News_Cannes2016_BLOG1.jpgNews Corp Australia entertained numerous advertising, media and digital agencies as well as students studying advertising, at the Backlot Studios in West Perth this week, showcasing the highlights of the 2016 Cannes Lions International Festival of Creativity.

News Corp WA Digital Sales Manager Dennie Chung (pictured near left) presented a show reel of some of the most interesting, innovative and unexpected campaigns.

See NewsCorp's Best of Cannes 2016 HERE

"Cannes is not a festival of sales uplift or a festival of media effectiveness. It is a festival of creativity," said Chung.

He highlighted five key points and conclusions from this year's Festival:
SouthernCrossAustereo_Logo_BLOG.jpgSouthern Cross Austereo (SCA) will work with Oz Harvest, The Black Dog Institute and CanTeen over the next two years through its charity partnership program.
As part of SCA's commitment to corporate social responsibility these three organisations will be provided with support via community service announcements and content opportunities across SCA's extensive radio and television assets.
SCA's Chief Operating Officer John Kelly said, "We are excited and delighted to be able to work with three charitable organisations who have demonstrated both the need and potential to meaningfully address key social needs.  We look forward to contributing our significant media assets and 2500 staff to assist them in growing and developing their charitable activities."
DavidO'Donnell_WarrenGibbs_BLOG.jpgNational award-winning digital agency Equilibrium has announced the acquisition of digital marketing agency, Polygon Digital in a move that it says will introduce the latest in search, inbound and automated marketing technology to the Perth market.

East-Perth based Equilibrium has welcomed Polygon Digital Founder, David O'Donnell (left) on board as Inbound Marketing Director, and will offer the most exciting and innovative technology platforms available, according to Equilibrium Managing Director, Warren Gibbs (right).

"We have been exploring opportunities to bolster our digital marketing offering with targeted inbound technologies for some time now," said Gibbs. "Polygon Digital are industry leaders for best practice in digital search and are one of Perth's most experienced and qualified providers of automated marketing technology, so they're a perfect fit for what we're trying to achieve here.
AndreaBradbury_GavinBain_Jumpstart2016_BLOG.jpgThe Communications Council this month officially launched the 2016 Perth Graduate Jump Start Program supported by local Communications Council member agencies Gatecrasher, J Walter Thompson, Marketforce, Meerkats,The Brand Agency, Trilogy and the MFA's Carat.

Over the past four years the Jump Start program has proven its success assisting graduates in starting their careers in the local industry, as well as delivering members Perth's brightest talent across the areas of planning, account management and production.
Triumph_Armadale_BLOG.jpgThe run of impressive appointments continues for digital marketing forerunners Bonfire. The Perth based agency has won a string of new clients including high profile accounts for Triumph Motorcycles and the City of Armadale.

Bonfire CEO Clay Cook said although the agency has been a digital marketing leader in Perth for some time, it's steadily building a reputation across Australia for its work in highly competitive markets. And this reputation continues to help them garner attention from well‐known local and national brands.

Cook said their success winning east coast accounts is reflective of a growing trend.

Top Jobs: This week's employment opportunities

TopJobsV2.jpgEach week Campaign Brief posts available positions within the advertising, media & marketing industry. Email (please place 'Employment Opportunities' in the email subject) with the details of your vacancies by 5.00pm Tuesday for listing on Wednesday morning. Listings are FREE for Campaign Brief WA subscribers or $44 (inc. GST) for a two-week listing for non-subscribers (recruitment consultancies by negotiation).
DAVID_2016.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is David Guerrero, chairman and chief creative officer, BBDO Guerrero based in the Philippines.

Winner: The IKEA + Hay collaboration. On which: the bad news first. It's not funny. There's no explanation. And there's an empty room where an idea might be. They were apparently unable to show the product and are no doubt better off for that. But it is refreshingly weird and beautifully executed. It will probably get a large share of thumb among architects and designers. And has - as it has set out to do - made me curious to see the new collection. READ MORE...

Perth Radio Survey 5/2016 released

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Perth_Survey-5-2016_Share.jpg The fifth GfK Metro Radio Survey for 2016 shows some small rises and falls but relative positions remain much the same.

Mix 94.5 has maintained its #1 position P10+, despite a 0.9% drop to a 14.4% share.

In its heartland of P40-54, Mix94.5 was up +0.4 to 23.6% share and clearly #1, but lost share either side that demo: -0.8 to 13.6% in P25-39 and -0.7 to 14.5% in P55-64.

Nova 93.7 is #2 overall with a 12.9% P10+ share, also a slight fall of -0.3% from Survey 4. However it remained a strong #1 in its key P25-39 demo, recording a slight rise of +0.2 to a 21.0% share.

Mix stablemate Hit92.9 remained the third commercial station P10+ on 10.9%, the same result it recorded in Survey 4. Its strongest demo was P18-24 with a 24.4% share, a slight fall of -0.4%.

96FM was also in the 'minus club' for P10+, dropping 0.3% to an 8.1% share. It also lost share in P40-54 (-1.8 to 14.4%) but recorded rises either side of that demo: +1.2 to 8.3% P25-39 and +1.1 to 8.6% P55-64..

6PR edged up +0.2 to 7.8% P10+, and also recorded rises in its key older demographics: +0.2 to 6.3% P40-54, +0.7 to 12.2% P55-64 (#1 commercial), and + 1.0 to 18.3% P65+ (#1 commercial).

6IX had a solid survey and held some gains made in survey 3, with rises in P40-54 (+0.7 to 4.4%), P55-64 (+0.6 to 11.7%) and P65+ (+0.2 to 7.4%). It was also up +0.3 to 4.6% P10+.
TheSkulls2016_WorthWatching_BLOG.jpgDue to overwhelming demand (read: pleading) the PADC has decided to keep The Skulls 2016 entry system open until this Friday, August 26.

This is the absolute, absolute last extension so if you have any issues please email - but please note it is not worth begging for a further extension, it cannot be done.

This extension also applies to The Student Skulls.

Enter here.

Download The Skulls 2016 Call for Entries here to check out the categories and to take advantage of heavily discounted membership entry fees, be sure to join here.
160809_J1A0045LR (1).jpgBy Dr Amantha Imber (left), founder, Inventium

CB Exclusive: There is a lack of creativity in Australia's agencies. While a large number of agencies entered the 2016 Australian Financial Review's Most Innovative Companies list, only four made the cut this year: M&C Saatchi (#6), Leo Burnett Sydney (#14), Clemenger BBDO Melbourne (#43) and digital agency Isobar (#44). The 2016 Australian Financial Review's Most Innovative Companies list, which is now in its fifth year and is judged and compiled by leading Australian innovation consultancy Inventium, attracted over 1000 nominations - twice as many as 2015.

Agencies - whether they be an advertising agency, digital agency, PR or media agency - are all employed by clients for their innovative thinking. It is the most important service that these companies provide. But the agencies that are being truly disruptive are few and far between.
GoGentlePrintAd.jpgWriter and broadcaster Andrew Denton ~ who created the popular ad show The Gruen Transfer ~ has released an e-book which for the first time documents the horrific ways people are suffering in Australia because of the absence of a law which allows them to opt for a peaceful death. 

Called 'The Damage Done', the collection of testimonies comes from patients, families, coroners, nurses and doctors - some of whom write candidly about their own role in the death of a loved one.

Denton has also unveiled a new organisation, called Go Gentle Australia, to campaign for voluntary assisted dying laws and will call on politicians to pass laws in line with the wishes of the vast majority of voters. 

To supplement an online campaign already underway, Denton is hoping the advertising and media industry can help run full page ads, created pro-bono by Cummins & Partners, to promote  the e-book. If you can help contact Go Gentle Australia campaign strategist Tanya Jones.

Says Denton (below): "Under Australian law it is legal to jump in front of a train to end your life. You can shoot yourself with a nail gun. You can starve yourself to death in a hospital. But you can't request medical assistance to pass away peacefully with your family by your side - even if you are terminally ill and dying anyway."

10,000 bicycles. Why creatives need cults

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20140208-181324 (1).jpgA regular blog by Damon Stapleton, chief creative officer of DDB New Zealand

"You can look at anything as a cult. Churches are cults in their own way." - Philip Seymour Hoffman

Whenever I go to America I always feel like I am in a giant sitcom or film. Everything is familiar. A type of television déjà vu.

San Francisco was no different with our Russian taxi driver wanting to show us where the title sequence of Full House was shot. And neither was the Mountain view Google Campus. They shot The Internship there. A weird feeling of understanding and belonging to a place you have never actually physically seen.
Initiative_CoverCompMoet_BLOG.jpgPersistence has paid off for Initiative, who finally cracked the 165 images on the front cover of the 2016 Campaign Brief Directory.

It seems Thursday's clue was the last piece of the puzzle for them, and so they've won six bottles of Moet for their determined team effort.

Here's the final who's who and what's what on the cover:

Guide to the Perth CD shuffle

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cd_shuffle_BLOG.jpgThe shuffle of Creative Directors and senior creatives over the past few months has prompted someone to make up this schematic of the various moves. And of course, there's now an chance for someone to take up the role at Longtail which, with offices in Perth and Sydney, is a  good opportunity for a digital-savvy creative leader.

Channel Nine Perth launches The Block 2016

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NINE_Block_BLOG13.jpgThe Old Pickle Factory in West Perth was the venue for Channel Nine's launch of The Block last night. Hosts Shelley Craft and Scott Cam were in town to help launch the 2016 version of show, which this year is centred on an historic building in Port Melbourne.

Also on-hand were WA contestants Dan and Carleen, who have renovated 8 properties previously but said that this was by far the hardest they had worked on.

The Block commences this Sunday at 7pm.
SundayTimes_14.8.16_BLOG.jpgThe Sunday Times and Perth Now have recorded strong results for the June quarter.

The Sunday Times has seen more readership growth than any other Sunday newspaper in Australia over the past 3 months. The Sunday Times readership grew by 1.8% in the last quarter and has enjoyed a 12 month increase in readership of 3.5%.

This means that The Sunday Times has gained an additional 9,000 readers in the last quarter and 17, 000 in the past 12 months taking its readership to 496,000 readers.

The total combined reach for both The Sunday Times and Perth Now is 1.541 million readers, a month-on-month increase of 38,000 readers.

Executive General Manager Michelle d'Almeida said it was clear that the market had stabilised and was showing some signs of growth.

"More encouraging is the fact that readers are seeing the value of a Sunday newspaper. Sunday newspaper readership in WA has grown faster than Saturday readership in WA over both the last 12 months and the past 3 months, which is great news for our advertisers. What is clear from the latest survey results is that The Sunday Times is an entrenched part of the Sunday mind set in WA."

LIA Logo.jpgThere is only one week left to enter LIA 2016 with the final entry deadline ending next Wednesday, August 24.

If you have already entered, there is still time to enter newly released work that fits within the eligibility dates. All physical material (if required) must be received in the New York office
no later than Monday, 29th August.

Work submitted must be broadcast, published or released in a commercial environment with client approval.

All entry enquiries to Christina at LIA.

The West 8.8.16_BLOG.jpgThe West Australian is Australia's best performing metro daily newspaper according to the latest emma Readership survey (12 months to 30 June 2016).

The survey showed weekly readership (Mon-Sat net) of The West is up 6.5 per cent on the same period last year, the best performance of any Australian metro daily masthead.

The West Australian (Mon-Fri) average daily readership is +8.9 per cent year on year and The Weekend West is +2.6 per cent.

Seven Days is WA's most read magazine compared to all newspaper inserted or mass circulating magazines, with 433,000 readers and a seven-day shelf life. West Weekend magazine has increased its audience by 3.5 per cent over the past year.

According to Nielsen Market Intelligence (June 2016), is the number one WA news site, and readers are increasingly looking to the convenience of The West Australian's digital replica pdf edition with over 16,000 subscribers to date.

"Traditional Media' is an obsolete term at The West, 'One Stop Shop' is the new currency" said Sales Director David Bignold. "We're proud to deliver value-for-money marketing solutions to our clients across print - including over 200 bespoke supplements and magazines annually - digital, video, social media, state of the art digital imaging, regional print and radio, events, the Click2Bid annual online auction, outdoor with Pro-Acqua, Qantas Acquire program, Seven West Travel Club and YomConnect consumer engagement solutions."
CBWA DIRECTORY COVER_MysteryMan.jpgAfter a month there's still no winner in our 2016 Campaign Brief Directory cover competition, which is a bit surprising.

This year's cover features 165 images of people, company logos and ads. The first person or company to correctly identify all of them wins 6 bottles of Moet.

And it seems this is the one face that has stumped a few people.

Hmm...he looks very familiar. Think he might have appeared in a past Campaign Brief WA magazine, perhaps October 2015, somewhere in the second half (Doh! Should have kept those back issues).

If you know who this is - and the other 164 images - send your entry to If yours is the first correct one received you'll get the bubbly!

Now in its 30th year of publication, the Directory has details for more than 800 agencies, companies and media outlets in and around the WA advertising industry.

The Campaign Brief Directory is FREE to Campaign Brief WA subscribers, or $38.50 ($35 +GST) for non-subscribers. Contact Directory Manager Mina Scarfo
ADMA_CustomerCentricity_BLOG.jpgCustomer-centricity is a hot topic in any industry right now, and for good reason. It is imperative to have the customer at the heart of the business in order for any marketing strategy to take effect. The cultural shift towards focusing efforts on customer needs and moving from mass to segmentation to one-to-one marketing is needed to succeed.

Don't miss ADMA WA's next Guru breakfast on Wednesday 7 September featuring Lea Wright, Head of CVM Post Paid, Vodafone.

Lea is an expert in CRM and putting the customer at the centre of a marketing, channel and business strategy. Join ADMA in understanding the results you will achieve once you find the balance of customer-centricity within your business.
artwork-banner-web.jpgThe search for the industry's most outstanding strategic thinking is on, with the launch of the 2016 APG Strategy Awards Call for Entries.

The deadline for entries is 5pm Thursday 15 September 2016. For more information on the awards and to submit your entry, visit The Communications Council website.

Unique in their focus on the contribution of the strategist, the APG Strategy Awards are held biannually and celebrate brilliantly influential thinking that demonstrates the value of strategy.
AGDA_MakeBrands_BLOG.jpgThe world is confused about branding. Even our own industry struggles with the concept. Many designers think branding is corporate identity - logos, colour palettes and type styles. Awards bodies include advertising alongside identity in branding categories and the industry blogs continue to compare logos, before and after. In fact, the word 'branding' has become so nebulous it's lost all meaning and is even a dirty word in some circles. Isn't it time we got to the bottom of what branding is in 2016?

Chris Maclean - Creative Director for Re - believes he can shed some light on the matter.
TCC_AliceManners_BLOG2.jpgFormer CEO of the Internet Advertising Bureau, Alice Manners, gave a snapshot of the Australian Digital Landscape at The Brown Fox yesterday morning.

Hosted by The Communications Council and Fairfax Media, Manners' wide-ranging presentation covered the growth of key areas including mobile, social media, video, programmatic and data, but also highlighted the need for better creative and clearer thinking by marketers about their usage and evaluation of digital media. 

It was Manners' first presentation in Perth since relocating here earlier this year. She has recently been appointed as Head of Digital at Marketforce.

Top Jobs: This week's employment opportunities

TopJobs.jpgEach week Campaign Brief posts available positions within the advertising, media & marketing industry. Email (please place 'Employment Opportunities' in the email subject) with the details of your vacancies by 5.00pm Tuesday for listing on Wednesday morning. Listings are FREE for Campaign Brief WA subscribers or $44 (inc. GST) for a two-week listing for non-subscribers (recruitment consultancies by negotiation). Email for details.

Meerkats is hiring.....a Business Manager
To join our Business Partnerships team. An excellent communicator focused on finding creative solutions to business problems, you're accountable and live for project management. You'll have a high degree of autonomy within a tight knit team.  Involved in almost all parts of the business working across a portfolio of clients, you treat your clients' businesses as if they were your own with a keen focus on effectiveness. Experience working on digital projects is essential. We're serious about investing in talent so you can expect your Meerkats journey to be a long and rewarding one. This is a senior role so ideally you've worked in the industry for at least 3-5 years.

Please email

Bear In Black moves onto Jurien Bay Time

JurienBay_Face_Book_BLOG.jpgBear In Black has created a marketing campaign for a land development company with a major difference - it's not about selling land. The campaign was developed in collaboration with local marketing firm JLCA.

"Given the current economic climate and the fact that people know little about Jurien Bay, we decided we needed a campaign for the town, as much as for Ardross Group's Beach Ridge Estate," said Bear In Black's ​Stef Langton. "It's a novel approach, but what's good for Jurien Bay is good for future​ ​land sales​ ​-​ ​particularly with retirees."

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About Campaign Brief WA is a blog for the advertising industry in Western Australia. Please comment freely on any topic, but comments that are seen to be more abusive than witty will not be posted. To pass on news or advertise on the blog, or to subscribe to Campaign Brief Australia/NZ or CB Asia, or The Work 09 Annual, email

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