American Express gives away $100K in a Facebook-only campaign promoting its new page

American Express Australia is running a Facebook-only campaign designed to find people making a difference. One Australian will be awarded with a $100,000 grant to realise even bigger dreams and seven finalists will receive a pair of coveted tickets to The Oprah Winfrey Show at the Sydney Opera House on 14 December 2010.  

Running on the new Facebook page of American Express Australia unveiled today, the site provides an overview of what they are doing to help others realise their potential and how a $100,000 donation could help them do more to transform the lives of others. 

The American Express “Enriched List” – a group of Australians whoinspire others to explore their passions – will judge the entries.  The seven finalists will have their stories filmed and placed on the Facebookpage for the public to vote on the overall winner.

Momentum Australia was responsible for creating the promotion and developing the Facebook application to help launch American Express Australia into the social media space.

Australians can enter the competition and to read some of the inspirational stories of Aussies making a difference here.

Entries close on 21 November 2010, voting is open from 3 December to 11 December and the winner will be announced on 13 December 2010.