50555_SHEDcsc_ATTIX AD_75dpi.jpgShed is Western Australia's only finalist at this year's New York Festivals International Advertising Awards. The agency is a finalist in Print for Attix.

The New York Festivals has announced finalists in the following categories: Avant-Garde, Branded Entertainment, Craft, Creative Marketing Effectiveness, Design, Digital, Direct & Collateral, Film, Integrated, Outdoor, Print, Public & Media Relations, Public Service, Radio and Student.

Leo Burnett Sydney leads the Australian agency pack in this round of shortlist announcements with 22 entries shortlisted, ahead of Clemenger BBDO Melbourne with 14 and GPY&R Melbourne with 11.

GfK_Perth_Survey 2 2014_Share.jpgAfter some big swings in Survey 1, the second metro radio survey from GfK is a little more settled but still shows some significant movements.

Mix 94.5 is #1 P10+ with a 14.4% share. Triple J is #2 on 12.8%, followed by Nova 93.7 on 11.6%, ABC720 on 11.1% and 96fm 10.4%.
RECIPE-TO-RICHES-TEAM.jpgAfter denials at the time Network 10 has now confirmed the CB exclusive on April 16 that Network 10 executive general manager Russel Howcroft has taken over the marketing guru role on Recipe to Riches left vacant by the departure of Droga5 creative chairman David Nobay earlier this month.

Howcroft (pictured right), the former CEO of Y&R Brands and a panelist on The Gruen Transfer - will join Recipe to Riches co-hosts Carman's Fine Foods owner Carolyn Creswell (centre) and chef Darren Robertson (left).

Droga5 lost the lead agency status for Woolworth's, the backing sponsor of Recipe to Riches, late last month - coinciding with Nobay's withdrawal from a second series. Now Woolies' lead agency role is with Leo Burnett, most industry pundits expect Droga5 to part ways completely with Woolies in the near future.

While Recipe to Riches is backed by Woolworths, arch rival Coles continues to back MasterChef Australia, also on Ten - which may or may not be a tricky situation for Howcroft to deal with going forward.
Screen Shot 2013-10-26 at 10.46.50 AM.pngphoto[2].PNGThe Campaign Brief App and Bestads App - the two most popular advertising Apps in the world - are both available for iPhones and Android phones.

The CB App is in the Top Business Apps Charts on iTunes in 10 countries (including Australia, NZ, India, Singapore, Malaysia and Indonesia), while the Bestads App is in the Top Business Apps Chart in 50 countries (including Australia, NZ, UK, Germany, Canada, Ireland, Argentina, Brazil, South Africa and most Asian countries).

The Campaign Brief App includes CB Australia, CB New Zealand, CB Asia and CB WA - all on the one app.
TopJobs.jpgEach week Campaign Brief posts available positions within the industry (free for direct hires). Email any jobs you have going to martin@campaignbrief.com (please place "Employment Opportunities" in the email subject area) by 5.00pm Tuesday for listing on Wednesday morning.

Come join the digital sales team at thewest.com.au. You will be working closely with both Sales and Operations Teams to ensure the successful delivery of advertising campaigns. This position plays a pivotal role in helping generate advertising revenue through the sale of digital media space.

Although not always client facing, this type of position offers an opportunity to utilise your existing administration and communication skills whilst continuing to learn and develop your knowledge of digital media.

We are looking for people who ascertain the following:
•   Excellent organisational and IT skills including Excel and Powerpoint;
•   Confident and articulate communication skills;
•   Good numeracy and analytical skills;
•   Positive and proactive work ethic;
•   Ability to multi-task and manage a heavy work load;
•   Desire to move into a client facing sales role in the future

Please send all applications to cathy.leonard@wanews.com.au by 1st May, 2014.
HBO.jpgSS+K, New York has launched these spots for HBO. Fantastic stories of family life with two young adolescent children and their HBO programs.

Watching TV with your parents during a sex scene in "Girls" = painful. Watching TV with your parents while they ask constant questions about who's who in "Game of Thrones" = excruciating. 

b_henderson-large.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Bruce Henderson, chief creative officer, Geometry Global, North America, based in New York.

Winner: Cardstore: The World's Toughest Job. Numerous people (both in and out of the business) forwarded this to me last week and posted it to social media, which I think is indicative of the effect it had on popular culture. It's a really good idea, and a very poignant way to bring the difficulty and value of the job that mothers do to life. It's also a sweet and touching way to bring attention to the Mother's Day holiday. READ ON...
WaterisLife.jpgACT Responsible (with the cooperation of The Gunn Report) has launched The Good Report, an annual celebration of innovative and valuable advertising campaigns for Good Causes.

The highest ranking campaign is #FirstWorldProblems for WATERisLIFE by DDB New York, whose ECD is former Perth creative Matt Eastwood.

From the Asia Pacific region Ogilvy & Mather Thailand's "Smoking Kid" for Thai Health Promotion Foundation is ranked highest at #5. Gabriela's "Bury the Past Project" by DM9 JaymeSyfu, Philippines is ranked at #11; "Fan Corals" for WWF International by BBDO Guerrero Philippines in ranked #21; and DDB Singapore's "My Third Eye" for Starhub Singapore Society of Visually Handicapped comes in at #21.
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Early indications suggest there are well over 400 Aussies (including expats) going to Cannes this year - and delegate numbers worldwide are up from last year with more seminars and events at Cannes 2014 than ever before.

Campaign Brief, with the generous support of Sydney-based production company Playbig (who are going to Cannes this year) and ADMA, will be hosting a Welcome Cocktail Party for the Aussie and Kiwi delegates on Monday evening, 16 June, 2014 - and we will be emailing out invites soon.

Special guests include the Australian jurors and several prominent creative directors from around the world. If you are an Aussie or Kiwi going to Cannes, let Lynchy know quick to secure your ticket: michael@campaignbrief.com
Screen Shot 2014-04-22 at 7.57.12 am.jpgYou...Be the Judge is now open for voting. It's time for you to show your judging prowess as you take a virtual seat on the New York Festivals executive jury panel and review the best shortlisted advertising campaigns from this past year.

lialogo.jpgThe 29th LIA Awards is now open for entries. Do you have work that you are proud to have in The LIA Book? This is your chance to have the world's top creative minds see, critique and honour your creativity. About 100 top and talented creative people from all over the globe will convene in Las Vegas to judge LIA's 29th competitions.
This year, LIA has added an additional medium to the competition - Branded Entertainment. Under the Branded Entertainment umbrella, judges will award creative solutions that is funded by and complementary to a brand's marketing strategy. This means the work must bear the brand's personality, positioning and marketing objectives. The idea can encompass any piece of content, scripted or unscripted, a comedy or drama as a single submission or a series. It can also take any form, be it film, television, live event, gaming, or music video. One of the main criteria is that it must be entertaining and engaging.
Screen+Shot+2014-04-20+at+10.27.04+pm.jpgBy Simon Veksner, Creative Director, DDB Sydney

Answer: no, it's not.

Consider two new campaigns that were released last week.
On the left, a print/outdoor piece for highlighter pens(!) With apologies to those involved... this feels terribly old-fashioned to me.

But the MJ Bale work, on the right, which put a paywave chip in the arm of a suit, is a totally different beast. READ ON...
Coffee.jpgMarketforce has created a campaign to launch Coffees of Hope.

It's the first major campaign for Classroom of Hope, an innovative digital charity who's aim is to eradicate poverty in developing countries, by giving kids access to quality primary education.

In a world first, Coffees of Hope is a Facebook app that encourages people to buy their friends a virtual coffee (just $4) and in so doing they go into the draw to win a trip to Cambodia to visit the schools they've helped - it's informative, it's interactive and it's fun.

The video embedded in the app was created by creative team Megan Riley and Alida Henson, who also developed the coffees of Hope logo and overall app design.

Crownie big.jpgTo mark the arrival of the young Royals in Australia, SHEDcsc has produced a topical ad for Liquor Baron's promoting a special Crown Lager deal.

The ad also marks the return of Liquor Barons to SHED's growing stable of clients. In their increasingly competitive market Liquor Barons have engaged SHED to develop a new brand strategy and creative platform.

SHEDcsc creative director and partner Drew Ridley said, "We enjoyed a great relationship with Chris Obrien and the Liquor Barons team in the early SHED days when we worked with them on several projects. As their network of stores continues to expand and the market becomes increasingly competitive, it's time for a fresh creative and strategic approach. We're excited about the challenge and are looking forward to working with them to continue to build the Liquor Barons brand."
Blender.jpgYoung Directors Awards is calling out to all new directors who want global fame to submit their work.

If only we had more time and more budget is the cry that goes up from nearly every director. So for all of you who need just a bit more time to send in your brilliant work we have extended our deadline for entries to May 5th.

Directors' entries films will be shown to a multitude of international judges from the production and creative industries will draw up a shortlist after much debating and viewing. Also, one of the most celebrated directors Martin Werner will be joining the YDA judging panel this year in Cannes.

If directors' work is shortlisted it will be shown on the big screen at the YDA Show to an audience of hundreds of producers and creatives madly eager to snap up new talents on Thursday, June 19th at JW Marriott Theatre, Cannes at 17.00

To enter or for more details, visit the website: www.youngdirectoraward.com or contact Soraya via email here.
JEFF GOODBY Guest Speaker at Siren Awards.jpgThe best radio ad of 2014 will be battled out between leading ad agencies, radio stations and production studios as part of the national Siren Awards, and will be announced in Melbourne next month.

The finalists this year include; 2013 Gold Siren winners, John Mescall & Pat Baron from McCann Melbourne, with another Metro Trains campaign; winner of two consecutive Sirens rounds, Western Australian creative agency Marketforce; plus two other Perth agencies JWT, Perth and Gatecrasher and more than 20 other finalists from around the country.

41M-on-air.jpgFairfax Radio Network's Perth stations 6PR and 96fm will launch their own road safety campaign this Easter.  The initiative came after a powerful and moving interview by 6PR Mornings presenter Gary Adshead with Maria O'Shea, the West Australian mother who lost three of her four children in a car accident caused by a driver who was texting.

Fairfax Radio Network Perth management and staff were so moved by the interview, the stations decided to launch their own campaign to try to change behaviour and stop people from texting whilst driving.

NRMA.jpgIn the biggest account move this year M&C Saatchi, Sydney has won mega insurance brands NRMA Insurance, SGIC and the Western Australian based SGIO following a two-way shootout against Host, Sydney.

CB understands incumbent Whybin\TBWA, Sydney were knocked out of the pitch in late March, although one source says they did not re-pitch, citing differences of opinion on the future of the brand. The agency created a series of multi award-winning campaigns for the brand including NRMA 'Car Creation', which won the Australian Effies Grand Prix in September last year.
oneshowawards.jpgMarketforce has two finalists and The Brand Agency has one finalist at the upcoming One Show Advertising Awards.

The Perth finalists are in the Radio category - Marketforce's 'Geekiest Promo in the Universe - Klingon/Elvish/Dothraki' for Internode is a finalist in Campaign and the individual spot 'Klingon' is a finalist in Single. The Brand Agency's finalist is also in the Campaign category for the Perth Zoo 'Who am I?' series.

This year, The One Show will again be One Show. That means that all Gold Pencil winners across every discipline will be awarded at The One Show on May 9, 2014 at Alice Tully Hall, Lincoln Center in New York City.
TopJobs.jpgEach week Campaign Brief posts available positions within the industry (free for direct hires). Email any jobs you have going to martin@campaignbrief.com (please place "Employment Opportunities" in the email subject area) by 5.00pm Tuesday for listing on Wednesday morning.

News Corp Australia is the nation's largest media company operating over 150 house-hold name brands across print, digital and multimedia including Perth Now, News.com.au, The Daily Telegraph, The Australian, and Taste.com.au

The Role:
Working closely with the Digital team to build sales strategies and proposals maximising the vast News Australia digital network. You will also support the greater sales team across agency, direct and key accounts with integrated client opportunities.

Sophisticated stakeholder management is a must as you will liaise internally with our Operations Team to ensure seamless campaign execution and externally with key media agencies to ensure client delivery.

Administratively, you will have frequent exposure to a number of advertising systems and gather information for proposals, media schedules and projections.

Stay across latest digital publisher trends, work within a changing and diverse industry that operates within a high-speed environment.

Need to have extraordinary attention to detail, comfortable with dealing with multiple tasks, have excellent work-flow management.

Exposure to sales, media agency or related industries will be highly regarded. Relevant tertiary qualifications will help you put theory into practice.

This role provides an excellent opportunity for an eager and enthusiastic person seeking digital experience leading to long-term opportunities in media.

To express your interest please email your CV to: Jon.Ricciardone@news.com.au
John Thompson, Kenny Stewart, Luke Littlefield, Adrian Roeling.jpgMitchell & Partners has been appointed as the master media agency for the Australian Government.

Mitchells, in partnership with Adcorp, will commence from 1 July 2014 overseeing all Australian Government campaign and non-campaign media expenditure.

Says Luke Littlefield, CEO of Mitchells' parent company Dentsu Aegis Network: "We are absolutely thrilled that Mitchells has been successful in pitching for the Australian Government contract. We are delighted that our talented team; our proven expertise and track record with Government clients; and our commitment to delivering exceptional client service have given Mitchells the opportunity to work with one of the most important and prominent clients in the country."
08c99b8.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's Bestads guest judge is Jordan Atlas, SVP, executive creative director at Ignited in LA.

Winner: Thai Life Insurance: Unsung Hero. A powerful bit of storytelling that unveils an authentic snapshot of humanity at its finest. I watched this over and over again, finding new elements that made it better with every viewing. I'm torn whether I would categorize this as a tearjerker or feel good commercial of the year. Perhaps that's what makes it so amazing. READ ON...
JWT-LOGO-150.jpgThe New York Times reports that a funny thing happened on Monday morning to carefully laid plans by the giant JWT advertising agency to announce later in the year that it would bring back its longtime name, the J. Walter Thompson Company: The chief executive of the JWT parent, Martin Sorrell of WPP, let the cat out of the bag.

According to the New York Times Sorrell made the disclosure at a breakfast at the Pierre Hotel, one in a series of executive breakfasts hosted by The Wall Street Journal. READ ON...
padc-commune.gifThe PADC has introduced Commune  - a catch-up over a coffee on the third Wednesday morning of each month.

The first is being held tomorrow morning from 7.30am at the Gordon Street Garage in West Perth.

There's no agenda; just a chance to touch-base and hear what everyone's up to.

Anyone who may be interested is welcome - you don't even have to be creatives.
I-TOUCH-MYSELF-2.jpgShe sang it. She shouted it. And we couldn't help but listen. Now Chrissy wants us to hear her words again. For breast cancer awareness. Chrissy gave us this song. This is her divine wish. Touch yourself.

I-TOUCH-MYSELF-3.jpgFamily and friends have recorded the song as a tribute to the iconic Australian vocalist who passed away from breast cancer almost a year ago.

Some of Australia's leading female music artists - including Olivia Newton-John, Kate Ceberano, Deborah Conway, Little Pattie and Suze Demarchi - came together to reincanate Chrissie Amphlett's anthem, which was directed by Daniel Askill, Lorin Askill and Joel Pront via Collider.

The #itouchmyselfproject campaign was commissioned by Cancer Council NSW and created by JWT Sydney together with digital agency Soap Creative and PR agency Hill & Knowlton. The Project will be officially launched on Wednesday alongside a photographic exhibition at the Blender Gallery in Sydney.


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About Campaign Brief WA

Campaignbrief.com/wa is a blog for the advertising industry in Western Australia. Please comment freely on any topic, but comments that are seen to be more abusive than witty will not be posted. To pass on news or advertise on the blog, or to subscribe to Campaign Brief Australia/NZ or CB Asia, or The Work 09 Annual, email martin@campaignbrief.com

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