George Patterson Y&R Melbourne launches new campaign for Connect Furniture
George Patterson Y&R, Melbourne has released a new press, outdoor and point of sale campaign for connectfurniture.com.au under the title, “Furniture. It’s what separates us from the animals”.
The new campaign celebrates the role of furniture in everyday life, by giving a little glimpse into a life without it.
Says Joe Bruzzaniti from Connect Furniture: “Connect Furniture.com.au is one of Australia’s fastest growing dot coms, connecting millions of consumers with hundreds of furniture suppliers from all over the country. We have worked with George Patterson since our launch in 2010 and this latest step in the evolution of this new brand is really exciting for us”.
Credits:
Agency: George Patterson Y&R Melbourne
Client: Connect Furniture
ECD: Ben Coulson
Art Director: Paul Meates
Copywriter: Evan Roberts
Account Director: Mills
Photographer: Juliet Taylor
Retouching: Toby and Pete
Producer: Georgette Brown
Art Buyer: Sam Joy
Client Credits:
Brand Directors: Joseph Bruzzaniti & Silvio Salom
Brand Manager: Madeleine Hanley
40 Comments
Uh-huh! And?
HHHmmmmm smells a bit scam ad to me
Love the insight, love the execution. Good Print.
Really nice stuff, comes from a great original thought. Well done again Coulson & Co, better than your Favorites work.
Fark’n nice shots. Like the idea to.
Not much to complain about here. Interesting and original idea, nice looking ads. Should bag you guys a trophy or two, not that they would have been created with that in mind.
Nice category ad.
Now off I go to Ikea.
Very good, well done.
A high impact campaign for a small company that need to get some attention in the furniture category, with some good creatively lead work.
Well done to the client for having a crack and trusting that creative work will get the message across.
Don’t forget good creative had a hand in helping Ikea get where it is.
I’m into it. I think it will do a good job of standing out in those homemaker mags, anyone ever seen a company trying to be creative in that category??!
Classy work, especially for a furniture retailer.
always wanted to use that line for something…Homer Simpson classic…..you beat me to it, good work
point of sale….for an online retailer???
this is utter rubbish……………
very wrangler we are animals
Scamtastic.
Nice excuse to shoot a naked chick though.
wow can’t wait to go and get me some great furniture….. not! This is self indulgent advertising with its only intention to grab awards.
Not sure what the whinging is about.
Fabulous ads.
A moronic response from some people.
Wrangler ‘We are animals’,
http://mondblog.blogspot.com/2008/11/ad-review-wrangler-we-are-animals-by.html
If you can’t pick the difference between the idea and the reason for the idea in this work and the wrangler stuff, you really need to get out of the busines.
Please don’t think you are doing yourself or the business any favors when you blog this stuff. You just look stupid.
are connect trying to push the furniture category, or push their brand?
I think the ads are great. For the category. The Ikea ads had a point of difference.
A gr8 campaign for FURNITURE.
Yeah considering the Wrangler, ‘We are animals’ won the grand prix in print at Cannes a few years ago, it seems way too close.
http://theinspirationroom.com/daily/2009/wrangler-we-are-animals-campaign/
Even the lighting on some of the shots is the same.
4:03: What exactly is the insight here? It’s far from the most significant difference between humans and animals, and even if it was, how is it relevant? The very limited idea on which the entire campaign is based is just an obvious piece of information which it shares with every furniture retailer in the universe. The fact that they’re online on the other hand….
You guys been hanging out with Fred&Farid or summit?
For furniture retail these are about as fresh as you’ll find. Simple and arresting. Anyone who’s whinging here’s just jealous. Suck it up people!
Well done to all involved. Cracking radvertising.
For a brand I didn’t know anything about, these ads have told me that they make furniture. I don’t know what type of furniture, but I’m guessing dark classical sort of stuff- it the pics are anything to go by.
Frankly, they have given me no reason to look at the website.
\Wish I’d done it!
Well, I don’t have more idea about furniture brand but it is very important to select quality furniture which could also last for a long.
This is the type of work that makes marketers not trust the advertising industry.
I think these are bloody awful.
There’s no doubt they are nice looking ads. And the team should be applauded for that.
But they are clearly ads for ads sake. Their purpose is to win awards, look nice on the agency reel etc And given that’s the case, then I think issues of originality and the like are germane, because these ads will be judged at award shows, rather than the marketplace.
Out of 10. 0. These are terrible, I’ll say again TERRIBLE !!
Reminds me of the same agency’s work for Navy recruitment. Sucks you in with a nice looking page but after the initial seduction offers absolutely nothing which actually moves you toward the product. Just another example of the Emperor’s new advertising. This stuff isn’t advertising, it’s art school.
They do a good category job for furniture. I suppose if connect furniture is some sort of conduit for all Australia’s retailers as it suggests, then a category job is the right thing to do.
Hey Melbourne!
Get back to work. And stop slagging each other off.
You’s bitches down there.
Even art school would do a better job than this.
12:14 Your not aiming very high if you ‘ wished I’d done it ‘.
I wished I’d never seen them they are that bad.
These make my eyes hurt and my heart ache.
Dog sauce.