Paul Yole's AdFest Diary: Day 1

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IMG_5005 (1).jpgPaul Yole (left) is a retired planner who has covered awards shows for CB for over 10 years. This year he shares some observations from the 20th anniversary edition of Adfest.

The More Things Change...

The Adfest program has a high proportion of technology-based presentations this year.

This is probably a good thing because everyone in the business needs to learn about new stuff.

The only thing that concerns me is whether we are missing the opportunity to remind people (or educate them) about the unchanging truths of understanding and influencing human behaviour.

Which, after all, is our job.
Justine_Armour-pic-thumb-400x286-229570.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Justine Armour, group creative director, 72andSunny, New York.

Best for me is the Speed Blinds You idea. I wasn't expecting to rate this one because it's kind of ugly, but then you realize that visual is key to the message. Slow down campaigns have been done a million ways, so well done on finding a new and interesting way to make me think about this. Strong execution and editing on this one, too. READ MORE...
chinajudginglocation.jpgThe Clio Awards, esteemed international advertising, design and communications competition today announced jury chairs in advance of the 2017 Clio Awards. Clio will turn to the burgeoning creative setting of China for its 2017 onsite-judging weeks, which will take place from July 26 to August 3 at The Sanya EDITION resort, on Hainan Island, off the coast of Southern China.

Each year, Clio gathers a panel of experts to deliberate and award the most innovative and engaging creative content from around the world.
Advertising_Week_Europe_London_2nd_Edition.jpegAdvertising Week, the premiere event for marketing, brand, advertising, and technology professionals, today confirms its global expansion to Sydney.

The news was confirmed at the fifth anniversary edition of Advertising Week Europe, which is taking place this week in London.
Advertising Week will host attendees in some of Sydney's most iconic venues for a week of inspiring thought-leadership programming, evening and special events that celebrate the industry and its people.
Lotterywest_DayNight UVAdshel_BLOG.jpgIn a first-to-market for Australia, Adshel and Lotterywest have used the power of ultra violet (UV) light and specialised custom paint to deliver a high-impact execution across Perth's CBD, to amplify the latest Scratch'n'Win campaign, 'Scratchie Family'.

Using custom paint shipped in for this special build, and customised black lights installed into the Adshel bus shelter panels, the display features hidden messages which are revealed and transform from day to night, bringing the creative to life. It's the first time UV paint has been used on panels in Australia.

Watch a time-lapse video of the execution here.

The core objective of the campaign is to generate attention and deliver a unique execution that effectively cuts through, particularly to reach a younger demographic.
Fairfax_NightNoodle2017_BLOG_2.jpgFairfax Events launched the third WAtoday Night Noodle Markets at Elizabeth Quay last night with a VIP function for media and event partners at The Night Terrace Activation.
Guests enjoyed food from stalls at the markets - the Hilton's Adelphi Grill, Donburi Station and Hoy Pinoy.

The markets run until April 2 and are part of the WAtoday Good Food Month, presented by Citi and launched in Perth for the second time this year, with food events running throughout April.
Photos by Monica Defendi Photographer
Brandform_BLOG.jpgWith a strong portfolio of property branding and campaign work under its belt, Rare is building on its considerable expertise and expanding its offering with Brandform, a new dedicated property branding, design and digital agency.

Headed up by Rare managing director Callum Mackenzie and Paul Clayton, formerly the state Marketing Manager for Peet Victoria and New South Wales, and Strategy Director at Tomorrow Agency, a leading property focussed marketing agency in Melbourne, Brandform will also provide marketing solutions for residential land developers.
RebeccaMaddern_TheAFLFootyShow_BLOG.jpgOur Oasis Ball host for this year, the Footy Show's Rebecca Maddern, certainly cut a stunning figure at last year's Logie Awards in this blazing red dress by Melbourne designer Silvana Tedesco.

What will she be wearing at The Oasis Ball? We'll just have to wait and see but no doubt it will be gorgeous. Lucky her co-host Tim McMillan scrubs up pretty well too.

The good news is Ms Maddern isn't eligible for Campaign Brief's Best Dressed at the Oasis Ball (we're sure she's crushed by that!).

In any case, judging by last year's event, there will be no shortage of fabulous outfits that would give her plenty of competition if she was.

So make sure you're ready to walk the red carpet and strike a pose on Friday, April 7.

Look out for our 'Best Dressed' set in the pre-Ball drinks area when you arrive, come and have your photo snapped by Mr Benjamin and you'll be in the running for fame, fashion immortality, and a $500 voucher to spend at the very fashionable Claremont Quarter.

Campaign Brief's Best Dressed at the 2017 Oasis Ball is stylishly sponsored by


Top Jobs: This week's employment opportunities

TopJobsV2.jpgEach week Campaign Brief posts available positions within the advertising, media & marketing industry. Email (please place 'Employment Opportunities' in the subject) with the details of your vacancies by 5.00pm Tuesday for listing on Wednesday. Listings are FREE for Campaign Brief WA subscribers or $44 (inc. GST) for non-subscribers for a two-week listing (recruitment consultancies by negotiation).

Screen Shot 2017-03-22 at 6.16.18 am.jpgThe latest ADC and One Show picks of the day have been released from One Show and ADC judging.

ADC and One Show picks are from Aussie expat John Mescall, global ECD, McCann New York; Aussie expat Eric Quennoy, ECD, W+K Amsterdam; Bruno Bertelli, global CCO, Publicis Milan; Nellie Kim, partner/VP and CD at ig2 Toronto; Karolina Galacz, deputy CD, Y&R Budapest and Nadja Loddgot, creative partner, AMV BBDO, London.

Emergence_2017_BLOG.jpgThe Emergence Creative Festival kicks off next week in Margaret River with its biggest program yet to celebrate five years of running.

The event turns the Margaret River region into a creative playground for a four-day creative festival featuring a two-day creative conference, with inspiring keynote speakers from across the globe not only delivering keynotes at the conference at Vasse Felix, but getting involved in all the festival has to offer.

This year keynote speakers tackle the theme of "Capturing attention and retaining it" and include JWT New York's Chief Creative Officer, Matt Eastwood; Membrain LLC Los Angeles President, Jennifer Sullivan; TVNZ in Auckland's Executive Creative Director, Jens Hertzum and Birds of Tokyo members Adam Spark and Glenn Sarangapany amongst others which can all be found on the festival's website.
OasisBall_2017_Image.jpgThanks to Seven West Media, a trip for two to the 2017 AFL Grand Final and a $5000 Asia Escape Holidays voucher have been added to the 2017 Oasis Ball Major Auction.

The Grand Final trip includes tickets to the game, flights, three night's accommodation and transfers to and from the hotel.

The Asia Escapes voucher is for any Asia Escape Holidays product within the next year (to April 7, 2018).

And of course, there's a magnificent range of media on offer from Adshel; Evoke Media; Media Tonic, oOh! Media and; Nine Entertainment Co.; Seven Affiliate Sales; MCN; 96FM - ARN; 6PR - Macquarie Network; Southern Cross Austereo; Digital Loop, The Guardian and FeedsMEDIA; Seven West Media; WA Billboards; QMS Media; Val Morgan Cinema; VMO; and SBS Network; plus an Indonesian Indulgence holiday for 6 people from News Corp and an antique 1.31 carat platinum-set diamond ring from Community Newspaper Group.

Remember, this is the major fundraising activity for Oasis. The media packages are generously donated in good faith and the spirit of raising money to support the outstanding work done by The Salvation Army's Crossroads West unit. We need everyone's support to help this life-changing program continue.

So download the latest list and get ready to put your hand up on Friday, April 7 : Major Auction List_21.03.2017.pdf 

Or make an early bid now with Judi Van Omme.
TheLeftBank_BLOG.jpgFremantle's iconic riverside pub, The Left Bank, has recently turned to local digital agency, Bonfire, to take on their online marketing strategy.

Known for their unique positioning alongside the Swan River, The Left Bank has been a local favourite in WA since 1990, and were looking to take their digital presence to the next level. Marketing and events manager, Julia Maloney, said they appointed the local digital team for the job because of the agency's enviable track record.
Future_Lions_2017_vertical.jpgAKQA has today announced the call for entries to the official Cannes Lions International Festival of Creativity global student competition, Future Lions, by inviting those willing to look 'Beyond' what's expected to create the future.
Future Lions discovers tomorrow's most innovative talent, and over the past decade has launched the careers of over 70 of the world's best creatives. The brief: Connect audiences to an idea from a global brand in a way not possible three years ago. There are no boundaries or restrictions on which industries or media are chosen. The deadline for entries is 12 April 2017 at 18:00 BST.
For the fourth year in a row, Google is the official partner of the Future Lions competition.

To learn more about the 2017 Future Lions competition and how to enter, please visit
LindaWayman_BLOG.jpgIn a shock announcement, Linda Wayman has resigned as General Manager of Southern Cross Austereo in WA and will leave the company at the end of March.

Wayman has been juggling some serious issues around her parents' health with her responsibilities at SCA since January, and has decided that her parents must come first.

In a statement to staff last week, Wayman said: "I've been very fortunate to be part of the huge success of our radio stations here in Perth and as 15 years is a nice round number, I feel it's a good time for me to move on to new challenges."

Campaign Brief's Ad Person of the Year in 2011 (and a three-time finalist), Wayman has been a prominent and generous supporter of the industry in WA ever since she joined Austereo from EventsCorp in September 2002. She was something of a surprise choice for the GM role, not having a typical radio background, but quickly won the respect of her colleagues and the wider industry with her honest, down-to-earth style.

Under her leadership mix94.5 and hit92.9 have been a dominant force in Perth radio, with mix notching up 100 consecutive surveys at #1 in 2012 - unprecedented at the time. She leaves with both stations in strong positions in the most recent GfK survey.

Besides leading the success of SCA locally, Wayman is also one of the State's most vocal advocates for women in business. She is passionate about encouraging women to aspire to leadership roles, reflected in her own organisation where women occupy several senior positions across the business.

Timora wins 2017 PADC Diamond Skulls

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TimoraNeley_BLOG.jpgTimora, alter-ego of J Walter Thompson creative duo Tim Newton and Wilora Keeley, has won the 2017 Diamond Skull from the PADC.

David Fare from major sponsor Media Tonic presented the award to Keeley at Perth City Farm last Thursday. Unfortunately, Newton had had a table tennis accident the same day resulting in a badly injured finger needing hospital attention and couldn't attend.

Over 120 people turned out for the presentation - the third annual Diamond Skull Awards, which honour the individuals who create the most inspiring creative communications in WA.

Unlike traditional craft categories in award shows, the Diamond Skulls judges across a portfolio of work created during 2016 rather than just one piece.

This year's Diamond Skulls were judged by 20 creative leaders across four continents and headed by Patron of this year's Diamond Skulls, Matt Eastwood, Global Chief Creative Officer J. Walter Thompson.

Besides Timora's 'ultimate' Diamond Skull, the category winners were:
img_0055-1 (1).jpgAn older piece taken from the archives of damonsbrain - a blog written by Damon Stapleton, chief creative officer of DDB New Zealand

"The last word in show business is business" -  Mae West.

Kim Kardashian is worth 65 million dollars. She also gets payed 10 000 dollars per tweet from various brands around the world to say something nice in less than 140 characters about their brands. And there are many that laugh at her. They say she has no talent. I would agree. But she is worth 65 million dollars. Think about that. Ask yourself why.

Perhaps you remain unimpressed. Well let me tell you what Kim Kardashian's arse can do.
TelishMarron_RyanGower_BLOG.jpgCampaign Brief's Best Dressed at the Oasis Ball is back this year.

We already know there will be a room full of fabulous frocks and glorious gowns from all the ladies, and maybe even one or two rakish tuxes amongst the gentlemen.

Look out for our 'Best Dressed' set in the pre-Ball drinks area when you arrive, come and have your photo snapped by Mr Benjamin and you'll be in the running for fame and fashion immortality.

Plus there will be some great prizes (we're still working on those, but we're sure they'll be good!)

The standard was set by last year's winner, Telisha Marron, and her beau Ryan Gower. Will it be a repeat or will a new fashion star emerge?

We'll see on Friday, April 7.

Campaign Brief's Best Dressed at the 2017 Oasis Ball is delivered by


Ted Royer_Campaign Brief 2016 -thumb-400x357-239042.jpg369310_4435623e3af94171a5ef247530a80115.jpgAdFest has confirmed that Ted Royer (left), chief creative officer at Droga5 in New York and AdFest 2017 grand jury president, and Bruce Duckworth (right), joint chief creative officer and chief executive officer of globally renowned design studio Turner Duckworth and D&AD President, will join the program at AdFest 2017, which runs from 22nd to 25th March in Thailand.

Royer's session is tantalisingly titled: 'The Party You Can't Go To and the Universe in Your Head'. He'll explore two fascinating yet completely unrelated angles: firstly, he'll suggest a stance that brands can have in the world, before telling the story of an unsung creative who never stopped trying.
Screen Shot 2017-03-17 at 6.35.08 am.jpgThis is an ADC pick of the day from One Show and ADC judging.

Here is the latest pick from Eugene Cheong, chief creative officer, Ogilvy, Asia Pacific.

Cheong is ADC Awards Advertising jury chair.

QATAR a380_BLOG.jpgThanks to Qatar Airways, there are economy flights for two people to any of their destinations to be won in the 2017 Oasis Ball raffle.

Qatar flies to more than 150 destinations around the world covering the Americas, Europe, Africa, the Middle East and Asia-Pacific.  Just about wherever you want to go, Qatar Airways can take you there.

Thumbnail image for Crown Towers_Exterior_BLOG.jpgBesides the Qatar flights, there are also two 'second' prizes of $1000 Crown vouchers.

Who needs Paris? Just stay here and have a luxurious weekender at the fabulous new Crown Towers hotel. Or maybe a gourmet dinner with friends at one of the superb restaurants in the Crown complex: Nobu, Rockpool, Bistro Guillaume, Modo Mio - so many options.

Tickets are just $20 each or three for $50 and are being sold now in the lead-up to this year's Ball, so keep an eye out for them in your office.

Remember, it's all in support of the life-changing work done by Crossroad West so even if you're not coming to the Oasis Ball you can still help out by buying one or twenty. 

You don't need to be at the Ball to win; just make sure your name and phone number is on your tickets and Oasis will contact you after the event to arrange collection of your prize.
Matt-Eastwood-web-thumb-400x400-244354.jpgLions Entertainment has today announced the jury members who will judge the Entertainment Lions and the Entertainment Lions for Music awards at this year's Cannes Lions International Festival of Creativity.

Aussie expat Matt Eastwood (left), worldwide chief creative officer at J. Walter Thompson in New York has been picked to sit on the Entertainment Lions for Music jury.

Lions Entertainment, the two-day specialist event that takes place on 21-22 June 2017 as part of Cannes Lions. Lions Entertainment focusses on the future of the entertainment industry and brings together global brands and entertainment creators to explore how content is incorporated into mainstream culture through effective storytelling. The 2017 content programme combines inspirational speakers and trends and insights sessions, alongside live performances from global talent. Shortlisted entries for the Entertainment Lions and the Entertainment Lions for Music will be announced and showcased during the Festival, and the winners revealed at the Awards Ceremony on 21 June 2017.
WHN (1).jpgThe&Partnership, m/SIX and Adloox have published a report laying out the steps the industry needs to take to reverse the rising tide of advertising fraud - as new figures from Adloox suggest advertisers could be defrauded of $16.4bn in 2017.

The 'What Happens Next: How to Reverse the Rising Tide of Ad Fraud' report was commissioned by The&Partnership and m/SIX last year, and carried out over a period of 12 months by fraud detection specialists Adloox.
D&AD YELLOW HI RES.jpg (1).jpgCourtesy of The Beautiful Meme, the D&AD Festival 2017 creative has been unveiled today - with an explosion of colours, textures and shapes representing the ever shifting nature of our category, thinking and work.

This year, the iconic D&AD Pencils are brought to life in animations with tangible textures, explosions of activity and a flurry of shape shifting. All the executions are designed to pay homage to the award levels or categories from the D&AD Professional Awards and using previous winning work as executional inspiration.
AlvaroRodrigues_BLOG.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Álvaro Rodrigues, chief executive officer and chief creative officer, 3A Worldwide Brazil.

Best: Magistral Dishwasher: Amateur from Grey Argentina. Cool tagline: "Go Ahead Amateurs". Such a nice use of music to push the idea further. Simple, creative and nicely well done.

Runner up: AA: Designated Drivers from adam&eveDDB London. Fresh way to put two such well used themes in advertising "don't drink and drive" and "don't text and drive" together. Nice twist at the end. Cool. READ MORE...

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