SBSPerth_2018_BLOG_6.jpg"We live diversity" was the theme as SBS presented their 2018 upfronts in Perth yesterday at Meeka restaurant in Subiaco.

Head of Sales Andrew Cook, Head of Network Programming Peter Andrews, and National Television & Digital Sales Manager Adam Sadler joined WA State Manager Chris Eyres to outline a characteristically thought-provoking, unique and sometimes brave roster aimed at fostering greater understanding of diversity across the Australian community.

Andrews said the network's programming in 2018 will remain true to its core values: Fearless, Innovative, World-class, Inspiring and Entertaining.
The Sharper Pencil Marketing Communications has recently assisted indigenous-owned, north-west based business Kajarinya become a Registered Training Organisation by producing a range of supporting literature for its capabilities.

'Kajarinya' means 'meeting place.' The business operates in the Pilbara and Kimberley regions, training Aboriginal personnel to work-ready status (accredited and certified) in the operation of plant and machinery used in civil engineering, mining and construction.

In seeking to become an RTO, Kajarinya needed a suite of companion and appropriate corporate literature suitable for presentation to major mining groups including BHP, Rio Tinto, FMG, Argyle and contractors, as well as Main Roads WA, local authorities and other infrastructure and asset owners and managers. 
NoongarRadio_BLOG.jpg100.9FM Noongar Radio won two categories at the recent Community Broadcasting Association of Australia (CBAA) Community Radio Awards: Contribution to Australian Music and Excellence in Indigenous Engagement. The awards were accepted by long-time broadcaster and Program Manager Jeff Michael along with Station Manager, Paul Whitton.

(Pictured LtoR: Jeff Michael; Indigenous Remote Communications Association Chair Dot West; Paul Whitton).
Screen Shot 2017-11-16 at 6.26.37 am.jpgThe One Club for Creativity has opened the call for entries for the prestigious 2018 One Show awards, and today kicks off the humorous "Be Famous Famous" campaign developed by J. Walter Thompson New York.

The One Show entries can be submitted at, with third-quarter deadline November 30, 2017 and final deadline January 31, 2018. Juries will be announced shortly.

The integrated "Be Famous Famous" campaign from JWT, which includes print, video and interactive, makes a comical statement about how winning a coveted One Show Pencil is the only way to be not just industry famous, but "famous famous". 

News media readership in print and on digital devices is now level with 13 million Australians reading newspapers and 13.2 million reading news media on digital platforms, according to the latest emma (Enhanced Media Metrics Australia) data (1) for September 2017 released today.

The emma data shows the increasing popularity of quality and trusted news media content on smartphones, tablets and PCs, bringing digital readership to the same level as print readership.

Across all platforms, including print, news media was read by 16.7 million people, or 90% of the total population in September. News media's brand safe, premium environment also allows advertisers to reach 94% of C-suite executives across the country.
Bingwa and O'Sullivan.jpgInitiative has appointed Luke O'Sullivan (right) as strategy director for its expanding Western Australian operations. O'Sullivan is a Perth native and previous Campaign Brief Supernova (2011) who has spent the past five years working in senior media agency positions in the UK.
"We were looking for some special credentials in selecting the strategy director for Initiative Perth," said Clive Bingwa (left), managing director of IPG Mediabrands Perth. "Luke brings with him highly valuable and senior experience from the London market, combined with his knowledge of Perth and the Australia market. We're thrilled he has accepted the position."
Prior to his recent return to Perth, O'Sullivan was a business director at Vizeum in London where he was responsible for strategic planning, senior client relationships and agency team leadership across major clients including TSB, Auto Trader and Norwegian Air. His additional Vizeum client experience included BMW Mini Group, Carnival Cruise Group, Air New Zealand and Nestle.
Merlee (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Merlee Jayme, chairmom and chief creative officer at Dentsu Jayme Syfu in the Philippines.

Best: The North Face Imagination. I loved the insight. The story naturally celebrates what the brand stands for. With the awesome free-skiing moves and shots, going outdoors has never been so exhilarating. READ MORE...
Lucy Peach and Rich Berney_TEDx Perth_BLOG.jpg303 MullenLowe ECD, Richard Berney, joined the line-up at TEDx Perth last weekend supporting musician (and wife) Lucy Peach with live illustrations of her 'period preaching'.

Peach is a stadium-folk-pop singer song-writer, with a parallel career in sexual health education. She won WA's Best Folk Act of 2016, and Berney has directed all her most recent music videos including Be So Good, and Bomb that will be released early in the new year, with post help from The Office of John Cheese.

Top Jobs: This week's employment opportunities

TopJobsV2.jpgEach week Campaign Brief posts available positions within the advertising, media & marketing industry. Email (please place 'Employment Opportunities' in the subject) with the details of your vacancies by 5.00pm Tuesday for listing on Wednesday. Listings are FREE for Campaign Brief WA subscribers or $44 (inc. GST) for non-subscribers for a two-week listing (recruitment consultancies by negotiation).


Screen Shot 2017-11-15 at 7.41.17 am.jpgAustralia's leading advertising industry bodies announced today that they have established a working group to design and publish a common set of best-practice operating standards to improve transparency in the digital advertising supply chain, to reduce fraud and improve brand safety.

The Australian Association of National Advertisers (AANA), the Interactive Advertising Bureau Australia (IAB) and the Media Federation of Australia (MFA) will draw extensively from best practice solutions being developed in overseas markets and seek input from all interested parties to ensure the standards are universally applicable, practical and relevant.
Screen Shot 2017-11-14 at 8.02.21 am.jpgMeerkats' junior strategist Simon Thuijs (third from right) was awarded Best Presentation at the 2017 Planning Idol competition, announced on Monday night.

The Brief, set by Red Cross Australia, was a complex one. Almost one million Australians are currently suffering from deep social exclusion, which is a form of entrenched loneliness that prevents people from fully participating in society. 

The APG Planning Idol participants - all under 30 - were challenged to develop a strategy that Red Cross could implement to address this issue meaningfully and practically.
DSCF3061.jpgLast weekend, the three winning short films from the 2017 international Jameson First Shot competition premiered in Los Angeles at Paramount Studios. From thousands of entries from all around the world, three winners were selected - including The Glue Society's Alice Cogin.

Alongside two other new film-makers - Ollie Wolf from London and Jason Manella from Ontario - Cogin wrote and directed her own original 15-minute short film.


GfK Perth Radio Survey 7/2017 released

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GFK_PerthSurvey_7_2017_Share.jpgThe seventh GfK Metro Radio Survey for 2017 has been released.

mix 94.5 retained its #1 position with a P10+ share of 14.1%, a rise of +0.4% from Survey 6.

#2 Nova 93.7 also rose 0.5%, to 12.7%, while 96FM had the strongest rise of +1.5% to 10.6% and the #3 position. It was the only other station with a double-digit share P10+.

hit92.9 suffered another fall, -1.8% to a 7.8% share. The station is now behind 6PR, which was in 4th position with a 7.9% share.

6IX lost half of its gain in Survey 6 and dropped back -0.5% to a 5.0% share.
2017-deadline-final.jpgThere are only three days left for agencies to this year's Mobius Awards with deadline set for this Thursday, November 16.

Mobius Awards international advertising competition recognizes outstanding work in Brochure/Book, Cinema-In-flight, Direct, Mixed Media Campaign, New Media, Online, Outdoor, Package Design, Photography, Point-of-Purchase, Print, Radio, Television and Student.

CANNES-LIONS-2018.jpgA streamlined 65th edition of the Festival which will run for five days • More than 650 delegate passes given away free as part of new Young Lions initiative • New opportunities to celebrate the work throughout the City of Cannes and beyond • A simplified awards structure will remove 120 sub-categories from the Lions • Price freezes and money-saving packages give attendees more certainty on expenses while they are in Cannes

Cannes Lions has today launched the 2018 Festival of Creativity, with important changes to the delegate experience and awards structure.

The 65th edition of the Festival will run for five days, from Monday 18 - Friday 22 June. A streamlined Festival and a simplified award structure will bring much greater focus to each Lion, truly recognise the best work and delivers it to the biggest audience and ensure that delegates can benefit from the highest quality content programme and make the most of their time in Cannes.
RLS_Passwords_BLOG.jpgUPDATE: Full list of winners now available: Skulls_2017_Awards.pdf

There was a gold rush at Fraser's Kings Park on Friday night as the 2017 PADC Skulls were presented for the best of WA commercial creativity.

The highest number of entries in four years saw 15 Gold Skulls awarded (plus 1 'automatic' for Best of Show), along with 20 Silvers and 43 Bronzes.

The big winner this year was 303MullenLowe's Passwords With A Purpose for Royal Life Saving WA. It won Gold in Out Of Home and Experiential, a Craft Gold for Photography for Elizabeth Looker, and was named Best of Show. The agency also won Gold for Road Safety Commission Could Be Cometti.

J Walter Thompson won 2 Gold Skulls for Parkinson's NSW The Hold (written by Perth CD Paul Coghlan) and 3 for its WA Police Union It's Tough Enough campaign. It was an especially good night for the agency's Tim Newton and Wilora Keeley. Besides three Golds for their WA Police Union work, they won the inaugural White Horse Award, the renamed Southern Cross Austereo Radio Writers Award with a $20,000 cash prize.
As CEO of listed communications group WPP AUNZ, Mike Connaghan is in a unique position to see developments occurring across the broader industry. The group has more than 80 companies under its umbrella covering advertising, media, research, digital, design, data and PR. In Perth, those companies include The Brand Agency and J Walter Thompson agencies. 

Campaign Brief WA caught up with Connaghan on his most recent visit west.

Your role with WPP means you have to take a much more overall view of the industry compared to most people, who operate within and see things from the more narrow view of their own agency or business.

In this part of the world, making WPP much more a parent and an enabler for those 81 companies is a key part of the strategy, 'Horizontality' is our idea behind that.  We're in a mature market in Australia and New Zealand; there's no organic growth and the economies are tough. But at the same time, we're the fifth biggest market in the world for WPP, so it's important.
Skulls2017_BLOG.jpgDespite a plea from PADC President Mark Braddock, Perth creatives haven't been able to contain their curiosity and have opened emails they have received from the 'Skulls Spoiler' with the results of tonight's Skulls Awards.

Happily, what they got instead was an invitation to the 2017 Campaign Brief WA Legendary Lunch - one of the most popular annual events for Perth creatives and the local production industry.

The invitation was created by AT Creative and Slick Design, and borrowed US President Donald Trump's favourite media accusation of 'fake news'.

It produced the fastest response CB has ever had, with more than 75% of recipients replying within a couple of hours (our thanks to Mark Braddock and the PADC for being part of the fun).

So the confidentiality of tonight's Skulls remains intact and it promises to be a great presentation with comedian Urzila Carlson as MC. Based on comments by Chairman of Judges Gary Tranter when he was in Perth last month, there will be lots of happy people at the sold out show.

Good luck to everyone who has entered.
LizHammond_Rare_BLOG.jpgRare Senior Art Director, Liz Hammond (pictured) has been promoted to the role of Creative Director, Advertising, joining Design Director Enrico Bettesworth and Digital Design Manager Monique Gordon as part of Rare's creative management team.

Brett Wheeler, who moves into the new role of Executive Creative Director, said the agency was very lucky to have Hammond. 

"Since joining Rare almost two years ago, Liz has proven to be an amazing asset. She thinks creatively and strategically, and the quality of her work has earned the praise of our clients."

"We have exciting times ahead at Rare," Hammond added. "I'm looking forward to developing Rare's strong creative offering alongside our incredibly talented team."
Carat_MelbCup_BLOG_10.jpgCarat transformed their office into a racetrack for their friends in the Perth Media for Tuesday's Melbourne Cup function. About 140 people enjoyed the Cup atmosphere with track side staging, a giant flower wall, two large TV screens to view the race, betting opportunities, a photo booth  and a variety of food and beverages including oyster shucking.

Much-deserved thanks went to the Social Committee for a big effort putting it together, and to Carat's media partners for their contribution in making it such a great afternoon. Festivities commenced at 11am to enable a few glasses of champagne to get hearts started prior to the big race. The DJ got people dancing later in the afternoon and rumour has it the last punters left the building about 9pm!

It was a fitting farewell to the agency's North Perth offices. Carat is moving next month to what is arguably the best fit out in Perth in Brookfield Place.

hit92.9 hosts Youngbloods Golf Day

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YB_MiniGolf_BLOG_16.jpghit92.9 asked Youngbloods WA a very important question recently ... "Are you too good for your home!?"

Hosting a 'Chubbs Peterson' themed golf day that Happy Gilmore would be devastated he missed, the Youngbloods donned their favourite plaid for a day at the Wembley Golf Course.

Bubbles all-round and the best hits and old school music (of course!), the bright and upcoming youth of the marketing, advertising and communications industry battled it out putt-putt style for the ultimate bragging rights.
St John Ambulance and Meerkats have cemented a new partnership after a series of strategic projects. St John Ambulance is one of Australia's oldest brands, with over 130 years' experience, and is the leading provider of first aid services, training and equipment.

Meerkats has been strategically driving a new brand platform and brand architecture, and recently helped launch the new direction at the organisation's annual conference held at the Perth Convention Centre. 

Gavin Bain, Meerkats Chief Executive Officer said, "We have really enjoyed working with St John Ambulance strategically over the last two years, and we're excited to be appointed formally as their communications partner to continue the great work. St John offer an incredible service to all West Australians and this work is something we're all proud to be part of."
Screen Shot 2017-11-09 at 8.01.44 am.jpgABC Radio National is launching a new series on air from Monday, November 13, that takes a wild ride through the golden age of Australian advertising. The series is hosted by Dee Madigan and featuring the likes of Bruce Jarrett, John Laws, Phillip Adams and Mojo.

From the 1960s to the 1990s the Australian advertising industry was fast, furious and full of it. They were heady days of excess, excitement and downright outrage. There were those who made the ads, those who made everyone mad and those who made a lot of money.
Strategic communications consultancy, Cannings Purple has appointed Tim Grey-Smith (pictured) as Account Manager to its government relations team.

Grey-Smith joins Cannings Purple after four years as principal of his own consultancy practice and brings with him more than 15 years' experience engaging and negotiating on behalf of clients in the corporate, government and not-for-profit sectors.

A former City of Fremantle Councillor (2009-2013), Grey-Smith was one of the driving forces behind Fremantle's recent revitalisation. He has particular experience working on planning, housing, energy and liquor licensing issues with the State Government.
Skulls2017_BLOG.jpgThree days out from its biggest night of the year, the PADC has been rocked by an anonymous source calling themselves 'The Skulls Spoiler', who claims to have gotten hold of this year's results and is asking for a ransom payment not to release them.

Claiming it to be a protest against what they call "the futility and unfairness of advertising award shows", they have threatened to release the winners to members of the Perth creative community ahead of Friday night's presentation.

PADC President Mark Braddock said the Club was in no position to pay, and hoped people would respect the integrity of The Skulls.

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About Campaign Brief WA is a blog for the advertising industry in Western Australia. Please comment freely on any topic, but comments that are seen to be more abusive than witty will not be posted. To pass on news or advertise on the blog, or to subscribe to Campaign Brief Australia/NZ or CB Asia, or The Work 09 Annual, email

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