the international competition format in Cannes.
Matt Dickson.jpgAn ad promoting WA pest control company Allpest has won the 2015 Gold Siren award for the best radio ad of the year. 'We Don't Do Husbands', by Matt Dickson (left), Creative Solutions Director at Southern Cross Austereo Perth, also took out the Silver Siren award in the Radio Campaign category.

The 11th annual Siren Awards, run by Commercial Radio Australia, recognise the best radio advertising in Australia. The new evening format was hosted by Andrew Hansen and Chris Taylor of The Chaser fame at Bar 100 in The Rocks.

The award marks a win for radio network creativity and is Dickson's first Gold Siren after a number of finalist entries.

'We Don't Do Husbands' is part of a witty, three ad campaign involving back-and-forth husband and wife banter, which won Dickson the Campaign Category in the first round of Siren Awards judging in June last year. The Allpest campaign has also been recognised by the New York Festivals of World's Best Advertising, being recently announced as a finalist in the radio category.

Click here to listen to the 2015 archive.

Vale Helen Filov

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HelenFilov_BLOG.jpgThe Perth advertising and media industry is in shock this morning following the tragic and sudden passing of Helen Filov, one of our most popular and loved media professionals.

Helen died yesterday after only being diagnosed with Leukemia within the past three weeks. She was receiving treatment in hospital but died from complications that arose from her treatment.

Helen was the highly regarded Group Business Manager at Channel Nine Perth, were she had worked for the past 9 and a half years. Prior to that, she had had a long career working in the media departments of Perth ad agencies including Clemenger, Intoto and Initiative, where she was Senior Media Group Head from 2002 to 2005.

We recently celebrated twenty years of the Oasis Ball with her. Helen was part of the inaugural Oasis committee (pictured below) and succeeded Evelyn Robinson as its Chair in 1998.

Our deepest sympathy  to her family, close friends and colleagues at Channel 9.

First Oasis Committee_BLOG.jpeg

RightTime_BLOG.jpgC'mon Al and Screamin' Joe. It's time.

Extra points if you bring Moto Minx.

The 2015 Youngbloods Bullshit Battle of Ad Bands is scheduled for August  so now's the time to start getting your band together for one of the industry's best nights of the year.

We've already got five signed up and they're not who you think, so it's going to be huge!
Email Ross 'The Boss' Tinney to register your band and he'll send you more details.

Top Jobs: This week's employment opportunities

TopJobs.jpgEach week Campaign Brief posts available positions within the industry (free for direct hires). Email your vacancies to (please place "Employment Opportunities" in the email subject) by 5.00pm Tuesday for listing on Wednesday morning.

JWT is searching for an outstanding integrated Account Manager to join their growing team in Perth. As part of a high performing team, this pivotal role reports into an Account Director, with responsibility for managing an Account Executive. This role will be responsible for an enviable client portfolio, responsible for producing effective work that pushes creative boundaries and working with some of the smartest clients in town.

We're looking for:
  • A minimum two years agency experience as an AM
  • Digital and direct experience (this is essential)
  • Experience in integrated campaign management (from communications strategy through to delivery of material)
  • Desire to support great creative work
  • Ability to work closely with creative teams
  • Exceptional attention to detail
  • Skilled multi-tasker
  • Great communication and presentation skills
  • Knack to develop close and effective working relationship with clients
Send your amazing CV to or call for a chat on 08 6282 6500 before Friday 22nd May.

Screen Shot 2015-05-12 at 8.09.14 am.jpgGoogle is Australia's most influential brand among consumers for the second consecutive year, according to the Ipsos Most Influential Brands 2015* study.

Technology/digital brands dominated the top rankings of influential brands, with eBay coming in second place, followed by Microsoft and Facebook. The top Australian-owned most influential brand is Woolworths, which ranked fifth.

While Google topped the rankings for the second year, eBay has jumped three places this year to number 2, now out-ranking Microsoft and Facebook for influence.

The Ipsos Most Influential Brands study seeks to measure the 'influence' of brands based five factors identified by Ipsos that drive influence:  Engagement, Trustworthy, Leading Edge, Corporate Citizenship and Presence. It measured 100 brands in Australia and ranked each based on their level of influence.

The global Ipsos Most Influential Brands study has included brands from Australia for the second time this year, allowing for comparisons for the first time.

Says Gillian O'Sullivan, marketing managing director, Ipsos: "To exert influence, a brand needs to impact or change the way people shop, think, act and behave. It needs to become a fundamental part of life, shape consumers' desires and help consumers get through their day.
ScienceFiction_BLOG.jpgThe late, great Chrissie Amphlett is an absolute legend of the Australian music scene, fronting The Divinyls when they created some all-time classics. Sadly, Amphlett succumbed to MS and breast cancer in 2013.

Gatecrasher's Emma Lambert is a legend of the Bullshit Battle of the Ad Bands and happily still very much alive. She has performed at every event in the 'modern era', and led AC/GC to a couple of wins with some classic performances. Remember Ghostbusters?

(Not to mention her unbelievable music knowledge; we've had to ban her from the half-time 'rockwiz' to give everyone else a chance!)

So we were thinking, what about a tribute from one legend to another?

The 2015 Youngbloods Bullshit Battle of Ad Bands is scheduled for August  so now's the time to start getting your band together for one of the industry's best nights of the year.

Email Ross 'The Boss' Tinney to register your band and he'll send you more details.

CNG_Digital_BLOG.jpgCommunity Newspaper Group unveiled their suite of advanced digital products to Perth advertising agencies last Wednesday. The launch also introduced the new partnership between Community Newspaper Group (CNG) and media sales agency Media Tonic.

CNG's new digital offerings join the extensive digital network Media Tonic offers, including MCN, Mamamia, REIWA and the WA Football Commission.

CNG Group Sales Manager Laurence Williams introduced the three major pillars of digital products:, the central online hub for breaking news, real estate and community events for all 17 papers;, the interactive portal for digital replica editions of the newspapers; and local masthead enewsletters, delivered weekly with the local headlines directly to subscribers' inboxes.

Cannes Contenders: J. Walter Thompson

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How will Australia perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

Screen Shot 2015-05-04 at 10.28.13 am.jpgMelbourne Writers Festival: Twists & Turns App
J. Walter Thompson, Melbourne
Created by Festival authors and Melbourne actors (exclusively for this unique experience) J. Walter Thompson embedded stories in Melbourne's iconic laneways. Anyone with a smartphone could access these stories. But the agency gave it a twist. When the user approached the end of a laneway, hidden geo-location iBeacons sensed their movement, giving the user a choice of where they wanted the story to go. This opened up hundreds of possible story arcs. All dependent on which path the user took through the city. Each story ended at the Festival Centre and ticket booth.

Vale Christen Monge: a class act

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Christen-Monge-1990.jpgMany in the ad industries throughout Australia, Asia and Europe will be saddened to hear of the passing of Christen Monge, a world-renowned creative director from the 80s through to 2010, at only 60 years of age.

Monge is well-known to many who were in the Sydney industry from 1988 to 1992. In early 1988 he was brought into Ogilvy Sydney from Ogilvy London - where he helped launch Fosters in the UK and was part of the team on the long-running Guinness campaign - and soon set about changing the rather staid image of the agency with award-winning work for Homer Hudson Ice Cream, American Express, Philips, Lipton and Guinness.

CHRISTEN-MONGE-2014.jpgIn the 1990 Campaign Brief poll, Monge was voted #2 creative director in Australia by his peers.

In 1990 Monge left Ogilvy to join FCB Sydney, followed by a long high-flying career back at Ogilvy in Asia and Europe. In 2010 he left the advertising industry, finally pursuing his dream of renovating Kingscote Estate in Sussex, where he planted a vineyard - with the first harvest only last year.

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About Campaign Brief WA is a blog for the advertising industry in Western Australia. Please comment freely on any topic, but comments that are seen to be more abusive than witty will not be posted. To pass on news or advertise on the blog, or to subscribe to Campaign Brief Australia/NZ or CB Asia, or The Work 09 Annual, email

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