Screen Shot 2015-01-27 at 1.39.25 pm.jpgSkittles has launched a new 15 second teaser via DDB Chicago ahead of the NFL Super Bowl XLIX.

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Screen Shot 2015-01-27 at 1.03.00 pm.jpgKirshenbaum Bond Senecal + Partners, New York has created this Super Bowl spot for BMW's new electric car, starring Bryant Gumbel and Katie Couric, titled 'Newfangled Idea'.

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Screen Shot 2015-01-27 at 12.57.42 pm.jpgVictoria's Secret has released another Super Bowl spot featuring Angels Candice Swanepoel, Lily Aldridge, Karlie Kloss, Behati Prinsloo, Alessandra Ambrosio and Adriana Lima.

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McEnroe.jpgTennis legend John McEnroe is the star in a new campaign for Bankwest Retail and Business via Host, Sydney.
 
New spots continue the campaign that launched earlier this year with comedy veteran John Cleese, highlighting even more ways Bankwest are making banking easier.  The commercials use McEnroe's well known rage to demonstrate the frustrations people have with banks, only to find that the ever unflappable Katie, has a simple and easy Bankwest solution to the problem.

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Meerkats_AoY_14_BLOG.jpgThe Campaign Brief Awards will be presented at WA advertising industry's night of nights, the 2015 Oasis Ball on Friday, March 13.

Awards to be presented include Supernova of the Year, Media Agency of the Year, Small Agency of the Year, Ad Person of the Year, Advertiser of the Year and Agency of the Year, as well as 9 Creative Awards.

Download the Entry Kits for the Industry awards below.
Screen Shot 2015-01-27 at 8.16.10 am.jpgWhile Australians feel more connected to the rest of the world thanks to the digital age, they now also feel less remote from the world's troubles, according to research undertaken by marketing communications leader JWT.
 
The insight is one of many released this week by JWT Australia following Australia Day, as part of a broader report that identifies trends and other facts currently affecting or likely to affect consumers in 2015 and beyond.

A summary of global results from the report can be viewed here: http://www.slideshare.net/jwtintelligence.
Jonathan Ricciardone.jpgInitiative Perth managing director Chris O'Keefe has announced the appointment of Jonathan Ricciardone as the agency's digital director.
 
Ricciardone has been sales manager, digital, at News Australia for the past two years where he led a specialist team that grew significantly under his tenure. Prior to News Australia he was head of digital at Ikon Communications and a member of the agency's leadership team.

O'Keefe said he was continuing to see an acceleration of digital take up by clients and having a market-leading professional to lead the agency's digital development was of the highest of importance.
Screen Shot 2015-01-27 at 7.47.28 am.jpgVolvo and Grey New York are set to launch Volvo Interception, an opportunity for game day viewers to nominate someone deserving to receive a brand new, award winning Volvo XC60.
 
Volvo Interception is a socially-driven alternative to game day television advertisements. The effort is an extension of the company's human centric mindset of putting people first in all areas and is found in the design and technology of all Volvo cars enjoyed by drivers around the world.

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Peter Clemenger-new.jpgAd legend and Clemenger co-founder Peter Clemenger and his wife Joan have both scored a rare double in the Australia Day honours, each becoming Officers of the Order (AO) for their support of the visual and performing arts and their philanthropic work.

Clemenger is a patron of the Melbourne International Arts Festival and is a supporter of the Melbourne Theatre Company and the Australian Ballet. Peter Clemenger was a regular visitor to Perth in the 1980s and 1990s when the Parkes Clemenger agency was one of Perth's best ad agencies.

Joan Clemenger is an honorary life benefactor of the National Gallery, an honorary fellow of the Heide Museum of Modern Art and a supporter of organisations ranging from the National Council for Circus Art and Orchestra Victoria to Big Brother Big Sister and the Royal Botanic Gardens.

The pair have undertaken and supported numerous activities through the Joan and Peter Clemenger Trust established in 2001.
Screen+Shot+2015-01-26+at+10.04.58+pm.jpgBy Simon Veksner
Creative Partner
DDB Sydney

I love that quote; it's flattering to us ad types, isn't it?

But recently I've been wondering whether it has an unwanted flip-side.

I know a ton of advertising creatives, and I agree with Banksy that the vast majority of us are bright, creative and ambitious. And that's good. READ ON...
Screen Shot 2015-01-23 at 2.40.17 pm.jpgFunny US actress Mindy Kaling is the star in a new Super Bowl teaser for Nationwide Insurance via McKinney, where she starts to believe she's invisible.

Some of Kaling's writers from her show 'The Mindy Project' helped come up with ideas for the spot.

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Screen Shot 2015-01-23 at 10.55.06 am.jpgGet ready for the most exciting, most jam-packed, most fiscally responsible big game Ad ever: Newcastle's Band of Brands.

Aubrey Plaza couldn't be more excited. Well, she could be, but she isn't. Droga5 New York continues with its plan to crowdfund a Super Bowl spot with a bunch of other brands. The message is - In exchange for a small contribution, any brand can join Newcastle's team and have its logo and messaging featured in an actual Big Game spot.

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StJohn.jpgIn just a few hours, you can learn first aid in a St John Ambulance Training Centre. The hands-on courses cover basic life support skills, with participants practicing on manikins. Alternatively, you can dial 000 and try to learn first aid over the phone while you wait with your loved one for an ambulance. The Brand Agency highlights the options in a new radio campaign.

PLAY THE BLEEDING SPOT
PLAY THE BURNS SPOT
PLAY THE DIABETIC SPOT
getfile.jpgEnrolments are now open for the IPA Foundation Certificate - The Communications Council's first online international IPA qualification to launch in Australia.

Considered a rite of passage in the UK advertising industry, the IPA Foundation Certificate has been achieved by more than 11,000 people to date, and is available to professionals in the Australian market for the first time, as part of  a landmark partnership between The Communications Council and its UK counterpart, the Institute of Practitioners in Advertising (IPA).
SINKERS_spit.jpgRoyal Life Saving NSW has launched a new water safety campaign via 303Lowe, Sydney designed to remind young people of the dangers of mixing alcohol and swimming.

To launch the integrated campaign, the agency has created a range of mock alcoholic mixer drinks called Sinkers. The Sinkers range includes Vodka & Sea Water, Gin & Pool Water, Rum & River Water and Bourbon & Lake Water.

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VIEW THE ERIN MOLAN SPOT
VIEW THE DAN EWING SPOT
VIEW THE CORBIN HARRIS SPOT  
Screen Shot 2015-01-23 at 8.03.28 am.jpgFebruary 14 is right around the corner, and in this online-exclusive video, the Angels would like to remind viewers that it's not Valentine's Day without Victoria's Secret.

And on February 1 Victoria's Secret will launch an all-new television commercial during the Super Bowl XLIX after the fourth quarter 2-minute warning.

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Screen Shot 2015-01-23 at 7.46.08 am.jpgThe Brooklyn Brothers has teamed up with Comedy Central for Pepsi's "Hyped for Half-time" Super Bowl campaign.

The first spot promotes Craig Robinson and the Nasty Delicious as the headliners. Other spots show Katy Perry preparing for her show, country star Blake Shelton visits a few thousand military veterans and their families.

VIEW THE HEADIN' TO HALF-TIME SPOT
VIEW THE KATY PERRY SPOT
VIEW THE BLAKE SHELTON SPOT
VIEW THE THERE SINCE THE FIRST SPOT
Epic_Meal_Time_1_1024x768.jpgNissan has today unveiled a unique marketing campaign via TBWA\Chiat\Day LA, as part of the company's run-up to advertising in Super Bowl XLIX, the first time the automaker has advertised during the big game in nearly two decades.

Unlike typical Super Bowl teaser campaigns, Nissan will not tease the actual game day spot prior to airing during the Super Bowl. Without revealing the game day commercial, Nissan's teaser activity will align with the overarching theme of the campaign, which celebrates the journey that not only dads - but also moms and children - face in trying to make family a priority while striving to balance work. The company will employ the #withdad ahead of the game day activity.

VIEW THE DADDY MEAL TIME FILM
VIEW THE DADS VS KIDS FILM
VIEW THE PLAYTIME WITH DAD FILM
VIEW THE CRAZY BALL PRANK FILM
Listening grows image.jpgMore Australians tuned into live and local commercial radio throughout 2014 than ever before, with an average cumulative audience of 10.1 million people listening each week in metropolitan areas throughout 2014 up 4.13% from 2013.   

The listening data, released by industry body Commercial Radio Australia (CRA), is from the commercial radio listening summary, an analysis of the GfK eight ratings surveys in the five capital city markets in 2014, compared with the previous year.
Screen Shot 2015-01-22 at 10.04.52 am.jpgDove has launched a new Super Bowl spot celebrating men's #RealStrength via The Marketing Arm and produced by LA-based Stun Creative.

90% of men around the world say that their caring side is part of their masculinity and strength. Let's acknowledge the caring side of men and celebrate their #RealStrength as a true sign of masculinity.

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AF Effies.jpgThe Communications Council has today issued a call for entries for the 2015 Australian Effie Awards, with the deadline confirmed as Thursday 23rd April 2015.

Running for the seventh consecutive year, the awards recognise effective campaigns that can demonstrate measurable and outstanding results.

This year's awards will judge 20 categories, including two new additions: PR-Led Campaign, where unpaid earned activity was the primary driver of the result, and The Effective Advertiser of the Year, to celebrate clients who champion effectiveness.
Screen Shot 2015-01-23 at 7.55.01 am.jpgCarl's Jr. has launched its new Super Bowl commercial set to air at the big game on Feb 1 featuring swimsuit model Charlotte McKinney via 72andSunny.

Within the ad, which supports the launch of the All-Natural Burger, McKinney saunters through a bustling farmers market, seemingly naked and hidden by strategically placed produce. After a series of carefully-crafted shots with a variety of sensual fruits, McKinney comes to the center of the frame to reveal that there's nothing between her and her all-natural charbroiled burger. The spot nods to the classic scene in Austin Powers 2, where Mike Myers and Elizabeth Hurley cover themselves with everyday items.

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f6fa556f6a759f3fd573282b521e9f7b.jpgRound 5 entries are now open for Siren Awards 2015.

Entries must have aired at least 10 times on a commercial radio station anytime between 15 November 2014 and 13 February 2015.

ENTER HERE
Screen Shot 2015-01-22 at 8.19.11 am.jpgToday, Snickers, via BBDO New York has launched a 'very Brady' teaser as a way to whet viewers' appetite for the brand's upcoming Super Bowl ad.

A veteran of advertising on Super Bowl Sunday, Snickers has a rich history of ads going back to 2010, when the brand launched its award-winning "You're Not You When You're Hungry" campaign featuring Betty White.

The spot was voted the most popular in the game in YouTube's AdBlitz poll. Now, for the first time in brand history, Snickers is giving consumers the power to help reveal the full commercial prior to the game. If consumers generate 2.5 million social media engagements before kick-off on February 1, Snickers will release the full 30-second spot.

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hit92.9_BLOG_13.JPGMore than 200 people were at the Whipper Snapper Distillery in East Perth last night for the launch of hit92.9. WA manager Linda Wayman and her team were joined by Southern Cross Austereo senior management Rhys Holleran, Guy Dobson and Craig Bruce to present the new brand to agency clients.



hit92.9_BLOG_5.JPGhit92.9_BLOG_3.JPG


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Campaignbrief.com/wa is a blog for the advertising industry in Western Australia. Please comment freely on any topic, but comments that are seen to be more abusive than witty will not be posted. To pass on news or advertise on the blog, or to subscribe to Campaign Brief Australia/NZ or CB Asia, or The Work 09 Annual, email martin@campaignbrief.com

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