CoP_Tex_BLOG_2.jpgFountain_Alkamy_BLOG.jpgThe Brand Agency's 'Thursday like we Friday' campaign for City of Perth is a finalist for Copywriting at the national AC&E Awards. The campaign was written by Melita Masters and is the only Perth finalist in the 2017 awards.

And former Curtin student now Brand Agency designer, Gabi Fountain, is one of 16 finalists in the Identity category at the national AGDA Student Awards. Fountain's finalist is for Alkamy identity project, completed while she was at Curtin.

Media Tonic celebrates 10 years

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MediaTonic_10_BLOG_11.jpgMore than 100 people joined Media Tonic directors David Fare (near left) and Mark Treasure (far left) at Sauma restaurant in Northbridge to celebrate the company's tenth birthday this week.

Formerly Wright Media, the Fare and Treasure bought the business from Peter Wright and have since turned it into a successful and very prominent media representation in WA. 

Joining the local guests was Brendon Cook from out of home operator oOh! Media, one of the principal media brands represented by Media Tonic.
cosmo pink glasses (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Cosmo Campbell, chief creative officer, DDB Canada.

Winner: AT&T - Taylor Swift. I felt a little conflicted picking a winner that wasn't a classic 30 second spot. It just seems a little unfair when the 30 second constraints are removed, but more time doesn't necessarily mean more entertaining. This film is entertaining and plays off the obsession we have with celebrities, their lives and how AT&T's new feature allows you to indulge both. It's a well executed, fun look into a more human side of Taylor Swift, with a number of unexpected surprises along the way. READ MORE...
Equilibrium, Campaign Brief's inaugural Digital Agency of the Year, has been appointed to develop, implement and manage all online search activity for both Western Power and Murdoch University.

Western Power appointed Equilibrium to manage Adwords campaign and 'always on' activity for all the organisation's major initiatives.

Similarly, Murdoch University have selected Equilibrium to manage strategic search activity to improve visibility amongst prospective students as they narrow their research down to a course and discipline level.

According to Digital Marketing Director, David O'Donnell (pictured), search continues to grow since Equilibrium purchased independent search agency, Polygon Digital, in mid 2016.

"Our strategy-led search offering ensures clients are confident that as well as developing award-winning websites, we're also able to drive quality traffic to them.

"The growing demand for search-related services means we continue to bolster our team, most recently with the appointment of Digital Marketing Specialist, Jonathon Gilbert, who has returned to Perth after a period of working in Europe," he said.
EMERGENCE_2018_BLOG.jpgEarly Bird tickets for the 2018 Emergence Creative Festival and Conference are now on sale, with the festival returning to Margaret River between Wednesday 21 March and Saturday 24 March, 2018.

Each year the festival attracts professionals and emerging creatives from the disciplines of music, film, photography, advertising, gaming, digital and visual arts to Western Australia's South West to collaborate, create and be inspired, share emerging trends and recent developments in their disciplines and network with creatives from all industries.

Festival Director Erin Molloy said she is looking forward to delivering the Festival's sixth instalment in 2018.

"We're excited to share the 2018 lineup over the coming months, starting with the annoucement of the UK's Ben Akers as our MC, who will be joined by Brisbane-based keynote speaker Kim Allom."

Readers on rise as The West sets news agenda

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The latest official figures released last week show that readership of the print editions of The West Australian and The Weekend West rose in July.

The Enhanced Media Metrics Australia (EMMA) figures showed that Monday to Friday 573,000 people are reading The West Australian, up 2.7 per cent since June.

On Saturday The Weekend West has 552,000 readers, up 2.2 per cent since June.

Head of Print Sales, Les Corner said: "Those huge numbers place the newspaper way ahead of all other media audiences in this State. The top rating radio stations would take almost a week to accumulate the same audience that the newspaper has on any given day."

From Monday to Saturday 947,000 West Australians read at least one copy of The West Australian or The Weekend West. That's up 5000 readers on the June Monday to Saturday number.

Total masthead readership for the month of July was 1.6 million people. That includes all readers of The West Australian print edition or for July. It was up 43,000 people, or 2.8 per cent, compared with June.
Once again, the Mums from Brownes Dairy have put their heads together to develop a unique product in the flavoured milk space - a completely sugar and artificial sweetener-free drink that's good for kids and parents alike. Meerkats wanted to demonstrate product desire in the most human and authentic way possible, with the launch of the new 'Easy Yes' campaign. 

Based on the insight that mums and dads are often constantly in a state of having to say 'no', whilst ultimately wanting their kids to learn and grow, the campaign shows kids finding their own way in life (for parents, a 'hard yes') while enjoying the 'easy yes' of milk that's all natural, with no added sugar, sweeteners or nasties. 
Music Feeds (owned and operated by Feeds Media), has announced its partnership with WA-based agency Digital Loop.

Having previously represented Music Feeds and Feeds Media in Western Australia, Digital Loop will now take on the site's direct sales to the music industry on a national scale. 

Music Feeds is Australia's most visited music news website, garnering over 1.2 million page impressions per month. Founded in 2008 and acquired by global publisher Evolve Media in 2014, Music Feeds is renowned for breaking the latest music news, reviewing stacks of new music and interviewing some of the biggest artists in the world.
RussMitchinson_BLOG.jpgOMD continues to strengthen their managerial and strategic offering with the appointment of Russ Mitchinson (pictured) as General Manager of OMD WA, and to lead their communications strategy development.

Mitchinson joins with a wealth of award-winning international strategic planning experience across creative and media agencies, both in the UK and Australia. He has judged the Effectiveness category at the Cannes Lions Festival of Creativity, and has led sessions on Innovation with Google, Creativity from Cannes, and the Battle of Big Thinking. He has chaired the Account Planning Group (APG), and sat on the board of the Communications Council, Australia.

Mitchinson has been responsible for driving the strategic process at OMD across Village Roadshow and McDonald's, at a national level. He has drawn on OMD's extensive nationwide resources, in order to provide these clients with measurable and actionable media strategies, integrating creative outputs and consumer insights; this has maximized OMD's media-lead thinking nationally. He has also provided leadership in team management and new business acquisition for OMD, in order to grow the agency group.
PORTFOLIO-and-REEL-home-page.jpgPortfolio & Reel provides:

Australian + NZ Advertising Agency addresses, current creative and production staff lists with contact details.
Australian + NZ Production Company contacts, directors, and producers. Plus freelance producers and directors.
All data online, which can be download as either excel or pdf files.
Information is constantly updated.
Subscription valid for one year.


Click the links below for the latest lists -

Advertising Agencies September 2017

Production Companies September 2017

Bestads passes the 180,000 members mark

Comments (0) - the worldwide creative site showcasing the world's latest and greatest commercials, print, outdoor, radio, interactive and integrated work - has passed the 180,000 members mark.

Not bad going for a site started from scratch by Brian (Beamo) Beamish in 2003, reaching 10,000 members by August 2007, when he sold the site to Campaign Brief. Since then, we've made major changes to the site and as a result, added around 16,000 members per year.

Bestads_iPhone_2.jpgIn April 2010 we also launched the Bestads App, which gives you immediate access to the weekly Top 6 TV/web film, Print, Outdoor/Ambient, Radio and Interactive advertisements from, plus guest judge comments each week by top international creatives. The App ranks highly on iTunes Top Business Apps charts in many markets.

Screen shot 2012-04-03 at 9.36.12 AM.jpgIf you would like to join Bestads, it's free, although for only US$30 per year (less that $3 per month), go BestadsPRO ~ JOIN NOW ~ which offers the following:

Screen shot 2012-04-03 at 10.08.08 AM.jpg• Access every archive ad, back to 2003
• Download any video or image of ads from the site
  (compiling a reel of great automotive or beer
  commercials for example, is now a breeze)
• Access Bestads rankings (by Agency, Country,
  Creative, Director, Production Company, etc)
• Get 500MB space to display your best work to the
  advertising community
• Access and contact other Bestads members
• Be a part of the global creative advertising community


All for only US$30 per year
(1/3 the cost of other creative ad sites).

18192-1-2651 (1).jpgEdith Cowan University (ECU) has reappointed 303MullenLowe as its preferred supplier for all brand, traditional and digital marketing services.

The appointment follows ECU's standard procurement process to retain a preferred supplier for up to 6 years.
ECU first appointed 303MullenLowe in 2001.
Screen Shot 2017-09-13 at 9.51.32 am.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judges are Mark Forgan (left) and Jamie Standen (right), creative directors at Ogilvy, Paris.

A clear winner this week with Diesel. A fantastic spot that is true to its DNA and crafted to perfection. The casting is really something special, and in the line a great twist on 'Go with the flow'. 10/10.

Marmite in second place is an intriguing campaign, a nice take on all the heritage tests that have popped up recently. The TV is well cast and performed, made us laugh. Will be interesting to see how far they go with the testing... we both love Marmite, is it in our genes? READ MORE...
"Radio signal is a wave, the waves that make the biggest splash are The White Horses"

Since 1994, Southern Cross Austereo has sponsored the annual Radio Writers' Award for the most outstanding creative radio commercial of the year, aired on their stations; mix94.5 or hit92.9. With a generous prize of $20,000 for the writer/s of the winning commercial, it's one of the most coveted creative awards in the country.

To demonstrate SCA's commitment to supporting home-grown creativity - and to increase awareness beyond just the creatives who write radio commercials - the prestigious award now has a new name, The White Horse, a stunning new trophy (to be revealed soon) and from this year will be presented at PADC's The Skulls annual award show.

SCA Perth Head of Sales, Noel Quick, said they felt it was time to update the Radio Writers' Award with a more unique name and trophy, and announce it on a bigger stage.
Western Power and 303 MullenLowe have launched a new platform and safety message to cut through regulatory safety messages and talk directly to contractors.

Western Power already runs public safety campaigns, but this time wanted a strategy for talking to industry - particularly builders, construction workers, excavation, drilling, crane operators and truck drivers, as research showed these professions are most likely to cause electricity incidents.

303 MullenLowe worked strategically with Western Power to develop the safety platform, 360 AWARE, which encourages contractors to check their environment or work sites effectively to identify risks. To launch the campaign, safety ambassador Al the Owl delivers the campaign's key message: "Before anything risky, look 360."
The WA Police recognised that they needed to refresh the way they were educating high school students on the benefits of Policing as a career. 

Its digital communications were, on the whole, targeted towards adults and there was an opportunity to create a digital environment designed specifically for high school students who are contemplating their future career path. These people have an idea of some of the options available to them, but they lack tailored information about professions with different pathways, such as Policing.

The Brand Agency created the WA Police Next Step website, with content tailored towards high school students, it broadens their understanding of how a career in Policing can be exciting, challenging and physical. This mobile-first solution utilises a mixture of gamification, first-hand stories and resources to bring this career opportunity to life, providing a tool for both high school students and career counsellors.
Marketforce has created a new campaign to promote the release of Lotterywest's new Luxury Ride Scratch'n'Win ticket. And because the top prizes are Mercedes-Benz CLA200s, it's one ticket your current car won't want you to play.

The campaign includes 30 and 15-second TVCs, radio, digital, social, press and outdoor.

Community Newspaper Group has flown the flag for West Australian titles at this year's PANPA Awards, bringing home three of the state's four trophies from the 2017 Newspaper of the Year Awards and the 2017 Advertising & Marketing Awards. 

Photographer Andrew Ritchie was again recognised for his outstanding work behind the camera, with his striking image Fire Breathing Spider (above), taken at last year's Arcadia event at Elizabeth Quay, being named best Community photo in the Features and Lifestyle category at the Newspaper of the Year Awards.

CNG's Marketing team took top honours twice at the Advertising & Marketing Awards. 
Meerkats' senior creative Rikki Burns, along with colleagues Melissa Radman and Melanie Wiese, recently attended the 3% Conference Australasia in Sydney.

In 2015, Ernst & Young's gender parity countdown clock estimated parity would occur within 80 years. In 2017, that has changed to 170 years. A shocking, if unsurprising, way for Venus founder and ECD Bec Brideson to open the 3% Conference Australasia on Friday. But the research is in, and the results are clear: Gender diversity makes direct, measurable business sense, and it's time for agency land to put our collective foot (foots? feets?) on the accelerator.

The 3% Movement began in 2010, so named because, at the time in the US, only 3% of Creative Directors were women. Creator Kat Gordon stresses that it's not about feminism or equality, but business. It's a movement intended to disrupt a creative industry in danger of atrophy via self-replication. 

Surely it doesn't matter who does the work, as long as it's the best work, right?
Screen Shot 2017-09-06 at 10.00.31 am.jpgThe Account Planning Group (APG) is today launching the APG Planning Idol competition to find Australia's next top planner. The competition targets young professionals 30 years or under with an interest in strategic thinking and a passion for communications, to apply their talent to a good cause. 

Entrants to the competition will tackle a brief on behalf of The Australian Red Cross and addresses the issue of deep social exclusion. Almost one million Australians are currently suffering from deep social exclusion, which is a form of entrenched loneliness that prevents people from fully participating in society.

Competition details:
Entries Close: Wednesday 18th October 2017
Award presentation: Thursday 16th November 2017

Entry fees:
Members: Free
Non-members: $55
Students: $45
Screen Shot 2017-09-05 at 11.34.57 am.jpgAustralian agency creatives will now be able to react faster to events, trends and breaking news stories.

EarTrigger, a new service launched this week by audio specialist agency Eardrum, allows advertisers to piggy-back topical stories with a radio or music streaming campaign, created and broadcast nationally within 24 hours.
Screen Shot 2016-10-12 at 9.26.33 AM-thumb-300x142-233949.jpgFor the second year running, the Australian Directors' Guild (ADG) and its partners The Communications Council and Commercial Producers Council (CPC) are seeking applications from female directors looking to take the next step in their commercial directing careers.

Applications will be open from Monday 11 September - Friday 13 October

Funded by Screen Australia's Gender Matters: Brilliant Careers initiative, the Commercial & Content Directing Mentorship pairs emerging female directors with commercial production companies to gain an insight in to life as a director in the commercial and advertising industry.
303ML_RSC_TimeWithMum_BLOG.jpgThe Clio Awards has announced the second round of shortlists for 2017 across Brand Design, Product Design, Film Technique, Public Relations, Audio and Audio Technique. Australia has scored a further 13 finalists bringing the country's total to 54 finalists so far.

Amongst them, 303MullenLowe Perth and Marketforce have scored one finalist apiece in the Audio category.

303 MullenLowe's finalist is for the Road Safety Commission's  'Time With Mum' campaign by Tommy Medalia and Joe Hawkins, which won the Gold Siren Award earlier this year.

Marketforce's is for Dawson's Garden World 'Kill The Romance' by Matt Wilson, Hayden Griffiths and Neil Martin.


Top Jobs: This week's employment opportunities

TopJobsV2.jpgEach week Campaign Brief posts available positions within the advertising, media & marketing industry. Email (please place 'Employment Opportunities' in the subject) with the details of your vacancies by 5.00pm Tuesday for listing on Wednesday. Listings are FREE for Campaign Brief WA subscribers or $44 (inc. GST) for non-subscribers for a two-week listing (recruitment consultancies by negotiation).

Marcelle du Plessis.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Marcelle du Plessis, creative director, Liquorice Digitas LBi South Africa.

Winner: Petit Batue. I'm a sucker for a good product demo ad. This one has it all. It's beautifully shot, with some really interesting visual touches and surprises along the way. And as any parent will tell you, it's bang on the money as far as kids and their favourite outfits go. The little sweater exhale at the end is wonderful.

Runner up: Dockers. It's funny. I feel like there's not enough funny stuff out there.

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About Campaign Brief WA is a blog for the advertising industry in Western Australia. Please comment freely on any topic, but comments that are seen to be more abusive than witty will not be posted. To pass on news or advertise on the blog, or to subscribe to Campaign Brief Australia/NZ or CB Asia, or The Work 09 Annual, email

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