Terry Savage 2-thumb-400x266-273426.jpgThe Marketing Academy has today announced that Terry Savage has been appointed as its first global chairman to guide the Academy through ambitious expansion plans when he leaves his current role as the chairman of Cannes Lions in June.  In addition to steering the Academy's international development Savage will convene a global council of high profile industry figures to assist in raising awareness of the Academy's mission around the world. Phil Rumbol, partner at Mullen Lowe, will continue to chair the board of trustees in the UK.
Discus Digital Print's annual golf day is always a ripper and this year's Cup lived up to all expectations. With glorious weather, Perth agencies, designers, media and marketing professionals hit Maylands Peninsula Golf Course last Friday, 20 April for beers, cheers and a good laugh.

Heaps of novelty events throughout the day provided the opportunity for even the amateur golfer to snaffle some great prizes.

The famous chipping competition this year honoured the late great Carl Bateman, with Joey Wong from Lux Events taking out the inaugural Carl Bateman Memorial Chipping Award, scoring herself an Apple watch.

B9E5B27F-3D0A-47CE-A9AD-F5E45606C3C4.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Aaron Nielsen, creative director at thjnk, Hamburg.

Winner: DDB New Zealand SKY TV 'Poisoned Chalice'. Entertaining way to tell the viewer exactly what they can expect from a great drama by turning your commercial into one. I was drawn right in and wanted to watch more so I'm sure this idea will have the desired effect. Everything about the film had me hooked. The execution, the music and the direction. READ ON...
ZAC_Yowie_BLOG.jpgIcon Animation partner and Best Picture Oscar-winning producer Bruce Davey and ZAC Creative's founder/producer Troy Zafer and director Nicholas Kempt have announced the release of the Yowie Animated Shorts.

The 3-5 minute animated episodes were written and designed to introduce a new generation of fans to the Yowie characters named Rumble, Nap, Squish, Boof, Ditty and Crag who are Guardians Of The Natural World.

"The Yowie Shorts are a fun way to introduce the core audience of 6-9 year olds to the characters with the goal of them engaging more with Yowie brand and all that it stands for," said Zafer.

"When we were first introduced to the Yowie brand we immediately saw the importance of the Yowie characters to inspire children to become fascinated by the natural world and in doing so become guardians of the flora and fauna around them," said Davey, Partner of Icon Animation.
The Perth Advertising and Design Club (PADC) has announced that online tickets sales are now open for Portfolio Night 14 at Edith Cowan University Mount Lawley on Wedesday 23rd May. 

This is the first time Perth has hosted the event.

Portfolio Night, organised by New York's The One Club for Creativity, is the world's largest portfolio review program. It is a fast-paced evening of advice, networking and recruitment that takes place in dozens of cities all across the globe on the same date to help the next generation of creative talent entering the industry. 

The program enables aspiring young advertising creatives to meet the creative industry leaders of today. Perth's leading advertising and marketing communications agencies and award winning creative directors will be there, making this the biggest opportunity for young people to meet industry leaders, get career advice and pitch for a job. 

Agencies already signed up include 303MullenLowe, Block Branding, Gatecrasher, The Brand Agency, Marketforce, Meerkats, Rare, Southern Cross Austereo, and Trilogy.
unknown.jpegA blog by Damon Stapleton, chief creative officer of DDB New Zealand
"An egg is funny, an orange is not." - Fred Allen

One of the most painful things you can ever see is a comic bombing. It is like watching somebody else being kicked in the balls but somehow you feel the pain. This was happening to me about a week ago.

It was late at the comedy club. There is a beautiful, opaque, intoxicating sadness about a comedy club. Comics loudly telling stories about past glories. Human beings trying to withstand it all by making other human beings laugh. A boulevard of broken dreams that occasionally glitters so brightly, you are willing to keep walking as the rain falls.

The comic I was watching had been on for a very long nine minutes. He had another six to go. This was when he got his first laugh. It was from the other comics at the back of the room. It was both brutal and merciful. Sort of like having to shoot your horse after it had stumbled into a ravine only a mile from reaching home. At night. And it's snowing.
TOP 7.jpgWhew, this was hard - really hard. So many gorgeous outfits at the Oasis Ball this year. The ladies were spectacular, not to mention the lads, who really stepped it up and looked brilliant. Could be their turn.

So we've actually got two Top 7s - a ladies and a gents.

And just like last year, if you're not in these groups you have every right to feel aggrieved, insulted, cheated and outraged. You know how fabulous you looked! 

So (drum roll), here are our short listed contenders for this year. 

Photography by Nina Otranto.
5ab9dd40334b4.jpgPurchase your tickets to the 39th AWARD Awards evening, held on Friday, May 25 at Carriageworks, 245 Wilson Street, Eveleigh, Sydney.

Time: Pre-drinks: 6.00pm - 7.00pm / Presentation commencing 7.00pm followed by after party which runs until late
Venue: Carriageworks, 245 Wilson Street, Eveleigh
MC: The Chaser Boys  - Craig Reucassel & Andrew Hansen
Dress: Cocktail
Cost: AWARD & Corporate members $325 (inclusive of GST) / Non-member $380 inclusive of GST)

GorillaDoctorsPackShot.jpgSince the inception of Creative LIAisons in 2012, LIA has been at the forefront of nurturing the next generation of creative talent. This year, in partnership with Gorilla Doctors, LIA has taken another positive step forward by initiating a global competition that is open to all creatives between the ages of 21 - 30 years.

Says Barbara Levy, president of LIA: "Our focus has always been to invest in young talent. That's why we started Creative LIAisons, our way of giving back to the industry. When we learned of the plight of the mountain gorillas through our association with Gorilla Doctors, we felt that this was the perfect platform to galvanize young talent from all over the world to help save these gorillas through a competition to find the best idea."
Community News has expanded its suite of services to include a one-stop-shop for businesses digital advertising requirements with its new digital advertising offering, News Xtend.

News Xtend offers tailored digital marketing solutions for small-to-medium businesses that include Facebook advertising packages, search engine marketing, search engine optimisation, and digital display services.  Through News Xtend, Community is now a Google Premier Partner. 

Community's SME Sales Director, Tamika Cruickshank (pictured), said she is excited to be able to provide local advertisers a complete suite of digital marketing solutions at scale to complement their print campaigns. 

"We are always looking for new ways to boost our offering to clients and News Xtend allows us to tailor digital marketing solutions that will help them to reach a greater audience across multiple platforms," Cruickshank said. 

Vale Kevin O'Keeffe

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Kevin O'Keeffe, affectionately known in the advertising industry as 'Checker', passed away peacefully last Friday, April 13, 2018.

Checker's successful media sales career spanned across press, starting out at WA Newspapers' afternoon Daily News; radio for 6IX; and television for Channel 7 and the Mining Television Network.

With a wealth of media sales experience behind him, in 1983, Checker fulfilled his ambition and started his own multimedia representation company, OKeeffe Media.

Under Checker's direction, OKeeffe Media soon grew to become one of Australia's most highly respected multimedia representation companies, embracing local, national and international media representation, with offices in Perth and Adelaide.

In May 2013, Checker decided to take his well-earned retirement and handed the WA reigns to Licia Salomone who was GM at the time and started with OKeeffe Media in 2005. Today, OKeeffe Media continues to service WA advertising agencies and direct clients with a vast portfolio of local, national and international media options across press, print, radio, television, digital and out of home formats.

Checker O'Keeffe was an advertising sales legend of his time and will be sadly missed by his OKeeffe Media team and advertising industry peers.
The twenty-third Oasis Ball & Campaign Brief Awards on Friday night was another massive night. 

As these great pictures Shot by Thom, it was a spectacular event orchestrated by David Gardiner and DGPR, and enjoyed by everyone who went along, with the party continuing through to 2.00am at Crown Towers (and well after that in some cases).
Screen Shot 2018-04-19 at 9.31.18 am.jpgLIA has launched the call for entries for the London International Awards 2018.
The categories include: Ambient, Billboard, Branded Entertainment, Design, Digital, Health & Wellness, Health & Wellness - Craft, Integration, Medical, Medical - Craft, Music & Sound, Music Video, Non-Traditional, Package Design, Poster, Print, Production & Post-Production, Radio & Audio, Social Influencers, The NEW, TV/Cinema/Online Film and Verbal Identity.

Entries submitted must be broadcast, published or released in a commercial environment
with client approval between 1st July 2017 and 31st July 2018.


To view the 2018 jury presidents: click here.
Marketforce will be on the ground at F8 when Facebook announce their latest innovations with Technical Lead, Ben Derham having been invited by Facebook to attend the event in California early next month. 

F8 is Facebook's annual showcase of new tools and amazing work by developers all around the world, focusing on Oculus, Facebook AR, Messenger, Instagram, and after recent news events privacy and big data. 

Derham was the Technical Lead on recent Campaign Brief Award winners Avivo 'The R Word' and Curtin University 'Facebook Game Live'. He will spend two days meeting Facebook's product experts through a series of walk throughs and workshops. 

"This is a fantastic opportunity to interact with Facebook's new tech before it enters the market, and learn from the developers who create it," said Derham. 

Facebook's developer tools and products, such as React, Messenger, Instagram and AR Studio are a core component of Marketforce's digital offering. 
Cam 3 (1).jpgFinalists for the best radio ad for 2018 have been announced today with ten of Australia's leading agencies from Sydney, Melbourne and Perth, competing for the coveted Gold Siren to be awarded next month.

The finalists include; The Monkeys, Clemenger BBDO, Marketforce, J Walter Thompson, Ogilvy, BMF, McCann, Y&R, Fenton Stephens and The Brand Agency.  One half of last year's winning creative team, Joe Hawkins now with Marketforce, Perth is a finalist with Neil Martin in both the single and campaign category with ads for Lotterywest.   Last year's winning ad was for the Road Safety Commission called 'Time with Mum", a humorous ad that showed young drivers what happens when the freedom to drive is taken away. 

Stand-up comedian, Cam Knight (pictured) will host this year's Siren Awards on 10 May at the Arthouse Hotel in Sydney.  Knight has been an actor and stand-up comedian for 16 years.  He's been a regular on Triple M, the Today Show and Studio 10. As well as performing sell out shows across the country and receiving five-star reviews and award nominations, Knight featured at the televised Montreal Just for Laughs Festival at the Sydney Opera House in 2015 and the televised Sydney Comedy Festival Gala on the Comedy Channel. 
Emily Beautrais_Headshot (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Emily Beautrais, creative director at Clemenger BBDO, Wellington.

Nothing stood out this week here. Either the ideas were good and the craft was lacking, or the other way around.

Winner: The Chaeli Campaign. This definitely left me interested. I sure wouldn't place a bet on this woman not being able to do something, but it got the point across in way that grabbed you, in what is a well-worn and probably very challenging category. Much more powerful than straight up asking for support. READ ON...

Top Jobs: This week's employment opportunities

TopJobsV2.jpgEach week Campaign Brief posts available positions within the advertising, media & marketing industry. Email martin@campaignbrief.com (please place 'Employment Opportunities' in the subject) with the details of your vacancies by 5.00pm Tuesday for listing on Wednesday. Listings are FREE for Campaign Brief WA subscribers or $44 (inc. GST) for non-subscribers for a two-week listing. Recruitment consultancies by negotiation.

Young Guns 16_385x385.jpgThe One Club for Creativity, the world's foremost non-profit organization recognizing creative excellence in advertising and design, has opened the call for entries for Young Guns 16, celebrating international creative professionals age 30 or younger.

Young Guns, open to both members and nonmembers of The One Club, is the industry's only global, cross-disciplinary, portfolio-based awards competition that identifies and celebrates today's vanguard of young creatives.  Young Guns competitions regularly attract entries from upwards of 70 countries, with more than half of the entries coming from outside the US.  Winners will be selected by a jury made up of past Young Guns winners and other creative leaders, to be announced shortly.

NOVA Entertainment today announced that Gary Roberts, Managing Director of Nova 93.7 Perth, has tendered his resignation effective from 2 July.

With nearly 50 years' experience in broadcast media, including 16 years as Managing Director for Nova 93.7, Roberts has made an outstanding contribution to NOVA Entertainment and the radio industry.

Before joining Nova 93.7, to launch the iconic Nova radio station in 2002, Roberts held long term positions as Managing Director at Austereo's Mix 94.5 and 92.9fm in Perth. He also served on the CRA Board for eight years, three of which as Chair of Commercial Radio Australia between 1998 to 2000.

Cathy O'Connor, NOVA Entertainment CEO said, "It is hard to sum up Gary's contribution to both NOVA Entertainment and the radio industry in a single sentence.  Gary has been an industry icon and a tireless leader for our very successful Perth team. We sincerely thank him for his contribution over many, many years."
R Word - Website 1-thumb-400x214-279051.jpgNew York Festivals International Advertising Awards announced this year's finalists from entries submitted from 51 countries for the following competitions: Activation & Engagement, Audio, Avant-Garde/Innovative, Branded Entertainment, Creative Marketing Effectiveness, Design, Digital, Direct & Collateral, Film, Film Craft, Integrated, Media, Mobile, Outdoor, Package & Product Design, Print, Public & Media Relations, Public Service Announcements, Sports, and Student.

Australia has secured 69 finalists. Marketforce has been shortlisted in the Public Service Announcements/Communications: Digital / Interactive - Websites & Social Media category for Avivo 'The R Word'.
03-logo-awards-CannesLions-Retina.jpgThe Cannes Lions International Festival of Creativity (18-22 June) has today released details of the 2018 Festival schedule.

Built around the new Tracks system which unites the learning programme and awards structure, the 2018 Festival schedule will equip audiences with the knowledge and foresight they need in a constantly evolving communication industry.

Relive (or remember) the 2018 Oasis Ball

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Friday night's 2018 Oasis Ball & Campaign Brief Awards was another spectacular event, hosted by Nine's Richard Wilkins, Scherri-Lee Biggs and Tracy Vo, and ARN's Will & Woody, who did a great job as Major Auctioneers.

For those of you who couldn't make it, here's what you missed. And if you were one of the more than 800 people who did come along, a reminder of what a brilliant night it was (in case you can't remember!).

Over 840 people from the Western Australian Advertising and Media industry were at the spectacular Crown Towers Ballroom on Friday night for the 2018 Oasis Ball and Campaign Brief Perth Awards.

In an extremely close decision, The Brand Agency took out Agency of the Year after a strong all-round performance in 2017. It also led the creative awards, with Best of Year in 3 of the 11 categories.

Rare was a very close runner-up, after a break-out year and the promise of even better things to come. The agency also won two Best of Year creative awards.

Advertising Person of the Year went to John Driscoll, whose appointment in June as Chief Executive Officer of Seven West Media was a major endorsement of his abilities as a business leader and track-record over a near thirty-year career at Marketforce.

The WA Police Union won Campaign Brief's prestigious Advertiser of the Year for its courageous and at times confronting advertising as part of its overall campaigning to secure better conditions for its members.

Other award-winners were:
OBBD2018_BLOG_101.jpgFriday night's Oasis Ball was another glittering affair as the Perth advertising and media industry stepped out in style.

The ladies looked glamorous and the gentlemen looked dashing, with just enough eccentricity and irreverence to remind us it was the ad industry's night. Most of all, everyone had a bit of fun.

So now its over to Grand Judge Claire Davies from STM, who has the very, very difficult job of deciding who was the Best Dressed at the 2018 Oasis Ball.

That might take her a while.

In the meantime, thanks to everyone who came up and took a turn on the Best Dressed stage. You all looked absolutely fabulous! 

Photography by Nina Otranto.
R Word - Website 1-thumb-400x214-279051.jpgThe One Show has announced the second round of finalists in the following categories: Cross-Platform, Film, Interactive, Mobile, Print & Outdoor, Radio, Social Influencer Marketing, Social Media and UX / UI.

Marketforce has been shortlisted in the Social Media category for Avivo 'The R Word'.

The campaign centres around a Twitter bot which detects any English language use of the word 'Retard' or 'Retarded'.  The bot then automatically replies with a special message - a video from someone affected by the R word, talking directly to the person who just used it. 

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About Campaign Brief WA

Campaignbrief.com/wa is a blog for the advertising industry in Western Australia. Please comment freely on any topic, but comments that are seen to be more abusive than witty will not be posted. To pass on news or advertise on the blog, or to subscribe to Campaign Brief Australia/NZ or CB Asia, or The Work 09 Annual, email martin@campaignbrief.com

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