Leo_Premutico_05711.jpgThe Australasian Writers and Art Directors Association (AWARD) has announced Aussie expat Leo Premutico, co-founder and chief creative officer at Johannes Leonardo New York, has been appointed chair of judges for the 40th AWARD Awards.

After a string of early career successes, including being named Best Young Creative UK by Campaign Magazine, receiving the Ansett Encouragement Award for Young Creative of the Year and becoming youngest-ever ECD at Saatchi & Saatchi New York, Premutico co-founded Johannes Leonardo at just 29 years of age.

Built on the philosophy that the consumer is the new medium, the independent New York-based agency is internationally regarded for creating transformative brand ideas for some of the world's most influential companies. In 2018, Johannes Leonardo was ranked in the top four of America's top 10 advertising agencies by Ad Age.

Vale Terry Dymock

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TerryDymock_BLOG.jpgLong time Perth advertising character Terry Dymock passed away last weekend in Bunbury, after losing a battle with bowel cancer.

Terry started with John Gill Advertising, moving on to Masius Advertising then going solo with Terry Dymock Advertising.

Aged only 61 he was a clever advertising man with genuinely unique personality and he will be missed by the many mates he made during his career.

Pedro Dunn
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APN Outdoor, now part of JCDecaux, has extended its Out-of-Home footprint launching Perth's newest digital supersite on the Mitchell Freeway. Strategically positioned for maximum exposure on Perth's major northbound thoroughfare, the super-sized digital billboard measures 12.66 x 3.35 metres and captures three lanes of inbound traffic heading towards the central business district. 
 
JCDecaux's use of digital supersites on motorways and high traffic corridors linking regional centres and suburban hubs with major cities delivers new and innovative ways for advertisers to connect with their audience.

Top Jobs: This week's employment opportunities

TopJobsV2.jpgEach week Campaign Brief posts positions within the advertising, media & marketing industry. Email martin@campaignbrief.com (please place 'Employment Opportunities' in the subject) with the details of your vacancies by 5.00pm Tuesday for listing on Wednesday. Listings are FREE for Campaign Brief WA magazine subscribers or $44 (inc. GST) for non-subscribers for a two-week listing. Recruitment consultancies by negotiation.

• DIGITAL SALES EXECUTIVE - NINE
• SENIOR STRATEGIC PLANNER - 303 MULLENLOWE
• BUSINESS DEVELOPMENT MANAGER, SYDNEY - DIGITAL LOOP
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Screen Shot 2019-02-13 at 7.50.12 am.jpgThe FireFlies Antipodes, a group of dedicated cyclists from the advertising and production industries, will be taking off on their third ride to raise money for the fight against blood cancers. Taking place over six days from 17 to 23 February 2019, the ride will cover approximately 800km from Christchurch to Queenstown in New Zealand. Members of the media industry including creative directors, producers, sound designers and editors, have banded together to raise awareness and funds to aid The Snowdome Foundation in its fight against blood cancers and Leukaemia.
Tim Jones 1.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Tim Jones, senior vice president and group creative director at Area 23, an FCB Health Network Company in New York, USA.

BEST TV
Winner: Bud Light 'Joust'. I picked a good week to review best TV! And what started off as another great Bud Light ad quickly morphed into an even greater Game of Thrones teaser. Massive respect to HBO and Bud Light for combining two of the world's best things (beer + dragons) to create one hell of a Super Bowl ad. I bet my lucky loincloth that it helped sell a lot of beer to a lot of thirsty fans who are literally counting down the days to April 14th...

Also, RIP Bud Knight. READ ON...
HBF_GetWell1_BLOG.jpgHBF, Western Australia's largest health insurer and Australia's second largest not-for-profit health fund, has launched a new brand platform, 'Get Well' to reaffirm that helping its members through life's big health moments is its reason for being. Get Well is an external expression of HBF's core promise, to deliver for its members in the moments that matter.

"It could be welcoming a newborn into the world, preparation for knee surgery, or recovery from illness. We will be there, beside our members, to help them navigate the health system, while they concentrate on getting well," HBF Executive General Manager, Member Experience, Selina Torrance-Duncalf said.

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Transperth is taking a new strategic approach to promote public transport patronage in Perth with a major integrated campaign via Gatecrasher. The $1.25m 'Take a Break' campaign encourages the public to trial public transport with the aim of increasing patronage, which had experienced some years of decline.  

Instead of what might be seen as a traditional approach to advertising public transport, Gatecrasher's creative strategy is based on the insight that Perth motorists are more likely to take the bus or train as a complement to, not a replacement for, the car.

According to Gatecrasher Creative Partner Adam Barker, the agency felt a completely fresh creative approach was needed.
ChickenTreat_&Partners_BLOG.jpgFollowing a competitive pitch, Chicken Treat has appointed &Partners as creative partners to work on ongoing campaign work.

Chicken Treat is an iconic Western Australian brand and part of the craveable brands portfolio which includes Red Rooster and Oporto.

The brand has spent the last three years refining its operations, and developing an innovative and indulgent new product range to sit alongside its classics.

Chicken Treat Head of Marketing, David Harrison said, "The brief needed to put our food first but also be disruptive and memorable. &Partners' creative response nailed the brief and was LOL funny. We're really excited to see it hit market."

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AWARD School, the leading Australian ideas programme for aspiring art directors and copywriters, has opened applications for the 2019 intake. 

Running for 35 years, AWARD School has equipped thousands of graduates with the skills to forge careers in advertising agencies, technology companies, at the helm of start-up companies, or working for TV programs and publishers. No matter the field, the ideas and application of creative thinking are more important than ever before. 

The 12-week, part-time course runs from April to August and consists of a Monday evening lecture and Thursday evening tutorial, held inside agencies.

Meerkats Associate Creative Director Rikki Burns, is heading up AWARD School in WA in 2019.

"I'm excited to see what we're working with, and to help this new generation of creatives get off to the best start." 

Download the application details via the AWARD School website.

Applications close Thursday, February 21.
Equilibrium_Lee_Jordan_BLOG.jpgLeading Perth digital agency, Equilibrium, has appointed Lee Jordan to the position of Lead Front-end Developer.

Jordan is an accomplished front-end development professional with over 13 years' experience in Australia and the UK, creating optimal web experiences with a particular focus on accessibility.

Jordan said he was thrilled to join the growing Equilibrium team, and had long been a fan of the work the agency was producing.

"I'm excited to bring my wealth of industry knowledge, combined with my 'OCD-like' attention to detail, to deliver websites that lead the way in UI design, and create a seamless experience that are accessible to all people, whatever their age, ability or disability."

OasisBall2019_BLOG.jpgTickets are now on sale for the 2019 Oasis Ball and Campaign Brief Awards and as usual are selling super-fast. 

50% have already been snapped up in the 72 hours since they went on sale. The event will sell out, so if you want to be at the Crown Perth Ballroom on Friday, April 12 for the advertising industry's biggest night of the year, you need to book very soon. Like, now!

Tickets are $290 each if you book before March 15. After that (on the chance that any are left), they go up to $300 each.

Book now HERE.

Come along for what will be another spectacular night and help support the brilliant work of The Salvation Army's Crossroads West program for youth at risk.

And if you are attending, why not make a night of it with some great accommodation discounts at Crown Towers Perth and Crown Metropol Perth. See the details here.

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Business News has addressed the effect of brands leaving the state on the local advertising industry in an op-ed piece by CEO Mark Pownall. In it, Pownall has highlighted the Tourism WA account, which is currently being reviewed.

"The result has been a hollowing out of the local sector as major accounts disappeared....One such case is the state government's tourism advertising, which has been overseen by interstate agencies for a decade. 

It is big business by WA advertising standards. Last year Tourism WA spent more than $14 million on advertising and marketing, the bulk of it through agencies based elsewhere. 
The argument was that WA does not have the talent. Some in the industry acknowledge the lack of talent but say the lack of state government spending here means we will never get that expertise to stay.

It also means that those who honed their skills on big government work are not able to also help private tourism operators domiciled here. If the tourism marketing over the past decade had been successful, it might be easy to support the view that talent lies elsewhere. However, the challenges in the sector suggest its promotion has been one of its weak points. Perhaps WA's tourism budget, big by local standards, can't attract the attention it needs in bigger markets?"
Screen Shot 2019-02-06 at 10.12.50 am.jpgCity of Karratha has announced an uplifting new place branding campaign titled 'Karratha is Calling,' created by 303 MullenLowe Perth and Sydney.

The purpose of the campaign tackles the misconception that Karratha is simply a mining town, and encourages more people to live, visit and invest in the area, showcasing the breadth of what Karratha has to offer.

Tapping into all aspects of 303 MullenLowe's hyper-bundled offering -  design, integrated advertising, PR, social media, web development, as well as media planning and buying through MullenLowe Mediahub - the suite of assets produced span cinema, website, OOH, digital/online, native as well as social media and PR activity that will continue to roll out in the first part of 2019 to spread the 'Karratha is Calling' message and appeal to prospective visitors, residents and investors alike.

VIEW THE 90 SEC SPOT
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The Brand Agency has announced that Perth's current #1 ranked creative, Marketforce Head of Art Neil Martin (far left), is joining the agency. 

Martin, who has been at Marketforce since September 2011, will team up with #2 ranked Matt Wilson. 

Currently two of the state's most exciting creative talents, Martin and Wilson have worked on some of Perth's most effective and highly awarded campaigns for clients such as Lotterywest, Curtin University and Amazing South Coast.

Wilson's former creative partner, Hayden Griffiths, has decided to leave the industry.

"It's a tight pool of creatives here in Perth so I was pleased that Neil was eager to join our team," said Marcus Tesoriero, Brand Agency Executive Creative Director (above right).

Rob Korda joins The Marketing Mix

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Well known and highly experienced media sales manager Rob Korda (near left) has joined agency The Marketing Mix in Business Development role.

Korda brings with him a raft of media knowledge and team dynamics. He was with WIN TV for 11 years, latterly in a national management role. Most recently he was with Seven West Media. 

The Marketing Mix MD, Chris McCarthy (far left), said Korda's appointment to the  team will strengthen and build on their existing client relationships across the full suite of services they offer in market. 

"I'm rapt to have Rob join The Marketing Mix. We have been talking for near-on three years about a role for him within our team, and now is the perfect time following the recent appointment of Matt Rosich to a senior role."
Eduardo Basque.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Eduardo Basque, head of art at Mestica Propaganda in Sao Paulo, Brazil.

BEST TV
Winner: Amazon 'Not Everything Makes the Cut'. Classic example of advertising films: humorous, personalities being part of the context, grandeur in production, execution and transmission. Great movie for a big client. This is advertising. READ MORE...
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The Brand Agency announced today that Perth local and highy-regarded strategist, Elle Pound will soon join the agency, as Head of Insights.

Pound has spent the past six years in New York and Portland in North America growing the boutique strategy and insights firm, Galileo. As Executive Director, Elle helped clients like Tiffany's, Lexus, Google, Facebook, Nestle, Pfizer, and the US Navy with brand building, refinement of communications strategies, innovation and product design, and consumer experience (CX) optimization.

She will jointly lead The Brand Agency's strategic team, which now boasts brand planning, behavioural psychology, business and interactive strategists.
Screen Shot 2019-02-01 at 6.48.41 am.jpgThe 2019 ANDY Awards have extended the entry deadline to Wednesday, February 27.

A $250 late fee per submission will incur. To be eligible for submission the work must have been live between March 1, 2018 and
March 1, 2019. 


The ANDYs celebrates bravery, innovation and contagious thinking that pushes our industry forward.

As one of the most sought-after awards for creative excellence in advertising for over 50 years, The ANDYs represents the highest caliber global creative talent.
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This month, Perth's top rating news team of Rick Ardon and Susannah Carr celebrates 34 years of bringing the nightly news to the people of Perth.

Ardon and Carr began presenting the live broadcast of the 6pm 7NEWS together in January, 1985 and are this year celebrating their 34th year together. They have well and truly broken the previous record of 32 years, set by NBC New York's Chuck Scarborough and Sue Simmons.

"The people of Perth are turning to those they trust to bring them real, unbiased and in-depth news, and Rick and Sue have kept Perth informed through the good times and bad," said SWM Chief Marketing Officer Kate Molinari. "Trust in today's climate is increasingly important and it's that trust and relationship with the audience that has helped keep Seven Perth number 1 for 18 years in a row."

Screen Shot 2019-01-31 at 7.17.05 am.jpgWe Are Social, the socially-led creative agency, in collaboration with Hootsuite, a global leader in social media management, today released their Digital 2019 report, examining social media and digital trends around the world. Delving into data from across more than 230 countries and territories, the eighth annual report finds 367 million more people came online globally in 2018, adding approximately a million more people every day.

KEY LEARNINGS

Internet
The number of people accessing the internet now stands at 4.39 billion, up from 4.02 billion in 2018. The Middle East was the region with the biggest increase in internet users, up by 11% in 12 months, an addition of more than 18 million people.
Chairs-Collage-Media (1).jpgThe Australasian Writers and Art Directors Association (AWARD) has today announced the full line up of jurors for the 40th AWARD Awards - an annual celebration of the most outstanding creative communications work in the Asia-Pacific region.

Three jurors are from WA - all from Meerkats. Melissa Radman is on the Design jury; Rikki Burns is on the Digital jury; and Mike Edmonds will judge Radio.

A total of 110 creatives will be tasked with selecting the 40th AWARD Award winners, with online pre-judging from 1 February to 8 February 2019 and in-room judging 14 to 27 February 2019.

This year's jury chairs are:
David Park, Creative Director, Maud
Noah Regan, Creative Director, DDB
Stephen De Wolf, Executive Creative Director, Clemenger BBDO
Micah Walker, Executive Creative Director, 72andSunny
Ant White, Chief Creative Officer, CHE Proximity
Claire Salvetti, Chief Executive Officer, One Green Bean
Martha Coleman, Producer/Partner Revlover
Hamish Stewart, Creative Consultant
Jen Speirs, Deputy Executive Creative Director, BMF
Pip Smart, Executive Producer, Revolver
Damon Stapleton, Chief Creative Officer, DDB

See full list of jurors here.
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Specialist experiential marketing agency, Gettin Hectic, has relaunched the brand ambassador element of their business as 'Catalyst'.

Managing Director David Saraga said Catalyst is not your average promotional staffing business. 

"Catalyst employs over 250 local brand ambassadors (BAs) who are carefully selected, trained and profiled for their customer service skills and experience, plus demographics, languages spoken and interests."
Murdoch_Logo_BLOG.jpgThe home of free thinkers, Murdoch University is seeking expressions of interest for an experiential marketing agency to partner with our brand.

As a partner to Murdoch, the agency will be responsible for identifying opportunities to deliver an experience that will drive brand attribution and awareness, and a competitive advantage through authentic and relevant customer engagement.

The successful candidate will need to demonstrate their ability to execute activations that deliver on a specific objective, demonstrating a measurable ROI, and provide trained brand ambassadors if required.

Interested parties can submit their expression to Kristen Tyler - k.tyler@murdoch.edu.au - ahead of the closing date on Friday 15 February 2019.

Successful applicants will be invited to submit a tender, due to be released in Q1 2019.
Screen Shot 2019-01-30 at 9.38.09 am.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Cherie Davies, SVP, group creative director at FCB Chicago.

BEST TV
Winner: Walmart: Famous Cars. "I watched it more than once," said no one ever about a Walmart ad... until now. This was epic, but not too polished in order to appeal to the masses and everyday Walmart consumer. Grocery pickup service isn't anything new, but they managed to make some noise about it without the message getting lost in all the Hollywood. Using famous cars from iconic movies and launching the campaign during one of the most popular awards shows is pretty amazing, as was the budget to produce it. READ ON...

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About Campaign Brief WA

Campaignbrief.com/wa is a blog for the advertising industry in Western Australia. Please comment freely on any topic, but comments that are seen to be more abusive than witty will not be posted. To pass on news or advertise on the blog, or to subscribe to Campaign Brief Australia/NZ or CB Asia, or The Work 09 Annual, email martin@campaignbrief.com

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