Initiative+TelishaMarron_BLOG.jpgInitiative Perth has continued its Media Partner Awards program into the month of August. The awards were developed to recognise the amazing lengths that Perth media partners go to in order to service the agency and its clients.

News Corp Australia Agency Account Manager Telisha Marron took out the top vote for August.
WHISKAS CATSTACAM - the device-thumb-400x266-178314.jpgFollowing weeks of intense online judging by 70 of the country's top marketing, media and advertising gurus, ADMA has announced the finalists in 30 categories for the 2015 Australian Creativity and Effectiveness Awards led by Leo Burnett Melbourne with 19 shortlists, followed by Clemenger BBDO Sydney with 17.

The winners will be announced at the annual AC&E Awards Gala Dinner at the Star in Pyrmont, Sydney on Thursday, 29 October 2015.

VIEW THE FULL LIST OF FINALISTS
PURCHASE TICKETS TO GALA

Bec Oliver joins News as Agency Sales Manager

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BecOliver_BLOG.jpgNews Corp WA has announced the appointment of Bec Oliver (pictured) as their Agency Sales Manager, effective immediately. Oliver will be responsible for leading the Agency Sales team in WA and will report to Sales Director, Jay Morris.

Oliver has hit the ground running and said she's looking forward to working closely with WA's agencies.

"In the rapidly changing media landscape, News Corp are impressive not only in their scale of audience connection, but with their focused vision in navigating both  consumer and advertisers' needs. I'm looking forward to working with the team to continue to evolve News Corp's offering, and delivering consumer focused solutions to Perth's agency clients."

Oliver has over 10 years' experience in the media industry both here in WA as well as in Sydney and was most recently a Business Director at Initiative.

"We are excited to welcome Bec to the Agency team, her wealth of media experience, established relationships and management skills will be of great benefit to our team, and in turn  our clients," said Morris. "Bec is another outstanding addition bolstering our management team along with this year's additions of Marissa McNish, Dennie Chung and Martin Horne."
Clive Bingwa1.jpgManaging Director IPG Media Brands | Initiative Media, Clive Bingwa, will be this year's lead lecturer for AdSchool's Media Planning & Buying Course starting next Tuesday September 8.

This course is for professionals wanting to build their skills in navigating the complexities of media. The mission is to understand the strengths and weaknesses of individual media channels¨ how they are planned and bought; and the dynamics of the marketplace for each medium both in WA and nationally.

Conducted by The Communications Council,  AdSchool's media course delivers industry recognised professional development. The course is scheduled to commence next Tuesday September 8 so be quick to book your seat.

Further information and bookings can be made online here.

To find out more about courses and workshops available in Perth visit TCC's new professional development page on The Communications Council's website Professional Development Programs or for further information contact Danielle Norrish at danielle@communicationscouncil.org.au

FAQ's for The Skulls 2015 Call for Entries

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Skulls2015PresentedByPADC_BLOG.jpgThe Skulls 2015 entries are open until next Wednesday so the PADC thought that it may be useful, for those of you who are preparing entries presently, to read the answers to a few questions that they've been asked over the last week or so, such as What's an overview board? What information does a client verification letter need? and Where the hell is The Communications Council's office?

Click here for FAQs.

Vale Peter 'Murph' Murphy

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PeterMurphy_BLOG.jpgPacific Magazines sales executive Peter Murphy (pictured) passed away suddenly in Perth yesterday. He was working at the Seven Network office this week as Pacific Magazines WA and SA sales manager. Better known to his colleagues, friends and clients as 'Murph', he rotated between SA, WA and Melbourne representing Pacific's magazine titles in those markets.

"It was a great shock to all and he leaves behind a loving family and many, many friends in agencies and sales across all Australia," said Pacific chief executive Peter Zavecz.
"He was a larger than life character, a great mate of the late Peter Gallucci and media agency greats Annie Parsons, Allen Scash, Harold and Stewart Mitchell, Peter Bucklow, Mark Pejic and most of the major agency and sales people in Australia."

In a career of around 40 years in the media, Murphy also spent time with News Limited, Southdown Press, ACP Magazines and Network Ten.

Seven senior sales executive Karen Bowler said "Murph was a much loved member of our Seven West Media Sales Team here in Perth.  We will miss his unique sense of humour and his unrelenting one liners. You were one in a million Murph. You will be forever in our hearts."
Young-Glory-logo.jpgInternational 'creative consistency' competition Young Glory is back, with its first of eight briefs targeted at students and emerging industry talent now live on youngglory.com.

The global award program that touts itself as the 'Tour de France of advertising' runs over 8 months, with 8 different judges issuing 8 different briefs. Points are accumulated by teams of up to two people across each round.

Top Jobs: This week's employment opportunities

TopJobs.jpgEach week Campaign Brief posts available positions within the industry (free for direct hires). Email your vacancies to martin@campaignbrief.com (please place "Employment Opportunities" in the email subject) by 5.00pm Tuesday for listing on Wednesday morning.

____________________________________________________________________________________

• ASSISTANT MEDIA MANAGER - LONGTAIL COMMUNICATIONS
MEDIA COORDINATOR - LONGTAIL COMMUNICATIONS
MARKETING AND COMMUNICATIONS MANAGER - ANGLICARE WA
COMMUNITY AND PARTNERSHIPS COORDINATOR  - WEST COAST EAGLES
GRAPHIC DESIGNER - CREATING COMMUNITIES PTY LTD
• SEVENTWENTY x 13
______________________________________________________________________________________
HamishMcKenzie_BLOG.jpgA good elevator pitch reveals to clients and business partners that you have a solid understanding of what you do and your company is aligned to the same vision.

The Chamber of Commerce & Industry WA presents two exclusive master classes, where you will learn how to develop and deliver the perfect elevator pitch from internationally renowned pitch specialist and author Hamish McKenzie.

Two classes are available, from 4.30pm to 6.30pm on Monday & Tuesday, September 7 & 8. $66 for CCI members, $88 for non-members.

See the details and register here.

Hamish McKenzie, McKenzie Pitch Partners - Speaker, Author, Consultant, Facilitator
Hamish McKenzie is co-founder of McKenzie Pitch Partners, formerly M Squared Communications. Based in the USA, Hamish is a proud Australian with a background in corporate banking and sales & operations management. He has travelled the globe helping investment bankers, politicians, commercial real estate brokers and companies of all sizes develop winning pitches, cohesive brand strategies and polished presentation skills.
Radio.jpgAfter three weeks with the account, J. Walter Thompson has developed a radio campaign for Central's Open Arvo. The campaign, which was produced at Brainestorm, promotes the institute's fluff-free approach, by holding a slightly warped mirror up to the other education institutes in WA and taking a friendly swipe at category hyperbole.

Dav Tabeshfar at J. Walter Thompson said: "I think we've been pretty even-handed. We've had a poke at pretty much everyone in the education sector."

LISTEN TO LIGHTBULB FOR A HEAD
LISTEN TO KEEP IT REAL
LISTEN TO FUTURE SELF

"We are a leading edge technology institute and thought the wireless was the way forward," said Central's Director of Marketing and Communications, Kenley Gordon.

The radio is supported by a modest print and digital campaign.
o.jpgIAB Australia has announced that its Standards and Guidelines Council working group will shortly be publishing new ad specifications which will address industry concerns around imminent changes to Flash support by browsers. The Creative Guidelines will replace the existing HTML5 guidelines which were published in 2013 HTML5.
 
The announcement come as the industry adjusts to today's 'switch off' with Adwords no longer serving Flash ads on Chrome.  Non Google-hosted Flash Ads (ads that use a third party ad server) will continue to serve on Chrome, but will see significantly reduced click-through-rates because users will need to click once to watch an ad, and click again to click through or interact with it.
Graham.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Graham Lang, chief creative officer, Y&R South Africa and Africa.

The overall standard this week was pretty good but there were two stand pieces. The first is Dismaland by Banksy. A wonderfully executed satirical film, which has so many gems that it makes you want to watch it over and over again. And like all great Banksy pieces it really makes you think. The second is McWhopper. The idea that broke the Internet. Brilliantly orchestrated and seductively simple. Congrats to all the winners. READ MORE...
2015 Skulls Deadline Extended_BLOG.jpgIt looks like it's going to be another bumper year for The Skulls and the PADC want to make sure everyone has enough time to prepare their entries.

To that end, the deadline for entries has been extended to next Wednesday, September 9.

Download the Call for Entries document here.

The Club will be sending out some FAQs later today that will explain things like what an overview board should contain, what should a client letter say and what 'flush-mounted' means.

More details to follow.
2015_BOTAB_BLOG_12.jpgThe 2015 Youngbloods Bullshit Battle of the Ad Bands was held at The Game sports bar on Friday night. Long one of the industry's best events, this year was no exception with ten bands putting on a monster night of entertainment. Beth Caniglia reports for Campaign Brief.
(See all the photos here)

The Perth brand of Agency land is like no other. There's a sense of camaraderie and purpose that few other industries I've come across possess. It's a land of fun, frivolity and a lot of f$%king bullshit - and nowhere are all these facets displayed better than at the Bullshit Battle of the Ad Bands.
Meerkats_Shareholders_Aug2015_BLOG.jpgMeerkats has announced six new shareholders today in a move that the owners say is to secure a future for the company that is both successful and independent. The new shareholders all come from within the senior ranks of Meerkats' staff and represent many of the key disciplines required to manage a modern brand leadership company.

"We've been approached a few times to join an agency network," said co-founder Ronnie Duncan, "And each time the benefits of being part of a multi-national brand have been outweighed by a fierce desire among Meerkats' owners and staff to prove that we can do it ourselves, in our own way. This new share sale is recognition of that. We've got the talent in every key area of our own meerkat mob to push our company to the next level of work and profit."
Lotterywest Logo_2015_BLOG.jpgLotterywest has announced the appointment of new strategic marketing and communication agencies after a competitive tender process. The contracts will commence in early November 2015 for an initial period of two years and include three, one year extension options.

"We are pleased to welcome a strong panel of Western Australian companies to our strategic marketing and communications services. We have ambitious goals to responsibly grow our portfolio of products and services and build our brand and reputation," said CEO of Lotterywest, Paul Andrew. "Our agencies provide the strategic and creative expertise to help us remain relevant and contemporary in our approach."

Lotterywest will use a service structure of three tiers with a panel of suppliers, working with the following agencies:

Digital news pioneer leaves Fairfax WA

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AllenNewton_BLOG.jpgAllen Newton, Editor-in-Chief of Fairfax's online news website WAtoday, has left the organisation. Newton spent nearly three years in the role, joining Fairfax from News Ltd where he was the founding editor of PerthNow and where he went on to become Managing Editor of PerthNow and The Sunday Times.

Newton said it had been an amazing time of transformation.

"When I joined Fairfax, WAtoday was in a state of disarray, but I leave the business in a much better shape than I found it," Newton said. "One of the key achievements I made was to bring together some of the disparate elements of the Fairfax business in Perth. Working with Martin Boylen who was then General Manager of radio stations 6PR and 96fm we moved WAtoday back into the radio stations' Hay Street offices where we were joined a little later by the WA reporting team from the Australian Financial Review.

"The move proved highly successful, creating a synergy between WAtoday and the Fin Review and 6PR that in my view was greater than the sum of the parts," Newton said.

WAtoday's Chief Producer, Simon White, has been appointed Acting Editor. Newton said it is his intention to spend a few days in the garden before starting to look around for new opportunities.
matt-eastwood-hed-2014.jpgBy Simon Veksner
Creative Partner, DDB Sydney

Matt Eastwood, worldwide chief creative officer of JWT, has one of the world's biggest creative jobs, and has to be considered one of Australia's global creative leaders not just in advertising, but in any field.

Is it partly due to the way he dresses? READ MORE...
BlueBlokes_BLOG_1.JPGIn February this year, Meerkats and Youth Focus ran a co-creation design thinking workshop with 115 guys aged 18 - 21, engaging with young men themselves to find a new way to address the issue of male youth suicide. The boys competed in teams to come up with a communications idea relevant to their generation - the best concept on the night was a social movement / social media campaign called 
Blue Blokes.

The next stage in the process was to bring Blue Blokes to life. Meerkats collaborated with the same young men in a unique 'Pro-Am' format, giving the guys access to industry professionals to improve and sense-check their ideas over a two-day workshop. As well as Meerkats' digital teams, social media Pros from Voyager Estate, Hatchd, Gramercy Park Consulting and Bam Creative were invited.

Sirens Round 3 closes Friday, September 11

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Screen Shot 2015-08-31 at 8.33.12 am.jpgEntries for Sirens Round 3 are set to close on Friday, September 11.

Entries must have aired at least 10 times on a commercial radio station anytime between 11 July 2015 and 11 September 2015.

ENTER NOW
TST_ElectricHighway_BLOG.jpgLast Sunday, August 23, The Sunday Times, published the launch of the 'RAC Electric Highway' print campaign with high impact consecutive strip ads running from page 1 through to page 5, culminating in the full page campaign message on page 6.

The execution was then extended online with a Home Page Buyout on PerthNow on Wednesday August 26 to tie it all together.

Jay Morris, Sales Director of PerthNow and The Sunday Times, said it was a great demonstration of digital and print media working together cohesively to create a memorable cross platform campaign.

 "​This creative execution demonstrates the flexibility and solution-centric approach offered by The Sunday Times and PerthNow. Working in partnership with clients is a core strength of our sales team and we strive to be creative and innovative."
2015_AdBandsPoster_BLOG.jpgThe big night of bullshit is coming up tomorrow night so get your tickets now.

With 10 bands performing this year it's set to be bigger than ever.

Buy your tickets online for only $25 and avoid paying $30 at the door! Online sales close at 4pm tomorrow (Friday).

Then get ready to rock! The Youngbloods Bullshit Battle of the Ad Bands at The Game Sports Bar in Northbridge.

Get your tickets here.
MarkTutssel.jpgMark Tutssel, global chief creative officer of Leo Burnett Worldwide, has been announced as a speaker at the London International Awards 2015 Creative LIAisons program.

Tutssel joins a number of the industry's biggest names, including Amir Kassaei, Ted Royer, Matt Eastwood, John Merrifield, Emad Tahtouh, John Mescall, Ralph van Dijk, Chris Smith, Dörte Spengler-Ahrens, Pum Lefebure, Taras Wayner and Keynote Speaker Daymond John.

Says Tutssel: "Tomorrow's marketing landscape is a blank creative canvas for the next generation of leaders. It offers an endless playground for brave, imaginative and impactful ideas to be made.
o.jpgThe television viewing experience has changed forever according to research released yesterday by IAB Australia at its inaugural Leadership Summit.  The research explores new ground in the ongoing dramatic shift on consumers' television viewing habits and offers marketers insights into reaching audiences as connected TV ownership and multiscreening becomes more prevalent.  
 
According to the study, "The Changing TV Experience: Attitudes and Usage across Multiple Screens", which was conducted by VisionCritical for IAB Australia, second screening is now second nature and that streaming content has very strong momentum.  The report found that 71 percent of Australian consumers' multiscreen while watching TV on a daily basis, predominantly using their smart phone as their second screen.  The data also showed that 70 percent of those who have purchased a smart TV in the past three months are streaming content weekly or more often.
LIA_Statue_1-632x420-thumb-200x132-193335.jpgThere are only a few days left to enter LIA 2015. The entry system will be closing this Monday, 31st August.

LIA's unique eligibility period includes work released from 1st April 2015 through 31st July 2015. This offers the chance to enter work that has not yet been entered into other major festivals. LIA offers the opportunity to have your work judged, awarded and showcased for the first time.

To view the LIA Jury: Juries 2015.
To view all of the Categories and Requirements: Entry Information.

ENTER NOW

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About Campaign Brief WA

Campaignbrief.com/wa is a blog for the advertising industry in Western Australia. Please comment freely on any topic, but comments that are seen to be more abusive than witty will not be posted. To pass on news or advertise on the blog, or to subscribe to Campaign Brief Australia/NZ or CB Asia, or The Work 09 Annual, email martin@campaignbrief.com

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