Comms-Council-logo-300x131.jpgInaction on gender diversity is no longer an option - a message that resurfaced yesterday with BlackRock's warning to Australian listed companies which noted their approach to new gender diversity standards had been "lacklustre".

The spotlight is again on Australia's leading businesses to turn the conversation about gender diversity into action, though pressure to lift gender diversity will impact a much broader pool of organisations, including agencies within the marketing communications industry.
Samsung_ASP.jpg72andSunny, Amsterdam has released a beautifully filmed spot to reinforce Samsung Mobile's agreement to be the first global partner of the ASP.

Directed by Mark Molloy via Exit Films Melbourne and Smuggler London Samsung and the ASP celebrate the growth of surfing worldwide and remind us that out on the waves, every day is day one.
The Work_CallforEntry_cover.jpgThe Call for Entries to The Work 2014 is out and it's FREE to enter.

Now in its 12th year of publication, The Work is a 400+ page, hard cover publication that features the very best advertising of the year from Australia, New Zealand and Asia. Published by Campaign Brief, The Work is recognised as the only true permanent record of creativity for the entire region.

Entry deadline is Friday, August 22nd 2014.

Please note that this year we have simplified the entry process:

All entries are to be supplied on a USB.

This will be used for both judging and artwork for The Work 2014 (this eliminates the need for agencies to send multiple expensive couriers and it will greatly speed up the production process of The Work 2014).

There are three things that differentiate The Work 2014 from traditional award shows:
PC_edited-1.jpgPC Mag has launched an Australian version covering everything readers have loved about the US version but with more news, reviews and deals aimed directly at Australian users.

PC Mag is home to some of the savviest and most experienced journalists in Australia including tech industry veteran Graeme Philipson; freelance journalist Alex Kidman; author, essayist and Fairfax columnist, John Birmingham; and radio co-host and journalist, David Hague.

PC Mag Australia has the latest news, features, reviews and opinions from around the country, be it the NBN, the latest privacy regulations, the latest exciting space project coming out of the CSIRO or simply the best mobile phone and broadband deals.

For all advertising enquires contact Digital Loop - WA's exclusive representative for Ziff Davis. 
d062fff0823dc80690f625cf7254e450.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Nick Pringle, creative director at Grey, New York.

It's unpleasantly early in the morning here in New York, so I've caffeinated and eaten a pastry with an unpronounceable filling. In light of the pressing 12pm deadline, I'm going to try and keep short and sweet-ish. READ MORE...

Top Jobs: This week's employment opportunities

TopJobs.jpgEach week Campaign Brief posts available positions within the industry (free for direct hires). Email your vacancies to (please place "Employment Opportunities" in the email subject) by 5.00pm Tuesday for listing on Wednesday morning.

peter_tanner.jpgADMA has announced that Peter Tanner (left), former Obama for America data scientist/strategist and current senior data manager at Capital One in Toronto, is coming to Australia to speak about how he has applied his learnings from Obama for America to the business context with Capital One.
Tanner will speak at the ADMA Global Forum's Marketing and Advertising conference on Tuesday 29 July at the Sydney Hilton Hotel at 4.45pm.

Says Jodie Sangster, ADMA CEO: "In 2012, the Obama for America campaign used advanced analytics to target voters, especially in social media channels. Peter's presentation will show us how these analytics techniques will be used in future business applications, and how these strategies can be applied to business."
HBF_RunForReason.jpgHBF and Painted Dog Research have been announced as finalists for the 2014 Research Effectiveness Awards, a national awards ceremony hosted by the Research Industry Council of Australia. The shortlisted submission explains the crucial role that research and forecasting played in the development of one of the fastest growing events on WA's sporting calendar, the HBF Run for a Reason, presented by The West Australian. HBF is the only WA brand to be shortlisted for an award.
Screen Shot 2014-07-23 at 9.40.20 am.jpgScreen Producers Australia has announced a significantly enhanced suite of services to the industry including a series of new precedent template agreements for contracting and a new system permitting access for the first time to recently renegotiated key industrial agreements.

Says Matthew Deaner (left), Screen Producers Australia executive director: "For more than 30 years Screen Producers Australia has negotiated the benchmark industrial and rights agreements for the benefit of the whole Australian screen content industry. We feel it is time for those who are not currently members to be able to access these agreements and we have therefore devised an easy to use licence system for all."

Screen Shot 2014-07-23 at 10.34.15 am.jpgSince the launch of Sydney adman David Johns' 'Buy My Barina' Twitter campaign for Cancer Council Australia, the online video has reached over 1 million views on YouTube. The campaign involves Johns selling his 1999 Holden Barina via Twitter. The Barina will be auctioned for the charity Cancer Council Australia.

SubiHotel4.jpgThe Subiaco Hotel celebrated the end of their extensive renovations with a launch party. After a long period of renovation advertising's favourite bar and restaurant, The Subiaco Hotel, is back in action and looking great. The Subi now boasts four different bars in addition to their award-winning restaurant. Here's some pics from last week's launch party.


Screen Shot 2014-07-21 at 7.38.07 am.jpgBy Simon Veksner, Creative Director, DDB Sydney

We studied a poem once in English class at school.

Can't recall which one it was now. Anyway, we all had to write down what we thought it meant, and it turned out that different kids saw the meaning very differently. I remember asking the teacher what the 'right answer' was, and him saying there was "no right or wrong," and it was an achievement that the poet had created something that was "open to multiple interpretations." READ ON...
Ralph Sirens EarApp.jpgIndustry body Commercial Radio Australia has teamed up with international radio and audio specialist agency Eardrum Australia and Brussels-based Cobra Radio Brewery to create the Sirens EarApp - an iPhone and iPad app that allows users to create their own demo radio advertisements.
Created by Cobra founders Christophe Cossement and Raf Debraekeleer, the Sirens EarApp has been optimised for iPhone 5 and allows users to quickly and simply make a demonstration radio ad to bring a concept or script to life. Users can choose the length of their ad, record the script, add sound effects and musical accompaniments and within minutes create a demo radio ad.

The Sirens EarApp was previewed to media, advertising agencies and radio stations at the 2014 Siren Awards in Melbourne and is now available to download free on iTunes.

Screen Shot 2014-07-17 at 12.46.15 pm.jpgJWT Perth, in collaboration with JWT Sydney, has launched a new TVC-based campaign for RAC Roadside Assistance reminding drivers that breakdowns can happen anywhere at any time, even under the most unlikely circumstances.

Launching this week, the two 30-second TVCs will run on free to air and pay TV.

KOrQfAVAxyGpxcD-556x313-noPad.jpgAustralian-based campervan company Wicked Campers has been forced to withdraw sexist slogans from its vans after a 110,000-strong petition.

The campervan company at the centre of a people-powered revolt over sexist van slogans has today issued an apology and committed to reviewing and removing sexist or misogynistic marketing from all vans in the next six months.

Top Jobs: This week's employment opportunities

TopJobs.jpgEach week Campaign Brief posts available positions within the industry (free for direct hires). Email your vacancies to (please place "Employment Opportunities" in the email subject) by 5.00pm Tuesday for listing on Wednesday morning.

•  Mandarin speaker with strong English
•  Perth based
•  Contract 3- 4 days a week
•  Mid July 2014 to Feb 2015

This is a great opportunity to work within D&AD's international marketing team, and be part of our 2015 Annual Awards Program. You will get to research award-winning talent and exceptional work from the design, advertising and digital industries within the Asia Pacific region. Then play an active role in driving entries within the region through telesales calling to promote and communicate the benefits of entering D&AD's Annual Awards program.

The role will definitely appeal to candidates who are inspired by D&AD's Awards and have an interest in the design, advertising and digital industries. Candidates need to have good telesales skills. Mandarin and any other Asian language is a bonus.

People with well-honed research skills, confidence and determination to sell over the phone in a sales driven environment, who are familiar with the work of D&AD, should most definitely apply. You will be fully trained in research and telesales techniques to help you succeed and reach your target.

Please send CV and cover letter to Paula Taylor at

Rottofest2013Comedy.jpgRottofest 2014, the sixth annual weekend festival of comedy, film and music on Rottnest Island curated by Vulture Culture has announced its best line-up yet, with over 25 comedy performers and 12 music acts set to perform across 5 venues on the island with an exciting new opening comedy gala on Friday 19 September through to Sunday 21 September 2014.
113c97e.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Andy Flemming, creative director, M&C Saatchi, Sydney.

1. See the child: See where I live. A mixed bag this week. Nothing spectacular and a few flaws here and there. Let's take the Thai ad. Why does Dad think a newborn baby would have even the vaguest interest in an iPhone cartoon? And why doesn't he just pick the thing up the second it just starts crying? Don't get me wrong, I'm all for love over technology but a handy iPad beats love hands down when you have to fly one of them long haul. READ MORE...
IKEA_Beds_2.jpgIKEA_beds_4.jpgThe third in the series of "The Wonderful Everyday" IKEA UK campaign looks at the spaces in the home where our days begin and end: the bedroom and the bathroom.

The first part of the campaign launches with this television advert entitled "Beds", which focuses on how the perfect bed can help us to start the day the right way.

Created by Mother London, directed by Juan Cabral (creator of the Cadbury 'Gorilla' commercial) and set thousands of feet above a city, it tells the story of a woman's dream as she moves from one uncomfortable bed to another until she eventually finds the perfect bed: the bed that she wakes up in at home each morning.

The voice over is a reading from Act 4 of Shakespeare's The Tempest. It ends with: "There's no bed like home".


221__C1P4236.jpgThe world's 27 leading marketing associations have banded together to launch a global organisation to champion excellence in data-driven marketing and advertising, with ADMA CEO Jodie Sangster (pictured) in the chair.
To date, Australia, Argentina, Belgium, Canada, Germany, Hungary, India, the UK and the USA are amongst the countries whose major data-driven marketing associations have joined the Global DMA.
Old Spice_Soccer.jpgEven a "mandroid" can be cool and desirable with Old Spice. Wieden + Kennedy Portland's latest Old Spice campaign features a clumsy, uncoordinated  "mandroid" who still gets the girls.

niceday.jpgBy Simon Veksner, Creative Director, DDB Sydney

DDB has a philosophy of hiring people who are "talented and nice."

And I agree with it. I've worked at agencies in the past where some people weren't nice, and it's a ball-ache. READ ON...
10382035_10152213631938531_4756644305524752199_o.jpgGerman sportswear brand adidas has secured victory on and off the pitch at the 2014 FIFA World Cup in Brazil by outperforming its competition in real-time marketing with its 'all in or nothing' campaign via TBWA\Chiat\Day LA.

Key headlines relating to the adidas all in or nothing campaign include:
  • 1.59M1 conversations - Most talked about brand related to the 2014 FIFA World Cup in Brazil
  • 5.8M2 - Increase in followers across all major social media platforms
  • 14.5%2 - Fastest growing football community in social media
  • +38M3 - Most viewed sports brand on YouTube; based on videos published during the tournament period
  • 2.98M (603%) 4 - Growth of @brazuca Twitter handle in the tournament period
  • 917K5 - Most used brand hashtag on Twitter (#allin)
Brendon_BLOG.jpgPerth ex-pat and Ogilvy Melbourne ECD Brendon Guthrie (left) has been chosen as this year's Chairman of judges for The Skulls presented by the PADC. Other jury members are Jim Ingram, joint ECD of cummins&partners and Linda Jukic CD of Hulsbosch, Sydney.

"It's great to have Brendon back to judge," said Mark Braddock, PADC President. "He's one of the great stable of Perth boys and girls done good. He brings not only an understanding of the local market, but great experience in creating campaigns that cut across traditional and emerging media. He's someone who loves great ideas and is a brilliant ambassador for the PADC.

"With Jim and Linda rounding out the jury, it is going to be a group with diverse experiences and strong opinions that should make for a rigorous jury dynamic."
GrahamDawson_etal.jpgThe industry was saddened to hear of the sudden passing of Graham Dawson last week.

John Ilian, who worked with Dawson for several years, remembers him as an unassuming but talented art director.

As the legendary Hollywood voice-over, Hal Douglas (recently deceased) might have said, "Sixty million years ago in a land that time forgot - when Copywriters cared about punctuation and syntax, and Art Directors crafted beautiful layouts by hand armed with nothing but a box of Yoken markers, there loomed the ghost of the Finished Artist."

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About Campaign Brief WA is a blog for the advertising industry in Western Australia. Please comment freely on any topic, but comments that are seen to be more abusive than witty will not be posted. To pass on news or advertise on the blog, or to subscribe to Campaign Brief Australia/NZ or CB Asia, or The Work 09 Annual, email

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