Top Jobs: This week's employment opportunities

TopJobs.jpgEach week Campaign Brief posts available positions within the advertising, media & marketing industry. Email martin@campaignbrief.com (please place 'Employment Opportunities' in the email subject) with the details of your vacancies by 5.00pm Tuesday for listing on Wednesday morning. Listings are FREE for Campaign Brief WA subscribers or $44 (inc. GST) for a two-week listing for non-subscribers (recruitment consultancies by negotiation). Email martin@campaignbrief.com for details.

EXPERIENCED RECEPTIONIST (Part Time) - MARKETFORCE
An exciting opportunity has arisen for an experienced career Receptionist to join the Marketforce team in our West Perth office.
 
Suited to an experienced professional, the ideal candidate will be confident and friendly and possess the ability to remain calm when dealing with a multitude of calls and visitors.  Responsibilities also include coordinating couriers, attending to incoming and outgoing mail, maintenance of meeting rooms and common areas, and providing administrative support to other team members
 
To succeed in this role you will need previous experience using a Meridian switchboard, have great attention to detail, be computer literate, have excellent communication / interpersonal skills and be able to present to clients and visitors in a professional manner.
 
Hours of work are 8.30am to 5.00pm with days of work being Monday and Tuesday.  This is a shared role, with each of the incumbents required to cover leave absences for the other.
 
Please forward your current resume and covering letter to Peter Durack, Director of Human Resources at pdurack@marketforce.com.au
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Plus...
•  SEVEN TWENTY x 31
•  INSIGHTS ANALYST - NEWS CORP AUSTRALIA (PERTH)
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72dpi_BLOG.jpgIn a world where new technology is already old news and the online landscape is constantly evolving, 72dpi will help shed light on some of the 'new' unknowns that face us as designers everyday.

Enjoy an evening with three of Perth's leading digital thinkers and hear their experiences and personal journey into the online world:

• Paul Bui, Founder, Monk Media
• Alison Ray, Head Of Strategy, The Brand Agency
• Jay Hollywood, Co-Founder and Creative Director, Humaan

When: Wednesday, 25th May 2016, 6pm for a 6.30pm start.
Where: Universal Bar, Rooftop Terrace, 221 William Street, Northbridge.
Tickets: AGDA Members $25; Public $40; Students $15

More information and Tickets here.
WAN_Stacked_BLOG.jpgThe latest EMMA readership survey for the 12 months to March 31, 2016 shows The West Australian remains the best performing of Australia's major metro daily newspapers year on year.

The West Australian was the only metropolitan daily newspaper to have increased weekly readership over the past year, with the number of people reading at least one edition of The West each week up 2.4 per cent year on year to 1,030,000.

Readership of the Employment, Business and Classifieds categories has grown over the past year, as has Sport.
SJA_BLOG_1.jpgLongtail has launched a new St John Ambulance First Aid campaign titled 'The Most Important Thing'. The integrated campaign began statewide on Sunday.

The film was directed by Matt Pitcher at Open Spaces, with editing and final grade from Siamese. Michael Fragomeni at Brainestorm produced the original score and Nick Gallagher created the sound mix. There is a 60-second and 30-second version.

Watch the 60-second TVC
 TST_PN_NCA_BLOG.jpgThe Sunday Times and Perth Now have recorded strong results in the March quarter.

The Sunday Times has experienced readership growth quarter on quarter, the only Sunday metro newspaper in Australia to achieve this.

The Sunday Times has enjoyed its best quarterly audit result since March 2012.  According to the ABC audit data, print consumption is stabilising, with 182,000 copies of The Sunday Times newspaper being sold on a Sunday. Furthermore, The Sunday Times is read by 487,000 people each week which represents more than 25.3% of the population of WA.

The total reach for both The Sunday Times and Perth Now is 1.575 million readers, an increase month on month.

STM showed the strongest magazine growth amongst local publishers with a 4% readership growth over the past 3 months.

"This growth reflects STM's strong readership engagement amongst a highly desirable audience segment," said Managing Director Michelle d'Almeida. "It's great to see our total audience grow as West Australians turn to both The Sunday Times and Perth Now on the platform of their choice."

d'Almeida saud the most recent EMMA data also affirmed News Corp Australia's position as Australia's leading print and digital publisher, with a reach of over 15.7 million Australians each month or 85% of the population, and leading positions in news, sport, food and business.

Gatecrasher builds on digital strength

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Gatecrasher_DigitalTeam_BLOG.jpgBest known for its social marketing and behavioural change campaigns, leading Perth creative agency Gatecrasher has bolstered its digital resources and capabilities.

Aimee Binstead has joined the agency from the UK in the newly created role of Digital Campaign Manager. Binstead's experience will drive campaign planning, execution and optimisation for digital, social, search and mobile campaigns.

Hugh Cameron, who has taken the role of Digital Campaign Coordinator after completing the Communications Council's JumpStart grad program, will support Binstead.

Strategy Planner Sophie Lawrence has been with Gatecrasher for three years, and provides digital strategy, audience insight, trends and pop culture analysis. With Lawrence's planning, the agency's Facebook strategy for WA market-leader Masters Flavoured Milk is outperforming national Lion brand stable-mate Dare Iced Coffee.
imgres.jpgA regular blog by Damon Stapleton, chief creative officer of DDB New Zealand

(The following was written prior to Leicester City winning the EPL)

"Let's have some new cliches."
-Samuel Goldwyn

My friend and kindred blog spirit, Rich Siegel, writes a fantastic blog called RoundSeventeen. Recently he told me a story about pitching an idea. It was for the Olympics. The idea was simple. Do a campaign about the athletes that come stone last at the games. He and his partner Jerry Gentile understood the power of showing an athlete just making it to the Olympics. How that makes them the true winners of the games. It would show the real spirit that creates the Olympic flame. Just imagine the stories that could be told. They were very excited.
APN_Quiz_BLOG_1.jpgAPN Outdoor recently hosted a Curry & Quiz Night for the advertising agencies of Perth. The competition was fierce as the agencies fought tooth-and-nail to be Quiz Champions.
 
Third place was tied up between Quizy McQuiz Face (Initiative) and The Gary's (Dentsu Mitchell) - a challenge was put down to decide who the Third Place winner was and The Gary's were victors.

The Quizards of Oz (OMD) came in second, with The Generic Brand Quiz Team (Brand Agency) taking out first place. There was only 1 point between them.
 
Special mention to Let's Get Quizzical (Intersect) for taking out the Wooden Spoon and Multiple Scoregasms (Carat) for winning Best Team Name.
 
APN would like to thank everyone for coming out and getting involved. The night was a great success.

Top Jobs: This week's employment opportunities

TopJobs.jpgEach week Campaign Brief posts available positions within the advertising, media & marketing industry. Email martin@campaignbrief.com (please place 'Employment Opportunities' in the email subject) with the details of your vacancies by 5.00pm Tuesday for listing on Wednesday morning. Listings are FREE for Campaign Brief WA subscribers or $44 (inc. GST) for a two-week listing for non-subscribers (recruitment consultancies by negotiation). Email martin@campaignbrief.com for details.

NATIONAL MARKETING COORDINATOR - TMA CORPORATION
Reporting to the Chief Operating Officer, we are seeking a person who is tertiary qualified in Marketing, and has previous experience in a similar role. This position is responsible for assisting with marketing and administration support, development of marketing material, written communications and assisting with the development of marketing campaigns to deliver TMA's business objectives. The role will be demanding and requires someone who can manage a consistently high work load.

See more information and apply HERE.
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Plus...
•  SEVEN TWENTY x 31
•  INSIGHTS ANALYST - NEWS CORP AUSTRALIA (PERTH)
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2016 Carat Karaoke-26_BLOG.jpgSecond only to the Eurovision Song Contest, the Dentsu Aegis Network hosted their inaugural Karaoke competition last Thursday .

The competition was fierce and was comprised  of budding artists who either sang in groups or  solo performers with back-up dancers, representing most of the agency's media partners.

The winners were 'Guns n Roses' (formerly known as Jay Morris , Simone Wilkinson and Dennie Chung from News Ltd) with a rousing rendition of Sweet Child of Mine.
NASA_Top5_BLOG.jpegChris Andrawes, Ben Derham and Maurice Melchers NASA project, which previously won the Perth leg of a worldwide 48hr Hackathon to solve NASA's most challenging problems has reached the top 5 in the world in it's category.

Worldwide over 15,000 contestants, worked on thousands of projects culminating in the final round being judged by a panel of NASA executives.

In the final round Andrawes, Derham and Melchers project will be competing with a Canadian entry called "Kid on the Moon", a Vietnamese entry "LunARis", Nigerian entry "Vergee App" and another Australian entry called "SpaceTrek - Open source VR game".

The winners will be announced next week.

Andrawes, Derham and Melchers' presentation for NASA can be seen here.
sam headshot.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Sam De Win, executive creative director, Serviceplan Benelux, Brussels.

BEST TV
Winner: Save the Children - Still The Most Shocking Second A Day. I started watching this and thought yeah yeah yeah just another refugee tearjerker ad but... after 30 seconds it really grabbed me by the balls and I couldn't stop watching. It hit me hard. It hit me so hard I needed to have another look. It's genius in all its simplicity. I suggest you take a look for yourself. And a second one. It's worth 4 minutes of your time. READ MORE...
InitiativeMediaPartner_LauraCondon_BLOG.jpgInitiative's Media Partner Awards program continues to recognise exceptional work produced by WA's media representatives.

In March, for the first time in 2016, a team took out the Media Partner award.

Initiative's Communications Planning Director Rene Migliore said Evoke's creative and insightful strategies towards Initiative's briefs that earned them the March award.

"Evoke relentlessly deliver outstanding results for all our clients. Their constant can-do attitude and highest level of diligence allows us to employ creative ideas on so many of our briefs. We can't thank the Evoke team enough."

MCN's Laura Condon (pictured above) took out the top vote for April.

Initiative's Investment Director, Judi van Omme said Condon provided tailored strategic outcomes for each of the agency's clients along with a number of outstanding executions.

"Laura consistently delivers outstanding results for all our clients. Her can-do attitude and highest level of diligence allows us to reach out to her and the MCN team for any brief, large or small."
Ashleigh Sligo_BLOG.jpgNine rising talents, including seven Australian and two New Zealand entrants, have been named as winners for Yahoo7's 2016 Digital Stars program. The record number of entries this year demonstrated the ever-evolving nature of the industry and the increasingly high standard of talent within it.

Dentsu Mitchell Digital Executive, Ashleigh Sligo, has been selected as one of the winners representing WA.

Now in its fifth year, the program recognises the best emerging talent in media and rewards them with access to some of the most respected industry mentors. The program seeks to provide young talent with valuable experiences, bolstering their knowledge and creativity through access to Yahoo7's senior executives.

Joshua Krueger, General Manager Digital Sales, said it was fantastic to have a WA winner back on the list in 2016.
yda.jpgThis year on Thursday June 23 during Cannes Lions, the team at YDA will return to The Cannes Marriott Theater to celebrate the 19th YDA Ceremony and for the first time prior to the actual award giving ceremony, YDA will be hosting a panel discussion around the theme of Virtual Reality Technology.

This panel will be introduced by SHOTS editor, Danny Edwards, who will be joined on stage by several guests who are experts in VR technology.
Thumbnail image for JohnHegarty.jpgLeaning back in a chair inside his office, Sir John Hegarty looks comfortable, but he's not content. And the thing he's not content about is content, writes Lara O'Reilly in Business Insider.

READ FULL STORY
SCOTT-HARRIS-Mistress.jpgScott Harris, the Aussie expat co-founder and creative director of Mistress, Los Angeles looks to young creatives for guidance rather than legends

The award season has stirred from its slumber. "We'd love for you to attend the Show and Party," read an invitation from the Andy Awards. "It will be a special evening with industry legends in the room." As much as I appreciate "industry legends," I am a 20-year advertising veteran, and I find myself more inspired these days by twentysomething creatives.
maxresdefault (1).jpgThe second round of The One Club's 43rd annual One Show Awards was held in New York on Friday night.

248 Pencils were awarded in Film, Interactive, Cross-Platform, IP, Mobile, Social, UX/UI and Radio at Cipriani Wall Street in New York City (556 overall).

One Show is one of the most respected global awards shows and some great work from Australia and around the world was awarded. Australia scored two Gold Pencils, two Silver Pencils and one Bronze Pencil while Leo Burnett Sydney took out the coveted Green Pencil for WWF 'Just'.

Catchy app for Recfishwest by Lateral Aspect

Lateral_RecfishwestApp_BLOG.jpgPerth creative agency, Lateral Aspect, has completed the design and development of an app for WA's peak recreational fishing body, Recfishwest. Launched via media on Wednesday, the app operates regardless of mobile coverage and uses the Smartphone's in-built GPS system to adapt to the user's current bioregion.

Not only does the app have a simple three step ID process to let you know what you've caught, it also lets you know bag and size limits, and the edibility rating of any species. The app is free to download, just type in Recfishwest to the appstore.
Hackathon6.jpgMartin Beecroft, Head of Digital and Innovation at Meerkats, is at TechCrunch Disrupt New York, which is being held on the Cruise Terminal Wharfs in Brooklyn. Here's his diary of Day Two.

Looking at this mornings line up of speakers I was really keen to hear from Sridhar Ramaswamy from Google. The topic? 'The Last word on Ads".

Having spent the last few months hearing all about the rise of adblocking and the fact that the growth of users blocking advertising is 30 to 40% annually. It's a very hot topic and one that has far reaching impacts for media companies, agencies and brands.

In a nutshell - Google, it seems, are to build workarounds. This pissed me off to be honest to hear Google are working with the IAB and publishers to try and create a universal solution to the problem of ad blockers. Being fair to Sridhar he didn't go into what this solution might look like. He was also very clear that this would not be a Google solution but one that's adopted and created by a number of connected partners.
WEB-Gold Siren 2016 Winners Elle Bullen & James Orr with Sirens Host Tom Gleeson.jpgAn ad by Melbourne agency Clemenger BBDO for Maltesers that "lightens up" a classic cult horror movie has won the 2016 Gold Siren award for the best radio ad of the year presented tonight at Alumbra at Docklands in Melbourne.

The ad, titled "Texas Chainsaw Massacre" by creatives Elle Bullen and James Orr (left, with host Tom Gleeson) and directed by Eardrum's Ralph van Dijk, took out the Gold overall win, plus the Silver Siren for the single category.     

The ad concept, "Lighten up your movie with Maltesers" gives the 1970's horror classic a family makeover, showing a bag of Maltesers can lighten up even one of the scariest movies of all time. Judges found the innovative creative, attracted listener attention, was engaging and drew in the audience.
Disrupt1.jpgMartin Beecroft, Head of Digital and Innovation at Meerkats, is at TechCrunch Disrupt New York, which is being held on the Cruise Terminal Wharfs in Brooklyn. Here's his diary of Day One.

The five-day conference kicks off with a 48-hour Hackathon, which attracts teams from around the globe to take part in a weekend ideation, design and build event.

According to TechCrunch, 'Teams join forces to build a new product, present it on the Disrupt stage to a panel of expert judges and an audience of tens of thousands and compete for a variety of prizes, including the chance to win free tickets to the Disrupt Conference. Products created at the Disrupt Hackathon have seen great success beyond the event, like GroupMe which was created overnight and ultimately acquired by Skype for $80M.'
Cannes_YL2016_BLOG.jpgAustralia's brightest young creative talent is one step closer to representing their country on the world stage after News Corp Australia named the shortlisted finalists of the 2016 Australian Cannes Young Lions competition.

A group of over 100 industry judges across Australia have determined the finalists from over 280 teams who will now go onto the second round of the competition.  Shortlisted finalists in print, media and cyber categories will receive a 24-hour brief, emulating the international competition format in Cannes.

WA finalists are: Alexandra Atherley and Natalie Salinovich (Initiative) in Media; Megan Riley (Marketforce) and Bree Smolinski (Shape Design), and Scott Pritchett and Dan Robinson (303 MullenLowe) in Print; Chris Andrawes and Sydney-based Tom Bradbeer (Longtail) in Cyber. 

News Corp Australia's chief commercial officer, network sales Sharb Farjami said: "News Corp has been running this competition for six years and it's encouraging to see the calibre of entrants in that time has only gotten better.

Top Jobs: This week's employment opportunities

TopJobs.jpgEach week Campaign Brief posts available positions within the advertising, media & marketing industry. Email martin@campaignbrief.com (please place 'Employment Opportunities' in the email subject) with the details of your vacancies by 5.00pm Tuesday for listing on Wednesday morning. Listings are FREE for Campaign Brief WA subscribers or $44 (inc. GST) for a two-week listing for non-subscribers (recruitment consultancies by negotiation). Email martin@campaignbrief.com for details.
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•  SEVEN TWENTY x 29
• 
SALES ACCOUNT COORDINATOR - MULTI CHANNEL NETWORK
•  TV SALES ACCOUNT MANAGER - SOUTHERN CROSS AUSTEREO
•  TV SALES ACCOUNT COORDINATOR - SOUTHERN CROSS AUSTEREO
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How will Australia perform at Cannes this year? In the lead up to the Festival, Campaign Brief Australia is showcasing the work it hopes will impress the judges. From Perth, 303 MullenLowe nominated these contenders.

74754_The shelves that Instagram shifted.jpgIKEA: The Shelves that Instagram Shifted
303 MullenLowe, Perth
In July 2015, IKEA Perth released a new modular shelving system called METOD. These shelves can be put together in countless different combinations to suit any home. So, 303 MullenLowe, Perth created a social media post as flexible as the METOD system. We posted six consecutive images to IKEA Perth's Instagram account and to #IKEA. These images tiled to create a modular METOD shelf. Whenever a new photo was hash-tagged or posted to the account, our shelf naturally reconfigured itself--using Instagram's existing rotating display of images to our advantage.

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About Campaign Brief WA

Campaignbrief.com/wa is a blog for the advertising industry in Western Australia. Please comment freely on any topic, but comments that are seen to be more abusive than witty will not be posted. To pass on news or advertise on the blog, or to subscribe to Campaign Brief Australia/NZ or CB Asia, or The Work 09 Annual, email martin@campaignbrief.com

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