LL_P1090369.jpgLL_P1090362.jpgLL_P1090375.jpg90 of Perth's creative and production legends turned out for the Campaign Brief Legendary Lunch yesterday. It was a huge day for the industry with a lot of fun had by all.

Thanks to Campaign Brief's fantastic sponsors Adstream, Brainestorm and Split Screen- without these guys this event wouldn't happen. Special thanks to David Henderson from Adstream who came from Melbourne for the lunch.

Also a big thank you to Meerkat's founder Mike Edmonds who stood up and acknowledged the role Les Corner has played in supporting creativity in Western Australia over two decades. Corner is the former Ad Manager at The West Australian and a life member of the PADC.

And a final thank you to Block's Mark Braddock who organised beer from the Feral Brewing Company for the lunch... it went down very well, and rather quickly!

This was the 7th year of the annual Legendary Lunch and it was without doubt the best ever.

Emergence2.jpgDates for the 2015 Emergence Creative Festival and Conference held in Margaret River have been announced as Sunday March 8 to Wednesday March 11.
Emergence Creative, Western Australia's premier creative conference and festival, turns the iconic Margaret River region into a creative playground, bringing together like-minded creatives from across the globe for a four-day sensory overload where ideas are heroes and all that is experienced is there to reignite creativity and encourage new ways of thinking.
Now in its third year, run by the Creative Corner, Emergence Creative has attracted the likes of famed American music producer PJ Bloom, Christian Van Vuuren (Bondi Hipsters, Soul Mates), the Gruen Transfer's Carolyn Miller and a host of others and is set to release a stellar line-up of speakers for the 2015 event. Campaign Brief attended last year and it's an event not to be missed!
drama_panel1.jpgThe CLIO Awards, esteemed international advertising, design and communications competition, today announces jury members for its global awards program, CLIO Image, in partnership with WWD.

Honoring creative excellence in fashion, beauty, retail and accessories, the first deadline for submissions is January 30. The annual event will take place on Tuesday, May 5 in New York City.

AGDA_DesignStrategy_BLOG.jpgIn a world where the market is changing, designers need to offer more than great craft and a competitive price. The most powerful and competitive tool we have at our fingertips is strategic design thinking.

AGDA WA presents Greg Branson of the Design Business Council and Euan Black of Hart Black, together in 'Design Strategy Design' to show you how to implement design strategy within your own business and for your clients.

Date: TONIGHT - Thursday, 27 November 2014
Time: 6pm for a 6.30pm start
Venue: The Oxford Hotel, 368 Oxford Street, Leederville
Cost: Members $30 | Full $45 | Affiliates $35 | Student $15
f6fa556f6a759f3fd573282b521e9f7b.jpgRound 5 entries are now open for Siren Awards 2015.

Entries must have aired at least 10 times on a commercial radio station anytime between 15 November 2014 and 13 February 2015.

INSANITY-OF-ADVERTISING.jpgFeel like a good read over the summer break? The best-selling The Insanity of Advertising delivers a surprising inside look at unbelievable and sometimes astonishing happenings in the ad business. Real, absolutely truthful, on the ground intel from an executive who saw it happening right before his eyes. Think Walter Cronkite with a sense of humor.

From Madison Avenue to LA,  San Francisco and Silicon Valley. It's about the advertising people and their clients, at times crazy; some crazy all the time. There's a week spent with John Wayne shooting commercials, commercials he didn't want to be shooting; the untold story behind Steve Jobs and the infamous introductory Apple '1984' commercial; what it was like working with Michael Dell as Dell Computers mushroomed from $100M to $30+B; along with insights and anecdotes recounted from dealing with advertising legends like Jay Chiat, Guy Day and Lee Clow; and entrepreneurs like Larry Ellison, Les Crane, Ben Rosen, Don Kingsborough and Joseph E. Levine.

It's an entertaining and fun read, but along the way there are meaningful insights and lessons to be learned about management, entrepreneurial people and practices, and oh! most certainly the ad biz.

Raise a glass to 2014 at the ADMA Sundowner

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ADMA_Logo_BLOG.jpgThe annual ADMA WA Sundowner drinks party celebrates a successful year of ADMA Events.

Over the last twelve months WA Branch events have focused on the message 'CONNECT': the art of customer engagement across a multitude of marketing platforms.

Each year we host several events and thus far have been honoured to welcome a range of experienced individuals from Data Marketing, SEO, Social Media, Channel Management and Brand rejuvenation, to speak, enlighten and educate our guests.

Liquor Barons gets a rebrand from SHEDcsc

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LiquorBarons_AllTogether_1_BLOG.jpgWA based independent liquor Co-op Liquor Barons has launched a new brand campaign via local Communications Agency SHEDcsc.

The campaign includes brand and retail TV featuring a new brand positioning of 'All together better' and a new design style that will roll-out across all media including online, press, DM and point-of-sale communications.

TopJobs.jpgEach week Campaign Brief posts available positions within the industry (free for direct hires). Email your vacancies to martin@campaignbrief.com (please place "Employment Opportunities" in the email subject) by 5.00pm Tuesday for listing on Wednesday morning.

JWT is searching for an outstanding integrated Account Director to join their growing team in Perth. This is an opportunity to join a global agency network committed to building their presence in WA.

As part of a high performing team, this pivotal role reports into a Business Director and works alongside a Senior Account Director, with responsibility for managing an Account Manager and Project Manager. This role will be responsible for an enviable client portfolio, responsible for producing effective work that pushes creative boundaries. The amount of local and international awards recently won is testament to this.

You must be able to demonstrate your ability to establish and maintain outstanding client relationships based on respect, and driven by exceptional leadership and high standards. You must be confident in your ability to add value strategically and creatively and be passionate about creating effective ideas. You will have experience managing multi-faceted, fully integrated clients across multiple categories. Broad exposure to all areas of brand and digital marketing is important for this role, as is fastidious attention to detail. You will have minimum five years experience working your way through the ranks of account management in a fully integrated advertising agency and experience managing direct reports.

At JWT our purpose is simple: be the Antidote to Indifference by creating experiences that make the indifferent feel, think and act differently. This influences everything we do: the questions we ask our clients, the way we develop our insights and strategies, our creative thinking and how we judge our work. That's why JWT employs individuals who want to pioneer new thinking and are truly obsessive about creating effective ideas. You will be confident and persuasive, curious and passionate about developing great work, and be motivated by all the opportunities associated with working on a new client.

If you want to be a part of a growing team, send your amazing CV to doni.savvides@jwt.com or call for a chat on 08 6282 6510.
YoungBloods_P1090341.jpgYoungBloods_P1090347.jpgThe Youngbloods WA committee hosted a Cocktail Master Class at The Classroom last  nightfor a Christmas celebration for all their supporters. Everyone at the drinks first learnt how to make (Young) Bloody Mary's from The Classroom's award winning mixologist - then we were all teamed up and asked to make the perfect Bloody Mary.

The combined Longtail, Communications Council and Campaign Brief foursome had great fun, but was let down by the fact that we all prefer drinking cocktails rather than mixing them.

The evening ended with a... ummm... Tequila appreciation lesson. Perfect for the Youngbloods in the room, but not so good for the only Oldblood there!

Rare adds three to its creative line-up

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With strong new business growth across all disciplines, Rare has bolstered its creative firepower with a number of senior appointments. Enrico Bettesworth (left), ex Globe, steps into the role of Design Director. Adam Rule (centre), ex Bouncing Orange, has been appointed as Digital Creative Director. Jon Jungwirth (right), ex Meerkats, takes up the role of Senior Art Director.
Rare CD Brett Wheeler said the agency was already seeing the benefits of the appointments with some great work going through the place.

"These guys are all at the top of their game, and nice blokes to boot."

JITB_SIA_Bronze_BLOG.jpgBusselton-based Jack in the box has won a Summit International Bronze Award for its brand redesign of The Perth Bone and Tissue Bank into PlusLife.

The brand redesign was part of The Orange Seed Project's 2012 Major Gift Recipient's $50,000 marketing sponsorship package from Jack in the box. The Perth Bone and Tissue Bank, rebranded as PlusLife, also received $50,000 worth of advertising and a cash donation from The West Australian.

The Orange Seed Project is a joint initiative from Jack in the box and The West Australian, and has recognised nine finalists and one Major Gift Recipient each year in an effort to support WA's Not for Profit sector. The Major Gift Recipient this year received over $115,000 of advertising and marketing sponsorship and cash donations.

APN Outdoor parties 'at the beach'

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APN_BeachParty_24.jpgThere's nothing like the feeling of cool white sand between your toes... and that's exactly what the agencies of Perth got to experience at the APN Beach Party last Friday night!
It was the people's party - you voted and APN delivered.
With beats provided by the boys from Metric Promotions, challenges to make you cry from laughter and 2 tickets to anywhere in the world with Qatar Airways - the night was set to be nothing but entertaining.
Screen Shot 2014-11-25 at 6.44.41 am.jpgDubsat has launched an iPhone app of its industry-leading MediaPro software used by advertising agencies, post production houses and brands to quality check, deliver, repurpose and access TV ads.

Says Grant Schuetrumpf, Dubsat CEO: "The MediaPro iPhone app now makes it incredibly straightforward for users to track TV ads and bookings on the go. It's also great for on-the-run last minute destination sends. You can access your job delivery statuses and playback all your assets simply and easily via the app on your iPhone."

JohnButlerTrio_OnlyOne_BLOG.jpgUp-and-coming director Ben Young, Sandbox's Grady Habib and Soundbyte's Brad Habib are heading to the ARIA Awards this week, where the Sandbox produced and post-produced clip Only One for John Butler Trio has been nominated for Best Music Video. It was directed by Young and co-produced by Sandbox and Marko Jovanovic. The video has already received numerous accolades, including Best Editing at the recent 2014 PADC Awards for Sandbox editor, Robert Woods.

Watch the video
iablogo.5.jpgProduct development and a focus on yield growth have seen classified advertising emerge as the highest growth category according to the latest Interactive Advertising Bureau (IAB) Online Advertising Expenditure Report for the quarter ending 30 September, 2014. Total online advertising expenditure for the quarter was $1.2 billion, a 16 percent year-on-year growth.
Classified advertising expenditure during the quarter was $238 million, an increase of 4.4 percent on the prior quarter and 22.8 percent year on year. In comparison to other markets, 20 percent of the total Australian digital expenditure went toward classifieds during the quarter, as opposed to 14 percent in the U.K. and six percent in the U.S.
BOP_LaunchImage.jpgThe newspaper industry today launched an industry-first private exchange to buy print advertising.

To be known as Bid on Print (bidonprint.com.au), the exchange begins trading today with more than 140 newspaper titles available to media buyers across Australia with advertising opportunities that can be booked online for the first time.
Screen Shot 2014-11-24 at 6.21.05 am.jpgBy Simon Veksner
Creative Partner, DDB Sydney

Bob Hoffman does an entertaining talk called 'The Golden Age Of Bullshit.'

It's about how, in his opinion, social media doesn't work and we should mostly just make TV ads.

This blog post isn't about whether he's right or wrong. (Though for what it's worth, I think he's wrong). READ ON...
96FM_P1090292.jpg96FM_P1090299.jpgFairfax Radio Network's Perth stations 96fm and 6PR held their client Christmas party last night at the Northbridge Brewing Company. Around 200 guests enjoyed the station's hospitality and were welcomed by 6PR Breakfast team Basil Zempilas and Steve Mills.

The 96FM Breakfast team of Blackers, Carmen and Fitzi then gave aways some prizes including a $10,000 airtime package, which was won by Susan The from The Brand Agency.

A great time was had by all as these (heavily censored) pictures from the drunken Campaign Brief camera show!
BrentStewart_TheWest_BLOG.jpgThe West Australia has appointed Brent Stewart (pictured) to the role of WA Agency Sales Manager.

Stewart, who has experience across major retail accounts and managing The West Australian's Travel and recruitment sales divisions, replaces industry veteran Les Corner, who left earlier this month.

The West Australian's Sales Director, David Bignold said: "Brent's appointment to the agency portfolio recognises the drive and energy he brings to client service and his commitment to getting results."
OS_DeanFriske_BLOG1.JPGProduction company Open Spaces has added experienced director Dean Friske (pictured centre left) to its line-up and introduced him to Perth agencies and post-production companies this week.

"Dean has been directing for over 15 years, he's known for nuanced performance, comedic timing and all things post as well as his experience as a copywriter and screenwriter, OS_DeanFriske_BLOG2.jpgwhich helps when asked to collaborate on ideas and scripts," said Open Spaces principal Beatrice Masia. "He's an affable, easygoing guy who knows how to get the job done with minimal fuss, loads of dedication and ultimately, respect for the story at hand and the creative's intentions."

Cutting his teeth doing Foxtel work, Frsike's commercials directing has earned him numerous New York Festival and World Promax awards, whilst his writing has been acknowledged by both the Australian Writers Guild and international Oscar nominating festivals. He also won the Gruen Transfer pitch in 2011 with his Kwantas tvc.

Aside from Foxtel, he's worked with some of the best known brands, such as AMP, Westpac, Yahoo!7, Cancer Council and Xbox.

View Friske's reel here.

A very busy few days for Friske and Masia finished up with drinks at Varnish on King last night.
Brad Morris 303Lowe.jpg 303Lowe has appointed Brad Morris as managing partner for digital and innovation.
Morris joins 303Lowe from leading UK digital agency Poke, where he led its principle account, EE, Britain's largest mobile operator with 26 million customers. He will be based in the Sydney office. 
During his time at Poke, Morris was responsible for all the digital award winning campaign work for Orange Telecom UK, before leading the brand launch of EE, which was Britain's first 4G network.  The EE launch was voted the best product campaign of the year by Twitter, while the EE Facebook page was the fastest growing and most engaging in the industry worldwide.
FreshCollective_Final_BLOG_8.jpgFresh Collective's final folio exhibition opened on Wednesday night drew a bumper crowd after two hours of solid judging by some of Perth's finest professional creatives.

The exhibition showcased a rich harvest of over 50 graduates and featured synthetic grass floor, 120 metres of bunting and recycled timber palettes to display folio work. Fresh fruit and veggies completed the theme and an additional display of International Society of Typographic Design student assessments filled the space at Gallery Central.

Folios were filled with engaging responses to a range of live briefs from local organisations and crammed full of raw creativity from Perth's youngest graphic communication talent.

The night's award winners were:
PERTH-ARTS-FESTIVAL.jpgThe Brand Agency has created a 45 second commercial to promote The University of Western Australia's unique role in the foundation of Perth International Arts Festival.

"One idea back in 1953 was the catalyst for what has become an internationally acclaimed arts festival" said UWA's Chief Marketing Officer, Karen Carriero. "We're very proud of our association with the Festival but we realised that not everyone may be aware of it."

The commercial, called 'One Spark', will appear at Lotterywest Festival Films and online. It is set at UWA's iconic Winthrop Hall and dramatises the thought that one idea can spark something much greater.


HBF campaign wins Global award

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HBF 2.jpgHBF's 'A healthy body can do amazing things' campaign won in the Best Health Institution & Services category at the 2014 Global Awards, which recognise the world's best healthcare and wellness advertising. The ceremony was held last week in Sydney, and HBF won one of only 6 awards handed to Australian companies.

CAMPAIGN BRIEF gold Sponsors

CAMPAIGN BRIEF silver Sponsors

CAMPAIGN BRIEF bronze Sponsors

About Campaign Brief WA

Campaignbrief.com/wa is a blog for the advertising industry in Western Australia. Please comment freely on any topic, but comments that are seen to be more abusive than witty will not be posted. To pass on news or advertise on the blog, or to subscribe to Campaign Brief Australia/NZ or CB Asia, or The Work 09 Annual, email martin@campaignbrief.com

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