WomenInEngineering.jpgA radio commercial for Curtin University titled "Women in Engineering" created by Marketforce has won the Single category, and is also Overall winner of the third round of the Sirens Awards 2015.
The aim of the spot was to create an ad that would inspire and empower women to become engineers.

The 30 second spot was written by Alida Henson, Megan Riley, Guy Howlett, Neil Martin, Pat Lennox and Ben Green, and directed by Pat Lennox and Ben Green. With clever use of distorted sound to gain attention, the ad spot highlights an engineering achievement by a woman who had a significant impact on the very medium on which the ad was played.


Oasis donates $100,000 to Crossroads West

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2014OasisCheque_BLOG.JPGOasis Committee chair Marianne Stelmach (near left) presented a cheque for $100,000 to The Salvation Army's Crossroads West project at Oasis House in Mirrabooka this week.

Crossroads West manager Yvonne Hunt (far left) thanked the advertising & media industry for its long and ongoing support of the charity, and highlighted what difference money raised by the Oasis Ball makes to the programs they run.

Next year will be the 20th Oasis Ball, with a very special event planned for Friday March 13 so save the date!
1.jpgIt was a 'Victoria-ous' evening at ADMA's new Australian Creativity and Effectiveness Awards with five Melbourne agencies walking away with the lion's share of trophies.

Whybin\TBWA Group Melbourne, Clemenger BBDO Melbourne, GPY&R Melbourne, McCann Melbourne and Leo Burnett Melbourne all won awards at tonight's gala evening at The Star, Pyrmont.

ADMA launches CXO Club for industry leaders

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CxO_LogoTeal_Tagline.jpgThe Association for Data-driven Marketing and Advertising (ADMA) is launching an exclusive CxO Club - the first of its kind in Australia - to provide a place for the senior executive community to network and participate in a high-level knowledge exchange.
Says Jodie Sangster, CEO, ADMA: "ADMA has recognised a need to bring senior executives together in an exclusive environment to create a valuable network and facilitate relationship building and knowledge-sharing.

Southern Cross Austereo's Day at the Races

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IMG_2595_BLOG.JPGSouthern Cross Austereo entertained 100 guests at Ascot last Saturday for an exclusive cocktail event.

Guests enjoyed prime view from the 1900 Bar while sipping bubbles and enjoying an array of delicious food. It was a full house, demonstrating how much their guests enjoy the spring carnival festivities dressing in their most stylish race outfits. Best Dressed .... too many to mention!

Many laughs were had with people kicking on to late in the evening!


OMDP1090090.jpgOMD WA christened their new offices with a big party last night. OMD's Bob Goodge (pictured on left) welcomed Perth's media with a short speech and introduced special guest Leigh Terry, the CEO of Omnicom Media Group Australia & New Zealand (pictured on right), who was in Perth for the occasion.
FordhamJenningsWalkley_key2creative_BLOG.jpgAfter 25 years driving the success of creative agency key2creative, Brenda Harris has recently handed the reigns over to Sandy Fordham, Alan Jennings and Fiona Walkley (pictured, LtoR).

Integral members of the extended family that is the key2creative team, the trio have worked for the agency for a total of 25 years and look forward to making the move into ownership.

A desire to spend more time doing all the things she's always wanted to but never had the time for has prompted Harris to step out, happy in the knowledge the good work will continue under the proprietorship of her close-knit team.

Jennings will assume the role of Managing Director while remaining the key point of contact for clients. Walkley will take on the role of General Manager, looking after the studio and the staff and keeping her hand in the graphic design pot while Fordham draws on her art and design credentials as lead creative and mentor to the design team.

Top Jobs: This week's employment opportunities

TopJobs.jpgEach week Campaign Brief posts available positions within the industry (free for direct hires). Email your vacancies to martin@campaignbrief.com (please place "Employment Opportunities" in the email subject) by 5.00pm Tuesday for listing on Wednesday morning.

The West Australian is looking for an Account Manager to join their Agency sales team. As part of the Seven West Media group the position offers a great package and OTE.

The right candidate would be passionate about the Media industry and enjoy Media Agency sales, category management, and selling great ideas.

There is a great team environment and supporting structure, so you can shine.

If you want to join a diverse and passionate media group with plenty of career opportunities, email Les.corner@wanews.com.au ____________________________________________________________________________________

Olivier Apers Picture 2014.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Olivier Apers, creative director at BETC, Paris.

The film, which surprised, stunned and amused me the most was Weekday X RFSU Be Carefree, not Careless. Encouraging the use of condoms isn't the easiest subject to deal with and a lot has already been done. But, by going with an approach that's both shocking and touching Weekday + RFSU pulls it off brilliantly. The film is well-crafted and has an excellent tag line. READ MORE...
CarolineHall.jpgBlock has been selected by VenuesWest to conduct a significant strategic review of its brand after a competitive tender. VenuesWest is the State-owned body that oversees Western Australia's premier sports, recreation and entertainment assets including Perth Arena, nib Stadium, HBF Arena Joondalup, HBF Stadium and the new Perth Stadium amongst others.

"With such a diverse group of brands under our management, it was time that we took a clear strategic approach to our brand architecture with a view to creating greater efficiencies across our portfolio," said VenuesWest's Director Strategy, Marketing & Governance Janis Carren, "Also, positioning and defining the voice of the VenuesWest brand alongside our venue brands is critical as our organisation continues grows."
New Blood Workshop WA - .jpgThe Western Australian creative community has rallied together in a collective show of support for new talent, sending no fewer than ten young creatives to attend the inaugural D&AD New Blood Workshop in Sydney, taking place this November.
Upon launch earlier this month, the Perth Advertising & Design Club came forward with an offer to pay travel expenses for one lucky WA creative with the best submission, in order to make the 5,000km-plus round trip.
MYER-WONDERFUL.jpgMyer has launched its first brand re-launch for nearly a decade today, in partnership with its new creative agency Clemenger BBDO, Melbourne.

The brand positioning message, 'find wonderful', is a major shift in direction for the iconic department store, and follows extensive research into the Myer customer base, its desires and aspirations. One of the creators of the campaign is former Perth creative Stephen de Wolf.

Clemenger BBDO Melbourne, appointed by Myer back in August, worked in conjunction with fashion specialist, Unit1 Creative.

96FM_$1mPromotion_BLOG.gif96FM has announced its biggest ever promotion, with the chance for one lucky listener to win $1 million. As part of the promotion, 96FM is compiling a list of the greatest 96 Real Music Albums of all time. One album out of its greatest 96 could be worth $1 million to one Perth listener.

Over five weeks from next Monday, November 3rd, 96FM listeners will have the chance to win tickets to 96FM's "Million dollar breakfast" at Perth Convention and Exhibition Centre. To win tickets, 96FM listeners will need to be listening for that day's nominated real music albums from the list of 96.
LibbyTimSusannahRick_Telethon_BLOG.jpgRivalry between Perth TV channels Nine and Seven was put aside yesterday when in true community spirit, Channel Nine Perth donated $100,000 to Telethon. Nine News Perth's Libby Stone and Tim McMillan (far left) presented the generous donation to Seven's Susannah Carr and Rick Ardon (near left).

‚ÄčAt the presentation of the cheque at PCEC (Perth Convention and Entertainment Centre), Nine's Tim McMillan said:  "It's not often we get the opportunity to come together for a common cause, and medical research into children's diseases is certainly one of those occasions."
br4.jpgBy Simon Veksner
Creative Partner, DDB Sydney

I studied Philosophy at university. Well, in theory I did. Like many students I was more interested in going to discos and eating kebabs, so I only really got around to seriously looking at Philosophy in my last term, which was probably a little late.

Nevertheless, occasionally I observe something in advertising that dredges up a Philosophical memory. READ ON...
Bankwest_1.jpgBankwest has launched a new national campaign, via Host Sydney, for their Business Banking division across multiple mediums. The campaign uses real customers and real colleagues as the "stars" of the ads.

Business customers from across the country - WA, NSW and VIC - are appearing alongside their knowledgeable and supportive business bankers in testimonial-style videos. The national campaign called "In Good Company" has been launched across print, OOH, digital, social, cinema & inflight across Qantas' TV network and lounges and will run for at least 12 weeks.

FRYPAN_0078_hero low res.jpgOgilvy Sydney senior copywriter Andrew Hankin has quite literally created the largest attraction at this year's Sculpture by the Sea exhibition on Australia's most famous beach, Bondi Beach.
His work entitled 'We're fryin' out here' is an enormous frying pan located right in the middle of the beach and reminds people to be careful about 'cooking' ourselves this summer.
Transperth_Portraiture3[10].jpg303Lowe and Transperth have unveiled a new outdoor portraiture series, which aims to change the way we look at those around us. By showcasing the diversity of Perth's public transport passengers and sharing their stories, the 'Show Your Good Side' campaign hopes to encourage empathy and respect amongst all commuters.

Richard Berney, creative director, 303Lowe says the campaign has been an epic journey in realising their client's long-held vision.

Says Berney: "The portraiture series is an exploration of the people of Perth and their individual journeys - presented by a brand that is of, and for the people - Transperth.

"The portraits and their accompanied interviews aim to disrupt people's prejudices of their fellow passengers. When we learn about each other, and even recognise something in ourselves, we are more likely to be considerate."

Taken by the internationally-awarded Australian photographer Steven Laxton, the portraiture series features the everyday people of Perth in a new, noble and honest light. The storytelling component of the portraitures encourages passengers to get to know one another and take a moment to appreciate the diverse and interesting personal stories we all carry.

AUSOI2014.jpgThe second annual State of the Video Industry Report, released today by IAB Australia and Adap.tv, a division of AOL Platforms, has provided further evidence that the medium is growing quickly, with publishers reporting increased revenue, higher fill rates and stronger yields, whilst advertisers are using increasingly sophisticated methods to deliver efficient outcomes.

The report surveyed more than 130 media professionals on both the buy and sell side of digital advertising.  It is compiled annually, mirroring similar Adap.tv partner studies in the US and UK, with a sample of over 800 marketing professionals globally.
The Australian report shows that, on top of an already strong market that grew 78 percent last financial year, buyers intend to increase their spend by 37 percent in the coming year. Most of the expenditure has been deflected from other channels, particularly free-to-air TV and print.
Stack of awards 2.jpgBrisbane: Brisbane based agency JuniorCru has won more awards than any other agency at this year's BADC Awards in Queensland. The agency scored two Gold Awards, 6 Silver and 5 Bronze and claims it is proof the merger of the two separate agencies has been a success.

Local digital agency Cru co-located with creative agency Junior in 2013, before the two companies merged to become a single entity earlier this year. The new agency is majority owned by STW.

Says Russ Vine, managing director, JuniorCru: "BADC is hotly contested by every major agency in Brisbane and we topped the medal table with no fewer than 17 awards in total. It was a fantastic result and feels like just reward for the hard yards we have put in to make the Junior and Cru merge a success.

Top Jobs: This week's employment opportunities

TopJobs.jpgEach week Campaign Brief posts available positions within the industry (free for direct hires). Email your vacancies to martin@campaignbrief.com (please place "Employment Opportunities" in the email subject) by 5.00pm Tuesday for listing on Wednesday morning.
eos2015_header.jpgThe One Club has announced the call for entries for the prestigious 2015 One Show with the entry deadline set for Friday, January 30, 2015.

The One Club, producer of the prestigious One Show and Creative Week, is the world's foremost non-profit organization recognizing creative excellence in advertising and design. The One Show honors the best work across all disciplines, including Advertising, Interactive, Design and Branded Entertainment. Creative Week takes place in New York City every May and is the preeminent festival celebrating the intersection of advertising and the arts.
VizeumPerth_HopmanCupLaunch.jpgThis month Hopman Cup 2015 launched with a media stunt featuring a troupe of morph-suited people taking over the city of Perth.

Media agency Vizeum worked in partnership with Fairfax's 96FM to coordinate the stunt which saw 50 people dressed in blue morph suits explode out of Perth Arena and take over the Perth CBD, handing out 5,000 Hopman Cup branded tennis balls.
WK_Mark Fitzloff B&W.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Mark Fitzloff, executive creative director at Wieden + Kennedy, Portland.

Winner: BBC Music, God Only Knows. As a California kid, I consider the Beach Boys a sacred cultural institution of my native homeland. They were the third concert I saw live, after Neil Young and Pat Benatar and right before Van Halen. The musicians could've been performing in tracksuits on a highschool soundstage, and this still would've been my favorite spot. READ MORE...
BLOCK_MARK_TANYA_ANGELA.jpgFormer 303Lowe operations manager Angela Palandri is joining Block Branding in the role of general manager. Palandri will take over the day-to-day running of the agency from managing director Tanya Sim who, having Co-Founded the agency 13 years ago with partner and creative director Mark Braddock, is looking to become less involved in the management of the agency.

"I have been looking to take a less direct management role in Block for a while now, but finding the right person to hand my 'baby' over to has taken time and has not been something that Mark or I have wanted to rush into," said Sim, "In Angela we feel we have found someone who is brilliantly equipped to take Block confidently into the future. I am very happy and proud to be able to sit on the board and take a more hands-off approach knowing that we have an amazing leader in the GM role."

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About Campaign Brief WA

Campaignbrief.com/wa is a blog for the advertising industry in Western Australia. Please comment freely on any topic, but comments that are seen to be more abusive than witty will not be posted. To pass on news or advertise on the blog, or to subscribe to Campaign Brief Australia/NZ or CB Asia, or The Work 09 Annual, email martin@campaignbrief.com

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