Bestads Top 6 of the Week reviewed by Nick Darken, ECD, Albion, London
BEST TVThe future of advertising. Everyone's talking about it, but who's actually doing it? I really want the Mitsubishi v Photo Manipulation film to be the best thing on the page as it's clearly reaching for something new. However it's beaten hands down for human drama by the Organ Donor spot. The music and cinematography are spot on and it manages to take a well trodden subject and give it fresh twist.
BEST PRINTWill sex still sell in the year 3000? Probably. And we'll also have road sign recognition in our dashboards. Oh hang on, we've already got that. The Ford ad wins here over CANAL+ Borgia for me, partly because the technology is just so compelling a tramp could sell it.
BEST OUTDOOR
There's some really experimental stuff going on here taking on the bigger challenges of life. I love it. The Blood Relations Project is an epically brave idea, but falls short of the pinnacle in its visualisation. The Pepsi Sound of Football gets everything right and takes the medallion. This is the future.
BEST INTERACTIVE
Stuff. In the future we'll be swimming in stuff. Mostly nonsense. But some of it you'll want to pinch and pull and poke. The Google Puzzle is the type of thing computer programmers played with punch cards back in the 80s. Now we're all geeks and we eat this stuff up. For pinching and poking, this edges out The Pepsi Sound of Football.
Leave a comment