Bestads Top 6 of the Week – reviewed by Jean Francois Sacco, ECD, CLM BBDO, Paris
Dodge Charger: Car Chase. How do you demonstrate the driveability, the power and the speed of the new Dodge? By revamping the classic car chase. A duchess charging at breakneck speed, an amorous commoner hanging onto her car… the result is an off-beat, refreshing and exhilarating film in an already overcrowded advertising sector.
Hard Rock Cafe: Tears in Heaven. How do you get the Hard Rock Cafe’s cult character back? I love the idea that behind songs, which have seemingly trivial words, there are big, spectacular or intimate stories, but which are, above all, profound. By revealing what’s hidden behind these mythical songs, the Hard Rock Cafe regains its cult character, which it has maybe neglected over the last years.
Autism Speaks: Eye Contact Installation. How do you understand a disease if you’ve not already been directly confronted by it? Thanks to this interactive poster campaign, the general public is directly thrown into the reality of autism. It manages to be true, without being over-sentimental. It’s both powerful and sensitive, simple, direct and very effective. Basically, it’s technological innovation serving a good cause, very successfully!
The Parisians: Cover Takeover. How do you promote the album of an unknown rock group? By using an original media for the first time – the Itunes screen saver. Irreverent in its print campaign, true in its art direction, recreational and refreshing, it’s intelligent, inventive and off-beat… it’s Rock’n’Roll.