InMobi report reveals Apple iPhone impressions down 0.4% whilst Samsung increases by 2.7%
For the first time, Apple has recorded negative growth, dropping 0.4% in impressions on the InMobi network over the last three months whilst controversely, Android continues to go from strength to strength now claiming an impressive 28% of the total share of OS impressions, an increase of 2.7% from the previous quarter.
The news comes as speculation surrounds the Apple brand with the latest product launch of the iPhone 5 failing to meet expectations last month.
The data, captured on the InMobi network from July to September 2012, paints a revealing picture of Australia’s shifting media landscape.
As an overall percentage, Smartphones market share decreased too, dropping 4.2% in impressions due to the increase in tablets and other connected devices grew 4.2%, pushing tablets’ total device share to almost 20%.
Data pulled from Australia’s top ranking handsets also reveals the Apple iPhone and the Apple iPod both dropped in favour over the last three months.
Other insights revealed in the report show almost three quarters of mobile ad impressions come from mobile apps these days, compared to 28% from mobile websites.
Says Francisco Cordero, GM and regional director of InMobi Australia and New Zealand: “Australia is a highly saturated market with six million more mobile phones than people so it’s not wholly surprising to see smartphone penetration dip this quarter after a period of such aggressive growth.
“As we predicted when this report came out last quarter, tablets are continuing to dominate the device space, growing in popularity as smartphones decline. This is surely only set to continue with the long-awaited launch of the new iPad Mini last week.
“Although Apple is undoubtedly still a force to be reckoned with, our data reflects the current mood of the industry and suggests the tide may be turning. One possible reason for this may have been the release of the iPhone 5 with many Apple users holding off for the latest model. Our Q4 data will confirm whether this has been the case.”