3 (1).jpgThere are only four more days to enter Round 1 of Sirens for 2017. The deadline for Round 1 is Saturday, May 7, 2016.

Entries must have aired at least 10 times on a commercial radio station anytime between 1st March 2016 and 7th May 2016.

TopTen_BLOG.jpgOoh it could have been like a Real Housewives reunion but choosing the Top Ten for Best Dressed at the Oasis Ball has turned out be a relatively civil affair.

OK - so it wasn't exactly unanimous but at least there wasn't any name-calling, cat-fighting or bitch-slapping...dammit!

However it was a very tough decision to cut it down to just ten. Maybe next year we'll make it a Top Twenty...or Thirty...or just everyone!

Anyway, here in no particular order is our esteemed preliminary judges' Top Ten for this year. Photography by Benjamin Riches.

Brownes Natural Silence is FAB

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Brownes_NaturalSilence_BLOG_2.jpgHot on the heels of its Campaign Brief Best of Year Integrated Campaign award win, Brownes 'A Natural Silence' by Meerkats has made it as a Finalist in the TV & Cinema Advertising category at the International Food & Beverage (FAB) Awards.

Finalist guarantees a Silver Award, but the campaign is now in contention for a Gold or Grand Prix being announced on May 26 in London.

Matt Nankivell from Meerkats will be in London at that time and will be attending the awards on behalf of Brownes and the agency.

View the list of FAB Awards finalists here.
ECU Get Ready LR.jpgLaunching last night, Edith Cowan University (ECU) has unveiled a new brand platform called 'Get Ready', which highlights how the university prepares its students for success.

Created by 303 MullenLowe in Perth, 'Get Ready' features a cast of more than 50 past and present ECU students across radio, outdoor, print, online and social channels, while two TVCs feature performers from ECU's Western Australian Academy of Performing Arts (WAAPA) and current academics.

OB16_BD_BLOG.jpgFriday night's Oasis Ball was another glittering affair as the Perth advertising and media industry stepped out in style. The ladies looked glamorous and the gentlemen looked dapper making it one of the most stylish Balls we've every had.

Our Best Dressed preliminary judges have got their work cut out for them to narrow the field down to a Top Ten.

From there, the ultimate winner will be chosen by internationally renowned Perth fashion designer, Aurelio Costarella.

Over the course of his 30-year career, Costarella's national and international celebrity clients have included Rihanna, Dita Von Teese, Tyra Banks, Nicole Scherzinger, Melissa George, Geri Halliwell, Tina Arena, Dannii Minogue, Jennifer Hawkins, Emma Booth and Naya Rivera.
20160429-oasis-159-5600.jpgThe twenty-first Oasis Ball & Campaign Brief Awards on Friday night was another massive event. Karl Stefanovic and Tim McMillan were in great form as hosts for the night, and the perennial Tim Gossage again did another superb job on the always-rowdy Major Auction.

Marketforce's Neil Martin wore a track up to the podium as he collected six of the nine Campaign Brief creative awards presented. Gatecrasher, Meerkats, J Walter Thompson, Block, Chris Andrawes, Steve Harris, Initiative, Southern Cross Austereo and UWA were the other winners, with Marketforce taking out Agency of the Year.

As these pictures by Ryan Ammon show, it was a spectacular show enjoyed by everyone who went along, with the party continuing through to 2.00am.


Marketforce_ChickenTreat_Betty.jpgOver 800 people from the Western Australian Advertising and Media industry were at Crown Perth's new Grand Ballroom last night for the 2016 Oasis Ball and Campaign Brief Perth Awards.

It was a big night for Marketforce, which won Agency of the Year and six of the nine creative awards presented. It was also a big night for creative team Neil Martin and Guy Howlett, who created or co-created all of them.

University of WA picked up the prestigious Advertiser of the Year award for their transformed approach to marketing exemplified by the 'Pursue Impossible' television commercial by The Brand Agency.


Perry Westwood signs with Open Spaces

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Perry Westwood BLOG.jpgOne of Australia's top directors, Perry Westwood (pictured), has quit Exit Films and signed with Béatrice Masia's Open Spaces Productions for exclusive representation in WA.

Westwood and Masia have completed several successful projects together, including Cash Converters shot in the UK for 303 MullenLowe and the recent WA Police campaign for The Brand Agency.

Masia said they had always wanted to work together again and finally formalised an agreement. It's a coup for Masia, who continues to build Open Spaces' profile and body of work.

Westwood is well-known to agencies in Perth, having been a regular visitor here over the past decade to direct campaigns for Lotterywest, HBF and the MS Society amongst others.

Watch his reel.
ClashTitans_BLOG.jpg• Return flights for two people to any destination in the world flying Qatar Airways to be won in the Raffle. $20 for 1 ticket or $50 for 3 tickets.

• A luxury 'Indonesian Indulgence' holiday for 6 people and an epic range of media packages to go under the hammer in the Major Auction.

• Two special wine collections with top drops donated by the big end of the industry amongst a great range of items in the Silent Auction.

• Pamper Palace, two photo booths, and two cocktail bars for a cash donation.

• Campaign Brief's Best Dressed at the Oasis Ball by Evoke Media.

We're almost there. Clash of the Titans - the 2016 Oasis Ball and Campaign Brief Awards - will fire up at the new Crown Perth Grand Ballroom tomorrow night from 6.30pm. Here's everything that you need to know.

Chris Gotz_BLOG.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Chris Gotz, chief creative officer, Ogilvy & Mather, Chicago.

The "watch TV anywhere" brief has landed on a few desks out there, but I think BETC Paris found a fresh way to do it in their new Canal+ spot. It would be my pick here. I think even if you're in on the joke it's still funny. Laddish but hey, I'm a lad. READ MORE...

The premature death of persuasion

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2599963.jpgA regular blog by Damon Stapleton, chief creative officer of DDB New Zealand

It was a Tuesday morning and as I walked into the creative department, three or four creatives were huddled around a Mac.You know straight away if you have worked in a creative department that there are only two reasons for this. They have found something very funny or they have seen a piece of work they really like.

I walked over. They were watching, believe it or not, a television commercial. It was Nike's new piece of work from Wieden and Kennedy where they celebrate a woman that finishes last in a marathon. It is beautifully shot. The music is great and the voice-over makes the ad. It is a simple idea well executed. It is also 60-seconds long. You could tell it was a great piece of communication by one simple fact: the creatives were jealous.
Ad Stars 2016.jpgThe call for entries for Ad Stars is out, with the entry deadline for the 9th annual awards being Sunday 15th May, 2016.

Based in Busan, South Korea, Ad Stars is the biggest advertising festival in Asia by virtue of the fact that it is free to enter and open to everyone including advertising agencies and creative professionals, production companies, students and non-professionals.

Two US$10,000 cash prizes will accompany the two Best of Show awards.

The Ad Stars Awards will conclude the 9th Ad Stars festival, a three-day festival that will run from 25th - 27th August 2016 at Haeundae Beach in Busan, South Korea.

The first Ad Stars Awards took place in 2008 and received 3,105 entries from 29 countries. By 2015, entries had grown to 17,698 entries from 67 countries.

To enter the Ad Stars 2016, visit here

GeoTelegraph_BLOG.jpgD&AD_NewBlood_MayaHalilovic.jpgCurtin University's Maya Halilovic and Marina Vasilieva are amongst the 211 entries worldwide that have picked up pencils at the prestigious 2016 D&AD New Blood awards.

It's the first time a student from Curtin or Western Australia has ever won a New Blood pencil, let alone two in the same year.

Vasilieva entered for The Telegraph Brief. Her 'GeoTelegraph' idea aimed to use discussion and collaboration to empower a young audience to engage with the news and involve themselves in what they felt were relevant and contemporary issues, using geotagging and accessible smartphone services.

Halilovic entered for the Dr Martens Brief. Her 'Band In A Booth' entry aimed to disrupt today's music industry by giving local bands a chance to play live during peak-hour air time on radio stations, helping artists that might otherwise struggle to be noticed on commercial radio.

Both will be heading to London in July to find out which pencils they've won, receive their awards and try for a place at the prestigious D&AD New Blood Academy - an exclusive boot camp for New Blood Pencil winners. Partnering with WPP, New Blood Academy is dedicated to finding new talent; nurturing, equipping and guiding young creatives into their future careers.

Top Jobs: This week's employment opportunities

TopJobs.jpgEach week Campaign Brief posts available positions within the advertising, media & marketing industry. Email martin@campaignbrief.com (please place 'Employment Opportunities' in the email subject) with the details of your vacancies by 5.00pm Tuesday for listing on Wednesday morning. Listings are FREE for Campaign Brief WA subscribers or $44 (inc. GST) for a two-week listing for non-subscribers (recruitment consultancies by negotiation). Email martin@campaignbrief.com for details.
We have a challenging and diverse vacancy for an innovative Product Manager to lead our Roadside product portfolio.

This rare and exciting opportunity, working for one of Western Australia's most iconic brands is responsible for developing the revenue growth of the Roadside Assistance product portfolio, setting the strategic direction for Roadside Assistance products and ensuring that they are clearly and compellingly positioned to meet members' changing motoring needs.

Please call Claire Douglas, Resourcing Advisor on 9436 4906 to discuss the role in further detail. Alternatively, visit https://rac.com.au/about-us/careers  to review the role's PD and apply.
StefanovicMcMillan.jpgThe Nine Network's Karl Stefanovic will join Nine News Perth's Tim McMillan to host the 2016 Oasis Ball and Campaign Brief Awards this Friday night, April 29, at Crown Perth.

Co-host of TODAY, Stefanovic is one of Australia's favourite television presenters. In 2011 he received the Gold Logie for Most Popular Personality on Australian Television and Silver Logie for Most Popular TV Presenter.

He is looking forward to visiting Perth to front the WA advertising industry's biggest night of the year alongside Tim McMillan.
NASA Hackathon 1.jpgOver the weekend teams competed in the 48-hour long Perth leg of the international NASA Space Apps competition, which sees teams compete from over a hundred cities around the world.

Longtail's Chris Andrawes and Ben Derham along with former-Longtailian Maurice Melchers took out the top prize for the Perth leg and will now go on to present their idea to NASA.

The brief required teams to "develop a digital product that leverages NASA imagery and climate data to illustrate the impacts of our changing Earth in areas of interest to you."
Paul Clout BLOG.jpgPaul Clout (pictured) will join the team at Carat Perth to head up a new sponsorships and integration division, Carat Connect, as part of the agency's expanded suite of services locally.

Clout, who has spent over ten years with Starcom Mediavest, will be responsible for pioneering new services in content and production, as well as leading key client accounts. He joins the agency after a period of strong growth for the business, which claims to have won over $20m in new business over the last six months.
Siren_Trophies_360x240 (1).jpgFinalists in the best radio ad of 2016 have been announced today with leading ad agencies, radio stations and production studios battling it out for the national Siren Awards, to be announced in Melbourne next month.

BMF Sydney and Flagstaff Studios Melbourne both lead the pack with five finalists each.

Southern Cross Austereo Perth has three finalists: one in Single for pest control company Allpest 'Dutch Oven' and two in Campaign for Allpest and Westspecs, all by Matt Dickson.

Marketforce has two Single finalists for iiNet 'Loading' and 'Cat Shark'.
2016 Judges BLOG.jpgThe 2016 Campaign Brief Awards will be presented at the gala Oasis Ball in the all-new Crown Perth Grand Ballroom this Friday night.

The 16 awards include 9 creative awards covering Press, Radio, Television, Out of Home, Online and Integrated Campaign.

It was a strong year for entries. In total, 138 were received with all categories having several contenders for the coveted Best of Year title.

They have been judged by some of Australia's most senior and highly-credentialled creative directors:
Rob Belgiovane - Group Chief Creative Officer, BWM Dentsu
Cam Blackley - Executive Creative Director, BMF
Warren Brown - Creative Founder, BMF
Justin Drape - Chief Creative Officer & Co-Founder, The Monkeys
Garry Horner - Founder & Creative Director, Matterhorn
Grant Rutherford - Creative at Large and former Chief Creative Officer, Publicis Mojo
Toby Talbot - Chief Creative Officer, DDB Australia
ASHBECLEE_7_BLOG.jpgWinners of the APAC Effie Awards 2016 were revealed at the Awards Gala last night at Intercontinental Singapore, celebrating Asia Pacific's most effective marketing campaigns.

303MullenLowe won Bronze for its 'Ashbeclee' campaign for Perth Racing in the Media, Entertainment & Leisure category.

MullenLowe Lintas Group, India was named APAC Effie 2016 Agency of the Year, bagging 8 metals. Running behind were Colenso BBDO/Proximity and spotting 3 agencies in the tie on the third place, BBDO India, Barnes Catmur & Friends Dentsu and Ogilvy & Mather Mumbai.
APN_GuideDogs_8.jpgAPN Outdoor treated the Perth agencies to morning tea at their office in Mount Lawley earlier this week. There was coffee, cakes and puppies!

APN Outdoor partnered with Guide Dogs WA to raise awareness for International Guide Dogs Day.

International Guide Dog Day, which is next Wednesday, April 27, celebrates the important role Guide Dogs play in enabling freedom and independence for people living with vision loss.

APN Outdoor and Guide Dogs WA would like to thank everyone for their support and donations.

Guide Dogs WA relies heavily on the generosity of the public and the agencies were more than happy to dig deep, in exchange for a cuddle.

Head to guidedogswa.com.au for more information about the organisation.
BDOB_2015_BLOG.jpgJust a week to go now until the beautiful people of Perth advertising and media step out at the 2016 Oasis Ball.

There will be so much glamour on show it'll be hard to know where to look.  So the stage is set for a very hot Best Dressed.

And there are some fabulous prizes for the winner:

Top Jobs: This week's employment opportunities

TopJobs.jpgEach week Campaign Brief posts available positions within the advertising, media & marketing industry. Email martin@campaignbrief.com (please place 'Employment Opportunities' in the email subject) with the details of your vacancies by 5.00pm Tuesday for listing on Wednesday morning. Listings are FREE for Campaign Brief WA subscribers or $44 (inc. GST) for a two-week listing for non-subscribers (recruitment consultancies by negotiation). Email martin@campaignbrief.com for details.

WCE_Herovisual_v1[2] (1).jpgBankwest has kicked off a new campaign via Host to support its sponsorship of the AFL's West Coast Eagles.

The Commentators Cup lets fans show off their passion and knowledge of the game by commentating, via a dedicated app, over historic West Coast Eagles footage. Every fan will get the chance to have their voice heard across the nation, but ultimately, the public will crown the final winner. The victor will earn not only glory but also amazing prizes, including two tickets to the 2016 AFL Grand Final.

3 (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Lisa Fedyszyn, associate creative director, Droga5, New York.

Winner: Nike - The Conductor. It was a Kobe heavy week in film. Two ads feature the great man, or villain depending who you ask, and another mentioned Kobe beef. But it was Kobe's swan song that celebrates how much sports fans love to hate, through song, that struck a chord (no pun intended) with me. READ MORE...

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About Campaign Brief WA

Campaignbrief.com/wa is a blog for the advertising industry in Western Australia. Please comment freely on any topic, but comments that are seen to be more abusive than witty will not be posted. To pass on news or advertise on the blog, or to subscribe to Campaign Brief Australia/NZ or CB Asia, or The Work 09 Annual, email martin@campaignbrief.com

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