5a8cc90a53d17 (1).jpgThe Australasian Writers and Art Directors Association (AWARD) has today announced the full line up of jurors for the 39th AWARD Awards - an annual celebration of the most outstanding creative communications work in the Asia-Pacific region.

A total of 88 jurors made up of creatives, senior marketers, senior management, senior planners, directors and production company specialists will be tasked with selecting the 39th AWARD Awards winners, with online pre-judging from 23 February to 9 March 2018 and in-room judging 15 to 26 March 2018.

This year's jury chairs are:
  • James Dive, Special Projects, Scoundrel
  • Tara Ford, Executive Creative Director, DDB
  • Emad Tahtouh, Director of Applied Technology, Finch
  • Ben Coulson, Chief Creative Officer, Clemenger BBDO
  • Rebecca Carrasco, Freelance
  • Kat Thomas, Founder/CEO, One Green Bean
  • Grant McAloon, Executive Creative Director, Leo Burnett
  • Tara McKenty, Creative Director, Google APAC
  • Cam Blackley, Chief Creative Officer, M&C Saatchi
  • Paul Middleditch, Director, Plaza Films
  • Toby Talbot, Chief Creative Officer, Saatchi & Saatchi NZ


oOh! goes live with new Elder Street site

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oOh!_ElderSt_BLOG.jpgoOh! has launched their latest digital billboard in the CBD, increasing their large format digital footprint to over 260 screens across Australia.

This site, located at 12 Elder Street, is oOh!'s third large format digital billboard located in the Perth CBD area, and reinforces their position as Out of Home media leaders in Perth.

Elder St is west facing and captures east-bound traffic from Subiaco and West Perth on the entry to the Freeway South as well as Elder St traffic heading towards St George's Terrace. oOh!'s powerful classic and dynamic OOH network continues to expand nationally across retail centres, airports, office towers, cafés, gyms, venues and universities.
TopJobsV2.jpgEach week Campaign Brief posts available positions within the advertising, media & marketing industry. Email martin@campaignbrief.com (please place 'Employment Opportunities' in the subject) with the details of your vacancies by 5.00pm Tuesday for listing on Wednesday. Listings are FREE for Campaign Brief WA subscribers or $44 (inc. GST) for non-subscribers for a two-week listing. Recruitment consultancies by negotiation.

Screen Shot 2018-02-22 at 7.05.50 am.jpgThe second wave of IAB Australia's Audio Advertising State of the Nation research has been published today, providing further insight on how the media buying community is using audio advertising across all platforms.

The research reveals that the number of media agencies using podcast advertising regularly has nearly tripled in the last year (from five percent in December 2016 to 14 percent in December 2017). A further seven in ten agencies are either experimenting with it or looking to experiment with it this year. The emergence of new audio advertising options is invigorating the whole audio market with media buyers increasing their usage of all forms; broadcast, digital, streaming and podcasts over the last twelve months. In addition, three quarters of agencies are now planning their broadcast radio and streaming audio advertising activity side by side.
Marketforce have unveiled a new campaign for West Coast Fever, championing the athleticism and determination of netball, a sport often perceived as soft. 

The campaign, We've Got Grit, aims to show that West Coast fever players have the grit to dig deep week after week. 

Strategic Planner, Jez Reilly, conducted research amongst  the entire West Coast Fever membership base and spoke about the resulting insights at the campaign launch event yesterday.

Berney directs BOMB for Peach

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303 MullenLowe ECD, Richard Berney, has completed a project for his wife, Perth folk-pop singer Lucy Peach, called 'BOMB', which premiered on theMusic.com.au.

Shot in four beautiful Western Australian locations, Berney worked with DoP Dave LeMay, post production house The Office of John Cheese and Anna Forbes-Rohan, professional 'flower wrangler', to direct the video as part part of Peach's Silver Tongue EP.

BIGIDEAS-01 (1).jpgPlaces for 2018 AWARD School are still open, but applicants have only 3 days left to apply.

Applications close this Friday 23 February at 4pm sharp and The Communications Council is urging people to act fast if they wish to apply for the internationally renowned course.

AWARD School is a 12-week part time course for aspiring creatives, copywriters and art directors.

This year's theme is Learn Big Ideas Ideas For A Big Future.

Download the application brief at https://awardonline.com/.
Luis+Paulo+Gatti.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Luis Gatti, associate creative director, Saatchi & Saatchi, Dubai.

Winner: Nike 'Nothing Beats a Londoner'. The film is funny, and I know its in the right tone and mood for Londoners. The behavior of arguing "who is in a worse situation" is funny. I identified with this situation and I believe that many people have had the same feeling. The script and the way the film was run only made the idea even better. READ ON...
SUSAN HOFFMAN (1).jpgThe Australasian Writers and Art Directors Association (AWARD) has announced Susan Hoffman (left), co-chief creative officer of Wieden+Kennedy, as chair of judges for the 39th AWARD Awards.

Known to challenge the status quo, Hoffman is behind some of W+K's most memorable and game-changing ads, including Nike's "Revolution", Old Spice's "The Man Your Man Could Smell Like" and Chrysler's Super Bowl spots starring Eminem and Clint Eastwood.

As co-chief creative officer, Hoffman currently oversees the entire W+K global network. Under her leadership, W+K was awarded 2017 AdWeek Global Agency of the Year, and included on Fast Company's list of Most Innovative Companies.

AWARD chairman Mike Spirkovski said this is a rare opportunity to learn from a true icon of the industry.
CB-CANNES-2018-invite.jpgEarly indications suggest there are hundreds of Aussies and Kiwis (including expats) going to Cannes this year - and delegate numbers worldwide are expected to be up from last year with more seminars and events at Cannes 2018 than ever before.

Campaign Brief, with the generous support of Sydney-Auckland-Los Angeles based production company Photoplay, boutique Design and VFX house Fin, based in Sydney and Shanghai, and global music licensing company Audio Network will be hosting our annual Welcome Cocktail Party for the Aussie and Kiwi delegates on Monday 18 June from 5.30pm. Venue TBA.

PP_Master_Identity.jpgFIN-LOGO.jpegScreen Shot 2018-02-19 at 11.09.35 am.pngSpecial guests include many of the Australian jurors and several prominent creative directors from around the world. If you are an Aussie or Kiwi (or an expat) going to Cannes, let Lynchy know now to secure your ticket: michael@campaignbrief.com
gary-gilmore-11730320-1-402.jpgA regular blog by Damon Stapleton, chief creative officer of DDB New Zealand

"You have to choose the move that feels right sometimes; that's what intuition is." - Magnus Carlsen. World Chess Champion. Grandmaster at the age of 13 and 148 days.
On January 17, 1977 Gary Gilmore (pictured left) was executed by firing squad for two murders he committed in Utah. His final words. Let's do it.

In 1988 Dan Wieden read these final words in a newspaper and said if we changed that to 'Just Do It', it would work perfectly for that little running shoe company we have as a client.

Nike. Just Do It. The most famous line in advertising came from a dying man's final words.
AANA-logo.jpgThe AANA has today announced a major event "The Media Challenge - A Year On", which will help deliver on the AANA's commitment to help advertisers build the capability that is necessary to pursue greater return and effectiveness from their media investments.

The Media Challenge - A Year On will build on the media forum convened by the AANA in March last year, which was recognized by the World Federation of Advertisers as a significant global leadership initiative to address media challenges, particularly in the digital space. The event will be presented in partnership with the CMO Advisory, PwC Australia, on March 21 in Sydney and March 26 in Melbourne.
Screen Shot 2018-02-19 at 6.19.22 am.jpgNews Corp Australia unveils today, in print, the most significant, unifying national brand campaign via Big Red, across all 30 News Corp metro and regional publications.

"This is an exciting time for our company, our brands and their evolution," said Michael Miller, executive chairman of News Corp Australasia. "The launch of our whole of company brand campaign is an opportunity to reignite our story, values and purpose, and to create an emotional connection which highlights our brands through the commitment: 'We're For You'.

VIEW THE FIRST PRESS AD - National Brand Campaign Press DPS GCB Day 1.pdf
VIEW THE SECOND PRESS AD - National Brand Campaign Press DPS HS Day 1.pdf 
Edmonds_Boffins_4.jpgBoffins Books in the city hosted a special private launch of Meerkats co-founder Mike Edmonds' new book Truth. Growth. Repeat. last night.

Surrounded by family, friends, colleagues and clients, Edmonds (far left) thanked his Meerkats co-founder and collaborator on the book, Ronnie Duncan (near left), along with the many people who had supported and assisted with his first foray into publishing.

Described as "...a plain English guide to surfacing your true purpose as a business owner and implementing it for a life of personal fulfilment and financial success", Edmonds said he had been moved to write it after seeing how many businesses failed and thinking about the human toll behind them.
Business News Western Australia today announced it had reached an agreement with Media Tonic to develop and represent the publisher's key digital assets, delivering targeted solutions to advertising agency clients across a wide variety of digital touch-points.

Businessnews.com.au provides in-depth, topical news and business data specific to WA, reaching more than 686,000* Western Australians each year. 

From March, Media Tonic will offer integrated advertising packages, including commercial content, data, email, display and native advertising. 

Business News CEO Mark Pownall expects the tie-up with Media Tonic will help advertisers better reach its audience.
Lotterywest has engaged specialist experiential marketing agency, Gettin Hectic, to create a highly engaging brand experience for thousands of Fringe-goers at this year's FRINGE WORLD Festival. The experience, which runs until February 25, helps to showcase the unique role Lotterywest plays as the nation's only State-owned lottery, returning over $265 million to the Western Australian community last financial year alone. 

The activation brings to life the depth and breadth of grants given to the community through Lotterywest and features the 'Lucky Lounge', a Lotterywest-branded laid-back lounge experience in the hub of the busy Perth Cultural Centre. A place to relax and watch Fringe go by, the 'Lucky Lounge' gives visitors the chance to win a range of prizes through experiences that bring Lotterywest games to life including Lotto, Set for Life and Scratch'n'Win. 
QMS Media Limited has announced its financial results for the six months to 31 December 2017 (H1 FY18). Revenue was up 25% to $99.0 million, with Digital revenue representing 66% of total Group media revenue. Underlying earnings (EBITDA) was up 27% to $22.7 million, with profit (NPAT) up 11% to $8.3 million.

The company said its strong momentum in digital roll-out continued, with 99 landmark digital billboards operational at 31 December 2017 (including the new Leeder site in Perth) and the full-year target upgraded to 112+. 
refugiarte (1).jpgThe One Club for Creativity, global peace organization PartnersGlobal and the United Nations' TOGETHER initiative have joined forces to launch the first Young Ones Design Brief.  This new design competition was created to engage students around the world and promote inclusion and respect for refugees and immigrants by creating posters for mass-transit locations in a number of major cities around the world.
With a busy start to 2018, Clarity has increased its team of digital and communications professionals. Four new specialists bring a wealth of both domestic and international experience.

Larissa Zip (far left) hails from Canada and brings several years of experience marketing tourism attractions; lucky enough to pair her love for the great outdoors and digital marketing whilst working for some of Canada's most-visited destinations. Zip joins the team as Social Media Strategist and works closely with the strategy, digital and design team to execute social media advertising campaigns.
OB2018_BLOG.jpgUPDATE: The 2018 Oasis Ball is now at capacity (we warned you) and all new ticket requests will have to go onto the waitlist.

Some bookings are being confirmed so some extra places may well become available. We'll let you know if and when that happens.

In the meantime, email tickets@oasisball.com.au and register your interest.
Under the Zac Creative banner, MD & Executive producer Troy Zafer has joined forces with AT Creative's Andrew Tinning and Kiosk Creative Services' Tom Wilson to create and produce the latest instalment in Andrew Forrest's ECI (Eliminate Cancer Initiative) campaign to raise the legal purchase age of tobacco from 18 to 21. 

The campaign is spearheaded by a powerful film, directed and produced by Matt Pitcher and Béatrice Masia from Open Spaces, which is currently running as part of a major social media campaign in South Australia.

2018-AWARDSchool-Heads (1).jpgAWARD and The Communications Council has announced the 2018 AWARD School heads - a team of seven leading creatives from across Australia set to inspire the next generation of young talents around the country.  

Coming from all walks of life, this year's School Heads - including a CEO, creative group head, creative directors and senior copywriters - will join a team of outstanding and dedicated tutors who will set challenging briefs and explore the "power of the big idea" as part of this year's course agenda.

Celebration for Block

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Celebration Homes has moved their brand and advertising business to Perth consultancy, Block after a competitive three-way pitch.

"We always go into pitches with thinking we believe is right for the client's brand as opposed to trying to second guess what will just win us the pitch," said Emma Watton, Block's Director of Strategy and Client Delivery, "In the unnatural setting of a pitch, that doesn't always pay off but when it does it attracts strategically-focussed, like-minded clients."

The sense of nostalgia that comes from listening to a game of footy on the wireless is set to reach a new generation, thanks to a new partnership between online media producer SportsEdge and Community News.

For the first time, every mark, kick, tackle and goal of the 2018 WAFL season and the Women's Jan Cooper Cup will be broadcast live across Western Australia via SportsEdge's Footy Radio. 

The season proper kicks off on Friday March 30, with media stalwart Tom Tapping (pictured) and a broad range of passionate and experienced commentators including Tyson Beattie, Cam Robbins, Jimmy Williams, Matt Cecins, Ian McNeil and more leading a weekly panel focusing on the weekend's upcoming round. 

Top Jobs: This week's employment opportunities

TopJobsV2.jpgEach week Campaign Brief posts available positions within the advertising, media & marketing industry. Email martin@campaignbrief.com (please place 'Employment Opportunities' in the subject) with the details of your vacancies by 5.00pm Tuesday for listing on Wednesday. Listings are FREE for Campaign Brief WA subscribers or $44 (inc. GST) for non-subscribers for a two-week listing. Recruitment consultancies by negotiation.


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About Campaign Brief WA

Campaignbrief.com/wa is a blog for the advertising industry in Western Australia. Please comment freely on any topic, but comments that are seen to be more abusive than witty will not be posted. To pass on news or advertise on the blog, or to subscribe to Campaign Brief Australia/NZ or CB Asia, or The Work 09 Annual, email martin@campaignbrief.com

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