PaulYole_Cannes_2017_BLOG.jpgPaul Yole has written for Campaign Brief at the last eleven Cannes Lions. This year he is looking out  for what's new and what's recurring.
 
I managed to go 24 hours without hearing a two-letter acronym. And then I went to a Google presentation.
 
David Singelton, one of Google's top engineers, shed some light on how ML  (Machine Learning) is creating problem solving systems based on examples and experiences rather than laying down a set of rules.
 
I don't expect this work to be able to crack that impossible brief the client gives you with two days to solve it, but it's reassuring to know that ML is now being used to combat online harassment and create an environment in which conversations can flourish.

Matt Dickson in Cannes - D5

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MattDickson_Cannes2017_BLOG.jpgMatt Dickson (left), national head of creativity, Southern Cross Austereo, Perth is representing Australia on the Cannes Radio Lions jury. Dickson, along with most of the other Australian and NZ jurors, reports exclusively to  CB.

It was a tough day in the jury room today - 14 hours spent deciding which radio/audio campaigns were to be given metal, and eventually, deciding on a Grand Prix winner. I have to say though, a day spent deciding on the best radio & audio work from around the world was far more of a privilege than a chore. If you have campaigns entered in Radio Lions this year, you can rest assured the work was decided upon with the utmost respect for the effort that went into it.  
 
Well done to all the winners, whose work will be announced at tomorrow's night's ceremony. 
jeff_kling_fallon-1.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Jeff Kling, chief creative officer, Fallon Worldwide, New York.

BEST TV
Winner: Worldwide Developer's Conference. Watchable, silly, informed by a sense of itself. Hangs together. Aware. Free of the selfishness, pomp, and tone deafness that drowns most of the rest in this category. I like the dude they casted. And his plant. I want them both to be okay. READ MORE...

Matt Dickson in Cannes - D4

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Screen Shot 2017-06-22 at 9.25.37 am.jpgMatt Dickson, national head of creativity, Southern Cross Austereo, Perth is representing Australia on the Cannes Radio Lions jury. Dickson, along with most of the other Australian and NZ jurors, reports exclusively to CB.

Who knew Cannes Lions branded blankets were even a thing?
 
We found out today when we spent a solid day combing and refining the shortlist in the (faaarking freezing) Radio Jury room. By the end of the day, we reached a shortlist we were all happy with - no mean feat given some of the ideas and the way they challenged the borders of what can be called a radio/audio campaign.
 
What stood out to me was a Jury committed to keeping the process fair, and making the sure the right work will recognized for the right reasons. What a great bunch of people to share an absolutely freezing room with.
 
Tomorrow, when we decide on Bronze, Silver, and Gold Lions, I'll bring a jacket.
 
If I even packed one. 

Rare launches new brand for West Coast Hi-Fi

WestCoastHiFi_LiftOff_BLOG.jpgRare has been working with West Coast Hi-Fi for several months to reposition its brand and engage a new generation of younger customers who, despite the brand's 26 years in business, are not familiar with the retailer.

The agency is now in the process of bringing the brand to life across West Coast Hi-Fi's marketing.

Along with a new website, catalogue and external store façade designs, the agency has also developed a new cinema spot for the retailer, focused around bringing the cinema experience home.

Watch the spot.

Managing Director Callum Mackenzie said the agency's challenge has been to reposition the brand to engage a new audience, whilst sustaining sales in a tough market.
JohnDriscoll_1_BLOG.jpgMarketforce chairman John Driscoll (pictured) is stepping down after nearly 30 years with the agency.
 
The announcement was made by Robert Morgan, chairman of Clemenger Group, majority owners of Marketforce.

"John Driscoll has done a superb job leading Marketforce for the last 13 years," said Morgan. "He is a great advertising leader, as well as a highly principled and professional executive. I would like to thank John for a magnificent career with Marketforce and wish him well in the next phase of his career."

Morgan said he and Driscoll had been been discussing his desire to step down for some time. He will leave at the end of September.

Driscoll will be succeeded in the leadership of the Marketforce Group, including OMD WA, by Paul Everingham, who was until December last year, the CEO of public affairs and corporate strategy firm GRA Everingham, also part of the Clemenger Group.

Matt Dickson in Cannes - D3

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Screen Shot 2017-06-21 at 9.52.12 am.jpgMatt Dickson, national head of creativity, Southern Cross Austereo, Perth is representing Australia on the Cannes Radio Lions jury. Dickson, along with most of the other Australian and NZ jurors, reports exclusively to CB.

Day 3 was meant to be a tough day for the radio jury, but was surprisingly the easiest so far.
 
We spent the day working through shortlisted entries, deciding which would be worthy of metal, to then be discussed  and finalised tomorrow.  Overall the theme that stood out  to me was the capacity for radio and audio to do good. Outside the charity and non-profit category, there were quite a few entries determined to at the very least address, and in some cases practically fix issues in society - the gender pay gap, care for the sick, road safety, and more.

Matt Dickson in Cannes - D2

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Screen Shot 2017-06-20 at 1.18.05 pm.jpgMatt Dickson, national head of creativity, Southern Cross Austereo, Perth is representing Australia on the Cannes Radio Lions jury. Dickson, along with most of the other Australian and NZ jurors, reports exclusively to CB.

Day 2 judging Lions radio was inspiring.
 
Yesterday I walked back to the hotel feeling frustrated - having heard many good ideas that missed in execution, or some great executions that were missing an idea.
CoP_WinterArts_2017_BLOG.jpg
Winter feels like it's well and truly here. And in the City of Perth it's going to be the best season of the year. 

The Brand Agency and the City of Perth launched a new campaign this month to promote the Winter Arts Season. The season runs from June 1 until August 31 with 16 headline artworks, over 150 winter arts events, 60 wine and dine offers across 30 venues, and a host of family activities.

The campaign, utilises TV, digital, social, press, out of home and radio, using the elements of winter - rain, wind and frost - at its core. It is designed to turn the negative behaviour of staying indoors into visitation to the City, encouraging people to embrace the elements this winter.


Many of the media placements use the weather to help deliver the key messages in an impactful way, such as a wind activation that brings a dancer to life.

Top Jobs: This week's employment opportunities

TopJobsV2.jpgEach week Campaign Brief posts available positions within the advertising, media & marketing industry. Email martin@campaignbrief.com (please place 'Employment Opportunities' in the subject) with the details of your vacancies by 5.00pm Tuesday for listing on Wednesday. Listings are FREE for Campaign Brief WA subscribers or $44 (inc. GST) for non-subscribers for a two-week listing (recruitment consultancies by negotiation).

ACCOUNT COORDINATOR - LIKEABLE CREATIVE
 
Like something new? Thanks to a series of exciting new business wins, Likeable Creative is looking for a young gun Project Manager/Account Coordinator. You'll work on some major pieces of business, exciting creative projects and help us build a new kind of agency from the ground up. You'll need to be a highly organised, detail-focussed, sparkly, and not afraid to get your hands dirty.
 
If you have 1-2 years of agency experience and are keen for new opportunities and challenges, we'd like to hear from you.

Tell us how you are committed to providing a likeable experience for clients and email your CV to emily@likeablecreative.com.au
 
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Plus...
• DIGITAL ACCOUNT MANAGER - MEDIA TONIC
• DIGITAL PROJECT MANAGER - EQUILIBRIUM
• PRODUCTION COORDINATOR - CINEADS

• SEVEN TWENTY x 18 - PERTH, BRISBANE & SYDNEY
________________________________________________________________________________________________________
Cannes Day1_P1040073-thumb-520x390-256435.jpgPaul Yole (pictured far left) has written for Campaign Brief at the last eleven Cannes Lions. This year he is looking out for what's new and what's recurring.

A guy from MIT was going to be talking about neuroscience so I thought it was worth a shot.

The title was intriguing - "The biology of a Creative Idea".

Adam Horowitz looks about 13 years old but he uses very big words, so this modern day Doogie Howser, MD may have lost some of his audience.
APNO_XTrackLaunch_BLOG_1.jpgTo celebrate the recent introduction of its new format in the Perth market, APN Outdoor invited agencies and clients to the Art Gallery of Western Australia for the official launch of Crosstrack TV at Perth Station.

Initially launched in 2015, Crosstrack TV has fast become a feature in many national campaigns, with WA now hoping to replicate the same success. 

"Perth is the last stop of our Cross Track TV journey, with 4 screens offering full motion, sound and content - our objective is to enhance the commuter experience", said Chris Perera, Sales Director WA. "Cross Track TV is an exciting format and we look forward to seeing local clients taking advantage of this unique medium."

CBWA June 2017 Cover.jpg
In a very tight result, Equilibrium has won Campaign Brief's inaugural Digital Agency of the Year award.

Led by long-time principal Warren Gibbs, Equilibrium has over the past decade successfully transitioned from a small, traditional agency into a powerhouse digital agency. It has steadily built its capabilities and reputation, and in the past year completed some very smart work - creatively and technically - for both existing and new clients. It also significantly expanded the agency's resources with the purchase of Polygon Digital, and capped it all with a move to new premises in the CBD.

Close runners-up were Humaan and Juicebox, both of which also put in excellent submissions that showcased an impressive breadth of work being produced. 

Paul Yole Cannes 2017.jpgPaul Yole (pictured left) has written for Campaign Brief at the last eleven Cannes Lions. This year he is looking out for what's new and what's recurring.

Touchpoint Evangelist. Seriously guys, what kind of job title is that?

As it happens, it belongs to a really bright and articulate social media expert from the great Tokyo agency, Hakuhodo. Haruko Minagawa was presenting today alongside her colleagues Kazuaki Hashida and Takahiro Hosoda. And it was really interesting.

Hakuhodo sessions always provide something unusual and stimulating, if you can get past the ridiculous job titles. Their session today was entitled 'Appetite Creativity - creating desire in the social era'. For a moment I thought the food metaphor was going to be very contrived but it turned out to be almost perfect. In an imperfect kind of way.

Matt Dickson in Cannes - D1

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MattDickson_Cannes2017_BLOG.jpgMatt Dickson, national head of creativity, Southern Cross Austereo, Perth is representing Australia on the Cannes Radio Lions jury. Dickson, along with most of the other Australian and NZ jurors, reports exclusively to CB.

Day one of judging the radio/audio category, and most of the day was spent whittling the broader categories down into some sort of shortlist.
 
From the huge number of entries, there were perhaps 4 campaigns that stood out from the pack.
 
What I found interesting was the use (or misuse) of effects in bringing an idea to life. Several campaigns used minimal and realistically recorded effects to paint beautiful pictures in the mind. On the other hand, in several instances a great idea was weighed down by effects that were artificial - made in a laboratory (studio) far away from the realism of life.
HotelCoolgardie_BLOG.jpgCritically acclaimed documentary Hotel Coolgardie has been released in select cinemas this week. Sandbox completed the online edit, colour grade and delivery of the project as well as executive produced the film.

It's described as a poignant look at small town Australia through the eyes of two young travellers. Sometimes funny, sometimes sad but ultimately it will leave you completely moved and wanting to talk about what you've just seen.

Completely produced and post-produced in WA, Hotel Coolgardie adds to the growing list of quality long form projects coming out of the state in recent months.

Watch the trailer HERE. Buy tickets HERE.
Hear from director, Pete Gleeson HERE.
And what audiences think HERE.
KenBurrowes_CNG_BLOG.jpgCommunity Newspaper Group Chief Executive Officer Paul Eteen-Bliss has announced a new appointment to his leadership team, with former News Corp publishing executive Ken Burrowes (pictured) set to take up the role of Editorial Director.

"Ken is a seasoned journalist with over 30 years' experience in traditional media, and brings with him an unparalleled knowledge of news journalism and digital integration and will be a significant asset to Community Newspaper Group," Eteen-Bliss said.

"In today's changing media landscape, it is imperative that the contemporary newsroom is designed to deliver the content and services that match the modern reader's needs - both in print and digital - and it is paramount that Community continues to evolve to meet those needs."

Burrowes said he was excited about joining an enthusiastic editorial team and the opportunities ahead.
YsAustralia_Carlson_Walsh_BLOG.jpgPerth online start-up lifestyle magazine YsAustralia (the 'Ys' is pronounced 'wise') is set to take on the might of Amazon when the global giant launches in Australia this year. YsAustralia has launched two new websites: ysepicure.com, an online mall featuring artisan food, wine and hard-to-source beverages; and yspeople.com, a lifestyle magazine/community - both tailored specially for an over-50s market.

YsAustralia CEO, D.John Carlson (pictured above, left, with Artisan Foods owner Daniel Walsh) said while Amazon may be a real threat to bricks-and-mortar retailing, it is creating real opportunities for online retailers in Australia. He believes there is a glaring gap in the online world and decided to go for it.
Youngbloodsquiznight-2017-posters-V9.0_Digital_1.jpgDid you know that there's a Superman somewhere in every Seinfeld episode? Or that snails can sleep for three years, and rubber bands last longer when refrigerated? Well, now you do. You're welcome.

It's time to put this essential knowledge to use, because the Youngbloods Quiz Night is coming up on Thursday, June 22nd at Subiaco Sports Bar.

After last year's sell-out, we've raised the stakes with a $500 Stables Bar voucher for the winning table thanks to Beautiful Pictures, and heaps of other prizes up for grabs on the night.

Book your table for up to 12 of your brainiest colleagues and get cramming, because sales close Tuesday 20 June at 5.30 pm and tables are limited. 

Book your table HERE or check out the Facebook page.

Top Jobs: This week's employment opportunities

TopJobsV2.jpgEach week Campaign Brief posts available positions within the advertising, media & marketing industry. Email martin@campaignbrief.com (please place 'Employment Opportunities' in the subject) with the details of your vacancies by 5.00pm Tuesday for listing on Wednesday. Listings are FREE for Campaign Brief WA subscribers or $44 (inc. GST) for non-subscribers for a two-week listing (recruitment consultancies by negotiation).
________________________________________________________________________________________________________

• SALES COORDINATOR - NINE
• STRATEGY AND PLANNING MANAGER - OMDWA
• SEVEN TWENTY x 18 - PERTH, BRISBANE & SYDNEY
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PurpleMOP_BLOG_4.jpgTo help launch Purple Bra Day 2017, Breast Cancer Care WA formed a tasty partnership with MOP Donuts.

The WA-based company ran a Facebook competition for 'Mopsters' to suggest purple themed donut creations. The winning suggestion was Prosecco & Blueberry Cheesecake.

WA media were amongst the first to taste the creation when Breast Cancer Care WA team members Kylee Payne, Chelsey Gibson and Tessa Litton delivered samples to Perth's radio breakfast teams.

MOP Donuts in Leederville and Perth City are donating $1.00 from every purple-themed donut sold from now until Purple Bra Day on Friday June 23.

On the day, wear your purple bra and be a hero to help Breast Cancer Care WA continue to provide free emotional, practical and financial support to West Australian families affected by breast cancer.

Tanya Sim, Co-Founder and Managing Director of Block Branding, is one of the many clients Breast Cancer Care WA has helped. Sim said the support she and husband Mark Braddock received was invaluable. 

Paul Yole's Cannes Preview

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Screen Shot 2017-06-13 at 8.27.52 am.jpgPaul Yole (left) has written for Campaign Brief at the last eleven Cannes Lions. This year he is looking out for what's new and what's recurring.

The Cannes Lions Festival of Creativity 2017 is only a few days away.

So, what should we look out for this year? Here's my top ten.

1.    An early start. Saturday is the new Sunday. Unfortunately, we only arrive on Saturday so it will be straight into it for us.

2.    More diversity. There's Lions Health, Lions Entertainment, Lions Innovation and of course the usual Cannes Lions we know and love. The awards, the talks and the audiences are well spread out these days so if you haven't been for a few years be prepared for something different.
Screen Shot 2017-06-13 at 7.32.31 am.jpgDavid Nobay (left), founder and creative chairman, Marcel, Sydney is sitting on the Outdoor Lions jury. In Gonzo style, he reports exclusively for Campaign Brief.

Part One:

Few non-medicated civilians can fully comprehend the seething pond of bubbling perversion that is Nice Airport's international arrival lobby.

Viewed through a demi-carafe, rose wine tint, it's possible for the festival virgin to tragically underestimate the awaiting carousel's swerving, latent violence for an innocent, if slightly gauche suburban air strip.
Casey Rand.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Casey Rand, group creative director, Droga5, New York.

BEST TV
Winner: Bufdir - The Lunchbox. I'm a sucker for a simple story told well, so this one got me. It's crazy to think that there are kids going to school with no food in Oslo. Norway is supposed to be a socially democratic paradise! Anyway, the little actor gives a great performance and the supporting cast is pretty good, too. Shout out to the little girl flipping her water bottle, like "nothing to see here" behind him. READ MORE...
APNO_XtrackTV Perth1_BLOG.jpgContinuing significant investment in new technology and innovation, APN Outdoor has launched the next stop on their XtrackTV journey, with four new full motion and audio screens going live at Perth Station. Strategically placed across platforms 5-8, the screens will capture the audience's attention, with each LED screen measuring 2.5 x 4.5 metres.

Launching in 2015, XtrackTV has revolutionised Outdoor advertising enabling brands to extend their screen strategy. XtrackTV engages consumers with entertaining commercials interspersed with content pieces from providers including Sky News.

APN Outdoor's General Manager of Sales, Mark Fairhurst, said they were thrilled to be launching in Perth today.

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About Campaign Brief WA

Campaignbrief.com/wa is a blog for the advertising industry in Western Australia. Please comment freely on any topic, but comments that are seen to be more abusive than witty will not be posted. To pass on news or advertise on the blog, or to subscribe to Campaign Brief Australia/NZ or CB Asia, or The Work 09 Annual, email martin@campaignbrief.com

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