H2H.jpgWe've heard a whisper that Brainestorm might be getting the mighty Naughty Hawk back together for one last blast at this year's Battle.

Winners in 2013, they took a break last year and were missed. Nobody whips the crowd into a frenzy like the Hawks. If you haven't seen them previously, check out this effort by a little Australian band called AC/DC for a indication of what you've missed. Not quite the same but close.

So Brainestorm - come back, takes us down the Highway to Hell and blow us away one more time.  OK - Angus's intro might be a bit tricky but extra points if Justin wears his school shorts!

The 2015 Youngbloods Bullshit Battle of Ad Bands is on in August. Specific date and details are TBA but now's the time to start thinking about getting your band together and be part of one of the industry's best nights of the year. Fame and glory awaits!
St_John_Ambulance_The_Barrier_3.jpgPerth has scored four finalists in the 2015 New York Festivals.

St John Ambulance 'Break The Barrier' has continued its great run with two finalists in Film - one in the Healthcare Products & Services category for The Brand Agency, and one in Direction for The Penguin Empire's Grant Sputore.

J. Walter Thompson Perth is a Finalist in Radio for LWP Property Group's Harmony 'Birds'. And Southern Cross Austereo is also a Finalist in Radio for Allpest 'We don't do husbands'.

Top Jobs: This weeks employment opportunities

TopJobs.jpgEach week Campaign Brief posts available positions within the industry (free for direct hires). Email your vacancies to martin@campaignbrief.com (please place "Employment Opportunities" in the email subject) by 5.00pm Tuesday for listing on Wednesday morning.


MikeChuter_BLOG.jpgThe ADMA West Australian Branch's second Early Bird Breakfast event for 2015 on Effective Communication will uncover the secrets of award-winning creative campaigns from the ADMA Australian Creativity and Effectiveness Awards.

It will be held on Wednesday, June 10 from 7.15am to 9.00am at Fraser's Restaurant, Kings Park.

Mike Chuter (pictured), Managing Director of Publicis CUBED and ADMA Board Director will deliver the presentation. Chuter has served as a judge and Effectiveness Chair for ADMA awards programs in recent years, and will share his views on how the best work met ADMA's new awards criteria.

Campaigns to be discussed include the much talked about ANZ GAYTMs by Whybin\TBWA Group Melbourne; Saatchi & Saatchi Australia's Penny The Pirate for Luxottica/OPSM and the Melbourne Remote Control Tourist campaign for Tourism Victoria created by Clemenger BBDO Melbourne.
H4CT_BLOG.jpgIndustry recruitment specialist SevenTwenty is helping establish a youth program in Balga, under the auspices of the Heart 4 The City program.

Seed funding for the project was provided by Coles, which donated $10,000 for the initial set-up. So far SevenTwenty and the wider community has invested close to $35,000 for equipment and staffing but a further $15,000 is needed.

SevenTwenty prncipal Allen Smith said the funds are needed to buy a truck for the venture.
RAC_Gig_BLOG.jpgRAC_Dog_BLOG.jpgJ. Walter Thompson has launched a new campaign for RAC Roadside Assistance.  The work addresses drivers who don't believe they'll break down, by reminding them that RAC makes a bad situation better for over 8000 members a week.

J. Walter Thompson Perth Creative Director Dav Tabeshfar said: "The 'Bad, Worse, Better.' idea lets us talk about the cold, hard breakdown stats, then gives us a lovely little glimpse into the more intimate anxiety that RAC Roadside Assistance rescues us from."

The campaign features two 30-second TVCs, radio, outdoor and digital. The TVCs were directed by Matt Kamen at GoodOil Films.

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Matt Eastwood 2014.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Matt Eastwood, worldwide chief creative officer at JWT.

BEST TV
Having worked in this category (on this exact brand, to be honest) I know how hard it is to do great work that not only engages people, but also communicates the (albeit sometimes tenuous) product benefits. The Quilted Northern work absolutely nails it. The campaign is beautifully written. It's funny and engaging. And it even sells the product. A clear winner. But I also have to give props to the Volkswagen work. As always, the intelligent humor now synonymous with the brand is spot on. READ MORE...
GiveItAway_BLOG.jpgIn previous Battles, Meerkats has usually done some offbeat songs with a country flavour no doubt due to the influence Kurt Beaudoin, but a couple of years ago Paul Coghlan cut loose with a manic bass solo that showed some decidedly edgier chops.

So this year and with the big Canadian having departed, we reckon they should let Cogs channel his inner Flea again with this song by the Red Hot Chilli Peppers.

Extra points if Andy Davey fronts the show in metallic budgie-smugglers and a mesh loincloth.

The 2015 Youngbloods Bullshit Battle of Ad Bands is on in August. Specific date and details are TBA but now's the time to start thinking about getting your band together and be part of one of the industry's best nights of the year. Fame and glory awaits!

Adam Marshall_omd.jpgCampaign Brief hears today that former OMD WA managing director Adam Marshall is to return to Perth to take over Alan Matthews' managing director role as head of Dentsu Aegis Network in Perth.

The network comprises Carat, Vizeum, Haystac and Mitchell & Partners.

It's believed that Alan Matthews will be retiring from Dentsu Aegis Network at the end of June with Marshall (pictured left), returning from Singapore to take over in July.

Luring Marshall back to Perth is a major coup for Dentsu Aegis Network, who have been looking for suitable long term replacement for Matthews, since he signaled his intention to step down over 18 months ago.

Des McNamara to depart Adshel

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Des McNamara.jpgAdshel Group Sales Manager Des McNamara (pictured) has resigned to take up a sales manager role at Fuji Xerox.
 
McNamara is well-known in Perth media. He joined Adshel in WA in September 2012, and prior to that was with The Sunday Times for almost five years.

Announcing McNamara's resignation, Michael Riach, State Sales Manager Vic, SA & WA, said: "Des has contributed significantly over the last three years with some record revenue years attributed directly to his customer relationships and ability to close the sale, while driving the WA team."
 
McNamara's last day will be Friday June 6. Adshel is currently seeking a replacement for the role.
Brad Swart Urvin Seeburuth.jpgPerth-based creative digital marketing and website design agency, Bam Creative, has expanded its senior team with the appointment of Brad Swart (far left) as digital strategist and Urvin Seeburuth (near left) as digital account manager.
 
The pair will join a team of three digital strategists at Bam Creative, and will be responsible for developing innovative and unified digital marketing and online strategies for WA businesses and brands. Swart and Seeburuth will play a key role in expanding and enhancing the company's digital inbound marketing approach, which includes online brand management, search engine optimisation, paid advertising, split testing, and social media marketing.
GoodInBed_1_BLOG.jpgIn January this year, ABC youth station Triple J celebrated 40 years of broadcasting. The first song it ever played was 'You just like me coz I'm good in bed' by legendary Aussie band Skyhooks.

Along with 5 other tracks from Living in the 70s, it had been banned from airplay when it was released in 1974 but the Js thumbed their collective noses at authority - of course - and launched with it to show how radical and rebellious they were going to be.

Brand Agency, we reckon this one's got your name all over it. Forget that boy band ballad stuff; just imagine your vast, adoring crowd singing along with the chorus. Sure to be a winner. Extra points if someone throws their undies up on stage. Extra, extra points if it's Morgen!

The 2015 Youngbloods Bullshit Battle of Ad Bands is on in August. Specific date and details are TBA but now's the time to start thinking about getting your band together and be part of one of the industry's best nights of the year. Fame and glory awaits!
Screen Shot 2015-05-02 at 6.12.42 pm.jpgBy Simon Veksner
Creative Partner, DDB Sydney


Wendy Clark, a senior Coca-Cola marketer in the US, is well-known in Agency circles as a force for good - a Client who has supported great work, time and time again.

And I love that - as chair of the Effectiveness jury at Cannes this year - she writes an article that instead of arguing for the primacy of effectiveness, makes a plea for the importance of creativity. READ ON...
perth_SEmembers.jpgStudent Edge, Australia's leading member-based organisation of high school and tertiary students, has achieved record-breaking growth in 2015, with more benchmarks to cross over the coming quarter.

For the first time since Student Edge's inception, new member signups in New South Wales and Victoria outnumber those from Western Australia by 350 per cent.

There remain a vast array of opportunities for brands to communicate their products, services and messages to students aged 12 to 25 across Australia, online and via its Outreach teams or member events.
celeste.jpgAustralia's 2014 Cannes Lions Young Account Executive graduate Celeste Toffanello urges this year's attendees to be yes people... and to hydrate.

I had no idea what to expect when I found out I was going to Cannes Lions for the Young Account Executive Academy, except that it would be amazing. Talking to others who had been before, I gathered the festival was an insane, weeklong enlightenment where the delegates were completely blown away by creativity. And it didn't disappoint.

Last year I was the only Australian in the Young Account Executive Academy, but that didn't matter. During my week at Cannes I quickly made lifelong friends from all parts of the globe. I also learnt some amazing things and had experiences I will remember for the rest of my life. Ultimately, I credit all of this to the approach I took to Cannes - to make the very most out of my time.
YDA.jpgThe Young Director's call for entries is now officially launched for this year's online competition which will be celebrated with a screening of winning highlights and an awards party at the Long Beach in Cannes on 25th June.

The closing date for entries is May 24th. The shortlist will be online during the week of June 15th and the winners the following week, leaving enough time for the winners to fly in for the party.

Building on its 17-year record of discovering new directing talent, YDA is revamping its formula into a bigger and better competition for 2016.
YB_Commune_Sputore_BLOG_20.jpgA big crowd turned out at the Llama Bar last night to hear The Penguin Empire director Grant Sputore tell the stories behind some of his best work.

The affable Sputore has established a reputation for strong storytelling and great film craft in his work, which has been recognised internationally. He explained some of the creative problem-solving employed on renowned productions like Alcoholics Anonymous, South Australian DTEI 'Horsepower' and St John Ambulance 'Break The Barrier', and answered questions about his career to date.

Special thanks to RT Films' Ross Tinney for these photos.
P&NBank_BLOG.jpg303Lowe has won P&N Bank's creative and digital advertising accounts, following a pitch process that involved digital incumbent The Brand Agency, Rare and Marketforce. Incumbent agency for brand & creative, Meerkats, declined to pitch.

303Lowe will be responsible for driving a new brand strategy as P&N looks to take on the bigger financial institutions and provide "genuine competition" within the banking sector.

Al Taylor, group managing director, 303Lowe said: "They're a great team who, from the outset, we really wanted to work with."

The appointment is effective from May 2015.
Chris and Andrew_360x240.jpgAustralia's leading ad agencies, radio stations and production studios are amongst the finalists announced today and in the running for the Siren Awards Best Radio Ad of 2015. Comedy, emotion, outstanding voice over talent and clever use of sound effects are common elements included in the list of finalist ads, for products as diverse as tennis tickets and pest control, to women in engineering and cancer awareness.

Western Australian agencies and studios are very well represented with 29 finalists.

Chris Taylor and Andrew Hansen, best known as members of the comedy group The Chaser will host the new, less formal Siren Awards event at Bar 100 on Thursday 14 May.  No strangers to radio, Taylor and Hansen were part of the full Chaser team that made their radio debut on Triple M (2003) with "The Friday Chaser".  Throughout 2015 Taylor and Hansen are touring their live show, a parody of celebrity Q&As entitled In Conversation with Lionel Corn.

Top Jobs: This week's employment opportunities

TopJobs.jpgEach week Campaign Brief posts available positions within the industry (free for direct hires). Email your vacancies to martin@campaignbrief.com (please place "Employment Opportunities" in the email subject) by 5.00pm Tuesday for listing on Wednesday morning.


WORKHOUSE ADVERTISING - THREE KEY POSITIONS
Workhouse Advertising is looking to grow the team with several opportunities to join our busy West Leederville agency. Applicants across all roles will be enthusiastic with relevant experience and will look to thrive in a solid team environment.

Key roles include:
•  Account Service Coordinator
•  Adwords/SEO Specialist
•  Digital Designer/Front End Developer

For more information and to apply for any of these positions, click here.
_____________________________________________________________________________________

BeerWithSputore.jpgGrant Sputore's a Director out of Curtin University's class of 2005. Since then he's won a whole bunch of awards for commercials and music videos, including for the St John Ambulance 'Break the Barrier' TVC. No way you missed that one.

His bio on The Penguin Empire website says he loves consummate craftsmanship and cinematic visuals. His Facebook profile says he likes The Bird and Groupie Wednesdays at Luxe Bar. Both of these things make him a great candidate to have a beer with.

So grab your mind-funnel and chug some frothy insight into TV production and storytelling at Llama Bar in Subiaco tonight, April 29, from 6.00pm.

RSVP on the Facebook event page.
Citadel-MAGNUS_Apr2015_BLOG.jpegTwo of Australia's leading corporate and financial communication firms, Sydney-based Citadel and Perth-based MAGNUS, have merged to create the largest independent corporate and financial communication firm in Australia.

The merger combines the strengths and experience of two of Australia's leading corporate and financial communication firms, while retaining their independence and continuity of leadership through the founders Martin Debelle, Helen McCombie, Peter Brookes and John Gardner (pictured above, left to right).

The new firm, Citadel-MAGNUS, will have combined annual revenue of circa A$7 million and a team of 20 professionals. Citadel-MAGNUS will continue to service clients from offices in Sydney and Perth, with the benefit of deeper experience and team capacity across the group.

Four Aussie agencies win at Webby Awards

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webbywinners.jpgThe Monkeys, Whybin\TBWA Group Melbourne, M&C Saatchi Sydney and VML Australia have each picked up a Webby at this year's prestigious Webby Awards.

The Monkeys picked up a Webby in Social / Events for IKEA 'Airbnb'; Whybin\TBWA Group Melbourne in Best Use of Native Advertising for ANZ 'GAYTMs'; M&C Saatchi Sydney in Advertising & Media for CommBank 'Where's My Wallet' and VML Australia won a Webby in Best Use of GPS or Locations Technology for Ripcurl 'Search GPS'.
OrangeSeedProject.jpgFor the fourth year, The Orange Seed Project will offer more than $350,000 in gifts and prizes to be shared among 10 not-for-profit organisations.

The concept of The Orange Seed Project was developed by Busselton-based agency Jack in the box and The West Australian as a means to give back to the WA community.

In its three years so far, The Orange Seed Project has injected $800,000 into the WA not for profit community. Now in its fourth year, The Orange Seed Project will be bigger and better than ever, working to give back to the community and offering not for profits something they have otherwise been unable to achieve.
Dean LeePreferredShot2013.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Dean Lee, executive creative director at DDB Canada, based in Vancouver.

BEST TV
Video game trailers often try to immerse you in the storyline of the game with real world footage only to have the emotional rug pulled out from them when they showcase the actual game footage. This week's best ad, Call of Duty: Ember teaser, resists that temptation and instead uses the power of our imaginations to keep us locked into the plot of the game. This very convincing portrayal of what the future may be like had me wanting to dust off my PS3 in anticipation. READ MORE...

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About Campaign Brief WA

Campaignbrief.com/wa is a blog for the advertising industry in Western Australia. Please comment freely on any topic, but comments that are seen to be more abusive than witty will not be posted. To pass on news or advertise on the blog, or to subscribe to Campaign Brief Australia/NZ or CB Asia, or The Work 09 Annual, email martin@campaignbrief.com

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