2011 a record year for Cannes Lions with over 28,800 entries across 13 categories – Australia enters record 1186

A total of 28,828 entries from 90 countries have been submitted to the Cannes Lions 58th International Festival of Creativity, the world’s largest and most prestigious international annual awards for creative advertising and communications. This is the highest level of entries ever in the history of the Festival with 1186 from Australia and 327 from New Zealand.

An overall increase of 19% versus last year, entries have been submitted in 13 different categories: Cyber, Design, Direct, Film, Film Craft, Media, Outdoor, PR, Press, Promo & Activation, Radio, Titanium & Integrated and the new Creative Effectiveness Lions. 

Says Philip Thomas, Festival CEO: “As a global event, Cannes Lions reflects the advertising and communications industry around the world.”

“The record entries show that the industry is bouncing back from the financial crisis. Entry numbers from emerging countries are significantly up, and Asia has a strong presence this year with large increases especially from Hong Kong, Thailand, Indonesia, Vietnam, China, Malaysia and Singapore. We’ve also seen a significant increase in entries from Latin America, especially Mexico, Colombia, Argentina and Chile and the Central American nations. Russia has more than doubled, and there is growing confidence in the Middle East, despite its current problems, with many more entries from Bahrain, Lebanon, the UAE, Saudi Arabia and Egypt. The USA remains the top participating country, followed by Brazil, Germany, the UK and France.” 

“Having spoken to many agencies and clients over the last year, there is no doubt that creativity is becoming a critical business driver for many organisations” continued Thomas.

“I’m sure that once again the winners at Cannes will point the way forward for what creativity in communications can achieve.” 

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 Category                                  2008  2009  2010   2011            % Variation 2010 v 2011 

 Creative Effectiveness                                              142              n/a 

 Cyber Lions                              2757  2205  2602   2835            +9% 

 Design  Lions                           1126  1139   1297   1774            +37% 

 Direct Lions                              1697  1364   1441  1858            +29% 

 Film Lions                                 4626  3453   3191  3310           +4% 

 Film  Craft Lions                                            1110  1322            +19% 

 Media  Lions                             2000  1840   2162  2895           +34% 

 Outdoor  Lions                          5842  4498   3822  4490           +17% 

 PR  Lions                                              431    571     819           +43% 

 Press  Lions                              7442  5048  4820  5415            +12% 

 Promo  & Activation Lions        1103  1118   1595   2125           +33% 

 Radio  Lions                             1259  1153   1235  1363            +10% 

 Titanium  and Integrated Lions   432    403    396    480            +21% 

Cannes Lion 2011 entries summary by country