BullshitBand_27.jpgBullshitBand_14.jpgIt was a hot night on Friday as around 250 people watched the 'cream' of the industry's musical talent take the stage at the Irish Club in Subiaco.

Creative ADM's Ben Catley led off with a brilliant solo performance, followed by 5 bands: 'The Crash' from Gatecrasher; 'Boy Brand' from The Brand Agency; 303Way from 303LOWE; Band So Hard: The Bacon & Egg Sandwich Experience from Marketforce; and Lionel Bitchy from Meerkats.

After all had played two songs in round one, it was The Crash, Lionel Bitchy and Boy Brand that went through to the rock-off.  The decision was very tight but it was the latter's mix of theatre, crowd involvement and music that impressed the judges. Boy Brand won the perpetual trophy and the chance to play at next year's Oasis Ball in front of 800 people.

The Battle of the Ad Bands is one of the industry's best events of the year and this one was another fantastic night organised by the Youngbloods, MDS's Tim Count and RT Flims' Ross Tinney.


Nine Entertainment Co presentation at Fraser's

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Nine_Aug14_BLOG_1.jpgFraser's was the venue for Nine Entertainment Co.'s mid-year presentation in Perth last Friday morning.

Led by Perth Managing Director David Mott (pictured left), the presentation highlighted Nine's successes in the year-to-date and strategies for the future, with integration a strong theme as Nine seeks to capitalise on synergies across the Nine Network's television and Mi9 digital properties. 

APN Outdoor presents The Attention Economy

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APN_AttentionEconomy_3.jpgAPN Outdoor hosted a dinner for its agency clients at Must Wine Bar last Thursday, to present its latest research project - The Attention Economy.

With a sample size of more than 6,600, APN Outdoor has partnered with Millward Brown to carry out the study across both Australia and New Zealand. Incorporating both qualitative and quantitative research methods, the study goes beyond audience engagement with just Outdoor and also considers consumption of other media.
Bankwest Business_Cleese.jpgBankwest has released the next phase of its new tv campaign with iconic comedy legend, John Cleese. Launching this Sunday (August 31), Bankwest Business will be featured in TVCs nationwide as well as print, outdoor and online.

The spots were directed by LA based Aaron Stoller through Revolver, with legendary Aussie DoP Russell Boyd, through Revolver. This is the fourth spot from the campaign, via Host Sydney. All spots were co-written with Cleese, highlighting the ways Bankwest is making banking easier for customers.


Coinciding with this campaign is the news from earlier this week that Bankwest has again been named Business Bank of the Year 2014 by the prestigious Smart Investor Blue Ribbon Awards.
ClioAward.jpgMarketforce has three finalists in the Audio category for their Geekiest Promo radio campaign for Internode at the 2014 Clio Awards.The campaign was created by Guy Howlett and Neil Martin via Brad Habib at Soundbyte.

Individual spots "Klingon" and "Elvis", along with the whole campaign, are shortlisted in the results released this morning. The Brand Agency and 303Lowe are also finalists in the Film and Direct categories, announced earlier this week.

Derry_Al_303Lowe.jpg303Lowe has announced a number of changes to the management line up in its Perth office, promoting Al Taylor (right) and Derry Simpson (left) to new roles.

Says Nick Cleaver CEO, 303Lowe: "We are pleased to formally announce Al Taylor's promotion to the role of group managing director of the Perth based companies and Derry Simpson's elevation to the role of managing director: strategy & innovation.

"Al and Derry make a formidable and complementary team; over the last six years they have proven just how effectively they work together building our Perth business and generating game changing campaigns for our clients."
OLD-SPICE-ICE-1.jpgOLD-SPICE-ICE-2.jpgOld Spice's Isaiah Mustafa takes on the ALS #IceBucketChallenge - with a twist. Agency: Wieden + Kennedy, Portland.

Donald Gunn.jpgThe Gunn Report has released 'The Power of Print', a study of the most awarded Print and Outdoor ads in the world, which identifies 13 basic Dramatic Formats used in Print advertising to engage consumers creatively and effectively. It's an analysis based on the creative ideas behind the most awarded Print and Outdoor ads in the world in the last in the last 15 years

A total of 1,028 award winning Print and Outdoor ads and campaigns from around the world featured in The Gunn Report's Print Library have been classified - an average of 50 of the highest ranked ads per year, from 1999 to 2013.
'The Power of Print' report includes a description of the specific thought process involved to identify each of the 13 Dramatic Formats, as well as a total of 140 examples of work which support the analysis. The most represented countries across the 140 ads and campaigns featured in the study are the United Kingdom (24 ads/campaigns), USA (21), France (15), Brazil (12), Germany (9) and South Africa (9). The five most represented agencies, with 5 ads/campaigns each, are AlmapBBDO (São Paulo), Saatchi & Saatchi (London), Saatchi & Saatchi (New York), Scholz & Friends (Berlin) and TBWA\Hunt\Lascaris (Johannesburg).
BBAB_LIPSTICK-2_BLOG.jpgHave you ever wondered what it feels like to be a rock star? Well, come and find out at the Youngbloods' Bullshit Battle of the Ad Bands tonight.

The competition is high this year, with 6 bands competing for the highly sought-after title of Youngbloods Bullshit Ad Band of the Year and the chance to perform at the Oasis Ball 2015.

Who will reign supreme between Lionel Bitchy (Meerkats), Band So Hard (Ball So Hard - the Band): The Bacon and Egg Sandwich Experience (Marketforce), 303WAYS(303 Lowe), The Crash (Gatecrasher), Ben Catley (Creative ADM), and Boy Brand (The Brand Agency)?

Lionel Bitchy is the smooth talker of the industry, stating they're "going to make love to your ears all night". Band So Hard would like everyone to know they will NOT be playing Jessie's Girl. In true rock star spirit 303WAYS have informed us they're in Perth for one night only, "taking a break from playing shows all over the universe". While The Crash has been playing together for all of 5 days- and everyone should have no doubt that they will be amazing. Ben Catley promises to be the one-man-band we're actually impressed by; and finally Boy Brand assures us you'll be begging for more, more of what? They cannot say.

If you're not gracing us on stage, make sure you come along and make our artists feel like rock stars - even if it is just for one day.

Event begins at 6pm tonight at the Irish Club of WA, 61 Townshend Rd, Subiaco.
Get your tickets here.

More information is available at facebook.com/Youngbloods.WA.
DesHameister_2013_BLOG.jpgMike_S_BLOG.jpgTrilogy Executive Creative Director and shareholder Tony Williams is leaving after almost two years with the agency. Williams consulted to Trilogy for six months before joining as ECD in October 2012. He finishes with the agency today.

He will be replaced in the creative leadership role by Des Hameister (above left) and Mike Sequeira (above right). Hameister - one of Perth's most highly regarded writers - had a long career at The Brand Agency and Gatecrasher before joining Campaign Makers at the beginning of 2013.

Sequeira was a long-serving art director at 303Lowe and latterly Creative Director at 303 offshoot agency Six. The duo commence with Trilogy from September 22.
5b506a55-32a6-464c-96a6-c993edf16699.jpgVideo advertising has been confirmed as the industry darling for FMCG, retail and finance brands, growing 76 percent year on year to reach $196m for the financial year ended 30th June 2014.

FMCG is the dominant industry in video advertising with 18.2 percent share, more than 2.5 times higher than its 7.2 percent share of general display advertising, according to video advertising category data included for the first time in IAB Australia's quarterly Online Advertising Expenditure Report (OAER). Together, FMCG, retail and finance accounts for 43 percent of all video advertising. This is ahead of Metro TV advertising, where these three sectors account for 40 percent of advertising.
BusPortraitSide_Sydney.jpgOfficial data relating to DAB+ digital radio in Australia was released by Commercial Radio Australia (CRA) today in the 2014 Digital Radio Report, showing nearly 100,000* (97,177) new vehicles have been sold with DAB+ digital radio, and digital radio listening is at an all time high with 21.4% or almost 2.8 million people tuning in each week in the five metropolitan capital cities alone.
TheWalerPoster_BLOG.jpgSeveral people well known to the ad industry here were involved in the latest production from Marian & Alun Bartsch's Mago Films, The Waler: Australia's Great War Horse.

Directed by Russell Vines, an all WA crew and post on the documentary included DOP Torstein Dyrting  and Editor John Carozzi. First Light Digital's Bruce Flint did the Visual Effects and MDS's Tim Count & Keith Van Geyzel composed the music.

Watch the Trailer.

The Waler: Australia's Great War Horse was a finalist at the recent Cinefest Oz for the $100,000 major prize - the only feature length documentary to make the last six of the competition.

Producer Marian Bartsch explained a passing comment from a school friend about wild horses roaming a remote cattle station in Western Australia's Pilbara was the start of an "amazing journey."

How cool is this for an ad trophy?

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NYF_SHEDTrophy_BLOG.jpgSHEDcsc received their New York Festivals trophy today and it's not your average gong!

Designed by New York design firm Sagmeister & Walsh, each of the trophies comes in the shape of a different sky scraper that forms a NYC skyline as you collect them. Built into the base is a mini data projector that displays the winning ad and credits. Co-creator of the winning ATTIX press ad, Matt Ridley, is having hours of fun in the SHED with his new toy!

Watch this: SHEDcsc_NY Award.mp4
THE-SKULLS-3.jpgThis is the extension the PADC absolutely, positively weren't going to have. However, because of overwhelming demand, the deadline for entries to The Skulls 2014 has been extended until next Wednesday, September 3.

This HAS to be the ONLY extension, so if you are having any issues with meeting this deadline, please contact the PADC and they will do anything they can to assist you.

From Monday, entries can be dropped at either:
•  The Office of John Cheese, 76 Outram Street, West Perth, or
•  Block Branding, 24 Brisbane Street, Perth

Download the Entry Kit here: THE SKULLS 2014 CfE.pdf
BBAB_LIPSTICK-2_BLOG.jpgThe 2014 Youngbloods' Bullshit Battle of the Ad Bands is all set to rock the Irish Club in Subiaco tomorrow night.

5 bands will take the stage - Band So Hard: The Bacon and Egg Sandwich Experience (Marketforce), 303Ways (303Lowe), Lionel Bitchy (Meerkats), The Crash (Gatecrasher) and BoyBrand (The Brand Agency) - plus solo performer Ben Catley from CreativeADM (who, based on this YouTube clip might actually know what he's doing!).

With last year's winners, Naughty Hawk (Brainestorm), taking a break and several line-up changes in the other bands, it's wide open to see gets to play at next year's Oasis Ball.

Doors open from 6pm. Tickets are just $20 and you can book here.

For those about to rock - we salute you!

Channel Nine launches Footy WA this Sunday

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DavidMott_9Perth_BLOG_2.jpgChannel Nine Perth announced today it has a new AFL show, Footy WA.  Produced by Crocmedia for Nine Perth, Footy WA will kick off this Sunday, August 31 at 10:30am immediately after the Chevron City To Surf For Activ, then each Sunday at 11.30am ongoing on Nine Perth and throughout WA on WIN TV
Nine Perth Managing Director, David Mott (pictured) said Footy WA further confirms our commitment to bringing local programming to the people of Perth and WA.
"Crocmedia have terrific experience producing other football related programs and we are delighted they have agreed to produce Footy WA," said Mott.

Sunday Footy Show compere Craig Hutchison will host Footy WA.  Each week he will be joined by a raft of great WA footy figures including former AFL coaches Chris Connolly and Scott Watters. The show will focus on West Coast Eagles, Fremantle Dockers, WAFL teams and local amateur footy with in-depth discussion of games, teams and issues surrounding the code in a vibrant and provocative style.

PerthNow unveils new design and layout

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PerthNow_28.8.14_BLOG.jpgPerthNow has today unveiled a new site, accessible on web, mobile and tablet, with a fresh design aimed to drive engagement with local audiences.
PerthNow and The Sunday Times editor Rod Savage said: "This new, bold design will give us improved production tools to break news faster, while new story and rich media templates will enable more creative and visually pleasing delivery of content, engaging our audiences like never before.
"It is underpinned by a 'live, local and personal' approach that I am confident will resonate well with our readers."
AdStars4_P1080603.jpgAdStars has announced a major increase in the cash prizes being offered by the festival to the Grand Prix winners. The seven year old Festival, which concluded last week, currently has on offer US$20,000 cash awarded as two $10,000 prizes to the top Public Service Grand Prix and the top Product & Services Grand Prix.

From next year this will increase ten fold with a total of $200,000 in cash to be awarded.

Held for three days from Thursday, August 21 through Saturday, August 23, AdStars 2014 saw the attendance of advertising professionals and other visitors from all over the world before coming to a grand closing. The Brand Agency and 303Lowe were both Silver Trophy winners this year. In addition to the increased cash prizes other changes for next year's event were announced.
FasterHorses_BLOG.jpgPeter Fairbrother, ex Ipsos Australia Finance and Telco Head, and ex Ipsos ASI MD SEA and India, and Veronica Mayne, ex Synovate and Ipsos Head of Qualitative have combined pedigrees to launch a new insights consultancy to the region, Faster Horses.

The company specialises in brand and communication inception, development and tracking; corporate reputation; customer engagement and evaluation; and new product/service inception and evaluation. Fairbrother and Mayne bring significant qualitative and quantitative acumen to these specialist areas.

Top Jobs: This week's employment opportunities

TopJobs.jpgEach week Campaign Brief posts available positions within the industry (free for direct hires). Email your vacancies to martin@campaignbrief.com (please place "Employment Opportunities" in the email subject) by 5.00pm Tuesday for listing on Wednesday morning.


As part of our continued growth we are seeking to appoint an energetic Account Manager who would like to work at the cutting edge in one of West Australian's most exciting advertising and communications Companies.
As an Account Manager, you will be responsible for the management of client relationships and liaison between internal departments and external service providers to develop powerful advertising campaigns, strategic brand development, non-campaign solutions, and creative executions for your clients.
Key responsibilities include delivery against forecasted revenue streams, generation of new business opportunities with new and existing clients, forging strong client relationships and the management of projects including understanding client briefs, development of quotations and execution of the production process in line with client's requirements..
To succeed in this role you will have the confidence, motivation, organisation, social and team skills to manage a group of clients in a fast moving business environment. Advanced skills in MS Excel, Word and PowerPoint and your understanding of both print production processes and the local government sector would be considered highly advantageous.
If this opportunity sounds like the next step in your career and you feel you have all the required skills to succeed, please forward your resume and covering letter, marked private and confidential and addressed to the Director of Human Resources at pdurack@marketforce.com.au.
SImonBagnasco_BLOG.jpgJim Ingram, Executive Creative Director of cummins&partners, has had to pull out of judging the jury for The Skulls 2014. Luckily, he's nominated Simon Bagnasco (pictured), Creative Director of DDB Melbourne to take his place. But this doesn't change anything for you.

You still need to get your entries in by this Friday, August 29. UPDATE: Deadline for entries extended to Wednesday, September 3.

For more than 20 years, the PADC Awards has recognised the exceptional work of its members. Now, for the first time, The Skulls 2014 will be open to all who strive for creative excellence.

To this end, the award categories have been overhauled. Sure, you'll still find the traditional disciplines, but you'll also discover plenty that's new.

So, find your category. Enter your best work. The Skulls are the highest accolade, the most valuable honour, for creative communications in Western Australia. Accept no imitations.

ENTRIES ARE NOW OPEN AND CLOSE THIS FRIDAY, AUGUST 29. UPDATE: Deadline for entries extended to Wednesday, September 3.

Download the Entry Kit here: THE SKULLS 2014 CfE.pdf

TrentMcKeown_BLOG.jpgREIWA has announced that Media Tonic will represent its digital media advertising, effective immediately. Media Tonic will be responsible for the sale of all online display advertising, as well as ad-serving for the new reiwa.com site, which is being relaunched in the coming weeks.

reiwa.com currently reaches over 400,000 property seekers every month and over 18,000 WA unique browsers every day.

Trent McKeown (pictured), Digital Media Manager at Media Tonic said they were delighted to be representing such an iconic West Australian brand.

"The new site is a very exciting opportunity for all parties. It's a flagship product in digital for us; we'll be very active in coming weeks presenting it to market."
VaughanEmery_PeterBlewett_BLOG.jpgLeading Western Australian event production specialist Corporate Theatre Productions has announced a change in ownership of the company.

After 25-years as the sole owner of Corporate Theatre, Vaughan Emery (far left) has accepted an offer from Presentation Technology (Australia), a privately owned company held by Perth Audiovisual owner Peter Blewett (near left).

Under the terms of the sale, Corporate Theatre Productions will continue to operate as its own business, with its own brand with Emery at the helm.

He said it marked a major milestone in the company's history.
AdventureWorldIceBucket_BLOG.jpgSHEDcsc, Saranac PR and Adventure World have helped the Perth Wildcats stage an ice bucket challenge of epic proportions.

Creative Director Andrew Tinning said: "While busy working on a new brief for Adventure World, we couldn't help but twig that the 1000L tipping bucket at the park's Kahuna Falls would make an awesome MND (ALS) Challenge.  All it took was a quick email, and Clare, Mark and the team at Adventure World were in. Bonnie from Saranac put the feelers out and discovered the Wildcats had been challenged and were looking to do it in style. It was a great fun afternoon for a great cause.

"Special thanks to Jaemie Manners from Sandbox for shooting and editing the clip and finally, we challenge the Brand, Meerkats and 303Lowe to do the same with one of their clients." 

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About Campaign Brief WA

Campaignbrief.com/wa is a blog for the advertising industry in Western Australia. Please comment freely on any topic, but comments that are seen to be more abusive than witty will not be posted. To pass on news or advertise on the blog, or to subscribe to Campaign Brief Australia/NZ or CB Asia, or The Work 09 Annual, email martin@campaignbrief.com

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