Bram Holzapfel2.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Bram Holzapfel, creative director - customer engagement at DDB & Tribal Worldwide Amsterdam.

It's always tricky to judge work at face value, especially out of local context. But there are some generic rules that apply to all advertising when it comes to separating the good from the bad or even the ugly. I know how tough it is for any agency to actually end up with the perfect result they envisioned when they set out to create a piece of work. So respect to all the work I've had the privilege of reviewing this week. READ MORE...
travel-mobile-apps1.jpgCriteo, the performance advertising technology company, has today revealed its Travel Flash Report that highlights the increased use of mobile devices in consumer travel planning and purchasing worldwide.

This report provides insight on both the share and value of bookings generated from mobile devices for travel websites, including airlines, hotels, car rentals, cruises and apartments, and the impact this has on marketers' advertising campaigns.
mobiledevicescb.jpgInMobi has released its latest Australian Mobile Insights Report today, revealing significant growth in mobile advertising in Australia over the past year. InMobi's network grew 139.7 percent year-over-year (YoY) in Australia, with almost 6.6 billion ad impressions served on the InMobi network in Q2 2014, an increase from 2.7 billion in Q2 2013. This strong growth has been driven by a massive 246.3 percent increase in tablet impressions and 110.3 percent rise in smartphone impressions, as more brands and advertisers shift their focus on the second screen experience.
Skulls2014_Original_BLOG.jpgBe there on November 7 to see who gets their hands on an original. This is the only night that celebrates the individuals who make the most inspiring Western Australian commercial communications.

Chairman of Judges, Brendon Guthrie, will be returning to town to announce the winners during the gala night at Fraser's King Park.

It has been a bumper year for entries, so tickets will be in high demand. Book early to avoid disappointment. Also be sure to take advantage of early-bird pricing until October 13.
are-you-a-winner.jpgAWARD has launched its call for entries campaign for 2014 via McCann Melbourne - with the deadline Friday, October 31.

A 15% late fee applies for all entries submitted after that date.

Extended and final deadline is Monday, 10th November 2014. All material must be uploaded to the site and delivered to the AWARD office by 5.00pm. The site will close and no entries will be accepted after this deadline.


SteveSinha_BLOG.jpg303Lowe has appointed Steve Sinha (pictured) to replace Clive Bingwa as National Media Director. Bingwa resigned earlier this month after 15 years with the agency.

Sinha joins 303Lowe after a decade working for OMD - the past seven years as Managing Director of OMD Melbourne.

Al Taylor, Group Managing Director, 303Lowe, said: "We are delighted to welcome Steve to 303Lowe, he brings an incredible wealth of experience with 25 years in media and advertising agencies including: Saatchi & Saatchi London, WCRS, Clemenger, Carat, Frontline Media and OMD. Naturally, he will be a great addition to the team. His appointment is part of our commitment to further invest in our full service media offer, which continues to experience strong growth. Steve is passionate about media and creative working cohesively together and shares our belief that bundling is back."
RadioSurvey6_2014_BLOG.jpgGfK's Metro Radio Survey 6/2014 has been released today.

Mix 94.5 retains top spot overall but is joined for the first time by Nova 93.7. Both stations recorded 13.7% share P10+. They have a comfortable lead over 96FM on 10.7%. ABC720 is the only other station to record double-digit share in P10+ with 10.1%.

It's the third time Nova managing director Gary Roberts has taken a Perth radio station to #1, having done it previously with 96fm and Mix 94.5.

Nova 93.7's Nathan, Shaun & Nat also recorded the highest commercial Breakfast share on 13.9% but were just pipped for the overall #1 spot by ABC720's Eoin Cameron on 14.0%.

2014AMSRS_StateConference.jpgThe Australian Market & Social Research Society 2014 WA State Conference is being held on Thursday, October 23.

The conference will bring together industry professionals to increase the standard, ethics and understanding of market & social research with peers, clients and partner industries including advertising and marketing.

2014 Conference Program (in order of appearance):

BoganBingo_BLOG_17.jpgInitiative, Oxfam's media agency, is going above and beyond the call of duty this year by fielding a team to participate in the 100km Trailwalker event next month.

In order to raise funds they held a Bogan Bingo evening last week, attended by 176 friends, agencies and media partners. Initiative and their brave trailwalkers would like to thank all the teams that participated, and the generous media partners who donated prizes.

Everyone got into the spirit of the night with plenty of flannos, mullets and fake tattoos on display. Some of the bogan teams included the Winnie Blues (Media Tonic), Yahooligans (The West), Stunned Mullets (Network Ten), Show Us Your Tinnies (Nova), OCDC (Val Morgan), Rev Heads (SCA), Fully Sick News (Corp) Bro, Just Holden On (Community News), 50 Shades Of Armadale (303Lowe), Lara Bingo (Meerkats), Shazz's Preggers Again (APN), Seven Ciggy Butt Brains (Channel Seven), Goonbaggers (GWN), and A Bingo Stole My Baby (Nine Network).
Veksner-5.jpgBy Simon Veksner
Creative Director, DDB Sydney

We work in a highly collaborative industry. And collaboration is universally held to be a good thing. In fact the very worst thing you can say about an agency is that they work 'in silos'.

But hey, long-term readers will know that I get a kick out of questioning received wisdom.
So - just as a thought experiment - let's ponder for a moment, what would our industry be like without any collaboration?  READ ON...
Here's a closer spotlight on all the big winners at the 2014 Spikes Asia Awards, held on Friday night in Singapore. 4,984 entries across 18 categories, were cut down to total of 472 entries awarded. Here are all the Grand Prix and Gold winners.

3019660-inline-i-1-remote-control-tourist.jpgI touch myself.jpgBranded Content & Entertainment
There were 20 winners in Branded Content & Entertainment: 1 Grand Prix, 3 Gold, 5 Silver, 11 Bronze. The Grand Prix went to Clemenger BBDO Melbourne for 'Melbourne Remote Control Tourist', Tourism Victoria.

The 3 Golds went to:
Dentsu Tokyo 'Sound of Honda / Ayrton Senna 1989', Honda Motor Co

JWT Sydney for 'I Touch Myself Project' for the Cancer Council of New South Wales (a personal favourite of Spikes Jury President Ted Royer).

Apollonation and Saatchi & Saatchi Auckland for 'Tui Catch a Million' for Tui Beer.

StJohns_BreakTheBarrier_BLOG.jpgThe Brand Agency's 'Break The Barrier' TVC for St John Ambulance has won two Bronze awards at Spikes Asia, presented on Friday night in Singapore.

'Break The Barrier' picked up its awards in the Film and Film Craft categories.

Dentsu Tokyo was the star of the night, taking out the Digital Grand Prix, the Outdoor Grand Prix, the Promo & Activation Grand Prix as well as the Film Grand Prix for Honda 'Sound of Honda / Ayrton Senna 1989'.

Clemenger BBDO Melbourne took out the Direct Grand Prix as well as Branded Content & Entertainment Grand Prix for the Tourism Victoria 'Melbourne Remote Control Tourist' campaign. Havas Worldwide, Sydney won the Creative Effectiveness Grand Prix for Virgin Mobile 'Fair Go Bro'.

Ogilvy & Mather Singapore won the Film Craft Grand Prix for Comfort 'The day I visited my son'.

Overall, awards were given as follows:
641737_thumb.jpgJust days ahead of the AFL Grand Final between Hawthorn and the Sydney Swans, the Hawks have managed to edge out the team seeking to snatch their crown in the social media stakes, the Adobe Digital Index has revealed.
As the two teams made their run to the showdown at the MCG on Saturday, they have been generating massive social media buzz across blogs, Facebook, Google +, Reddit, Twitter, Dailymotion, Flickr, Instagram, Tumblr, VK, Disqus, Foursquare, Metacafe, Wordpress, and YouTube.

Pat Baron's Spikes Asia Diary - Day Three

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Pat Baron Spikes Jury-web.jpgPat Baron, executive creative director at McCann, Melbourne is on the Film, Print, Outdoor and Radio jury at Spikes Asia, currently underway in Singapore. He writes exclusively for Campaign Brief.

Prankvertising, self-aware advertising, globalization, sensibility blur, a killer shark verses a water pistol, dancing human rice, the wildest high tech floor ever, I mean ever, cricket madness and can something be more beautiful for having been broken? I've always thought so. The haunting sound of Senna, hungry children, words that kill, Thai ghosts, a light in the dark, drone splats. Ted Royer asked: "so what's your point Pat?" "Dunno Ted I'm just 'Blazin'." This is day three in the Spikes Asia Festival of Creativity 2014 jury room, the toughest day of judging so far as we adjudicate metal for Film and Outdoor.

Claire Davidson's Spikes Asia Diary: Day Three

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L1090540.jpgThe Sweet Shop's Claire Davidson is on the ground at The Spikes Asia Festival, at Suntec City in Singapore. Here's Claire's highlights of the second day of seminars at the L1090543.jpgfestival.
It was a jovial evening last night here in Singapore.  Spikes Asia 2014 brought us 'Networking by Night' which saw parties held across the city by Bates Chi & Partners, VivaKi, Cinime and JWT.  There was much merriment and revelry in the air and a fun time was had by all.
Today was another big day at the Suntec Exhibition and Convention Centre, Day 3 at the Asia Pacific's festival of creativity.
arrow-increasing.jpgDigital advertising has continued its exceptional growth trajectory in Australia according to the Commercial Economic Advisory Service of Australia (CEASA).

The CEASA report, which was issued this week, shows digital advertising snared 37 percent of the total $6.2 billion advertising market spend in Australia for the first six months of 2014. By comparison free-to-air (FTA) TV remained static at 27 percent share and the remaining third of the ad spend was split between all the other advertising segments combined.
Swans_2.jpgPerth digital agency BlondGorilla is in the thick of the buzz for this weekend's AFL Grand Final, working with the Sydney Swans on a 'Guernsey Generator' social media campaign throughout the finals series.
BlondGorilla created a dynamic image rendering service to change - 'on the fly' - the number on the Swans guernsey and apply a custom signature.
"Working with the Swans we wanted to ramp up support as the Sydney swans entered the finals," said BlondGorilla's Boyd Hauff. "We built a multi-platform experience that allowed people to show their support and receive customised messages from players."

PortfolioReview_1_BLOG.jpgFinal year design students were given the opportunity to have their portfolio's reviewed at ECU last Saturday.

Organised by AGDA WA and the DIA, design industry professionals gave the students advice, insight and honest feedback on how to polish and present their work as they make the transition to employment.

The session was kicked off with a presentation by Martin Maher from Made By Zebra.

See the photos and presentation here.
TypeByHand_BLOG.jpgThis full-day workshop will take you on a journey through the world of hand lettering. With an emphasis on doing rather than watching, you will start with some theory of humanist construction in type, followed by inspiring examples and discussion.

You will then be plunged into a series of drawing exercises designed to improve your understanding of type. The afternoon session allows you to create your own unique handlettered piece under the direct instruction of Wayne. Participants will leave with new drawing techniques and a renewed enthusiasm for handlettering, and typography in general.
Claire_L1090512.jpgThe Sweet Shop's Claire Davidson is on the ground at The Spikes Asia Festival, at Suntec City in Singapore. Here's Claire's highlights of the second day of seminars at the festival.

Well our Campaign Brief Asia's Legendary Party to kick off Spikes Asia, hosted by The Sweet Shop, Method Studios, Song Zu and Arcade was a HUGE success last night.  Legend will prevail.  Singapore's Gutter Bar has been born.  A big shout out and thank you to everyone who came and frolicked amidst the festivities with us.

It was back to the Suntec Exhibition and Convention Centre for me this morning, albeit with a hazy and dazy head.

CBlegendary_P1080795.jpgCBlegendary_P1080825.jpgWhat a night! The Campaign Brief Asia Legendary Party at Spikes Asia was one of our largest nights ever. Over 300 of Asia's finest (and not so finest) advertising friends enjoyed a great night of fun in Singapore at the new "Gutter Bar" of Spikes Asia - Gem Bar.

Thanks to our glorious and generous sponsors - The Sweet Shop, Method Studios, Song Zu and Arcade - the party kicked on to the wee small hours of the morning.

Our thanks also to everyone who came along and enjoyed the night. We appreciate your support and friendship.


StJohns_BreakTheBarrier_BLOG.jpgTwo finalists at Spikes Asia are the latest accolades for The Brand Agency's St John Ambulance WA 'Break The Barrier' TVC. The commercial has made the shortlist for both Film and Film Craft categories.

18 Australian entries have made the cut at the shortlist stage of the Spikes Asia Awards' Film category, out of 57 entries overall making the shortlist. In the Film Craft category Australia has scored 17 finalists out of a total 51.

VIEW THE FILM SHORTLIST - Film Shortlist.xls
VIEW THE FILM CRAFT SHORTLIST - Film Craft Shortlist.xls
AleciaHancock_BLOG.jpgHancock Creative director and founder Alecia Hancock has been named a finalist in the WA Telstra Young Business Women's Award for 2014.

Hancock has worked in the media for more than 15 years, and launched boutique creative agency Hancock Creative in 2010 to help businesses connect with their audiences using content.

She has worked on award-winning digital campaigns for the Office of Road Safety and the Western Australian Electoral Commission, and managed projects for a diverse portfolio of clients from best-selling author Fleur McDonald to 303Lowe, Devahasdin, Buzz Marketing, Stockland, IGA, Hippo Creek and Ace Cinemas.
Spikes_L1090493.jpgThe Sweet Shop's Claire Davidson's take on Day One of the seminars at the Spikes Asia Festival (Claire is pictured on right with BBDO Singapore ECD Ronald Ng).

Spikes Asia 2014.
~ 4 days
~ 4,984 entries and pieces of work on display
~ 18 categories
~ 90 judges from around the global, including 12 jury presidents
~ 104 speakers from 88 countries
~ 49 Hours of content
~ 39 seminars
~ 15 forum sessions
~ 7 tech talks
~ 4 nights of organized networking events
~ 1 gala awards ceremony

It's going to be a big four days celebrating the best of the best in all things creative from the Asia Pacific.  This is the sixth Spikes Asia Festival of Creativity here in Singapore, bringing together our advertising, communications and entertainment industries to gather, learn, communicate and debate.
Kojai_BLOG.jpgPerth tech company Kojai has been selected to attend the prestigious global tech conference Web Summit, where they will exhibit alongside giants Facebook, Google and Coca-Cola.

Launched in March this year, Kojai allows users to pin pictures onto a map and trace the places theyʼve been worldwide. The app finds their location using the phoneʼs GPS then allows users to upload a picture to appear on the map to share with friends on social media. Kojai can even share what song users were listening to when they snapped the shot.

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About Campaign Brief WA is a blog for the advertising industry in Western Australia. Please comment freely on any topic, but comments that are seen to be more abusive than witty will not be posted. To pass on news or advertise on the blog, or to subscribe to Campaign Brief Australia/NZ or CB Asia, or The Work 09 Annual, email

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