Software 360x240.jpgNational advertisers are being urged to take a fresh look at regional radio in 2017 as the industry prepares to undertake more than 30 regional radio surveys across Australia this year and rolls out software to provide ad agencies with free access to the data.

Commercial Radio Australia chief executive officer Joan Warner said the initiatives would give media agencies easy access to up-to-date and compelling data on radio audiences across regional Australia.
imgres.jpgA regular blog by Damon Stapleton, chief creative officer of DDB New Zealand

I have been lucky enough to be invited to judge D&AD this year. They asked me to write a story about the value of a pencil. This is what I wrote.

"Price is what you pay, value is what you get." - Warren Buffet

I apologise in advance for the unnecessary use of nostalgia and being a little romantic about it all. Actually, I don't.

It was ten years ago that I first saw it.

I had flown fifteen hours on an Airline that didn't offer Chicken or Beef. Or, any comfort for that matter. You know those flights you get when you desperately hope there will be a little screen in front of you and instead all you find is the back of a chair. It was one of those flights.
CraigMostyn_Logo_BLOG.jpgRare has been appointed to the Craig Mostyn Group, one of Australia's leading diversified food and agribusiness companies servicing customers and suppliers domestically and overseas.

"The appointment builds on Rare's growing experience in the Asian markets, particularly through the Western Australia Worth Sharing brand," Rare MD Callum Mackenzie said. "Rare has been engaged to work across all divisions of the Group and the team have already started work on their brand development, packaging design, POS, web development and social media strategy."

Operating across Australia from state-of-the-art processing facilities in Western Australia, Victoria and Tasmania, Craig Mostyn produces fresh pork (Linley Valley Pork), seafood (including Jade Tiger Abalone), protein meal and tallow to be distributed to food service, retail and wholesale clients around the world.
3 (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Lisa Fedyszyn, associate creative director, Droga5, New York.

BEST TV
Winner: "Spread the word, darlin'. Omar back!" The Atlantic: Am I Typecast?. Runs for 2mins 50secs but it held my attention the entire time. Beautifully written, and (type)cast. It's funny, clever, and thought-provoking. And in a time of Swedish terrorism, bowling green massacres, and other alternative facts, it's never been more imperative to question the answers we are fed. READ MORE...

Top Jobs: This week's employment opportunities

TopJobsV2.jpgEach week Campaign Brief posts available positions within the advertising, media & marketing industry. Email martin@campaignbrief.com (please place 'Employment Opportunities' in the subject) with the details of your vacancies by 5.00pm Tuesday for listing on Wednesday. Listings are FREE for Campaign Brief WA subscribers or $44 (inc. GST) for non-subscribers for a two-week listing (recruitment consultancies by negotiation).
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SALES COORDINATOR, PERTH AGENCY SALES TEAM - MACQUARIE MEDIA 6PR
CLIENT BUSINESS EXECUTIVE - STARCOM
JUNIOR VIDEO EDITOR (PART OR FULL TIME) - HOPPR
SALES COORDINATOR - WIN NETWORK
• SEVEN TWENTY x 18
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Screen Shot 2017-02-22 at 6.50.09 am.jpgThe One Club for Creativity, the world's foremost non-profit organization celebrating creativity in advertising and design, has today announced entry deadline extensions for the 44th Annual One Show Awards and the ADC 96th Annual Awards. The new deadline is this Friday, February 24, 2017.

The One Show and the ADC Annual Awards will take place at The One Club for Creativity's Creative Week (May 8-12) in New York City, the preeminent festival celebrating the intersection of advertising, design and the arts.

Visit www.oneshow.org to enter The One Show. Visit www.adcawards.org to enter the ADC Annual Awards.
2017CBWAJudges.jpgThe 2017 Campaign Brief Awards will be presented at the Oasis Ball in the new Crown Towers Ballroom on  Friday, April 7.

The 16 awards include 9 creative awards covering Press, Radio, Television, Out of Home, Digital and Integrated Campaign.

While entries are slightly down compared to last year, all categories are well represented.

They have been judged by some of Australia's most senior and highly-credentialled creative directors:

Hameister exits Trilogy to become a mercenary

Comments (7)
Des_Hameister_BLOG.jpgAfter two years in a senior creative role at Trilogy, Des Hameister has exited the agency to become a 'gun for hire', offering his award-winning creative services as a freelance writer.

"I'm really enjoying the variety that comes with freelancing," said Hameister. "It's quite invigorating to be working with a mixture of agencies and direct clients on a range of creative projects."

"There are a lot of great people at Trilogy. And I wish the agency all the very best for the future," he said.

Hameister is one of Perth's most experienced and awarded writers, who has previously had long stints at The Brand Agency and Gatecrasher.

He can be contacted by email on des@mond.com.au or call him on 0407 399 926.

Tinney_Cellarmasters_BLOG_1.jpgLocal director Ross Tinney has produced a world-class video for national client Cellarmasters, via global online production company 90 seconds. The film features Franklin Tate discussing his Alexander's Reserve Sauvignon Blanc - Cellarmasters' 2016 White Wine of The Year.

Launched on the company's website as part of their 'Meet the Makers' series, the film was shot and directed by Tinney over two days in and around the Margaret River region. He then edited a number of versions for their website, YouTube and Instagram, along with a 30-second version used to launch Cellarmasters' sponsorship of the NSW Waratahs Rugby Union team.

"It's a film I'm particularly proud of, as it brings into play all my skill-sets as a visual storyteller," said Tinney.

WATCH THE FILM

Brand Agency launches new Kleenheat campaign

Kleenheat_Reptitive_BLOG_1.jpgThe Brand Agency has launched the next iteration of Kleenheat's less talk, more energy campaign, following on from the first instalment, Kleenheat's most successful winter campaign ever.

Designed to get people to switch to Kleenheat the campaign features a new offer and continues to position the brand as the easy to deal with, more honest alternative to your current supplier. Featuring the character 'Rodney', who over complicates everything, he is juxtaposed by the new Kleenheat spokesperson who simplifies his rambles, telling it like it is.

The campaign runs through TV, with specific video executions for YouTube and social media, outdoor, press, digital and radio.

WATCH THE TVC
Glenn Cole.jpgAustralia's pre-eminent creative industries body, the Australasian Writers and Art Directors Association (AWARD), is delighted to announce Glenn Cole, Co-founder and Chief Creative Officer of 72andSunny, has been appointed chairman of judges for the 38th AWARD Awards.

Cole's long list of accomplishments includes being named several times in the Advertising Age Creativity 50, being awarded Cannes Best in Show, winning Agency of the Year from Advertising Age, Adweek, The Drum and ThinkLA, as well as entering the Clios Hall of Fame, the One Club Board of Directors and the University of Oregon SOJC Hall of Achievement.
581d5c65-68e3-40e9-a897-b64796e4cf56 (1).jpgThe D&AD Professional Awards deadline has been extended to Wednesday, 1 March 2017.

This gives entrants two more weeks to enter because, when it comes to awards, nothing matters more.

If you have any questions about the entry process or need help deciding which categories are best for your work, call the Awards Team on +44 (0)207 840 1178 or email awards@dandad.org.

ENTER D&AD HERE
Screen Shot 2017-02-17 at 6.22.36 am.jpgWith only one week remaining for photographers and filmmakers to enter this year's D&AD Next Awards, F/Nazca Saatchi & Saatchi have released a new series of stop motion animations as the centre-piece of this year's "Every Pixel Counts" campaign. 

The campaign spotlights the work of previous Next Award winners and the attention to detail of their creative process. These animations will be shared across all social channels over the coming weeks before entries close on 22 February.

VIEW THE FILM

View the behind the scenes film

Top Jobs: This week's employment opportunities

TopJobsV2.jpgEach week Campaign Brief posts available positions within the advertising, media & marketing industry. Email martin@campaignbrief.com (please place 'Employment Opportunities' in the subject) with the details of your vacancies by 5.00pm Tuesday for listing on Wednesday. Listings are FREE for Campaign Brief WA subscribers or $44 (inc. GST) for non-subscribers for a two-week listing (recruitment consultancies by negotiation).

MAC OPERATOR/DESIGNER - THE WHITE ROOM
The White Room is looking for a Mac Operator. If you have excellent attention to detail, solid design skills, experience using Adobe CS - Photoshop, Illustrator and InDesign and can see a job through the production process to completion, we'd like to hear from you.

Send your CV to damon@thewhiteroomagency.com.au
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Plus...
CLIENT BUSINESS MANAGER - STARCOM
JUNIOR VIDEO EDITOR (PART OR FULL TIME) - HOPPR
• SEVEN TWENTY x 18
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12_6.jpgThe ANDY Awards have just put out the third and final film in its call for entries campaign via Deutsch, New York.

This film features Tham Khai Meng, co-chairman and worldwide chief creative officer at Ogilvy & Mather.

The deadline for entries is this Friday, February 17, enter here.

VIEW THE FILM
TABtouch_Features_BLOG_1.jpgThis weekend saw the launch of the second major campaign from The Brand Agency for TABtouch, WA TAB's betting platform.

Over the past few months TABtouch has introduced and improved a range of new features and services on its app. The campaign highlights these changes, promoting features such as SuperPick: the power to choose your special, live racing vision and expert ratings from Giddy Up. These features give punters additional value and demonstrate a competitive advantage over other betting providers. Scheduled to run throughout the Autumn Racing Season, the campaign validates that TABtouch has the expertise, experience and insight into the racing industry to give punters the advantage.

Leading with a TVC, the advertising features a punter interacting with TABtouch and shows TABtouch experts responding to his every action in their fictional 'control room'. In scenes reminiscent of Batman or the Minority Report, we see our experts crunching data and issuing orders to deliver the requested information as the punter places his bet.

WATCH THE TVC

MichelleGuestJudge.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Michelle Spivak, creative director, TBWA\Chiat\Day, New York.

BEST TV
This batch of TV/Web Film is tricky. I was excited to see what Snickers would do for Super Bowl this year, but when it came to the LIVE part - I wasn't sure why it had to be live in the end - other than the mention of the 3rd quarter - there didn't seem to be anything to make it seem like it couldn't have been filmed in advance. That said, I bought the hook, and from this bunch it's my pick - for trying to do something different during the game. READ MORE...
WA-State-Conference-h17.jpgThe Western Australian Division of the Australian Marketing & Social Reseach Society is holding its annual State Conference next Thursday, February 23.

Join the best researchers in WA as they come together to increase the standard, ethics and understanding of market & social research with peers, clients and partner industries including advertising and marketing. The format is a half-day Conference followed by a networking event.

Speakers and Presentations include:

The Grey Tsunami & Age Stereotypes
Catherine Rickwood - Managing Director, Three Sisters
WINNER Best Presentation  - 2016 National Conference

Theory To Delivery - Transforming Road Safety Campaigns In WA
Donna Van Bueren - National Client Director, Social & Government, TNS
David Slack-Smith - The Road Safety Commission
Liza Picton - Senior Consultant, Kantar Public
JeremyPerrott.jpgLondon International Awards (LIA) has announced the addition of Health & Pharma as a new competition in the 2017 awards and Aussie expat Jeremy Perrott, global chief creative officer at McCann Health has been named 2017 jury president.

The introduction of the new medium is a reaction from LIA to a large number of requests from creatives for the inclusion of a Health & Pharmaceuticals award, and cements LIA's position as one of the most progressive awards festivals in the world.

Says Barbara Levy, President of London International Awards: "The inclusion of Health & Pharmaceuticals is a decision that stems from listening to those from across the creative industry who are so passionate about the work they create in this space. They're the ones who made us realize that we needed to take action. We continually work with, and listen to the opinions of, those in our industry to enhance LIA, with a desire to celebrate the very best creative work at the heart of every decision we make."
2017OasisBall_Tickets.jpgTickets for the Oasis Ball and Campaign Brief Awards - the WA advertising industry's biggest night of the year - are now on sale.

Now in its twenty-second year, it's all about celebrating our industry and most importantly, raising money for The Oasis Project - an initiative of the Western Australian advertising, media and communications industry in support of the Salvation Army's Crossroads West programme.

The 2017 Ball will be held on Friday, April 7 in the spectacular new Crown Towers Ballroom.

As usual, there will be heaps of entertainment plus lots of surprises, kicking off at 6.30pm and going through to 2.00am.

Tickets are $270 each and may be booked via the Oasis website HERE.

This event sells out very quickly, so make sure of your place and book now.
BUNNINGS-UK.jpgBunnings UK has officially launched with a campaign created by Australia's The Brand Agency, the WPP owned agency which recently set up shop in London to service the business.

The first Bunnings store is on Griffiths Way, St. Albans, just north of London. The launch spot invites UK punters to discover more about the leading home improvement and outdoor living retailer in Australia and New Zealand, and learn what to expect from the new UK store as the staff share their first thoughts.

The Brand Agency has offices in Perth, Melbourne, Auckland and now London.

VIEW THE SPOT
20131103-131120.jpgAn older piece taken from the archives of damonsbrain - a blog written by Damon Stapleton, chief creative officer of DDB New Zealand

Growing up I was always fascinated by stand up comedy.

I would watch early Saturday Night Live tapes of Belushi at his best and his worst. Bill Hicks destroying audiences and them laughing and thanking him for it. Richard Pryor being a free basing genius. I think it was the mixture of sheer terror of actually getting up there and the power you could have when the room was in the palm of your hand that amazed me.

I used to go to a lot of open mike nights. One of the places I used to go was Cool Runnings in Johannesburg. It was a dank little basement in Melville. It was underneath a Jamaican eatery that sold everything on the menu and quite a few things off it.
OneClub Portfolio Night 14_1.jpgThe One Club for Creativity, the world's foremost non-profit organization recognizing creative excellence in advertising and design, has today announced May 24, 2017 as the date for its global Portfolio Night 14.

Long recognized as the world's largest advertising portfolio review program, Portfolio Night is a fast-paced evening of Portfolio-Night-14-logo.jpgadvice, networking and recruitment that takes place in dozens of cities all across the globe on the same date to help the next generation of creative talent entering the industry. The program enables the best of the present -- hundreds of renowned international creative directors -- to meet and mentor the leaders of the future -- thousands of aspiring young advertising creatives -- in industry hubs around the world.
StIves_Hands_BLOG_1.jpgSt Ives Home Care has released the first of three videos showcasing inspirational stories from seniors and of older lives lived as part of its 'every pair of hands tells a story' campaign.

The evocative and unique films, shot mostly in black and white and focusing on the stories that our older hands tell, offer four unique glimpses into the lives of older Australians - who recall memories of work, love and life in Australia.

The first video features 87-year-old June and husband 81-year-old Rupert. June was one of Australia's very first art therapists working with veterans returning from duty in World War 2 and Rupert carved out a life using his hands and trade.

The videos were produced through collaboration between creative agency Marketforce and St Ives.

WATCH JUNE AND RUPERT
WATCH BETTY
WATCH JEFFERY
WestCoastHiFi_BLOG.jpgHome entertainment specialists West Coast Hi-Fi have added their name to Rare's growing client list after seeking some new ideas to help future-proof their business.

Rare MD Callum Mackenzie said the agency was thrilled with the appointment.

"West Coast Hi-Fi is an incredibly successful and enduring business with a clear vision for the future. We're really excited to be able to help them realise it."

Rare have been engaged to develop a marketing strategy to attract a new generation of consumers via digital and social, and evolve the group's brand identity. The agency is also helping establish a CRM strategy to allow West Coast Hi-Fi to build stronger relationships with existing customers and enthusiasts.

"It was Rare's retail experience with clients like Bedshed that attracted us to seek a proposal," West Coast Managing Director Bob Rogers said. "The expertise displayed by Callum and his crew won over our directors, and the professionalism with which they presented closed the deal."

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About Campaign Brief WA

Campaignbrief.com/wa is a blog for the advertising industry in Western Australia. Please comment freely on any topic, but comments that are seen to be more abusive than witty will not be posted. To pass on news or advertise on the blog, or to subscribe to Campaign Brief Australia/NZ or CB Asia, or The Work 09 Annual, email martin@campaignbrief.com

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