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Campaign Brief has launched an interactive online version of the magazine that allows super fast access to current and archive issues. You can search throughout the archives for the name of a person or company and you can print any page. Clicking on any of the ads in the magazine will link to the web address of the advertiser, and you can view any of the commercials featured in the Creative Circle (and some other sections) in each issue by clicking on the images on the page. Eventually, the archive will grow to include all issues from the last few years, and we will be adding CB Asia soon as well as all The Work annuals. An amazing resource included with your subscription to CB.
Whether you are a subscriber or not, please register your details to access Campaign Brief Online and to receive your password. Even if you are not a subscriber, once registered you can still use the site straight away and will be billed the annual subscription.
KEY FEATURES:
TURN PAGES by clicking the arrows at the side of the page, or by using the toolbar.
ZOOM IN by clicking anywhere on the page.
READ by dragging the page around when zoomed in.
ZOOM OUT by clicking anywhere on the page when zoomed in.
VISIT web sites or send emails by clicking on hyperlinks.
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VIEW COMMERCIALS by clicking on images in the Australian and NZ Creative Circle sections.
21 Comments
Great job Lynchy.
Why would you suddenly do that? hmmm
Any D5 work in there?
Love the Troll doll pp 26-27
that cover shot reminds me of the apple mac commercials. Russ as the PC and Todd as the Mac.
Well spotted, 10:52
Well done. As Shaun said, tv is dead. digital is the way of the future.
Unless the hadron collider changes everything and bill bernbach comes out of a wormhole.
TV isn’t dead. I was just watching one last night. And the night before. And i’m pretty sure I’ll be watching one tonight too. And the night after. You get the drift…
Sure tv isn’t dead!
But the way things are going it’ll all be streamed live to an lcd tv hooked up to a wifi network.
Yeah, my tellie worked fine last night, and whatsmore, the programs weren’t interrupted by inane ads.
hey why do we have to log in to bestads if they’re spruiking it on the today show?
wouldn’t it be better without the login – ie more hits more ad revenue for lynchy?
good job campaign brief
On behalf of all the millions of people over 35 who still watch TV –
“We are not dead yet.”
the internet and the TV are the same thing. youtube is a TV station where you pick your shows. itunes is a TV station.
it’s all the same shit.
I’m 34 and I watch the shit out of TV.
You guys that are saying “i still watch tv” just arent getting it.
The days of commercial television are numbered.
New devices which remove ads (iQ, tivo etc) are not far from being mainstream. Don’t forget of course online video which is streamed.
Australia is one of the highest downloading countries in the world. They won’t be sitting around waiting for Californication to come on at 10.45pm – they will have downloaded the episode which is even MORE recent straight from a torrent engine in hi-def within 10minutes avoiding advertising completely.
Its a reality.
Torrents, Charlie? That’s so last week. There are newer, faster ways… get with the times.
Shit. I’m so out of touch. I watch TV but even more troubling, I still read books! Where is the eager young whipper snapper to tell me they are a dead medium?
Why do I like to leaf thru the saturday papers on my table rather than flick thru the same stories on the website. Why do I go to the movies when I can download it onto my computer and transfer it to my hard drive on my TV (which I sometimes do).
i think you’ll find the old mediums don’yt get replaced. it’s just more fragmentation. So 1.22 when you say “It’s a reality” it’s not that you’re wrong, it’s just that it’s not the only reality. It’s just another choice.
4.17 – im talking about advertising opportunities within available mediums.
If there was a way to advertise in those books, we sure would be making ads for them!
Also, you leaf through the paper on a saturday, but what about when you are on the train to work monday to friday? I see more people on their mobile phones reading mobile versions of SMH than i do scanning a broadsheet.
Yes I still go to the movies, but i can tell you now, that movie-going has been on the decline for a long time. I for one have watched many recent movies which i would have paid to see (as it was my only choice) many moons ago.
Its not that these mediums will cease to exist, its more that brands will be less willing to spend like they have been on these traditional means as the reach to their demographic isn’t what it used to be.
Merry Xmas to all by the way 🙂
Hey Charlie,
Give us a call when you can sell enough banner ads to raise 4mill for an ep of Desperate House Wives.
I think Charlies right. I think the other people are right. I think we’re all right. Alright?
Internet is where most people’s TV will be streamed from in the future. But there will always be free to air and cable until the reception / technology gets fast enough to stream hi-def in real time.
But there’ll still be ads, in my estimate, embedded in the streaming (when the technology takes off and the legalities are worked out).
There’ll also be banners sitting around the shows on the site.
Someone like hulu are going to get really smart one day and run ads in the middle of their streams, like commercial TV stations do.
People won’t mind watch one or two ads per stream if the streaming is super fast, high quality and they can access any episode of any show they want.
An existing commercial TV company might get smart and start doing a similar thing.
Either way, it’s a beautiful world, and we, the consumer win. If you want a glimpse of the future, check out how the Japanese are consuming their media (mostly online with a mix of offline and cheap dvds) and that’s about us in around 10 years time, when our internet catches up to speed.