Jobs Victoria launches new ‘Backing You’ campaign via The Fuel Agency

To help get Victorians back to work, and businesses the staff they need, the Fuel Agency has launched the ‘Backing You’ campaign for Jobs Victoria.

After countless COVID campaigns over the past few years, the Backing You campaign takes a deliberately positive approach, and recognises the power of genuine support; a softly spoken word, or a well-timed helping hand.

Setting the campaign’s powerfully optimistic tone, and reflecting the energy returning to the state, is the soundtrack ‘Here’ by Australian artist Briggs (ft. Caiti Baker). Produced by Accordion Productions and directed by Marty Moynihan, with stills photography by Christopher Tovo, the campaign launched with a 60 second film, supported by several TVCs and an extensive, integrated campaign across the state.

To learn more about Jobs Victoria, visit jobs.vic.gov.au, or for information on Fuel, contact Tim Kidman via hello@thefuelagency.com.au

Agency: The Fuel Agency
CEO: Tim Kidman
Creative Director: Ben Growns
Group Account Director: Mabel Estrella
Senior Account Manager: Heather Jaboor
Senior Project Manager: Michelle Burgess
Head of Digital: Anthony Edge
Head of Design: Kerry Thoonen
Creative Services Manager: Mark Button

Production Company: Accordion Productions
Producers: Greg Toolen & Adam Litchfield
Director: Marty Moynihan
Photographer: Christopher Tovo
Assistant Producer: Brendan Lee
DOP: Liam Gilmour
Production Designer: Patrick Bennet
Wardrobe Stylist: Anthony Jarvis
Hair & Make Up: Natalie Burley
Casting: 99 Casting
Offline and Online: Marty Gilchrist @ Puffin Post
Colour: Marty Greer
Sound: Windmill Audio