Has Bill's Big Idea Had Its Day?
Scamp
creative director Simon Veksner agrees that Bill Bernbach's logic in
putting copywriters and art directors together made sense."Bill's idea worked, but that was nearly 60 years ago," says Veksner.
"Times are different today. Would Bill (pictured, looking mildly cheesed-off) consider that today, the doubling-up may be unnecessary?"
READ MORE
'Designers' have been doing this for years.
Tell me something I don't know.
The writer/director agency model is way outa date.
jack of all trades. master of none