Adshel donates $400k worth of outdoor ad space to The Royal Institute for Deaf and Blind Children

The Adshel Christmas campaign today announced that The Royal Institute for Deaf and Blind Children (RIDBC) had won $400,000 worth of free outdoor advertising space from Adshel.

In December, Adshel gave all their clients and business partners the opportunity to help decide which charities would win $700,000 of outdoor advertising space. The campaign received an unprecedented response, with a four-fold increase in votes across 14 days when compared to the campaign last year. A total of 2000 votes were received.

The RIDBC is Australia’s leading provider of professional development and research in the education of children with hearing or vision loss. RIDBC garnered 36% of the votes and will aim to raise awareness for their cause across 500 of Adshel’s out-of-home advertising spaces in May this year.

Says Nicole McInnes, director of marketing at Adshel: “We are thrilled to kick start the new year for our nominated charities with such giving spirits from our client, partners and the community. We will support each of the three charities to leverage the outdoor advertising spaces to connect consumers with their meaningful messages.”

RIDBC chief executive, Chris Rehn said he was extremely grateful for the generous support from Adshel in providing such a visible platform to promote the work of RIDBC.

Says Rehn: “RIDBC is very excited to launch our May Appeal in style this year. We wouldn’t be able to provide our high quality services to thousands of children and families across Australia without such outstanding in-kind support from the corporate sector.”

The other nominated charities, RU Okay and Open Families Australia, will each be given advertising space worth $200,000 and $100,000 respectively.