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Carat Perth's Head of Investment and Activation, Debra Neve, is departing at the end of August, after seven years with the media agency.

A hallmark of Perth's media and marketing industry, Neve's 40+ year career spans her native Canada, the UK, and Perth, her home since visiting Australia for 'a short trip' back in 1980. Now one of the local industry's most respected and well-regarded senior leaders, Neve will take some well-deserved time off to consider her next move. 

"I've had an amazing time at Dentsu Aegis Network (Carat's parent company). I had the privilege of reuniting with Alan Matthews, then the MD of Mitchells & Partners, in 2011, when he enticed me to join the business. The list of talented people that I've had the pleasure of working with since is too long to mention, including co-workers, media, and our clients. I look forward to continuing relationships with many of these people whom I also consider good friends.

"In the seven years that I have worked for DAN, the advertising industry has evolved more than ever before. This has been both challenging and rewarding, and the Carat team have been at the forefront of these changes. I wish Jim (Groves - Perth MD) and the team all the best and continued success for the future."

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The Skulls 2018 Call for Entry is hereby extended with standard pricing ceasing at midnight this Friday August 24. Be warned that late fees will apply thereafter with the finale at 5pm Wednesday August 29.

Let us shine our lantern of truth upon your devilishly arcane talents. Your creative endeavours shall hide in the darkness no more. Reveal yourself now. 

To enter the Skulls 2018 visit the Skulls Award Platform

Simply register your details at the home page, and start entering. 

To download a copy of the call for entry in PDF format or become a PADC member to receive member discounts on your award entries, visit the PADC website

For enquiries, contact  Danielle Norrish, Perth Advertising and Design Club Manager, via admin@padc.com.au

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Forever Classic 6iX has announced two Perth radio icons -  John Burgess and Ian Blackley - will be joining forces on Sundays from 9am to 12noon from September 2, thanks to Mi Casa Lite.com.au

6IX General Manager Evan Broadway said "Burgo and Blackers are both Perth radio legends. We felt there was a gap for some fun that's not re-cooked or re-heated across the weekend. The beauty of this partnership is that they're already great mates, so the chemistry is there straightaway. Each week the boys will have a look at what's been making news locally, nationally and internationally while putting their distinctive spin on it! 

Program Director Brad Pottinger said "Just like a fine wine, these two get better with age. Although their combined age is higher than our FM frequency (105.7) they are still just under the AM frequency (1080). The show is called Burgo and Blackers BS...we'll let you work out what the BS stands for."
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Last night Marcus Tesoriero, Executive Creative Director at The Brand Agency, shared his views on the future of creativity in our industry with a large group of clients and industry friends.

Following his recent attendance to the Cannes International Festival of Creativity, Tesoriero discussed the stand-out campaigns and how business all over the world are solving problems in new and innovative ways. 

Tesoriero commented, "The Cannes Lions unearthed some interesting insights for me - from the creative discussions to the talks on stage and of course, the work itself."
JumpStart2018_SpeedDate_BLOG_2.jpgThe Communications Council has kicked off the 2018 Jump Start Program supported by local Communications Council member agencies 303 MullenLowe, Clarity Communications, Gatecrasher, Marketforce, Meerkats, The Brand Agency, Trilogy and Initiative Media.

This year's speed date saw participating agencies include their own Jump Start Alumni representing their agencies and inspiring the next generation of industry professionals over the 3-hour event.

Sam Price joins Sandbox ranks

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Sandbox has welcomed Motion Graphics Designer and Director Sam Price to its team. As a motion graphics artist, Price has produced cutting edge-work for some of the world's best brands and as a Director he is carving a niche in combining live action and animation.

"Animation and motion graphics are a cornerstone of our business and we look forward to Sam helping us push our artistic boundaries and applications of the work we can do," said Sandbox Managing Director Grady Habib. "Sam is not your traditional motion graphics designer, he has done everything from projections and interactive exhibitions as well as performed as a visual artist and musician."
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Juicebox recently celebrated a milestone 10 years in business with colleagues, clients and suppliers at its West Leederville offices.

Founders Joel Pember, Chris Nelson and Jarrad Grigg (centre LtoR) started the business virtually fresh out of university. Ten years later they have a nationally recognised company that employs more than 30 people and works with some of Perth's top clients on their digital projects.
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Rare's first work for ECU since being appointed to the account went to market recently.  The Access All Areas Open Day campaign was inspired by the idea that school students are intrigued by the innovative facilities and exciting learning experiences that take place every day at university.

 "We wanted to let prospective students know that this was an opportunity to go behind the scenes and find out anything and everything they need to know with open access to what life and study are really like at ECU," Rare CD Liz Hammond said.
TopJobsV2.jpgEach week Campaign Brief posts available positions within the advertising, media & marketing industry. Email martin@campaignbrief.com (please place 'Employment Opportunities' in the subject) with the details of your vacancies by 5.00pm Tuesday for listing on Wednesday. Listings are FREE for Campaign Brief WA subscribers or $44 (inc. GST) for non-subscribers for a two-week listing. Recruitment consultancies by negotiation.

• CLIENT COORDINATOR - MARKETFORCE
• CONTENT MANAGER - FLARE
• ACCOUNT MANAGER - J WALTER THOMPSON
• SOUND DESIGNER - SOUNDBYTE
• SENIOR PRODUCERS - SANDBOX
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Dust off that drum kit and throw a cake out the window, because it's Bullshit Battle of the Ad Bands' 25th birthday bash, and it's set to be the best bullshit yet. 

Blast some mid-90s bangers and get ready to rock, because this year we're taking it back to where it all began. Think shell chokers, wallet chains, and way too much plaid - and 90s inspired sets from the bands. Bonus points if you sport frosted tips for the occasion.

WHEN: Friday September 14, from 6pm.
WHERE: Eden, The Aberdeen Hotel (previously The Game Sports Bar).

Get the band back together and have three 90s songs prepared - two to perform and one up your sleeve if you make it to the final rock-off. Make sure you're registered by Friday 31st August.

Tickets for your groupies are $25, which includes a bar tab, tapas, discounted drinks and entertainment all night long. The first 50 tickets sold will also receive a free drink voucher!

Let's make it one for the ages. 

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The Perth Advertising and Design Club will host Commune this Thursday night, August 16, from 6pm at 303 MullenLowe with special guest D&AD's Global Development Director, Paula Taylor.

D&AD's Global Creative Excellence Trends Report looks at global macro trends that have influenced creative excellence, the impact these trends are having on our industry and most importantly the potential opportunities that these trends present in the future. It is therefore no surprise that the report points to the political, cultural, technological and environmental instability experienced throughout 2017 as a key component affecting the work being made - whether that's through the exploration of what it means to be human, the sense of societal uncertainty or the changes to information architecture.
Robyn Stern (3).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Robyn Stern, associate creative director, Saatchi & Saatchi, Los Angeles.

BEST TV
TV Favourite: Brady Center to Prevent Gun Violence. I won't lie. I let some of my personal beliefs get in the way when picking this one. But then again, isn't that the whole point of what we do? To touch someone through a story or a joke or an antidote so they are for you rather than against you? Yes, some of these "tricks" have been done before-the kid delivering the hard-cold facts; but in this case, it has a purpose. And to me, that is everything. READ ON...
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hit92.9 Content Director, Amanda Lee, has been named a finalist in the Mentor category of the 2018 B&T Women in Media Awards, which drew over 250 nominations.
 
"I'm honoured to be recognised amongst so many accomplished and inspirational women in media, as well as the male champions of change," she said.
 
Lee comes from an extensive radio background and has been part of the Hit Network for six years, taking up her current position as hit92.9 Content Director in December, 2015.
 
Within that time, she farewelled a breakfast show, launched Heidi, Xavier & Ryan, and has developed a number of team members, many of whom have been young, career driven, females who look to Lee as a mentor.
OneShow_CFE_FirstDeadline-Make_Bogusky-web (1).jpgThe One Club for Creativity, the world's foremost non-profit organization recognizing creative excellence in advertising and design, today launched a teaser to a humorous new "Win Pencil, Draw Respect" campaign developed by Toronto agency Zulu Alpha Kilo to announce the call for entries for the prestigious 2019 One Show awards.

The One Show entries can be submitted now at http://www.oneshow.org.  First deadline is September 30, 2018, followed by November 30 and final deadline for entry of January 31, 2019.  One Show juries will be announced shortly.

The campaign is being teased now with posters, banners and simple animated videos, to be followed by a series of online videos in the fall.  The work uses before-and-after scenarios to depict how the life of a creative person improves dramatically once they win a coveted One Show Pencil: bosses put more faith in you, you get to work on better briefs and maybe even get a raise and better office.  But most of all, you get respect.

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This week, Kleenheat launched the latest instalment of its Less Talk, More Energy campaign, created by The Brand Agency. Running across TV, online video, radio, out of home, social and digital banners, the new campaign moves away from price and focuses on Kleenheat's multi-award-winning customer service. 

"We know that good customer service and previous good experience with a company are some of the principal drivers of trust in a brand. And for the past two years, Kleenheat has received a five-star rating for overall customer satisfaction from Canstar Blue and awarded 'Most satisfied natural gas customers in WA," said Carolyn Mooney, Senior Account Director at The Brand Agency.
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Dove is looking to critique the meaning of "I'm fine" - a phrase usually snapped by insecure teenagers - in an animated series of films celebrating its ongoing partnership with Cartoon Network. Working alongside the show's animators and writer, Rebecca Sugar, Dove creates original shorts for broadcast using the show's characters to help educate kids and build body confidence.

The "I'm Fine" campaign has been crafted by Ogilvy to draw attention to the project, using the same medium of cartoons to explore the insecurities felt by four girls in the USA, Brazil, Mexico and France.

The Ogilvy team includes former Perth creative Matt Nankivell. A Young Guns winner in 2010, Nankivell worked at Rare and Meerkats in Perth, and was Campaign Brief WA's Supernova of the Year for 2013, before he headed to the UK in 2016.
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Six agencies are in the running for Campaign Brief WA's 2018 Digital Agency of the Year.

Apps People, Bonfire, Equilibrium, Humaan, Juicebox and Marketforce have each had great years in several ways and submitted excellent entries covering the entry criteria across campaign work, business development and innovation in the digital space.

The winner will be announced on the CBWA Blog, with a detailed report on the award to follow in the next issue of Campaign Brief WA magazine.
Sandbox_Lifeline_BLOG.jpgSandbox was proud to be a major sponsor of the Lifeline WA Black Diamond Gala Dinner held last weekend.

As part of the sponsorship they produced a heart-felt volunteer appreciation story, which gave an insight into the people who work 'behind the line'.

Directed by Stevie Cruz-Martin, the presentation tugged at the heartstrings of everyone in the room and helped to raise money on the night for the very worthwhile cause.

Watch the video HERE.
TopJobsV2.jpgEach week Campaign Brief posts available positions within the advertising, media & marketing industry. Email martin@campaignbrief.com (please place 'Employment Opportunities' in the subject) with the details of your vacancies by 5.00pm Tuesday for listing on Wednesday. Listings are FREE for Campaign Brief WA subscribers or $44 (inc. GST) for non-subscribers for a two-week listing. Recruitment consultancies by negotiation.

• SENIOR SPONSORSHIP COORDINATOR - ECU
• PR & DIGITAL MARKETING COORDINATOR - DOWNUNDER GEOSOLUTIONS

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2018_Block_Launch_BLOG_6.jpgMore than 130 media, agency and personalities braved a wet and wild winter's night last week to attend The Block launch party.

The Old Pickle Factory in West Perth was transformed into St Kilda Beach and featured the Gatwick Hotel, which is the centrepiece of this year's series on Channel Nine.

Nine Perth's Tracy Vo hosted the night, with series host Scott Cam (above right) flying in from Sydney to be part of the night. Perth contestants Courtney and Hans (above) were introduced to the crowd, who were treated to beach style food and special 'Block-tails'.
CA (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judges are Clark Edwards (left) and Andre Hull (right), creative directors at AMV BBDO, London.

BEST TV
Best: BT Sport 'Heroes'. Sidesteps cheese and shimmies around potential hurdles to deliver an emotional, sweet spot. Full disclosure: we sit opposite the team that wrote it, but because we don't like them and it was the best of the work, it can't be counted as favouritism. READ MORE...
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Seven West Media WA's thewest.com.au and PerthNow have achieved record-breaking audience growth in Nielsen DCR results released Saturday morning.

thewest.com.au recorded a Unique Monthly Online Audience (UA) of 2.2m and PerthNow achieved a 1.7m Unique Monthly Online Audience (UA).

This record-breaking result, which puts thewest.com.au only marginally behind The Australian, has been achieved through unrivalled coverage of West Australian issues and big international events across both platforms.

Kate Molinari, SWM WA Chief Marketing Officer said, "thewest.com.au and PerthNoware WA's most trusted news websites, where the people of Perth turn to when news breaks. The Gaff incident from the Western Derby yesterday was seen live on Seven, and from there West Australians went straight to their phone or tablet where they re-watched the shocking video at thewest.com.au and PerthNow. There were 20,000 views of the Gaff punch in the hour between 5 and 6pm and almost 3,000 hours of video consumed yesterday".
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The Telstra Perth Fashion Festival (TPFF) is one of Australia's premier fashion events.

This year the festival celebrates its 20th year and engaged Rare to develop the theme and visual identity for the 2018 event.

"The 'Past, Present and Future' theme acknowledges the festival's past achievements, celebrates where it is today and provides a glimpse of what's to come in the future,"  Rare director of design, Enrico Bettesworth said. 
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Marketforce has bolstered its award-winning creative department with two new creative hires. Luca Brignoli (far left) joins as a Digital Art Director, and Brandon Piggott (near left) - runner up in AWARD School WA 2018 - joins as Copywriter. This follows the appointment of CD Steve Straw, who started at the agency this week.

Paul Coghlan, Marketforce Chief Creative Officer, said "In Luca and Brandon, current and future clients get to enjoy the fruits of a diverse range of skill-sets and new-age thinking. They are an exciting new generation of creative thinkers who can really shape the future of our re-engineered agency. I have no doubt they will contribute to our mission of creating world-class work that drives Western Australia forward."

Gwyn Dolphin The Brand Agency.jpgFormer Tourism WA CEO Gwyn Dolphin has joined The Brand Agency to head up its new Destination Marketing division, created to provide strategic guidance to organisations operating in the tourism, events and entertainment sectors.

Dolphin brings with him extensive experience in these sectors. Over a six-year period at Tourism WA he ran both the events and international marketing divisions before becoming CEO and overseeing key marketing agreements with Qantas for its London-Perth flights, and Alibaba, China's biggest e-commerce platform.

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About Campaign Brief WA

Campaignbrief.com/wa is a blog for the advertising industry in Western Australia. Please comment freely on any topic, but comments that are seen to be more abusive than witty will not be posted. To pass on news or advertise on the blog, or to subscribe to Campaign Brief Australia/NZ or CB Asia, or The Work 09 Annual, email martin@campaignbrief.com

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