Industry farewells Reece Hogan from Channel 9

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Reece_P1090535.jpgReece_P1090519.jpgIt was a huge turn out at The Subi Hotel last night for one of the good guys in the industry. Reece Hogan, who has resigned from his Sales Director role at Channel 9, was farewelled by around 140 work mates, clients, competitors and friends after 12 years at the station.

Hogan has purchased a Mortgage Choice franchise that launches in April. You can contact him on

RAC_GivingBack_1_BLOG.jpgRAC has launched the second phase of its 'For the better' brand communications via J.Walter Thompson. This master brand activity is designed to give Western Australians an understanding of how RAC is able to make RAC_GivingBack_2_BLOG.jpgthings 'better' for them.

JWT said the campaign achieves what many have tried and failed to do before - create an emotionally resonant way to express a complicated, functional brand truth  - in this case the fact that the RAC is a mutual organisation. It does this by framing mutuality as 'giving back'.

Watch the TVC here.
Online advertising in Australia has continued its steady growth according to the latest Interactive Advertising Bureau (IAB) Online Advertising Expenditure Report for the quarter ending 31 December, 2014. 

The report, which is compiled by PricewaterhouseCoopers on behalf of the IAB, shows that overall expenditure for the calendar year across all categories reached $4.6 billion, a 16 percent year-on-year increase. Total advertising expenditure for the December 2014 quarter was $1.2 billion, up 7.1 percent from the 2013 December quarter.

Two new key appointments at Initiative Perth

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Fettigg_Williamson_BLOG.jpgInitiative Perth Managing Director Chris O'Keefe has announced two senior appointments at the agency, with one executive joining from New York and the other returning to the agency.

Tiffany Fettigg (far left) is joining Initiative as an Account Manager running a team of four. She joins from high-profile digital agency 360i in New York. Fettigg is a specialist in all social media channels and has worked on global brands including Symantec, Toyota and Pernod Ricard. She also has considerable experience with entertainment brands including NBC, Universal and Turner Broadcasting.
Break.jpgThe Brand Agency's "St John Ambulance WA Break the Barrier" campaign is the only WA agency represented as a finalist in the APAC Effies Awards.

The Break the Barrier campaign was able to demonstrate a high level of effectiveness against the campaign objectives, including stimulating a substantial increase in first aid course enrolments.
Sydney-based art director Al Spiers (right) and designer Thom Davy (left) have launched a productivity tool with a near-impossible objective: making storage and organisation cool. 

Stashboard aims to revolutionise the category, providing a single location for every creative person to store, sort, share and reference their creative assets, collaborate on projects and generally help in organising their creative lives. It's unique in that it has been "built by creatives for creatives."

Warc 100: Australia ranks #3 behind US and UK

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Australia has ranked #3 in the Warc 100, a global ranking of marketing campaigns based on performance in effectiveness and strategy competitions. Havas Worldwide Sydney and One Green Bean's 'Fair Go Bro' campaign for Virgin Mobile was the only Australian campaign to make the top 10 at #10.

McCann Melbourne is the most awarded Australian agency with the agency being named three times. Metro Trains' 'Dumb Ways To Die' ranked #18, V/Line's 'Guilt Trips' ranked #19 and Victorian Responsible Gambling Foundation's '100 Day Challenge' ranked #76.

PADC Diamond Skulls finalists announced

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DiamondSkulls_BLOG.jpgThe PADC Members have spoken and selected the Finalists for the first-ever Diamond Skulls to be presented at Emergence's Big Bang Breakfast at the incredible White Elephant Cafe on Gnarabup Beach on March 9.

The three finalists in each category will receive a complimentary Conference Pass (valued at $550 each) to Emergence Creative Festival.

Voting was incredibly close with only one vote separating the field in nearly every category.
BangOnline_BLOG.jpgBang Online is conducting its second WA Digital Marketing Survey and is looking for participants as possible.

Giving your feedback on how your industry is using digital marketing will take just 5 minutes. The information collected will be used to create the second WA Digital Marketing Industry Report. Last year's inaugural report provided valuable insights into the development of digital marketing in Western Australia, and was widely used by industry and education insititutions.

By participating, your company will be granted priority release access to the report.

The cut-off date to complete the survey is Friday, March 13. Click here to take the survey.

As an incentive to participate in the survey, respondents will automatically go into the draw to win one of five $500 vouchers for Red Balloon.

Top Jobs: This week's employment opportunities

TopJobs.jpgEach week Campaign Brief posts available positions within the industry (free for direct hires). Email your vacancies to (please place "Employment Opportunities" in the email subject) by 5.00pm Tuesday for listing on Wednesday morning.

BBAM signs Ashley & Martin up in Melbourne

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A&M_BigSign1_BLOG.jpgBBAM has created posters for Ashley & Martin leveraging the sheer size of two supersites on the Westgate Freeway. BBAM has secured a six-month booking of the sites, two of the biggest outdoor signs available on the Freeway entering the Melbourne CBD. If you're losing hair, the results are better if you call at the first signs of hair loss.

News Corp launches 2015 Cannes Young Lions

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2015_YoungLions_BLOG.JPGNews Corp Australia has been launching the Young Lions competition for 2015 in Perth this week.  

News reps have been visiting agencies handing out Lego lions to staff who fall into the under 28 years of age criteria for media, print, digital and film (or under 30 years for Young Marketer). The promotion has been received enthusiastically, with the young creatives and execs rushing to build their Lego masterpiece and place their lion in creative spots around the office.

At a launch breakfast next Wednesday, March 4 at SubiDoo, the News Corp team will present the competition brief and field any queries.
Nick W_1.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Nick Worthington, creative chairman, Colenso BBDO, New Zealand.

Sexy Delights for gets my vote. Maybe I'm missing Europe, maybe I'm not getting enough cultural integration, whatever, this cheeky spot, timed for Valentine's Day's spontaneous lovers is a cultural and suggestive romp through Europe's top travel destinations. READ MORE...
Jesse Coulter, co-chief creative officer of CAA Marketing, a division of leading entertainment and sports agency, Creative Artists Agency (CAA), has been named the 2015 London International Awards (LIA) Branded Entertainment jury president.  

Introduced by LIA as a stand-alone category in 2014, Branded Entertainment awards creativity and the power of the idea across films, television programming, live events, audio, gaming and music videos that engage consumers by entertaining them, rather than through traditional advertising.  LIA defines Branded Entertainment as an entertainment-based vehicle that is funded by and complementary to a brand's marketing strategy.
Perth specialist branding agency Mindfield has been awarded a contract to rebrand QV1, one of the city's most iconic office towers.

The new brand has just been unveiled to tenants along with the new tagline 'Love where you work'.

The roll-out of the full rebranding project is forecast to be completed by the middle of the year. At this time, QV1 is also expected to announce plans to reinvigorate the plaza at the base of the tower, one of the CBD's most unique open spaces.
KateMcMahon.jpgNine Entertainment Co. has today confirmed the appointment of Kate McMahon as Sales Director for the Perth market, with responsibility for Nine Network and Mi9 revenue.
The announcement comes as Reece Hogan announced his departure after 12 years in the position.
"Kate is an exceptional talent and we're delighted to welcome her to our senior leadership team," said NEC Group Sales and Marketing Director, Peter Wiltshire. "Since transferring from Sydney to Perth in February 2014 in the dual role of Powered Group Integration Manager and Marketing Manager her impact on the market has been impressive to observe. Kate has been pivotal in bringing the NEC approach to our agency partners and clients in Perth, and she has my total support in making the transition into this leadership role.
"As Kate steps into this role we would like to thank Reece for his contribution over the past 12 years. His commitment to the Perth market, and the NEC family, has left us in great shape and we wish him all the best as he explores new opportunities."
YB_Calendar_2015_BLOG.jpgWA Youngbloods started 2015 with a bang at their Summer Fruit Salad Party and now proudly launch their 2015 event calendar and new committee.

After 4 successful years, co-chairs Wilora Keeley (JWT) and Georgie Frampton (Meerkats) have retired from the committee. Lucy Stoelwinder (JWT) and Jade Lloyd (Southern Cross Austereo) have stepped into the co-chair roles, with Paige English (Initiative) as Treasurer and 2015 committee members Chris Andrawes (Longtail), Sarah Wood (303 Lowe), Emily Howat (Gatecrasher), Marina Vasilieva (Curtin University), Kate Hedges (The Brand Agency), Sophie Brandsma (Marketforce) and Andrea Bradbury (Meerkats).

2015 Youngbloods is ready for an exciting year ahead!
303Lowe Perth has started the new year with the appointment of five new team members as the agency continues to grow.

The new appointments include hires for the digital, strategy and business management teams.

Business Director Kelly-Anne Davis and Business Manager Kelsey Fraser have returned to 303Lowe this year.
Simon Veksner
Creative Partner, DDB Sydney

The quickest way to ruin a meeting, it's been said, is to ask everyone around the table how they think advertising works.

Because no two individuals would agree.

And frankly, this is an embarrassment.

Presto has today announced its premier movie and TV subscription streaming service has broadened its mobile device compatibility footprint, adding smartphones to the service. 

Presto, which recently added Android tablets to its device list, can now be viewed on select iPhones and Android handsets, offering subscribers even more flexibility in how they view their favourite movies and TV shows on Presto.
ROYER-AICP-FILM.jpgToday's top US advertising creatives Ted Royer, Gerry Graf, Rob Reilly, Tor Myhren and Tiffany Rolfe are imagined 35 years from now in an hilarious series of web films - all shot inside Droga5 New York - promoting the Call for Entries to the 2015 AICP Awards.

Each of them has gone downhill since their heyday in 2015, but the one thing they can hold on to is their success in the early years of the 21st century, which the AICP has helped to preserve. (AICP-winning work gets archived in New York's MOMA).

'Craft your legacy. We'll protect it.' is the endline.


Carat makes senior internal promotions

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James & Nic.jpgCarat has implemented a restructure in order to recognise several senior people through well-deserved internal promotions.

Although Tom Martin's retirement role as general manager is not being replaced, the WA Government account still requires a single, senior person to lead the 10 staff employed on the Common Use Agreement and manage high-level contract and individual departmental issues as they arise. To satisfy this role, James Burke (pictured left) has been appointed as Group General Manager - WA Government. Burke brings 29 years' experience, the last three years at Carat, to his new position.
MR.jpgThe Augusta Margaret River (AMRTA) and Geographe Bay Tourism Associations (GBTA) have appointed Block Branding to complete 'The Margaret River Region' brand development.

With past clients including the Fremantle Dockers, Telstra Perth Fashion Festival and the Metropolitan Redevelopment Authority, Block was awarded the contract to undertake the brand strategy and creative execution following a competitive selection process.
St_John_Ambulance_The_Barrier_3.jpgThe Communications Council has today announced the fourth set of finalists in the 36th AWARD Awards, for Film & Video. 

The Brand Agency's St John Ambulance "Break the Barrier" is Western Australia's only finalist, being one of only 3 shortlisted in the higly-competitive Charity category. The AWARD Awards is Australia's toughest and most prestigious creative awards show.

Agencies with the most finalists in this category were Leo Burnett Sydney and Saatchi & Saatchi Sydney both with four finalists each. Finalists for additional categories will be announced upon completion of judging on the 16th March 2015. 

TonyHale_BLOG.jpgEffies Exposed is an analysis of more than 150 winning and finalist case studies, conducted by eight industry experts, unpacking the key differences between a winning and finalist paper.

Using the data, the research digs deeper to understand what really drove the leap from good to great results, establishing five key elements of highly effective advertising.

Local case studies are included in the analysis, with research also drawn from international Effie programs.

This seminar is designed to equip account management and planning professionals with a deeper understanding of the drivers of effectiveness and how they can maximise business results via marketing communications.

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