Top Jobs: This week's employment opportunities

TopJobsV2.jpgEach week Campaign Brief posts available positions within the advertising, media & marketing industry. Email martin@campaignbrief.com (please place 'Employment Opportunities' in the subject) with the details of your vacancies by 5.00pm Tuesday for listing on Wednesday. Listings are FREE for Campaign Brief WA subscribers or $44 (inc. GST) for non-subscribers for a two-week listing. Recruitment consultancies by negotiation.

• MEDIA SALES EXECUTIVE - SEVEN AFFILIATE SALES
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Greenwood_Komadina_BLOG.jpgLocal advertising production company Kick Films has been chosen to compete in The FACTory International Pitching Forum in Melbourne in March.

Titled Under the Volcano, their project is one of 12 international documentaries selected from over 100 entries. It's about a remote recording studio on the Caribbean island of Montserrat, built by Beatles' producer Sir George Martin, that for a decade saw artists such as The Stones, The Police and Paul McCartney through its doors before the island was devastated by two natural disasters - Hurricane Hugo in 1989 and a massive volcano eruption in 1997.
WARC-Data_web_dark.jpgWARC, the international marketing intelligence service, has released its latest monthly Global Ad Trends report digesting up-to-date insights and evidenced thinking from the worldwide advertising industry.

Focusing on advertising expenditure in 96 markets, this latest Global Ad Trends report includes key trends in spending patterns by media and geography since 2009, a round-up of 2017, as well as full-year projections for 2018.
yo-students (1).jpgThe Young Ones Student Awards honor the very best creative students from advertising and design schools and programs across the globe. These young talents are destined to be the future of our industries, and shining at the Young Ones is the first step towards a career of glory.

The One Club for Creativity encourages all creative students to enter, and for all creative professionals who teach, mentor or work with students to share.

The deadline for all Young Ones Student Awards categories is Friday, March 2. Entries fees contribute towards The One Club for Creativity's Education, Diversity + Inclusion initiatives.

LEARN MORE + ENTER
MEET THE JURY
VIEW THE TRAILER
Alfredo (L) & Alberto (R) (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judges are Alfredo Adan Roses (left) and Alberto Portas (right), a creative team from Mistress, LA.

BEST TV
Favourite: Cadbury 'Mum's Birthday'. Good emotional commercials always work and this one is great proof of it. Everybody can feel related with this story and that's what great insights do. Sweet like chocolate, this campaign positions Cadbury in everybody's hearts. READ ON...
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Derry Simpson, Group Managing Director of 303 MullenLowe Perth, has been announced as Jury President of Media Lotus and Effective Lotus at ADFEST 2018.

One of Australia's most credentialed planners, Simpson's passion for effectiveness has seen 303 MullenLowe win multiple Grand Prix Effies across the region, making it Western Australia's most awarded agency for effectiveness.

"As someone who gets a kick out of building effective solutions and creating ideas that work, it's an honour to be leading the Media and Effective jury at ADFEST 2018. I know the calibre of entries will be very strong and I can't wait to see which brands and agencies are setting the bar highest in our region," said Simpson.
Integrated2017_BLOG.jpgThe 2018 Campaign Brief Awards will be presented as part of the 23rd annual Oasis Ball, being held once again at the superb Crown Towers on Friday, April 13 (tickets on sale in February).

The first round of entries for the Campaign Brief Awards creative categories are due in two weeks' time -  Friday, February 2.

Marketforce appointed by BGC Residential

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Marketforce has added builder BGC Residential and its six divisions - WA Housing Centre, Commodore Homes, GO Homes, National Homes, Stratawise and BGC Residential South West - to its client roster. 

BGC Residential enlisted the agency after a review of its marketing and strategic requirements for 2018.

Marketforce CEO Paul Everingham (pictured) said they were very excited to be working with WA's largest residential builder. 

"We excel at holistic advertising and helping clients work toward their business objectives - and we look forward to bringing this to the table for BGC Residential and their unique portfolio of builders." 

BGC Residential Executive General Manager Michael Bartier said the company wanted a streamlined approach to their marketing. 
Crown Towers_Exterior_BLOG.jpgIf you're going to the 2018 Oasis Ball & Campaign Brief Awards on Friday, April 13, you can enjoy very special accommodation rates at each of Crown Perth's three great hotels.

And as an added bonus this year, for every room booked via the booking system, 10% will go to the Oasis Ball's charity -  The Salvation Army's Crossroads West program.

Why not make it a weekend and enjoy some 'recovery time' after what will surely be a big Friday night!

Go to the Booking Website HERE for more details and to reserve your room.

There is also a call-in code if you would prefer to phone to make your reservation.
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Chloe Rickard, one of Australia's most dynamic and innovative comedy producers, will be part of the Emergence Creative Festival Line-up being held in Margaret River from March 21 - 24, 2018.

A Partner and Chief Operating Officer at Jungle Entertainment, Mumbrella's Production Company of the Year in 2017, Rickard has produced Squinters and Sando, both for the ABC and with international market airing in early 2018; two seasons of Here Come the Habibs (Nine Network), No Activity (Stan's first original commission, US remake by CBS All Access) and Soul Mates (ABC/NBC Universal), along with The Moodys, A Moody Christmas, Elegant Gentlemen's Guide to Knife Fighting, and over 200 television commercials.
Giao Phan and Andrew Chu.jpgBBDO Asia has appointed Andrew Chu (near left) as Executive Creative Director of BBDO Vietnam.

He joins BBDO from GREYnJ United in Bangkok where he was instrumental in growing the agency's business and reputation locally and globally. He is the first and only creative in the agency's history to bring in three Cannes Lions in under three years, and is passionate about delivering campaigns that are highly creative and effective.

Chu commenced his career in Perth at Marketforce under CD Andrew Tinning, where he was an art director for 4 years. He and writer Ryan Albuino created some of the agency's most notable work before the pair made the move to Clemenger BBDO Sydney in 2010. After 4 years at Clems, Chu moved to Thailand in 2014.

With a career spanning over 12 years at some of Australia's and Thailand's best agencies, Chu's work has been recognised in major industry award shows such as Cannes, CLIOs, One Show, LIAs, the New York Festival, Spikes Asia, Adfest and Ad Stars.
TopJobsV2.jpgEach week Campaign Brief posts available positions within the advertising, media & marketing industry. Email martin@campaignbrief.com (please place 'Employment Opportunities' in the subject) with the details of your vacancies by 5.00pm Tuesday for listing on Wednesday. Listings are FREE for Campaign Brief WA subscribers or $44 (inc. GST) for non-subscribers for a two-week listing. Recruitment consultancies by negotiation.

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• PRODUCER - THE BRAND AGENCY
• SEVEN TWENTY - PERTH + BRISBANE x 20
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Leading Perth digital agency, Equilibrium, has appointed Mark Scarparolo (pictured) to the position of Head of Design.

Scarparolo is one of Perth's most accomplished digital designers having previously worked with the likes of Vivid Group, Isobar and Precedent.

Managing Director, Warren Gibbs, said he was thrilled to welcome someone of Scarparolo's calibre to the team, and that the appointment will further bolster Equilibrium's design capacity with additional knowledge, experience and leadership.

"Mark has a proven track record designing for complex, large-scale projects, and we're looking forward to him leading and mentoring our design team, and continuing to produce innovative and intelligent design for our clients," he said.

MikeMcKay.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Mike McKay, partner and chief creative officer, Eleven Inc. in San Francisco.

BEST TV
Favourite: MLA "Lamb Side Story". In advertising, we often try to tap into politics, but clients rarely allow us to do so. So I admire this agency for pulling this one off. Not only does this video poke fun at our deep, political divide, but it also makes fun of itself. Which, I believe, is a good way to make consumers like your brand. Using a musical to highlight the clash between the two groups is a tongue-in-cheek way to set-up the problem, before revealing the one thing both sides can agree on: Australian lamb. While it's a very entertaining video, I would cut it down in length. It feels a bit too long for consumers who tend to "skip" whenever possible. READ MORE...

More Summit success for Jack in the box

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Busselton-based agency Jack in the box has won 3 Summit International Creative Awards, for branding, television production and print production projects for two diverse clients.

It's the fourth year in a row Jack in the box has been a multiple winner at the Summit Awards.

This time the agency won Silver in Complete Logo Redesign for Parcel Property; another Silver in Print Storybook Production for Bethany Funeral Home, and a Bronze for Television also for Bethany.
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Breadbox Marketing & PR will launch a new brand strategy hinged on a healthier menu for Sweetlips Fish Bar this month. Previously Sweetlips Fish and Chips, the local icon will capitalise on its local premium fish range and a new fresh, healthy menu. 

The brand faced unique challenges, with the fish and chip market facing declines as more diverse, healthy and cost effective fast food options enter the market.  The brand challenge was to take fish and chips from a once a month option, to at least once a week.  Breadbox worked with Sweetlips to create a brand more accessible to a higher end audience, and provide options for both lunch and dinner. 
The victors, with agency account manager Florence Boog_BLOG.jpg
What was intended to be an exercise in mindfulness quickly became a masterclass in fierce competition and teamwork as agencies across Perth vied to be the first to complete the Community News 2017 Christmas gift.

After a frantic year and a full-on December, Community wanted to encourage some down-time to relax and unwind, gifting Agencies with an Edge of Glory jigsaw. It seemed to have the opposite effect! 

The 1000-piece jigsaws, featuring one of two artworks by Kelly Jade King, were delivered to Agencies on December 8th - with 303 MullenLowe the fastest finishers, completing the task in five-and-a-half hours! 
OasisBall_2017_BLOG_44.jpgThe 2018 Campaign Brief Awards will be presented as part of the 23rd annual Oasis Ball, being held once again at the superb Crown Towers on Friday, April 13 (tickets on sale in February).

Entries for the Campaign Brief Awards creative categories are now open and are due Friday, February 2 - three weeks' time.


Screen Shot 2018-01-11 at 1.41.11 pm.jpgWith the next wave of asbestos-related diseases predicted to come from the growing DIY home renovator market, WorkSafe Tasmania has launched a coordinated state-wide TV, radio, press, billboard and online awareness and education campaign, created by Hobart-based advertising consultancy Freelance Skelton.

Freelance Skelton is headed by former Perth creative Lance Skelton, who enlisted another former Perth creative Tony Osborne as art director on the project. The pair were colleagues at McCann Erickson Perth in the 1990s.
increase-arrow-clipart-1.jpgDentsu Aegis Network's latest Ad Spend Forecasts, based on data received from 59 markets, puts global growth at 3.6% in 2018, up from 3.1% in 2017.

Asia Pacific ad spend growth is forecast to accelerate to +4.2% in 2018, up from +3.5% in 2017. 

The region is forecast to be the leading contributor to global ad spend growth in 2018, contributing 39.7%, US$8.1 billion of the total US$20.3 billion incremental global increase, led by markets China, Japan, India and the Philippines (see table below).
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MCN Perth has announced the appointment of Karen Papalia (pictured) to Group Sales Manager from Senior Sales Account Manager, effective immediately.

Paplia will work closely with both agencies and clients, and support Sales Director, Paul Townsend in leading the MCN team in market.

"Karen is an incredibly hard working and conscientious media professional, recognised in the industry by winning the 2017 Media i WA TV Sales Person of the year," said Townsend.
 
"With the launch and development of a number of targeted advertising initiatives from MCN this year and beyond, 2018 is going to be an exciting year for MCN and Karen will play a pivotal role in delivering these solutions for Perth advertisers."
Bobby_Pearce_DNG0898 copy (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Bobby Pearce, chief creative officer at David&Goliath, Los Angeles.

BEST TV
Winner: Centrepoint, Unleash Greed. Michael Douglas' "Greed is Good" speech in Wall Street has held the title for several decades. But this beautifully crafted, poignantly written spot for a shopping center, is giving it a run for its money. The words were as beautiful and compelling as the visuals themselves. It's not easy to talk about a selfish emotion that is usually considered a negative in a way that brings a smile to everyone's face and has them nodding along thinking, "you know what, he's got a point." Besides, the voiceover has an English accent and I believe and instantly love anything with an English accent. Well done guys. I wish I'd thought of it. READ MORE...
BoY_Digital_2017_BLOG.jpgThe Campaign Brief Awards will be presented at the WA advertising industry's night of nights, the 23rd Oasis Ball on Friday, April 13 at the spectacular Crown Towers.

As part of the night, 3 digital media awards will be presented:
•  Digital Media Single Execution
•  Digital Media Campaign
•  Use of Data

These are in addition to the 7 offline media creative awards.

Deadline: Friday, February 9, 2018
Entries are now open and close at 4pm on Friday, February 9. Download the Entry Kit with all details below (pdf and Word versions available):


What was the best work from Perth in 2017?

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RLS_Passwords_BLOG.jpgWe asked some of Perth's CDs and senior creatives to nominate what they thought was the top local work of 2017. Royal Life Saving 'Passwords With A Purpose' by 303 MullenLowe, WA Electoral Commission 'Dark Lord' by Marketforce and Cancer Council 'Stick It To No. 2' by Gatecrasher were popular picks. Though not a Perth-produced ad, Parkinson's NSW 'The Hold' was written by JWT Perth Creative Director Paul Coghlan and also had plenty of admirers.

Joe Hawkins, Marketforce
It's been an interesting kind of creative year for Perth, with really only a few bits that deserve a special mention.

Passwords with a Purpose was a standout. So simple and an effortlessly relevant fit for the message. I witnessed the amount of energy and effort the partner-less Scott Pritchett put into this, and he deserves all the accolades the work has received, and will hopefully receive, in the future.

JWT and Paul Coghlan for their Parkinson's TVC. Sure, it didn't run on Perth TVs, but you can bet plenty of people here watched it online. But credit where it's due for being written - and by the sounds of it, produced - largely out of Perth.
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Campaign Brief's Wembley office is closed until Monday, January 8, but we'll still be online over the Festive Season for any news or enquiries. Just email martin@campaignbrief.com
2017 was our thirty-third year of publication and, as in the previous thirty-two, we received great support and many contributions from the industry. 

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About Campaign Brief WA

Campaignbrief.com/wa is a blog for the advertising industry in Western Australia. Please comment freely on any topic, but comments that are seen to be more abusive than witty will not be posted. To pass on news or advertise on the blog, or to subscribe to Campaign Brief Australia/NZ or CB Asia, or The Work 09 Annual, email martin@campaignbrief.com

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