iiNet launches new campaign as Australia’s number two DSL broadband service provider
iiNet has launched its biggest advertising campaign ever to celebrate its position as the new number two DSL broadband service provider in Australia.
The campaign, created by Meerkats, Perth, kicks off this Sunday, February 6, and combines three TVCs with a series of press, radio, outdoor (billboard, cycad, hellibanner, bus sides) and online advertisements and interactions designed to enforce iiNet’s new position while reflecting the brands fun and outgoing nature.
Matthew Dunstan, general manager Retail at iiNet, said a series of market research sessions in the key markets of Sydney, Melbourne and Perth identified that iiNet’s significant size and credibility was relatively unknown: “We are really proud of our number two position in DSL broadband. It’s a massive achievement and we want people to know that we are a big, safe and reliable ISP that continues to deliver great customer service and innovative products,” Dunstan said.
“We have had a lot of fun with this campaign. With the return of our brand icon, Finn, we have been able to create something that will make people laugh while enforcing the message that we are serious about what we do.
“Our integrated approach of combining TVCs with a range of other mediums is designed for maximum impact, especially with the introduction of hellibanners and cycads. It’s by far our biggest campaign yet.”
4 Comments
Number 2 huh? So that equates to be SHIT. That’s something to be proud of.
They are shit. I have constantly slow speeds, drop outs and an internet phone service that is often not available. Serves me right for going for number 2. I will be dumping them shortly.
I’ve had iinet for many years – rarely issues with voip phone but these things happen, nothing for the past 2 years though! no problem with speed – very happy overall!! you won’t find me changing suppliers any time soon. Get yourself better equipment and stop blaming iinet.
Iinet suck ass. They do updates that screw my system. I have 8 yes 8 different voip accounts for every time they screw up, and this is the help through their support. Now with 8 different voip accounts and them doing updates and unselecting whichever of my 8 voip accounts is active leaves me screwed. With no other provider have I ever had so many band aid fixes. I am currently waiting on bob while it has set up a wireless network that is open, which I cannot change anything on. I live in a large estate with leeches using my access and I can’t do anything about it. Epic fail. I Guess as soon as you are large enough, the effort to be good has gone. And screw your leprechaun ads too f@#krs.